Effective Presentations[BE II Lecture]

Effective Presentation’s (BEII) Welcome Back!

Syllabus

Office Hours:

M: 13:10-15:00

W: 16:20-17:10

or by appointment.

Grading:

33% Individual Pres.

33% Final Project

34% Participation

Emphasis on your Verbal Skills .

Textbook: Effective Presentations Jeremy Comfort, 8 th ed., 2004.

ISBN: 978-0-19-4570657-7

Focus is on Oral Presentations

Supports our collective course goals

Trains us for the Advertising Project at semester end

Available at Cave’s Books

Cost: ~NT$ 616.00

Info: www.oup.com/elt

A word on Activity Based Learning

 Left side is Old World method

 Right is Collaborative ,Learn from each other

Students are more active…understand more

“ Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”

-Chinese Proverb

Encore Slide

Course Preview: A Chapter Every Two Sessions

What is the point? (objective)

Making a start (introduction)

Linking the parts (transitions)

Right kind of language (read, spontaneous)

Visual aids (reinforce, guide, explain)

Body language (80% is non-verbal, truth)

Conclusions (strategic endings)

Typical Chapter Activities (7)

Session 1 :

Topic Introduction & DVD Clip

Culture & Tactics

Language Focus

Session 2 :

Presentation Practice

Group’s (4) and, or Pair’s (2)

Evaluation Criteria

1. Activity Based Learning…Participation is key to Success!

- 34% of final grade depends on Class Participation

2. Marketing Project (Persuasive strategy)

- 33% of Final Grade

- 20 Minute Advertising Strategy Presentation & Ad.

3. Individual Presentations

- 33%

- 5 Minutes ,Video Taped / Analysis

Group Divisions: Re Organize?

Group Size: 4-5 Persons…used for-

Class Exercises, Group Presentations

Final Marketing Project

Complete Group Chart

Number, English Name

Remember your group, exchange email/telephone info.

Final Class Roster

Number, English Name, Chinese Name, Telephone

What is the Point Session 1

What is the Point?

Objectives:

Learn what makes a presentation “Effective”

GROUP 1, it’s your turn

Practice presenting “Background” Information

Welcome to Westwood Brewery.

London based beer brewer (manufacturer)

Meet Joanna Brookes, Public Relations Manager

Video Presentation Context

Joanna

New PR manager

Needs to organize a meeting to discuss corporate image

Audience

Senior managers

Outside consultants

Presentation Purpose

Discuss if Corporate Image needs to be changed

Problem: Joanna gets the date wrong

Basic Checklist

DVD

Consider the Audience?

Clear Objectives?

Well Prepared?

Clear Structure?

Link the parts?

Speak Clearly?

Speed OK?

Interesting?

Joanna’s Problem?

Lack of Organization.

Purpose

Flow (direction, path, destination)

Main Points

Process

What should she do?

Use the “ Classic Presentation Structure ”, (p.7)

Classic Presentation Structure (p.7)

Introduction

Outline (agenda, overview)

Main Parts

Topic A

Topic B

Topic C

Summary

Conclusion

What makes a Good Presentation?

System 

Audience Awareness

System:

Planning,

Organization,

Information, Impact

Delivery,

Body

Language,

Visuals

Next Session:

Text Chapter 2: Making a Start

Additional Volunteer to Make Video Recordings?

We want to see ourselves !

You can’t believe what you will see

It’s easiest to see your habits versus hear about them

Later we will view Videos as a Group.

Session 2 Ch 2: Making a Start

Making a Start

Objectives:

Discover what is a “good” introduction

Practice giving an introduction

Internal versus External Audiences

We use different items, depending on the audience:

Name/position

Title/Subject

Purpose - Visual aids

Length - Question policy

Main Parts - Human Touch

Making A Start: First Impressions are Important

Have you given Introductions?

Internal to Colleagues

External to Customers/Suppliers

It’s best to do them without notes

Which Items would you include in an Introduction=>

Name & Position

Title Subject

Purpose

Length of time

Main Parts to Cover

Any visual aids

When to ask questions

A human touch

How would you introduce yourself?

First Name

Last Name

Position/ Title

Department

Job Responsibilities

Favorite Food/Pet

Some examples…

Good Morning, My name is Steve Varela, and I’m in charge of International Sales here at IBM.

