Effective Presentations[Lecture Slides]

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Effective Presentation‟s (BEII) Welcome Back!

Syllabus Effective Presentations Tunghai University, Dept. of International Business Office Hours: Syllabus I Basic Information M: 13:10-15:00 2 Credit Hours W: 16:20-17:10 Spring, 2009 or by appointment. II Faculty Contact Information Additional Information Steve A. Varela, born in Chicago, USA speaks Grading: Name: Steve A. Varela English, Portuguese and basic Spanish. He has conducted business in 20+ countries and has lived Office: Dept. of Intl. Business # 615 and worked in the US, Chile, Mexico and Brazil 33% Individual Pres. within the technology, telecommunications and Office Hrs: Monday 13:10-15:00 agricultural sectors. Wednesday 16:20-17:10 or by appointment. 33% Final Project Phone: www.ipartnersllp.com/svarela.htm (04)-2359-0121 x3-5329 Fax: (04) 2359-2898 Email: svarela@thu.edu.tw 34% Participation III Course Description Welcome to Effective Presentations! Emphasis on your Prerequisites: Today’s business managers spend the majority of their 1. Intermediate English Capability time communicating up, down and across organizational 2. General Business Understanding lines. Research often attributes “communications” as the Verbal Skills. principal reason why many projects fail. This undergraduate level course anticipates students have a basic fluency of written and spoken This course will concentrate on improving the essentials English in addition to general business courses or of today’s business presentations: planning, organizing, professional experience. and giving oral presentations.

Textbook: Effective Presentations Jeremy Comfort, 8th ed., 2004. • ISBN: 978-0-19-4570657-7 • Focus is on Oral Presentations – Supports our collective course goals – Trains us for the Advertising Project at semester end • Available at Cave’s Books • Cost: ~NT$ 616.00 • Info: www.oup.com/elt

Course Preview: A Chapter Every Two Sessions 1. What is the point? (objective) 2. Making a start (introduction) 3. Linking the parts (transitions) 4. Right kind of language (read, spontaneous) 5. Visual aids (reinforce, guide, explain) 6. Body language (80% is non-verbal, truth) 7. Conclusions (strategic endings)

Typical Chapter Activities (7) Session 1: Topic Introduction & DVD Clip Culture & Tactics Language Focus Session 2: Presentation Practice Group’s (4) and, or Pair’s (2)

Evaluation Criteria 1. Activity Based Learning…Participation is key to Success! - 34% of final grade depends on Class Participation 2. Marketing Project (Persuasive strategy) - 33% of Final Grade - 20 Minute Advertising Strategy Presentation & Ad. 3. Individual Presentations - 33% - 5 Minutes ,Video Taped / Analysis

Group Divisions: Re Organize? • Group Size: 4-5 Persons…used for- – Class Exercises, Group Presentations – Final Marketing Project • Complete Group Chart – Number, English Name • Remember your group, exchange email/telephone info. • Final Class Roster – Number, English Name, Chinese Name, Telephone

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Session 1 What is the Point

What is the Point? • Objectives: – Learn what makes a presentation “Effective” • GROUP 1, it’s your turn – Practice presenting “Background” Information • Welcome to Westwood Brewery. – London based beer brewer (manufacturer) – Meet Joanna Brookes, Public Relations Manager

Video Presentation Context • Joanna • Audience – New PR manager – Senior managers – Needs to organize a – Outside consultants meeting to discuss corporate image • Presentation Purpose – Discuss if Corporate Image needs to be changed – Problem: Joanna gets the date wrong

• DVD Basic Checklist • Consider the Audience? • Clear Objectives? •Well Prepared? •Clear Structure? •Link the parts? •Speak Clearly? •Speed OK? •Interesting?

Joanna‟s Problem? • Lack of Organization. – Purpose – Flow (direction, path, destination) – Main Points – Process • What should she do? – Use the “Classic Presentation Structure”, (p.7)

Classic Presentation Structure (p.7) • Introduction • Outline (agenda, overview) • Main Parts – Topic A – Topic B – Topic C • Summary • Conclusion

What makes a Good Presentation? • System  • Audience Awareness • System: – Planning, – Organization, – Information, Impact • Delivery, • Body • Language, • Visuals

Next Session: • Text Chapter 2: Making a Start • Additional Volunteer to Make Video Recordings? • We want to see ourselves ! – You can’t believe what you will see – It’s easiest to see your habits versus hear about them • Later we will view Videos as a Group.

