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SummitUp Delicious Breakout 10 20 09
 

SummitUp Delicious Breakout 10 20 09

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Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros

Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros

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    SummitUp Delicious Breakout 10 20 09 SummitUp Delicious Breakout 10 20 09 Presentation Transcript

    • TOP 10 COOL THINGS ABOUT DELICIOUS SummitUp 10/20/09 … plus some more ideas for PR2.0 pros
    • 1. Lose the annoying dots
      • Social bookmarking site founded in 2003 and acquired by Yahoo! in 2005
      • Known as del.icio.us until upgrade in 7/08
      • Delicious 2.0 is faster, sleeker and has some new search functions
    • 2. Work in the cloud
      • Save, tag, manage and share links in one centralized place
      • Improve how you discover, recall and share online
    • 3. Tap into community
      • Find other, similar sites based on your interests, key words and network
      • Use tags to help you find and share things easily
    • 4. Dive into the deep Web
      • Uncover hidden resources using the power of social search
      • Find untold treasures based on your interests, key words and network
    • 5. Get the buttons
    • 6. Preface each saved link
    • 7. See what’s hot
    • 8. Promote yourself
      • Save each blog post to Delicious
      • Bookmark all accolades or other positive web mentions about you
      • Ask your blog readers to save your posts to Delicious
    • 9. Track trends
      • Subscribe to specific tags
      • See what’s hot right now
        • ( http:// delicious.com /recent )
      • Check out what’s most popular over time
        • ( http:// delicious.com /popular/ )
    • The importance of tags
    • 10. Make friends
      • Go to your bookmarks and see who else has saved them
      • See who else is saving links related to your favorite tags or keywords
      • Find like-minded people to add to your network
      • Send relevant links to their inbox
    • PR is Delicious
      • Spot trends and hot issues
      • Pitch media or reach out to bloggers
      • Compile online clips for sharing and merchandising
      • Compile lists of target bloggers
      • Use it as rudimentary RSS
      • Measure results of online marketing campaigns
      • Direct to consumer (DTC) “edgework”
    • Sample Delicious pitch page
    • Pitching via Delicious
      • Topic-specific research page related to your area of expertise
      • List of important links, articles or resources with third-party credibility
      • Point to targeted, focused areas of a Web site or online news room
      • Each link is prefaced with your description/ intro designed to highlight key messages
    • Sample Delicious pitch pages
      • http://delicious.com/CulinaryOhio
      • http://delicious.com/OhioAnniversaries
      • http://delicious.com/UniquelyOhio
      • http://delicious.com/GLBTOhio
    • Sharing Delicious clip reports
      • http://delicious.com/NotinColumbus.com
    • Creating blogger lists
    • DTC edgework
      • See who is saving links using your top tags or keywords
      • Reach out to those people directly
      • Similar to pitching bloggers via Twitter
      • How to tag pitch: “for:larak”
      • Explain why in the Notes field
    • Delicious has competition
      • Start a Delicious page for your favorite places online
      • Use a Delicious page to collect online accolades
      • Save relevant blog posts and articles to a topic-specific Delicious page
      • Consider using Delicious for media relations, online clip tracking, blogger lists, crowdsourcing or DTC outreach
      Four things to take away
      • 150 Delicious hacks:
        • http://www.econsultant.com/delicious-by-function/index.html
      • Absolutely Delicious tools collection:
        • http://www.quickonlinetips.com/archives/2005/02/absolutely-delicious-complete-tools-collection/
      • My aggregated Delicious links:
        • http://delicious.com/LaraK/delicious
      Useful Delicious resources
    • QUESTIONS?
    • CONNECT Lara Kretler @LaraK on Twitter LaraK on Delicious [email_address] 614-383-1618 or 937-271-9151 www.fahlgrenmortine.com www.larakretler.com