Variations:

As some of you already know…

For those of you who don’t know me…

Geoff Maxwell

Substitute for Marketing

Factory Manager

Audience

Business people

Expect a tour of Standard Electronics

Describe (Informational) the company they are about to see.

Watch for what Geoff includes in his introduction…

Lets take a look at the Video Presentation Context

Basic Checklist

DVD Ch. 2 – Version 1

Which Items from the Checklist did he include?

Note down any points about his presentation… anything.

Interesting?

Geoff’s Problem?

Worried about this “unplanned” PRESENTATION. Irritated actually. ;(

What should she do?

Use the “Classic Presentation Structure”

Introduction

Purpose

Flow (direction, path, destination)

Main Points

Summary & Conclusion…then Q&A

Basic Checklist

DVD Ch 2 - Version 2

Which Items from the Checklist did he include this time?

Note down any items he included.

Audience, Purpose Context?

Classic Presentation Structure (p.7 )

Structure

Introduction 

Outline (agenda, overview)

Main Parts

Topic A

Topic B

Topic C

Summary

Conclusion

Introduction Language*

Greeting, name…

Title/ Subject…

Purpose, objective…

Length…

Outline..

Questions…

Reference: Personal Touch…

(Language Knowledge p.14)

Language Knowledge

Some good ideas for your own presentations, p. 14

Question No. 2 (Select one)

Question No. 3 (Choose one)

Question No. 4 (Replace phrase)

Next Session: 2 Presentations

1. Group Presentations

Sonway Solar Electronics p.11

Make short presentation about the History of Sonway Solar Electronics.

Can use any visual’s or other media if you like

5 minute maximum

Exercises 2 & 4 will help you prepare (p.9)

2. Individual Presentations

Presentation Practice p. 17

Use the language from page 14

Use the Introduction Language Focus to complete your presentation introduction.

Use the Introduction Outline* (previous slide)

One minute limit.

Additional Introduction Exercises

A Audience:

Company Employees

Subject

Salary Policy

Current Salary Levels

Negotiations

Comparisons

Conclusion: New Policy

Purpose: To Inform

Time: 20 Minutes

B Audience:

Colleagues

Subject Quality

QC a Definition

QC Measures

Introducing QC Measures

Achieving Higher Quality

ACTION: Next Steps

Purpose: To Discuss

Time: 15 Minutes

Practice Introduction: Considerations

Audience:

Internal / External

Large / Small

Subject:

Neutral / Provocative

Subjective / Objective

Purpose:

Inform

Persuade

Time: Long/Short

Feedback

Was anything unclear? Fuzzy?

Write it down and leave it at the desk…

… I will address it next time we meet.

Have a good week!

Group & Individual Presentations Session 3 – Presentation Practice (Full and Introduction Only)

Today’s Agenda: 2 Presentations: Group & Individual

Final Preparations for:

Short group presentations “Sonway Solar Electronics”

Your Choice of Speakers, Content, Aids

Videographer Volunteer?

Group Presentations

- 5 Minute Time Limit

Group 1-X in (start in 10 minutes)

Showtime!

Individual Presentation!

Choose a, b, c, d and give an introduction to the subject covered.

Showtime!

Comments???

Was the Structure helpful?

Did it make you feel more comfortable about what you would say?

Next Week: Transitions

Chapter 3

Read Pages:18, 21, 22, 23

Do Questions:

Page 18: Nos. 2, 3

Page 20: No. 1

Page 21: No. 3

Ch. 3: Linking the Parts (A) Session 4

Linking the Parts

Objectives:

Identify way’s of organizing a presentation in a foreign language

Improve understanding, logical flow, “story”

Practice keywords and phrases to link topics and let audience know what stage of the presentation is occurring

Introduction, Main Point, or Conclusion

Geoff Maxwell

Substitute for Marketing

Factory Manager

Audience

Business people

Expect a tour of Standard Electronics

Describe (Informational) the company they are about to see.

Problem: Geoff did not plan to spend his day this way, did not do any planning for a presentation. It’s easy to do if you have a reliable plan.

Content & Organization

DVD Ch. 3 – Version 1

What information does Geoff provide in this version?

