TOP 10 COOL THINGS ABOUT DELICIOUS SummitUp 10/20/09 … plus some more ideas for PR2.0 pros

1. Lose the annoying dots Social bookmarking site founded in 2003 and acquired by Yahoo! in 2005 Known as del.icio.us until upgrade in 7/08 Delicious 2.0 is faster, sleeker and has some new search functions

Social bookmarking site founded in 2003 and acquired by Yahoo! in 2005

Known as del.icio.us until upgrade in 7/08

Delicious 2.0 is faster, sleeker and has some new search functions

2. Work in the cloud Save, tag, manage and share links in one centralized place Improve how you discover, recall and share online

Save, tag, manage and share links in one centralized place

Improve how you discover, recall and share online

3. Tap into community Find other, similar sites based on your interests, key words and network Use tags to help you find and share things easily

Find other, similar sites based on your interests, key words and network

Use tags to help you find and share things easily

4. Dive into the deep Web Uncover hidden resources using the power of social search Find untold treasures based on your interests, key words and network

Uncover hidden resources using the power of social search

Find untold treasures based on your interests, key words and network

5. Get the buttons

6. Preface each saved link

7. See what’s hot

8. Promote yourself Save each blog post to Delicious Bookmark all accolades or other positive web mentions about you Ask your blog readers to save your posts to Delicious

Save each blog post to Delicious

Bookmark all accolades or other positive web mentions about you

Ask your blog readers to save your posts to Delicious

9. Track trends Subscribe to specific tags See what’s hot right now ( http:// delicious.com /recent ) Check out what’s most popular over time ( http:// delicious.com /popular/ )

Subscribe to specific tags

See what’s hot right now

( http:// delicious.com /recent )

Check out what’s most popular over time

( http:// delicious.com /popular/ )

The importance of tags

10. Make friends Go to your bookmarks and see who else has saved them See who else is saving links related to your favorite tags or keywords Find like-minded people to add to your network Send relevant links to their inbox

Go to your bookmarks and see who else has saved them

See who else is saving links related to your favorite tags or keywords

Find like-minded people to add to your network

Send relevant links to their inbox

PR is Delicious Spot trends and hot issues Pitch media or reach out to bloggers Compile online clips for sharing and merchandising Compile lists of target bloggers Use it as rudimentary RSS Measure results of online marketing campaigns Direct to consumer (DTC) “edgework”

Spot trends and hot issues

Pitch media or reach out to bloggers

Compile online clips for sharing and merchandising

Compile lists of target bloggers

Use it as rudimentary RSS

Measure results of online marketing campaigns

Direct to consumer (DTC) “edgework”

Sample Delicious pitch page

Pitching via Delicious Topic-specific research page related to your area of expertise List of important links, articles or resources with third-party credibility Point to targeted, focused areas of a Web site or online news room Each link is prefaced with your description/ intro designed to highlight key messages

Topic-specific research page related to your area of expertise

List of important links, articles or resources with third-party credibility

Point to targeted, focused areas of a Web site or online news room

Each link is prefaced with your description/ intro designed to highlight key messages

Sample Delicious pitch pages http://delicious.com/CulinaryOhio http://delicious.com/OhioAnniversaries http://delicious.com/UniquelyOhio http://delicious.com/GLBTOhio

http://delicious.com/CulinaryOhio

http://delicious.com/OhioAnniversaries

http://delicious.com/UniquelyOhio

http://delicious.com/GLBTOhio

Sharing Delicious clip reports http://delicious.com/NotinColumbus.com

http://delicious.com/NotinColumbus.com

Creating blogger lists

DTC edgework See who is saving links using your top tags or keywords Reach out to those people directly Similar to pitching bloggers via Twitter How to tag pitch: “for:larak” Explain why in the Notes field

See who is saving links using your top tags or keywords

Reach out to those people directly

Similar to pitching bloggers via Twitter

How to tag pitch: “for:larak”

Explain why in the Notes field

Delicious has competition

Start a Delicious page for your favorite places online Use a Delicious page to collect online accolades Save relevant blog posts and articles to a topic-specific Delicious page Consider using Delicious for media relations, online clip tracking, blogger lists, crowdsourcing or DTC outreach Four things to take away

Start a Delicious page for your favorite places online

Use a Delicious page to collect online accolades

Save relevant blog posts and articles to a topic-specific Delicious page

Consider using Delicious for media relations, online clip tracking, blogger lists, crowdsourcing or DTC outreach

150 Delicious hacks: http://www.econsultant.com/delicious-by-function/index.html Absolutely Delicious tools collection: http://www.quickonlinetips.com/archives/2005/02/absolutely-delicious-complete-tools-collection/ My aggregated Delicious links: http://delicious.com/LaraK/delicious Useful Delicious resources

150 Delicious hacks:

http://www.econsultant.com/delicious-by-function/index.html

Absolutely Delicious tools collection:

http://www.quickonlinetips.com/archives/2005/02/absolutely-delicious-complete-tools-collection/

My aggregated Delicious links:

http://delicious.com/LaraK/delicious

QUESTIONS?

CONNECT Lara Kretler @LaraK on Twitter LaraK on Delicious [email_address] 614-383-1618 or 937-271-9151 www.fahlgrenmortine.com www.larakretler.com