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Session 2 Ch 2: Making a Start

Making a Start • Objectives: – Discover what is a “good” introduction – Practice giving an introduction • Internal versus External Audiences – We use different items, depending on the audience: • Name/position • Title/Subject • Purpose - Visual aids • Length - Question policy • Main Parts - Human Touch

Making A Start: First Impressions are Important • Have you given Introductions? • Name & Position – Internal to • Title Subject Colleagues • Purpose – External to • Length of time Customers/Suppliers • Main Parts to Cover • It’s best to do them • Any visual aids without notes • When to ask questions • Which Items would • A human touch you include in an Introduction=>

Some examples… • Good Morning, My name is Steve Varela, and I’m in charge of International Sales here at IBM. Variations: As some of you already know… For those of you who don’t know me…

Lets take a look at the Video Presentation Context • Geoff Maxwell • Audience – Substitute for Marketing – Business people – Factory Manager – Expect a tour of Standard Electronics • Presentation Purpose – Describe (Informational) the company they are about to see. – Watch for what Geoff includes in his introduction…

• DVD Ch. 2 – Version 1 Basic Checklist • Which Items from the Checklist did he include? •Note down any points about his presentation… anything. •Interesting?

Geoff‟s Problem? • Worried about this “unplanned” PRESENTATION. Irritated actually. ;( • What should she do? – Use the “Classic Presentation Structure” • Introduction • Purpose • Flow (direction, path, destination) • Main Points • Summary & Conclusion…then Q&A

• DVD Ch 2 - Version 2 Basic Checklist • Which Items from the Checklist did he include this time? •Note down any items he included. •Audience, Purpose Context?

Classic Presentation Structure (p.7) Structure Introduction Language* • Introduction  • Greeting, name… • Outline (agenda, overview) • Title/ Subject… • Main Parts • Purpose, objective… – Topic A • Length… – Topic B • Outline.. – Topic C • Questions… • Summary • Conclusion • Reference: Personal Touch… (Language Knowledge p.14)

Language Knowledge • Some good ideas for your own presentations, p. 14 • Question No. 2 (Select one) • Question No. 3 (Choose one) • Question No. 4 (Replace phrase)

Next Session: 2 Presentations 2. Individual Presentations 1. Group Presentations • Sonway Solar Electronics • Presentation Practice p. 17 p.11 – Use the language from – Make short presentation page 14 about the History of – Use the Introduction Sonway Solar Electronics. Language Focus to – Can use any visual’s or complete your presentation other media if you like introduction. – 5 minute maximum – Use the Introduction Outline* (previous slide) • Exercises 2 & 4 will help – One minute limit. you prepare (p.9)

Additional Introduction Exercises • A Audience: • B Audience: – Company Employees – Colleagues • Subject • Subject Quality – Salary Policy – QC a Definition – Current Salary Levels – QC Measures – Negotiations – Introducing QC Measures – Comparisons – Achieving Higher Quality – Conclusion: New Policy – ACTION: Next Steps • Purpose: To Inform • Purpose: To Discuss • Time: 20 Minutes • Time: 15 Minutes

Practice Introduction: Considerations • Audience: – Internal / External – Large / Small • Subject: – Neutral / Provocative – Subjective / Objective • Purpose: – Inform – Persuade • Time: Long/Short

Feedback • Was anything unclear? Fuzzy? Write it down and leave it at the desk… …I will address it next time we meet. Have a good week!

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Session 3 – Presentation Practice (Full and Introduction Only) Group & Individual Presentations

Today‟s Agenda: 2 Presentations: Group & Individual • Final Preparations for: – Short group presentations “Sonway Solar Electronics” – Your Choice of Speakers, Content, Aids • Videographer Volunteer? • Group Presentations – - 5 Minute Time Limit • Group 1-X in (start in 10 minutes)

Showtime! TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung

Individual Presentation! • Choose a, b, c, d and give an introduction to the subject covered.