Note down any points about his presentation… anything.

Geoff’s Problem?

It’s not clear what Geoff is trying to say…

There is no story or main idea.

Basic Checklist

DVD Ch 3 - Version 2

Which main topics did he include this time?

Note down any items he included.

How many?

Interesting?

Strategy: Repeat Your Information

Brainstorming Exercise…Group Up!

How Taiwanese can learn English?

How to be accepted to a university?

The best way to give a class party.

10 Minute Limit

Think, discuss & write your outline on the Blackboard.

***Break***

Write 2-3 Language Focus Phrases on Board…before your break.

Group 1 – Sequencing/Ordering,

Group 2 – Giving Reasons/causes…

. . .

Group X – Generalizing.

Leave enough space for everyone.

Group Activity: Organizing Information (#2)

Group up

Select a leader

Choose a topic (#2) and think about (“brainstorm”) how you can organize the information for a short presentation

Use Board or Paper to record your ideas, and then organize in a form for a presentation.

***** 10 Minutes*****

5. Then list on Board.

Language Knowledge

P. 20

No 1

P. 21

No. 3

Back to the Blackboard:

Everyone choose a phrase on the board and use it in a sentence.

Next Session:

Chapter 3: Linking the Parts

Pair Up! (2 people)

Practice Presentation #1 a & b, page 22

Use Outline on Page 23

Use Language Focus vocabulary to link!!!

Prepare to give this presentation next week. One does a, the other does b.

Everybody Speaks, 3 Minute Limit.

Session 5 Chapter 3 Linking the Parts (B)

Today’s Agenda:

Chapter 3: Linking the Parts

Pair Up! (2 people)

Practice Presentation #1 a & b, page 22

Use Outline on Page 23

Use Language Focus vocabulary to link!!!

Prepare to give this presentation next week. One does a, the other does b.

Everybody Speaks, 3 Minute Limit.

Showtime!

Next Session:

Chapter 4: The Right Kind of Language

Read p. 24-27

Read Carefully Video Presentation Context

Do Questions: 1, 3 on page 26 & 27.

Prepare to complete p. 25, question #3

Decide on Volunteer to Make Video Recordings?

Equipment

Time

Feedback

Was anything unclear? Fuzzy?

Write it down and leave it at the desk…

… I will address it next time we meet.

Thank you.

Session 6 Ch. 4 Right Kind of Language (A)

To Read or Not to Read…

Advantages

Little hesitation

Easier to Follow Topic

Feel More Confident

Disadvantages

No Eye Contact

Written English is Complex

Tone is not personal

No Spontaneity

Robotic

Speaks too fast

To Read or Not to Read…

Association of International Management

“ Dr. Linden”

What’s Wrong with the Following Presentation?

Take Notes in your Text p. 25.

De. Linden

Well Known Psychologist

Present paper, report on the results of his surveys

Audience

Management professionals

Chose to attend this specific presentation/seminar

Inform (educate) the results of his research

Problem: Is it better to read or just talk?

Which Version do you Like Better

Language Options 2

Identify the Versions A – B – C

Read or Spoken

Distant or Human

Spontaneous or Prepared

Personal or Impersonal

Written and Spoken Language

Written

Long Sentences

Complex Vocabulary

Complex Arguments

Non-Personal Style

Spoken

Shorter Sentences

Simple Vocabulary

Simple Arguments

Personal Style

Audio Tape: A – B – C

Read/Spoken

Distant/Human

Spontaneous/Prepared

Personal/Impersonal

Language Focus: Active & Passive Forms of English

Passive

More indirect, weak, polite

Good for politicians, literature, poets,

Active

More personal, strong, direct

Good for technical, military, work

Which do you prefer???

Language Knowledge

Page 26, #1

Page 28, # 4, 5

Page 27, #3

Presentation Practice!

Read the text on Page 29

Group 1,3 = Introduction

Group 2,4 = Financial Implications

Study text and content for 5 Minutes

Make a presentation without notes on the text studied in your own words!

Next Session:

Handout:

A different person from group speaks

Each group does one Topic:

Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2

Group 7=3, Group 8=4.

Change the language from formal, written to informal, spoken.

Practice at home, no reading verbatim.

