University of Tampa International Symposium


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4th Annual International Symposium, Tampa, Florida

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  • Thank you, Katie. It is my pleasure and distinct honor to be here with you this morning. I really appreciate this invitation from the 4th Annual I.S.. Thanks to the organizers, UT BOC, and, of course, to all of you in the audience. I was told the audience would not have any trouble at all making a choice between the IS and the Today Show broadcasting from campus. It proves that our audience is highly supportive and care about enough the topics of this morning. It reminded me of a talk I attended when I was in college many years ago. The talk was advertised as "The Problem of the World." The speaker got up and said, "The problem of the world is humanity. Humanity has two problems: ignorance and apathy." And he sat down.[Laughter.]I wasn't sure if I had missed something, so I turned to the fellow next to me, and I said, "What did the speaker say?" And the fellow next to me said, "Buddy, I don't know and I don't give a damn."[Laughter.]So it's good to know this is an audience that does know and does give a damn.
  • University of Tampa International Symposium

    1. 1. MEGA TRENDS IN LATIN AMERICA Business Opportunities and Strategies for U.S. Companies University of Tampa Board of Counselors 4th Annual International Symposium Carmen Bracamonte President, LargerNet L.L.C.
    2. 2. Central Questions about Latin America <ul><li>Why are the factors associated with the economic growth in Latin America? </li></ul><ul><li>What are the most recent trade trends in Latin America? </li></ul><ul><li>Is the business environment the same across Latin America? </li></ul><ul><li>Reality vs Assumptions </li></ul>
    3. 3. Business Realities in Latin America the hard way… <ul><li>Significant differences by country and by region </li></ul><ul><li>More than economics, institutional capacity is critical </li></ul><ul><li>..and accountability and transparency </li></ul><ul><li>..and also, the Rule of Law </li></ul><ul><li>National cultures vs Corporate cultures </li></ul><ul><li>Is NAFTA-Mexico a good example?…well </li></ul>
    4. 4. The New Political Economy of North America <ul><li>Post-industrial USA, from manufacturing based to technology-knowledge based. </li></ul><ul><li>U.S. vertical integration </li></ul><ul><li>The roles of Canada and Mexico </li></ul><ul><li>NAFTA </li></ul><ul><li>USFTA with Chile, Panama, Peru, and Colombia </li></ul><ul><li>CAFTA (Central America and the DR) </li></ul><ul><li>FTAA </li></ul>
    5. 5. What variables have a critical role for the U.S. to induce FTAA? <ul><li>Addition of Eastern European countries to EU </li></ul><ul><li>National security in the continent–a premium variable for the U.S. </li></ul><ul><li>Political stability in the continent </li></ul><ul><li>Sustainable economic growth </li></ul><ul><li>But, is the U.S. Congress ready? </li></ul>
    6. 6. What are the regional political variables that collide with U.S. interests? <ul><li>Venezuela –the expansion of the Chavez model </li></ul><ul><li>Cuba -the transition to democracy </li></ul><ul><li>Is the political left expansion: Brazil, Argentina, Bolivia, Ecuador, Peru, Chile and Nicaragua, a reality? </li></ul><ul><li>Lack of real economic improvement (per capita) due to trade </li></ul>
    7. 7. … and a key variable: the Socio-economic conditions in Latin America
    8. 8. … and a key variable: the Socio-economic conditions in Latin America
    9. 9. <ul><li>Yet, the U.S. Dept. of Commerce is seeking to reactivate negotiations by: </li></ul><ul><ul><li>sparking and sustaining innovation </li></ul></ul><ul><ul><li>creating solutions in education and workforce development </li></ul></ul><ul><ul><li>designing successful global supply chain strategies </li></ul></ul><ul><ul><li>fostering small business development and growth </li></ul></ul>
    10. 10. What is the future Latin American economic scenario? <ul><li>Speed of second generation reforms </li></ul><ul><li>From internal producing and consuming market to an international, regional and global economy </li></ul><ul><li>US is a regional leader in the marketplace and that is not going to change </li></ul><ul><li>Rule of law, accountability and transparency </li></ul><ul><li>Paradox of social inequality (human capital investments) </li></ul>
    11. 11. Working force development requires to add International Education and Skills (+) <ul><li>Working Knowledge in: </li></ul><ul><ul><li>Language skills –functional level </li></ul></ul><ul><ul><li>Culture at the exchange level </li></ul></ul><ul><ul><li>Political, economic, and social systems. </li></ul></ul><ul><ul><li>National cultures </li></ul></ul><ul><ul><li>Corporate cultures abroad </li></ul></ul>
    12. 12. Mega Trends- Business Intelligence in Latin America <ul><li>TOP INDUSTRIES </li></ul><ul><li>Telecommunications </li></ul><ul><li>Infrastructure </li></ul><ul><li>Real Estate Development </li></ul><ul><li>Software Technologies </li></ul><ul><li>Oil Technologies </li></ul><ul><li>Finances </li></ul><ul><li>Consumer Goods </li></ul>HOT SPOTS
    13. 13. What This Means for Business? <ul><li>Emerging Countries </li></ul><ul><li>Entrepreneurs </li></ul><ul><li>Small Business Owners </li></ul><ul><li>Success Stories </li></ul><ul><li>Consortium of Public and Private Sources </li></ul>
    14. 14. Success Stories <ul><li>Business Model </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Localized Networks </li></ul><ul><li>Outsourcing: Qualify Vendors and Suppliers </li></ul><ul><li>Identify effective Distribution Channels </li></ul><ul><li>Leverage on non-traditional marketing (WOW, Social Media, and Sustainability) </li></ul><ul><li>Extraordinary Customer Service </li></ul>
    15. 15. International Protocol <ul><li>The Patience Factor in Negotiations </li></ul><ul><li>The Credibility Factor </li></ul><ul><li>Communications </li></ul><ul><li>Timelines </li></ul><ul><li>Contracts </li></ul><ul><li>Know the impact of gender in trade </li></ul>