Comments??? • Was the Structure helpful? • Did it make you feel more comfortable about what you would say?

Next Week: Transitions • Chapter 3 • Read Pages:18, 21, 22, 23 • Do Questions: – Page 18: Nos. 2, 3 – Page 20: No. 1 – Page 21: No. 3

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Session 4 Ch. 3: Linking the Parts (A)

Linking the Parts • Objectives: – Identify way’s of organizing a presentation in a foreign language • Improve understanding, logical flow, “story” – Practice keywords and phrases to link topics and let audience know what stage of the presentation is occurring • Introduction, Main Point, or Conclusion

Video Presentation Context • Geoff Maxwell • Audience – Substitute for Marketing – Business people – Factory Manager – Expect a tour of Standard Electronics • Presentation Purpose – Describe (Informational) the company they are about to see. – Problem: Geoff did not plan to spend his day this way, did not do any planning for a presentation. It‟s easy to do if you have a reliable plan.

Content & • DVD Ch. 3 – Version 1 Organization • What information does Geoff provide in this version? •Note down any points about his presentation… anything.

Geoff‟s Problem? • It’s not clear what Geoff is trying to say… • There is no story or main idea.

• DVD Ch 3 - Version 2 Basic Checklist • Which main topics did he include this time? •Note down any items he included. •How many? •Interesting?

Strategy: Repeat Your Information Tell the Audience Tell them what what you’re Tell them (Detail) you have just going to say said.

Brainstorming Exercise…Group Up! • How Taiwanese can learn English? • How to be accepted to a university? • The best way to give a class party. • 10 Minute Limit – Think, discuss & write your outline on the Blackboard.

Group Activity: Organizing Information • How Taiwanese can 1. Group up 2. Select a leader learn English? 3. Choose a topic and • How to be accepted to think about a university? (“brainstorm”) how you • The best way to give a can organize the information for a short class party. presentation 4. Use Board or Paper to • 10 Minute Limit record your ideas, and then organize in a form – Think, discuss & write for a presentation. your outline on the 10 Minutes Blackboard. 5. Then list on Board during Break.

Language Knowledge • P. 20 – No 1 • P. 21 – No. 3 • Back to the Blackboard: – Everyone choose a phrase on the board and use it in a sentence.

Next Session: • Chapter 3: Linking the Parts – Pair Up! (2 people) – Practice Presentation #1 a & b, page 22 – Use Outline on Page 23 – Use Language Focus vocabulary to link!!! – Prepare to give this presentation next. One does a, the other does b. • Everybody Speaks, 3 Minute Limit.

Extra Questions • Best way to Profit from Rap Music? • How to have a good Summer Vacation? • Learning to Drive a Car in Taiwan. • How to get Married?

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Session 5 Chapter 3 Linking the Parts (B)

Today‟s Agenda: • Chapter 3: Linking the Parts – Pair Up! (2 people) – Practice Presentation #1 a & b, page 22 – Use Outline on Page 23 – Use Language Focus vocabulary to link!!! – Prepare to give this presentation next week. One does a, the other does b. • Everybody Speaks, 3 Minute Limit.

Next Session: • Chapter 4: The Right Kind of Language – Read p. 24-27 – Read Carefully Video Presentation Context – Do Questions: 1, 3 on page 26 & 27. – Prepare to complete p. 25, question #3 • Decide on Volunteer to Make Video Recordings? – Equipment – Time

Feedback • Was anything unclear? Fuzzy? Write it down and leave it at the desk… …I will address it next time we meet. Thank you.

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Session 6 Ch. 4 Right Kind of Language (A)

What‟s wrong with Reading a Presentation? • Group Results… • What effect does it have on the Audience? – Spoken Presentations, delivered in an interesting and lively way are more successful.

