SummitUp Delicious Breakout 10 20 09

TOP 10 COOL THINGS ABOUT DELICIOUS SummitUp 10/20/09 … plus some more ideas for PR2.0 pros

1. Lose the annoying dots
Social bookmarking site founded in 2003 and acquired by Yahoo! in 2005
Known as del.icio.us until upgrade in 7/08
Delicious 2.0 is faster, sleeker and has some new search functions

2. Work in the cloud
Save, tag, manage and share links in one centralized place
Improve how you discover, recall and share online

3. Tap into community
Find other, similar sites based on your interests, key words and network
Use tags to help you find and share things easily

4. Dive into the deep Web
Uncover hidden resources using the power of social search
Find untold treasures based on your interests, key words and network

5. Get the buttons

6. Preface each saved link

7. See what’s hot

8. Promote yourself
Save each blog post to Delicious
Bookmark all accolades or other positive web mentions about you
Ask your blog readers to save your posts to Delicious

9. Track trends
Subscribe to specific tags
See what’s hot right now
( http:// delicious.com /recent )
Check out what’s most popular over time
( http:// delicious.com /popular/ )

The importance of tags

10. Make friends
Go to your bookmarks and see who else has saved them
See who else is saving links related to your favorite tags or keywords
Find like-minded people to add to your network
Send relevant links to their inbox

PR is Delicious
Spot trends and hot issues
Pitch media or reach out to bloggers
Compile online clips for sharing and merchandising
Compile lists of target bloggers
Use it as rudimentary RSS
Measure results of online marketing campaigns
Direct to consumer (DTC) “edgework”

Sample Delicious pitch page

Pitching via Delicious
Topic-specific research page related to your area of expertise
List of important links, articles or resources with third-party credibility
Point to targeted, focused areas of a Web site or online news room
Each link is prefaced with your description/ intro designed to highlight key messages

Sample Delicious pitch pages
http://delicious.com/CulinaryOhio
http://delicious.com/OhioAnniversaries
http://delicious.com/UniquelyOhio
http://delicious.com/GLBTOhio

Sharing Delicious clip reports
http://delicious.com/NotinColumbus.com

Creating blogger lists

DTC edgework
See who is saving links using your top tags or keywords
Reach out to those people directly
Similar to pitching bloggers via Twitter
How to tag pitch: “for:larak”
Explain why in the Notes field

Delicious has competition

Start a Delicious page for your favorite places online
Use a Delicious page to collect online accolades
Save relevant blog posts and articles to a topic-specific Delicious page
Consider using Delicious for media relations, online clip tracking, blogger lists, crowdsourcing or DTC outreach
Four things to take away

150 Delicious hacks:
http://www.econsultant.com/delicious-by-function/index.html
Absolutely Delicious tools collection:
http://www.quickonlinetips.com/archives/2005/02/absolutely-delicious-complete-tools-collection/
My aggregated Delicious links:
http://delicious.com/LaraK/delicious
Useful Delicious resources

QUESTIONS?

CONNECT Lara Kretler @LaraK on Twitter LaraK on Delicious [email_address] 614-383-1618 or 937-271-9151 www.fahlgrenmortine.com www.larakretler.com

SummitUp Delicious Breakout 10 20 09

by Lara Kretler on Oct 20, 2009

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SummitUp Delicious Breakout 10 20 09 — Presentation Transcript