Session 7 Right Kind of Language (B)

Today’s Agenda

Handout:

A different person from group speaks

Each group does one Topic:

Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2

Group 7=3, Group 8=4.

Change the language from formal, written to informal, spoken.

Practice at home, no reading verbatim.

Final Preparations for Group Presentations

Take 10 minutes to Prepare

In groups

Quietly collaborate

Showtime!

Next Session: Visual Aids (Ch. 5)

Read: 30, 31, 33

Do: p. 30: #2,

p. 31#6

p. 34: #3 & #4

p. 35, #1

See you next time!

Thank you again…

My Office: M615B

My Hours: M: (9:10-11:10)

W: (4:20- 5:20)

Have a good week ;)

Marketing Competition Discussion

Present a Product or Service using a persuasive presentation strategy

15 minutes with 5 minutes Q&A

We will hold Competitions in Class & Select our best group to advance to Finals

Collaborate with your groups starting today

Select a product or service to market

All groups present to class on June 3

Finals Date Selected: Thursday, June 14 h

Time: 9:00 AM – 12:00 Noon

Advertising Project

Marketing Strategy Presentation and Advertisement

You Choose your product (Should be recognized; i.e. Nokia Cellular)

Present your product proposal next week in class to Instructor

Report ( Written Outline ):

10-15 Minutes

Introduction of Product

Advertising Ideas

Where you will Advertise (Media)

Final Advertisement:

Advertising Project

What to Include in Strategy Presentation:

Features and Benefits

Target Customers

Specific, it is key for your advertising Strategy

Expected Competition

Strengths/Weaknesses of Competitor

Why our Product is better

Why should consumers buy from you and not the competition

Detailed Outline to Submit top Professor

Advertising Project

What to Include in TV Advertisement:

PowerPoint or Video (you provide PC)

60 Seconds in Length – Good Taste

Explanation of why this AD successfully says what you want us to know (from your strategy report)

Explain how the AD relates specifically to your product or service.

Use Images, Sound, Music, Slogans, creatively.

Project Overview Product Description Features Benefits Why You? Why this Product? Segment (Demographics) Male/Female Age Income Profession Media (Method) TV Radio Magazine Brochure Poster Event AD 60 Seconds Presentation (15Mins.) Ad

Visual Aids (Ch. 5) Session 10

Source: NEC Technologies (www.mitsubishi-display.com)

Visuals: Designed for a Goal

Organization

Vocabulary

Feeling

Which is more attractive for the goal?

Which do you like?

Do’s Don'ts

Use as Support

Use Key Words

Use Color

Pointer

White Space

Use to Repeat

Overcrowd

Read from Slide

Use too many

Block Audience View

Joanna

New PR manager

Needs to organize a meeting to discuss corporate image

Audience

Senior managers

Outside consultants

Talks about the companies Products and Production Figures

Problem: Joanna gets the date wrong..Again.

Exercise: Think, Pair, Share

Work with your Neighbor

Review Joanna Brookes Presentation (again)

Discuss what kinds of Visuals you would use to talk about the brewery’s:

Products

Production Statistics

You have 5 minutes…

Exercise: Create your Own

Group up!

Create Visuals for one of the concepts below

Tunghai University

Life in Taichung

A Taichung Entertainment Place

A Business you know of

Taiwan

Come to the Board

10 Minutes

Show Time!

Each Group Present your Visual

Pay attention to:

Organization

Headings

White Space

Introduction

Conclusion (Q&A), Thank you.

Have fun ;)

Next Session: Graph Discussions

Question #2, #3,#4

Presentation Practice: Nike

Group 1 = Description of Company & Products

Group 2 = Foundation, Employees, Sales

Group 3 = Sales, Share Price, Profits

Group 4 = Sales Distribution by Product

Questions???

Visual Aids (B) Session 10

20 Minutes to Prepare

Presentation Practice: Nike

Group 1 = Description of Company & Products

Group 2 = Foundation, Employees, Sales

Group 3 = Sales, Share Price, Profits

Group 4 = Sales Distribution by Product

Group 5…8 repeat.

Next Session: Body Language

Read: 36, 37, 38, 39

Do: p. 36: #1,

p. 37: #6

p. 39: #1 In your own words, not from book

Must be turned in at beginning of class next week.