To Read or Not to Read… Advantages Disadvantages – Little hesitation – No Eye Contact – Easier to Follow – Written English is Topic Complex – Feel More Confident – Tone is not personal – No Spontaneity – Robotic – Speaks too fast

Video Presentation Context • De. Linden • Audience – Well Known Psychologist – Management professionals – Present paper, report on – Chose to attend this the results of his surveys specific presentation/seminar – Paid $$$ • Presentation Purpose – Inform (educate) the results of his research – Problem: To Read or Not to Read? – Take Notes in Your Text, Page 25.

Which Version do you Like Better? • Language Options 2 – Compare Sentence Length, Complexity, Pauses. • Identify Written or Spoken Language, p. 26 #1 – Read or Spoken – Distant or Human – Spontaneous or Prepared – Personal or Impersonal

Written and Spoken Language Written Spoken Shorter Sentences Long Sentences Complex Vocabulary Simple Vocabulary Complex Arguments Simple Arguments Non-Personal Style Personal Style

Language Focus: Active & Passive Forms of English • Passive • Active – More – More indirect, weak, polite personal, strong, dire ct – Good for – Good for politicians, literature, poets, technical, military, w ork Which do you prefer???

Language Knowledge • Page 26, #1 • Page 27, #3 • Page 28, # 4, 5

Presentation Practice! • Read the text on Page 29 – Group 1,3 = Introduction – Group 2,4 = Financial Implications • Study text and content for 5 Minutes • Make a presentation without notes on the text studied in your own words!

Next Session: • Presentation Practice • Handout: – A different person from group speaks – Each group does one Topic: – Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2 – Group 7=3, Group 8=4. • Change the language from formal, written to informal, spoken. • Practice at home, no reading verbatim.

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Session 7 Right Kind of Language (B)

Today‟s Agenda • Presentation Practice • Handout: – A different person from group speaks – Each group does one Topic: – Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2 – Group 7=3, Group 8=4. • Change the language from formal, written to informal, spoken. • Practice at home, no reading verbatim.

Final Preparations for Group Presentations • Take 10 minutes to Prepare – In groups – Quietly collaborate

Next Session: Visual Aids (Ch. 5) • Read: 30, 31, 33 • Do: p. 30: #2, p. 31#6 p. 34: #3 & #4 p. 35, #1

See you next time! • Thank you again… – My Office: M615B – My Hours: M: (9:10-11:10) W: (4:20- 5:20) Have a good week ;)

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Visual Aids (Ch. 5) Session 10

Source: NEC Technologies (www.mitsubishi-display.com)

Visuals: Designed for a Goal • Organization • Vocabulary • Feeling • Which is more attractive for the goal? • Which do you like?

Do‟s Don'ts • Use as Support • Use to Repeat • Use Key Words • Overcrowd • Use Color • Read from Slide • Pointer • Use too many • White Space • Block Audience View

Video Presentation Context • Joanna • Audience – New PR manager – Senior managers – Needs to organize a – Outside consultants meeting to discuss corporate image • Presentation Purpose – Talks about the companies Products and Production Figures – Problem: Joanna needs help creating and using visuals (slides)

Exercise: Create your Own • Group up! • Create Visuals for one of the concepts below – Tunghai University – Life in Taichung – A Taichung Entertainment Place – A Business you know of – Taiwan • Come to the Board – Draw Visual. • 10 Minutes, then present.

Show Time! • Each Group Present your Visual – Pay attention to: • Organization • Headings • White Space • Introduction • Conclusion (Q&A), Thank you. – Have fun ;) One person or two may speak (rotate)

Next Session: Graph Discussions • Question #2, #3,#4 • Presentation Practice: Nike Group 1 = Description of Company & Products Group 2 = Foundation, Employees, Sales Group 3 = Sales, Share Price, Profits Group 4 = Sales Distribution by Product

Presentation Practice • 20 Minutes to Prepare • Presentation Practice: Nike Group 1 = Description of Company & Products Group 2 = Foundation, Employees, Sales Group 3 = Sales, Share Price, Profits Group 4 = Sales Distribution by Product Group 5…8 repeat.

