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SummitUp Delicious Breakout 10 20 09
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SummitUp Delicious Breakout 10 20 09

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Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros

Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros

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Transcript

  • 1. TOP 10 COOL THINGS ABOUT DELICIOUS SummitUp 10/20/09 … plus some more ideas for PR2.0 pros
  • 2. 1. Lose the annoying dots
    • Social bookmarking site founded in 2003 and acquired by Yahoo! in 2005
    • Known as del.icio.us until upgrade in 7/08
    • Delicious 2.0 is faster, sleeker and has some new search functions
  • 3. 2. Work in the cloud
    • Save, tag, manage and share links in one centralized place
    • Improve how you discover, recall and share online
  • 4. 3. Tap into community
    • Find other, similar sites based on your interests, key words and network
    • Use tags to help you find and share things easily
  • 5. 4. Dive into the deep Web
    • Uncover hidden resources using the power of social search
    • Find untold treasures based on your interests, key words and network
  • 6. 5. Get the buttons
  • 7. 6. Preface each saved link
  • 8. 7. See what’s hot
  • 9. 8. Promote yourself
    • Save each blog post to Delicious
    • Bookmark all accolades or other positive web mentions about you
    • Ask your blog readers to save your posts to Delicious
  • 10. 9. Track trends
    • Subscribe to specific tags
    • See what’s hot right now
      • ( http:// delicious.com /recent )
    • Check out what’s most popular over time
      • ( http:// delicious.com /popular/ )
  • 11. The importance of tags
  • 12. 10. Make friends
    • Go to your bookmarks and see who else has saved them
    • See who else is saving links related to your favorite tags or keywords
    • Find like-minded people to add to your network
    • Send relevant links to their inbox
  • 13. PR is Delicious
    • Spot trends and hot issues
    • Pitch media or reach out to bloggers
    • Compile online clips for sharing and merchandising
    • Compile lists of target bloggers
    • Use it as rudimentary RSS
    • Measure results of online marketing campaigns
    • Direct to consumer (DTC) “edgework”
  • 14. Sample Delicious pitch page
  • 15. Pitching via Delicious
    • Topic-specific research page related to your area of expertise
    • List of important links, articles or resources with third-party credibility
    • Point to targeted, focused areas of a Web site or online news room
    • Each link is prefaced with your description/ intro designed to highlight key messages
  • 16. Sample Delicious pitch pages
    • http://delicious.com/CulinaryOhio
    • http://delicious.com/OhioAnniversaries
    • http://delicious.com/UniquelyOhio
    • http://delicious.com/GLBTOhio
  • 17. Sharing Delicious clip reports
    • http://delicious.com/NotinColumbus.com
  • 18. Creating blogger lists
  • 19. DTC edgework
    • See who is saving links using your top tags or keywords
    • Reach out to those people directly
    • Similar to pitching bloggers via Twitter
    • How to tag pitch: “for:larak”
    • Explain why in the Notes field
  • 20. Delicious has competition
  • 21.
    • Start a Delicious page for your favorite places online
    • Use a Delicious page to collect online accolades
    • Save relevant blog posts and articles to a topic-specific Delicious page
    • Consider using Delicious for media relations, online clip tracking, blogger lists, crowdsourcing or DTC outreach
    Four things to take away
  • 22.
    • 150 Delicious hacks:
      • http://www.econsultant.com/delicious-by-function/index.html
    • Absolutely Delicious tools collection:
      • http://www.quickonlinetips.com/archives/2005/02/absolutely-delicious-complete-tools-collection/
    • My aggregated Delicious links:
      • http://delicious.com/LaraK/delicious
    Useful Delicious resources
  • 23. QUESTIONS?
  • 24. CONNECT Lara Kretler @LaraK on Twitter LaraK on Delicious [email_address] 614-383-1618 or 937-271-9151 www.fahlgrenmortine.com www.larakretler.com