Have a good week ;)

Body Language (A) Session 11

Persuasive Body Language

HOward Dean Yeah[CNN].flv

Hands

Eyes

Face

Movement

Stance

Dr. Linden

Manager of Staff

AMI is a government funded department.

Audience

Employees (Staff)

Outside consultants

Talk to staff about budget cuts and alternative solutions.

Wants to explain the options.

Problem: Joanna gets the date wrong..Again.

Language Knowledge p.38

Is the language:

To Emphasize or To Minimize?

Language Focus: q. 2 & 3 (p.39)

Emphasizing

Absolutely

Completely

Entirely

Extremely

Very

Fairly

Reasonably

Quite

Minimizing

It seems

Appears

Just

A little bit

Slightly

Maybe

Tend to

To some extent

Examples

We had an ________ good year.

This spring is __________ cold.

Tuition is ____________ at Tunghai.

Say it like you mean it… Dr Ansel Body Language Say it like you mean it[ ].flv ..

Body Language (B) Session 11

Today’s Agenda

Persuasive Presentations

Debates

Group up!

Page 37, Chose A, B or C

Make a brief (2 minute) persuasive presentation.

Woman make better managers than men

The world is changing so fast that we do not need long term planning

Body language is at least as important as spoken language

10 minutes…

Presentation Practice -- Pair up!

Prepare and give a brief (2 minute) persuasive presentation.

Why Tunghai is better than X University

The best male/female activity in Taichung is…

Body language is at least as important as spoken language

Why rap music is so popular.

The benefits of learning English.

10 minutes…

Debate: “Students should have a job while studying.”

Form Two Groups:

For

Against

Move to each side of room & Collaborate

10 Minutes: Then Present to Class.

Next Session: Finishing Off!

Read: 40, 42, 43

Do: p. 40: #1, 2

p. 42: #2, 3

p. 43: #1 – This one is for everybody!!! Not a group Exercise

Have a good week ;)

Silent Speech Jason [ ].flv

Finishing Off (A) (Ch. 7) Session 12

Finishing on Top

Dynamic and fluid presentations attract an audience’s attention

Strong and positive conclusions also have a positive effect.

Nothing worse than to end on a whimper

(run out of gas anyone?)

Today, we focus on positive, strong and memorable endings.

The Ending

What is an ending

Why?

Some examples from the class:

1.

2.

3

Westwood Brewery: London, UK

Joanna

New PR manager

Organized a meeting to discuss the Corporate Image

Audience

Senior managers

Outside consultants

Expect a presentation that clearly provides an agenda for a following discussion

Joanna should introduce the issue

Propose a clear agenda to discuss the topics

Different Endings…

The Sales Presentation

The Welcome Presentation

The New Idea Presentation

The Motivation Presentation

Language Options

Signaling the End

That brings me to.

That Completes my presentation

Before I finish, let me just say…

Summarizing

I’ll briefly summarize the main points for you

To sum up

In Summary…

Concluding

As you can see…

In conclusion

I’d like to leave you with the following

Recommending

So, I would suggest that we..

In my opinion…

I’d like to propose

Closing

Thank you for your time/attention

I hope you enjoyed/learned from….

Thank you for listening

Inviting questions

I’d be glad to try to answer any questions…

So, lets throw it open to questions

Are there any questions?

Ending Sequence…

So that beings me to the end of this presentation

I sincerely hope that you’ll all go away with a more complete picture of xxx .

Very briefly, there are three , First…, second, and thirdly…..

Finally, I’d like to leave you all with something I heard recently….

So, now I’d be glad to answer any questions you may have…

Making Connections…

Before we come to an end…

I’d be glad to answer…

To summarize…

We can conclude…

In my opinion…

I’d like to suggest…

Show Time!

Use the outline to give your own ending to a presentation on your home town or neighborhood or school…

Starting in the front…

Signaling, Summarizing, Concluding, Closing and Inviting Questions!

Individual Presentations….