Next Session: Body Language • Read: 36, 37, 38, 39 • Do: p. 36: #1 p. 37: #6 p. 39: #1 or #2 Use your own persuasive words, not from book • Written: Must be turned in at beginning of class next week. • Instructor will select presenter from your group. • Have a good week ;)

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Body Language (A) Session 11

Today‟s Agenda • Group 6: Body Language Intro • Body Language • Final Project: International Advertising Strategy and Advertisement

Persuasive Body Language • Hands • Eyes • Face • Movement • Stance

Video Presentation Context • Dr. Linden • Audience – Manager of Staff – Employees (Staff) – AMI is a government – Outside consultants funded department. • Presentation Purpose – Talk to staff about budget cuts and alternative solutions. – Wants to explain the options.

Language Knowledge p.38 • Is the language: – To Emphasize or To Minimize?

Language Focus: q. 2 & 3 (p.39) Emphasizing Minimizing – Absolutely – It seems – Completely – Appears – Entirely – Just – Extremely – A little bit – Very – Slightly – Fairly – Maybe – Reasonably – Tend to – Quite – To some extent

Your Examples • We had an ________ good year. • This spring is __________ cold. • Tuition is ____________ at Tunghai.

Practice: 3 Minute Persuasive Presentation • “The Trouble with • Your own subject. Business Today”

Tunghai BE II INTERNATIONAL MARKETING ADVERTISEMENT COMPETITION

Advertising Project • Marketing Strategy Presentation and Advertisement • You Choose your product (Should be an existing recognized product; i.e. Nokia Cellular) • Present your product idea next class in class to Instructor • In two weeks: Written Outline: – 10-15 Minutes Presentation – Introduction of Product – Advertising Ideas – Where you will Advertise (Media) • Final Advertisement:

Advertising Project • What to Include in Strategy Presentation: – Product Introduction – Features and Benefits – Target Customers • Specific, it is key for your advertising Strategy – Expected Competition • Strengths/Weaknesses of Competitor • Why our Product is better • Why should consumers buy from you and not the competition • Detailed Outline to Submit to Professor (in two weeks)

Advertising Project • What to Include in Video or other Media Advertisement: – PowerPoint or Video (you provide PC) – 60 Seconds in Length – Explanation of why this AD successfully says what you want us to know (from your strategy report) – Explain how the AD relates specifically to your product or service. – Use Images, Sound, Music, Slogans, creatively.

Project Overview Presentation (15Mins.) Ad Media Segment Product (Method) (Customer Description Demographics) TV AD Features Male/Female Radio 60 Benefits Seconds Magazine Age Brochure Why You? Income Poster Why this Profession Product? Event

Marketing Competition Discussion • Present a Product or Service using a persuasive presentation strategy – 15 minutes with 5 minutes Q&A • We will hold Competitions in Class & Select our best group to advance to Finals – Collaborate with your groups starting today – Select a product or service to market – All groups present to class one week prior • Finals Date Selected: – Time:

Say it like you mean it… • Next Session: Dr Ansel Body – P 37, #6 (choose 1) Language Say it like you mean it[ ].flv..

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Body Language (B) Session 11

Today‟s Agenda • Presentation Practice – Persuasive Presentations – Debates (time permitting)

Presentation Practice -- Group up! • Prepare and give a brief (2 minute) persuasive presentation. A. Why Tunghai is better than X University B. The best male/female activity in Taichung is… C. Body language is at least as important as spoken language D. Why rap music is so popular. E. The benefits of learning English. – 10 minutes…then present.

Individual Presentation! • Page 37, Chose A, B or C • Make a brief (2 minute) persuasive presentation. A. Woman make better managers than men B. The world is changing so fast that we do not need long term planning C. Body language is at least as important as spoken language – Individual…2 minutes…

Debate: “Students should have a job while studying.” • Form Two Groups: – For – Against • Move to each side of room & Collaborate • 10 Minutes: Then Present to Class.

Next Session: Finishing Off! • Read: 40, 42, 43 • Silent Speech Jason • Do: p. 40: #1, 2 [ ].flv p. 42: #2, 3 p. 43: #1 – This one is for everybody!!! Not a group Exercise • Have a good week ;)

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Finishing Off (A) (Ch. 7) Session 12

Finishing on Top • Dynamic and fluid • Nothing worse than presentations attract to end on a whimper an audience’s – (run out of gas anyone?) attention • Today, we focus on • Strong and positive positive, strong and conclusions also memorable endings. have a positive effect.

