7 Things Maine Small Business Owners Need To Know About Online Radio
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7 Things Maine Small Business Owners Need To Know About Online Radio

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Almost half of all consumers now listen to radio online. Maine small business owners should know the facts.

Almost half of all consumers now listen to radio online. Maine small business owners should know the facts.

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7 Things Maine Small Business Owners Need To Know About Online Radio 7 Things Maine Small Business Owners Need To Know About Online Radio Presentation Transcript

  • 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com Seven Things Every Maine Small Business Owner Needs To Hear About Online Radio
  • 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Listened To Online Radio in Last MonthAlmost Half of Consumers Now Listen To Radio Online Every Month
  • 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 0% 5% 10% 15% 20% 25% 30% 35% 40% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Listened To Online Radio in Last Week36% of Consumers Now Listen To Radio Online Every Week
  • 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 0:00 2:24 4:48 7:12 9:36 12:00 14:24 2008 2009 2010 2011 2012 2013 2014 Hours: Minutes Listening To Online Radio Each WeekConsumers Devote 13 Hours Every Week Listening To Online Radio
  • 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 0% 10% 20% 30% 40% 50% 60% 70% 80% 12-24 25-54 55+ % By Age Group Who Have Listened To Online Radio Last Month Half of 25-54 Year Old Consumers Listen To Online Radio Every Month
  • 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com 75% of Consumers Say Commercials Are A Fair Way To Enjoy Free Online Radio Yes No Would you say listening to commercials is a fair price to pay for free programming on the internet?
  • 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com Over-The-Air AM/FM Radio Is Still The Dominant In-Car Media Yes No 0% 20% 40% 60% 80% 100% Over Air Radio CD Player MP3 Player Satellite Radio Online Radio % Who Currently Ever Use In Primary Car
  • 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com AM/FM Radio Is Still The Medium Where Consumers Discover New Music Yes No 0% 20% 40% 60% 80% AM/FM Friends You Tube Pandora Facebook iTunes Satellite Spotify % Who Ever Use Each Source To Keep Up-To-Date With Music
  • 7 Things Maine Business Owners Need To Hear About Online Radio www.PortlandRadioGroup.com Source: The Infinite Dial 2014. Edison Research & Triton Digital. • In January/February 2014, Edison Research conducted a national telephone survey of 2023 people aged 12 and older using random digit dialing techniques. • Survey Offered in both English and Spanish languages • Both landlines and cell phones were called • Data Weighted to national 12+ population figures • This is the 22nd study in the series dating to 1998 • These studies provide digital platforms and their impact on the media landscape based on self-reported consumer behaviors and attitudes. • More information at: www.edisonresearch.com