Advertising Project (Reminder)

Working In Groups

Class Competition Session week of 6/2

We evaluate collectively

Instructor

Class

Best group represents

Class

Advertising Project

Features and Benefits

Target Customers

Specific, it is key for your advertising Strategy

Why our Product is better

Detailed Outline to Submit to Professor

Advertising Project Visual Product Description Features Benefits Why You? Why this Product? Segment (Demographics) Male/Female College/No Age Income Profession Media (Method) TV/Radio Magazine Brochure/Poster Event/Concert Why This Media? AD 60 Seconds Presentation (15Mins.) Ad

Advertising Project

PowerPoint or Video ( you provide Laptop )

Next Session: Putting it all together!

Read: 50, 54, 56

Do: p. 50: #1, 2

Work on Final Project

Finish Outline and Advertisement

Be prepared to turn in written assignment week of: 6/2.

Have a good week ;)

Putting it All Together (A) (Marketing Project & Ch. 9) Session 14

Home Stretch (Stage 3 of 3)

Stage I

What goes wrong with presentations that

Are poorly organized

Poorly prepared

Without considering Audience or Purpose

Stage II

Building Blocks of all elements to a good Presentation

Stage III

Learn how all elements make a clear, well organized talk that the audience will understand and remember

Looking Back…

What were the problems with Joanna’s Presentation from Chapter 1?

What do we look at when evaluating a presentation?

Remember the Classic Structure?

Presentation Assessment

System

Manner

Body Language

Visual Aids

Overall Impression

System Manner Body Language Visual Aids Overall Impression

Organization Notes

Introduction

Outline

Main Parts

Summary

Conclusion

Westwood Brewery: London, UK

Joanna

New PR manager

Organized a meeting to discuss the Corporate Image

Audience

Senior managers

Outside consultants

Expect a presentation that clearly introduces the main topics.

Joanna should introduce the issue

Propose a clear agenda to discuss the topics

Present confidently, organized and efficiently.

Favorite Business Subject

Define the audience

Clarify the Objectives/ purpose

Plan the Content

Design Suitable Visual Aids

Control the Length

Follow a clear Structure

Keep eye contact

Don’t Rush (fast)

Speak Clearly

Project your Voice

During the presentation

Pair up!

Language Focus:

Find a neighbor

Review & Choose one of the Language Focus Items on Page 54.

Make a short one minute presentation on that item.

We will start in the Front of the class

You have 5 minutes to discuss.

Then we begin …THIS IS A TIMED EXCERCISE

Language Focus

Next Session: In-Class Competition

7/8 Groups:

Group 8

Group 7

Group 6…

*****Break*****

… Group 3

Group 2, 1

Bring your own Laptop/Computer/Equipment

Bring Calculator (need score taker )

Advertising Project Reminder Visual Product Description Features Benefits Why You? Why this Product? Segment (Demographics) Male/Female College/No Age Income Profession Media (Method) TV/Radio Magazine Brochure/Poster Event/Concert Why This Media? AD 60 Seconds Presentation (15Mins.) Ad

Helpful Hints:

Use this time to collaborate

Practice your presentations during the week:

With Others

Use Video/Audio

In the Mirror

See you next week;)

For our final class….

Take Home “Exam”…

Reflect on your work in this class….

Compare your first day and today…

Write a short paper on your reflection.

Next Session:

Bring some chips and soda to share….

We will talk about our accomplishments ;)

BE II Effective Presentations 2009

Business English & Effective Presentation’s Final Comments for End of Course…

Video:

Blue Day Book English 820[BT Grieve].flv

Chips

Soda???

Encore Presentations!!!

Pair Up!

Interview your Partner about their

Successes and Disasters in this class.

Make some notes for 5 minutes….then,

Congratulate your partner on their accomplishments in this class!