The Ending • Group Introduction…

Westwood Brewery: London, UK • Joanna • Audience – New PR manager – Senior managers – Organized a meeting to – Outside consultants discuss the Corporate Image – Expect a presentation that clearly provides an agenda for a following discussion • Presentation Purpose – Joanna should introduce the issue – Propose a clear agenda to discuss the topics

Different Endings… • The Sales Presentation • The Welcome Presentation • The New Idea Presentation • The Motivation Presentation

Language Options • Signaling the End • Recommending – That brings me to. – So, I would suggest that we.. – Before I finish, let me just – In my opinion… say… – I’d like to propose • Summarizing • Closing – I’ll briefly summarize the – Thank you for your main points for you time/attention – In Summary… – Thank you for coming • Concluding • Inviting questions – As you can see… – I’d be glad to try to answer – In conclusion any questions… – I’d like to leave you with the – So, lets throw it open to following questions – Are there any questions?

Ending Sequence… • Signaling, 1. So that beings me to the end of this presentation 2. I sincerely hope that you’ll all go away with a more complete picture of • Summarizing, xxx. 3. Very briefly, there are • Concluding, three , First…, second, and last….. • Closing, Finally, I’d like to leave 4. you all with something I heard recently…. • Inviting Questions! So, now I’d be glad to 5. answer any questions you may have…

Show Time! • Signaling, • Use the outline to give your own 1 minute ending to • Summarizing, your last individual presentation… • Concluding, • Group 8 -1! • Closing, • Inviting Questions!

Individual Presentations….

Advertising Project (Reminder) • Working In Groups • Class Competition Session week of 6/2 • We evaluate collectively – Instructor – Class • Best group represents class at university level

Advertising Project Visual Presentation (15Mins.) Ad Segment Product Media (Demographics) (Method) Description Male/Female AD TV/Radio Features College/No 60 Magazine Benefits Seconds Age Brochure/Poster Income Event/Concert Why You? Profession Why This Why this Media? Product?

Questions?

Next Session: Individual Presentations • Three minute presentation • What is your home town known for? • Follow the Classic Presentation Structure • Persuasive (mildly) • Focus on your ending/conclusion.

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Finishing Off (B) Session 11

Video:

Individual Presentations • Three minute presentation • What is your home town known for? • Follow the Classic Presentation Structure • Persuasive (mildly) • Focus on your ending/conclusion.

Next Session: Putting it all together! • Read: 50, 54, 56 • Do: p. 50: #1, 2 – Work on Final Project – Finish Outline and Advertisement – Be prepared to turn in written assignment week of: 6/2. • Have a good week ;)

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Putting it All Together (A) Session 14

Home Stretch • Stage I – What goes wrong with presentations that • Are poorly organized • Poorly prepared • Without considering Audience or Purpose • Stage II – Building Blocks of all elements to a good Presentation • Stage III – Learn how all elements make a clear, well organized talk that the audience will understand and remember

Looking Back… • What were the problems with Joanna’s Presentation from Chapter 1? • What do we look at when evaluating a presentation? • Remember the Classic Structure?

Presentation Assessment • System • Manner System • Body Language Manner Body Language • Visual Aids Visual Aids Overall Impression • Overall Impression

Organization Notes • Introduction • Outline • Main Parts • Summary • Conclusion

Westwood Brewery: London, UK • Joanna • Audience – New PR manager – Senior managers – Organized a meeting to – Outside consultants discuss the Corporate Image – Expect a presentation that clearly introduces the main topics. • Presentation Purpose – Joanna should introduce the issue – Propose a clear agenda to discuss the topics – Present confidently, organized and efficiently.

