MEGATREND: SUSTAINABILITIES Green isn’t just good, It’s Good Business Presented By Carmen Bracamonte President, LargerNet 4th Annual GREEN ENTREPRENEURS CONVENTION San Jose, Costa Rica/October 2008

LOHAS Lifestyles of Health and Sustainability (LOHAS) Echo-Chic- A “MUST” for many. (fashion, interior design, cosmetics, food, beverages, hybrid cars)

Lifestyles of Health and Sustainability (LOHAS)

Echo-Chic- A “MUST” for many. (fashion, interior design, cosmetics, food, beverages, hybrid cars)

Gone Beyond Environment Embrace ethics of helping others live better. Business Practices: FREE TRADE Farmers and artisans create businesses and boost local economies

Embrace ethics of helping others live better.

Business Practices: FREE TRADE

Farmers and artisans create businesses and boost local economies

Sustainability isn’t only good. . . It’s Good Business Eco-Friendly Components. Office buildings built with renewable materials and powered by alternative energy sources. Product offerings that attract customers through an eco-friendly component. Practices like Fair Trade all signal to consumers that a business is eco and ethically aware and cares about consumers future.

Eco-Friendly Components.

Office buildings built with renewable materials and powered by alternative energy sources.

Product offerings that attract customers through an eco-friendly component.

Practices like Fair Trade all signal to consumers that a business is eco and ethically aware and cares about consumers future.

Going Green- A “Megatrend” Generationally embraced by Boomers, Gen Jones, Gen Xers and Millenials. Consumers are increasingly savvy about whether a business environmental and ethical practices go more than skin deep. Living a sustainable life is easier than ever as sustainable practices, products and services crop up in the consumer marketplace. More access leads to more awareness; more awareness is creating more demand even among consumers who wouldn’ t typically seek out eco.

Generationally embraced by Boomers, Gen Jones, Gen Xers and Millenials.

Consumers are increasingly savvy about whether a business environmental and ethical practices go more than skin deep.

Living a sustainable life is easier than ever as sustainable practices, products and services crop up in the consumer marketplace.

More access leads to more awareness; more awareness is creating more demand even among consumers who wouldn’ t typically seek out eco.

APPLICATIONS Product/Brand Environmentally responsible business travel takes off. Toyota develops pollution-absorbing shrub through garden subsidiary. Positioning: ShoreBank Pacific positions itself as “ A merica’ s first environmental bank” Canada’s Bullfrog Power encourages customers to brag about being green

Product/Brand

Environmentally responsible business travel takes off.

Toyota develops pollution-absorbing shrub through garden subsidiary.

Positioning:

ShoreBank Pacific positions itself as “ A merica’ s first environmental bank”

Canada’s Bullfrog Power encourages customers to brag about being green

APPLICATIONS Promotion/Event Green Dollhous e Project puts eco-centered design on playful display Retail Maury Rubin is a Sustainable New York bakery remakes itself every six months, doubling as concept art Desti NY USA destined to be world’ s largest and most eco-friendly mall and resort Design/Packaging Green architecture takes sustainable building and design to mainstream heights Scrapile turns wood scraps slated for landfill into high-end furniture

Promotion/Event

Green Dollhous e

Project puts eco-centered design on playful display

Retail

Maury Rubin is a Sustainable New York bakery remakes itself every six months, doubling as concept art

Desti NY USA destined to be world’ s largest and most eco-friendly mall and resort

Design/Packaging

Green architecture takes sustainable building and design to mainstream heights

Scrapile turns wood scraps slated for landfill into high-end furniture

APPLICATIONS EMERGING IN Entertainment, Media, Money/Spending, Retail, Technology MAINSTREAMING IN Beverage, Community/World, Fashion, Food, Home/Garden, Transportation, Work/Learning

EMERGING IN

Entertainment, Media, Money/Spending, Retail, Technology

MAINSTREAMING IN

Beverage, Community/World, Fashion, Food, Home/Garden, Transportation, Work/Learning

VALUES & MOTIVATORS Sustainability Environmentalism Conscience Flexibility Fulfillment Hope Integrity Leadership Legacy Practicality Theory Responsibility

Sustainability

Environmentalism

Conscience

Flexibility

Fulfillment

Hope

Integrity

Leadership

Legacy

Practicality

Theory

Responsibility