Final Thoughts

Features

Confidence/Credibility/Trust

survey the audience

make eye contact

smile

laugh

Features

Roles of the Speaker

inspire

motivate

persuade

entertain

educate

mentor

Features

Audience

size

composition

expert/non-expert

venue

Features

Topic

appropriate to level

degree of technical expertise

suitable for non-distracting handouts

humorous

anecdotal

Four Main Points

Mental

Visual

Vocal

Verbal

Vocal and Physical Techniques

Voice

Breathing

Articulation/Enunciation

Stage movements

Gestures

Facial expressions

Mental

Anxiety

Preparation

Mental Imaging

Autocriticism

Self-reward

Visual

Appearance

Expression

Body language

gestures

facial expressions

Vocal

Choice of voice

Projection of voice

Modulation of voice

Verbal

Word choice

Simplicity and complexity

Length of sentences

Length of a thought

Consistency

Logic

Five P’s

Prior

Preparation

Prevents

Poor

Performance

Conclusions

Make posture and gestures natural

Tell a story to illustrate a point

Match language to audience

Focus on your purpose

Practice your performance

Conclusions

You’re already a public speaker

Be prepared

Dress appropriately

Use eye contact to build rapport

Criteria for Evaluating a Public Speech

Audience Analysis and Adaptation

Content

Style

Organization

Introduction

Body

Criteria for Evaluating a Public Speech

Language

Music

Humor

Imagery

Delivery

Questions

Concluding Remark

‘ Good judgment comes from experience, and a lot of that comes from bad judgment.’

source: Bender, Texas Bix. 1992, Don’t Squat with Yer Spurs on! A Cowboy’s Guide to Life. Layton, Utah: Gibbs Smith Publisher.

;)

Really Funny Bad Presentation[UTube].flv

That’s All Folks!

ORAL PRESENTATIONS

Appendix A

Presentation Essentials

Recall…

Audience, Topic, Purpose

Add, Situation

(location, relationship, timing)

Follow a process

(see handout)

Use an Outline

Make Corrections and Revise

Planning/Organizing Your Presentation

1. Analyze the situation

Purpose

Persuasive, informative?

Basic audience profile

Young, old, conservative, why present? How many, any commonalities? Socio-economic status, occupation, geography/politics?

Language/Culture/Environment

Planning/Organizing (continued)

2. Consider / Anticipate the initial reaction and be prepared to respond to objections

general attitude towards topic

mood at the time of presentation

helpful background information to connect with them

(historical, financial, demonstrations, etc)

secondary influences (i.e. boss, spouse, etc.)

Presentation Steps

3. Completing your Presentation

Finalizing your slides

Choosing your speaking style

Practice, Practice, Practice

A word about Anxiety..

Were all in the same boat

Were all friends

We all want to improve our English and Speaking ability!

Define the Main Idea / Limit Scope

One sentence test

Idea should be crystal clear

Focus on a specific area

Don’t try to cover too much

Approach

Direct approach works best

Facts, informative, appear unbiased

TV reporter

Structure

Overview & agenda (each item preview)

Specific details (each item)

Conclusion

General review

Most important item to take away

Thanks, feedback, contact information.

Presentation Outline

Stated Main Purpose and Idea

Major Points and then Sub-points

Logical order (time, importance, other)

Complete sentences

Form overview and conclusion afterwards

Identify transitions

“ Next we focus our attention to…”

“ after, the following occurred”

5. Prepare bibliography, source notes, add them to presentation.

Be Creative!

Use Slides

Use Video

Use Music

Use Humor

Use Guest Speakers (not this time)

Use Handouts

Use Activities (for participant centered learning)

Evaluation Score Sheet

Average the sections scores

Excellent – Good – Poor

Add your comments for

Best Area

Area for Improvement

Place a final grade on the bottom

Evaluation

Professor = 50%

Class = 50%

Presentation Evaluations

Everybody Make comments for each group and turn in your evaluations after our discussion of each group’s presentation.

Break of 10 minutes between Groups for set-up and preparation

Rest of class can take a break

INTERNATIONAL ADVERTISING MARKETING PROJECT

Appendix B

Advertising Project

Marketing Strategy Presentation and Advertisement

You choose your product (Should be recognized; i.e. Nokia Cellular)

Present your product proposal to Instructor

Informational Presentation/Report ( Written Outline ):

10-15 Minutes

Introduction of Product

Target Customer

Advertising Strategy

Advertising Media (i.e. TV, radio, etc)

Final Advertisement:

60 second spot

Advertising Project

Features and Benefits (of your product)

Target Customers (who they are)

Specific: it is key for your advertising Strategy

Why your Product is better

Detailed Outline to Submit to Professor

Advertising Project

PowerPoint or Video (you provide PC)

Project Overview Product Description Features Benefits Why You? Why this Product? Segment (Demographics) Male/Female Age Income Profession Media (Method) TV Radio Magazine Brochure Poster Event AD 60 Seconds Presentation (15Mins.) Ad