Group Up: Favorite Business Subject During the presentation • Define the audience • Clarify the Objectives/ purpose • Keep eye contact • Plan the Content • Don’t Rush (fast) • Design Suitable • Speak Clearly Visual Aids • Project your Voice • Control the Length • Follow a clear Structure

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Putting it All Together (B) Session 15

Group Up! • Language Focus: – Find a neighbor – Review & Choose one of the Language Focus Items on Page 54. – Make a short one minute presentation on that item. – We will start in the Front of the class – You have 5 minutes to discuss. – Then we begin…THIS IS A TIMED EXCERCISE

Next Session: In-Class Competition • 7/8 Groups: –Group 8 –Group 7 –Group 6… –*****Break***** –…Group 3 –Group 2, 1 • Bring your own Laptop/Computer/Equipment • Bring Calculator (need score taker )

Advertising Project Reminder Visual Presentation (15Mins.) Ad Segment Product Media (Demographics) (Method) Description Male/Female AD TV/Radio Features College/No 60 Magazine Benefits Seconds Age Brochure/Poster Income Event/Concert Why You? Profession Why This Why this Media? Product?

Helpful Hints: • Use this time to collaborate • Practice your presentations during the week: – With Others – Use Video/Audio – In the Mirror • See you next week;)

For our final class…. • Take Home “Exam”… – Reflect on your work in this class…. – Compare your first day and today… – Write a short paper on your reflection. • Next Session: – Bring some chips and soda to share…. – We will look at our initial videos & compare – We will talk about our accomplishments ;) BE II Effective Presentations 2009

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung Business English & Effective Presentation‟s Final Comments for End of Course…

Video: • Blue Day Book English 820[BT Grieve].flv Chips Soda???

Final Thoughts

Features • Roles of the Speaker –inspire –motivate –persuade –entertain –educate –mentor

Features • Audience –size –composition –expert/non-expert –venue

Features • Topic – appropriate to level – degree of technical expertise – humorous – anecdotal

Vocal and Physical Techniques • Voice • Breathing • Articulation/Enunciation • Stage movements • Gestures • Facial expressions

Mental • Anxiety • Preparation • Mental Imaging • Autocriticism • Self-reward

Visual • Appearance • Expression • Body language – gestures – facial expressions

Vocal • Choice of voice • Projection of voice • Modulation of voice

Verbal • Word choice • Simplicity and complexity • Length of sentences • Length of a thought • Consistency • Logic

Five P‟s • Prior • Preparation • Prevents • Poor • Performance

Conclusions • Make posture and gestures natural • Tell a story to illustrate a point • Match language to audience • Focus on your purpose • Practice your performance

Conclusions • You‟re already a public speaker • Be prepared • Dress appropriately • Use eye contact to build rapport

Concluding Remark „Good judgment comes from experience, and a lot of that comes from bad judgment.‟ source: Bender, Texas Bix. 1992, Don’t Squat with Yer Spurs on! A Cowboy’s Guide to Life. Layton, Utah: Gibbs Smith Publisher.

;) • Really Funny Bad Presentation[UTube].flv That’s All Folks!

Appendix A ORAL PRESENTATIONS

Presentation Essentials Recall… – Audience, Topic, Purpose – Add, Situation – (location, relationship, timing) – Follow a process – (see handout) – Use an Outline – Make Corrections and Revise

Planning/Organizing Your Presentation 1. Analyze the situation – Purpose • Persuasive, informative? – Basic audience profile • Young, old, conservative, why present? How many, any commonalities? Socio-economic status, occupation, geography/politics? – Language/Culture/Environment

Planning/Organizing (continued) 2. Consider / Anticipate the initial reaction and be prepared to respond to objections – general attitude towards topic – mood at the time of presentation – helpful background information to connect with them (historical, financial, demonstrations, etc) – secondary influences (i.e. boss, spouse, etc.)

Presentation Steps 3. Completing your Presentation – Finalizing your slides – Choosing your speaking style – Practice, Practice, Practice – A word about Anxiety.. • Were all in the same boat • Were all friends • We all want to improve our English and Speaking ability!

Define the Main Idea / Limit Scope • One sentence test • Idea should be crystal clear • Focus on a specific area • Don’t try to cover too much

Approach • Direct approach works best – Facts, informative, appear unbiased – TV reporter – Structure • Overview & agenda (each item preview) • Specific details (each item) • Conclusion – General review – Most important item to take away • Thanks, feedback, contact information.

Presentation Outline 1. Stated Main Purpose and Idea 2. Major Points and then Sub-points – Logical order (time, importance, other) – Complete sentences 3. Form overview and conclusion afterwards 4. Identify transitions “Next we focus our attention to…” “after, the following occurred” 5. Prepare bibliography, source notes, add them to presentation.

Be Creative! • Use Slides • Use Video • Use Music • Use Humor • Use Guest Speakers (not this time) • Use Handouts • Use Activities (for participant centered learning)

Evaluation Score Sheet • Average the sections scores – Excellent – Good – Poor • Add your comments for – Best Area – Area for Improvement • Place a final grade on the bottom

Evaluation • Professor = 50% • Class = 50%

Presentation Evaluation Presenter/Group Name: _____________________________________________________________ Topic: _______________________________________________________________________ Content  The presenter gave a clear, interesting Yes Somewhat No introduction.  The presenter gave an obvious, clear Yes Somewhat No conclusion and/or transition to next speaker.  The presenter used detail and Yes Somewhat No examples to add concreteness to the topic. Yes Somewhat No  The presenter used smooth transitions between slides and topics.  The presenter was obviously well- Yes Somewhat No prepared.  The presenter stayed within the time- Yes No limit. Non-verbal Skills  The presenter used eye contact to Yes Somewhat No engage the audience. The presenter’s body language and  Yes Somewhat No gestures demonstrated enthusiasm. Voice and Syntax  The presenter spoke loudly enough Yes Somewhat No and at a comfortable rate. The presenter’s voice demonstrated  Yes Somewhat No enthusiasm and interest. The presenter’s pronunciation/  Yes Somewhat No enunciation was easy to understand. The presenter’s word choice and  Yes Somewhat No syntax were appropriate and professional. Visual Aids  The slides were easy to read. Yes Somewhat No The slides’ text was correct.  Yes Somewhat No  The presenter used PowerPoint or Yes Somewhat No slides skillfully. I especially liked: Two areas for improvement are: Overall, I rate this presentation as: (check one)    Excellent: The presentation Good: The presentation style Needs Improvement: The style reinforced the core neither added nor subtracted presentation style subtracted from message and added to its from the accomplishment of the goals of the presentation. the presenter’s goals. effectiveness.

Presentation Evaluations • Everybody Make comments for each group and turn in your evaluations after our discussion of each group’s presentation. • Break of 10 minutes between Groups for set-up and preparation • Rest of class can take a break

Appendix B INTERNATIONAL ADVERTISING MARKETING PROJECT

Advertising Project • Marketing Strategy Presentation and Advertisement • You choose your product (Should be recognized; i.e. Nokia Cellular) • Present your product proposal to Instructor • Informational Presentation/Report (Written Outline): – 10-15 Minutes – Introduction of Product – Target Customer – Advertising Strategy – Advertising Media (i.e. TV, radio, etc) • Final Advertisement: – 60 second spot

Advertising Project • What to Include in Strategy Presentation: – Features and Benefits (of your product) – Target Customers (who they are) • Specific: it is key for your advertising Strategy – Expected Competition • Strengths/Weaknesses of Competitor • Why your Product is better • Why should consumers buy from you and not the competition • Detailed Outline to Submit to Professor

Advertising Project • What to Include in TV Advertisement: – PowerPoint or Video (you provide PC) – 60 Seconds in Length – Good Taste – Explanation of why this AD successfully says what you want us to know (from your strategy report) – Explain how the AD relates specifically to your product or service. – Use Images, Sound, Music, Slogans, creatively.

Project Overview Presentation (15Mins.) Ad Segment Product Media (Demographics) (Method) Description Male/Female AD TV Features 60 Radio Benefits Seconds Age Magazine Income Brochure Why You? Profession Poster Why this Product? Event

TUNGHAI UNIVERSITY THUNDERBIRD Department of International Business - Taichung

Effective Presentations[Lecture Slides]

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