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Syllabus Office Hours: M: 13:10-15:00 W: 15:20-17:10 or by appointment. Grading: 33% Individual Pres. 33% Final Project 34% Participation Emphasis on your Verbal Skills.
Textbook: Effective PresentationsJeremy Comfort, 8th ed., 2004. ISBN: 978-0-19-4570657-7 Focus is on” Oral Presentations Supports our collective course goals Trains us for the Advertising Project at semester end Available at Cave’s Books Cost: ~NT$ 616.00 Info: www.oup.com/elt
Course Preview: A Chapter Every Two Sessions What is the point? (objective, purpose) Making a start (introduction) Linking the parts (transitions) Right kind of language (written, spoken) Visual aids (reinforce, guide, explain) Body language (80% is non-verbal, truth) Conclusions (strategic endings)
Evaluation Criteria 1. Participation is key to Success! - 34% of final grade depends on Class Participation 2. Marketing Project (persuasive strategy) - 33% of Final Grade - 20 Minute Advertising Strategy Presentation & Ad. 3. Individual Presentations - 33% - Two to Five Minutes ,Video Analysis
Group Divisions: Re Organize? Group Size: 4-5 Persons…used for: Class Exercises, Group Presentations Final Marketing Project Complete Group Chart Number, English Name Remember your group Final Class Roster Number, English Name, Chinese Name, eMail
What is the Point? Objectives: Learn what makes a presentation “Effective” Practice presenting “Background” Information Welcome to Westwood Brewery. London based beer brewer (maker of beer) Meet Joanna Brookes, New Public Relations Manager
Video Presentation Context Joanna New PR manager Needs to organize a meeting to discuss corporate image Audience Senior managers Outside consultants Presentation Purpose Discuss if Corporate Image needs to be changed Problem: Joanna gets the date wrong
Making a Start Objectives: Discover what is a “good” introduction Practice giving an introduction Internal versus External Audiences We use different items, depending on the audience: Name/position Title/Subject Purpose - Visual aids Length - Question policy Main Parts - Human Touch
Making A Start: First Impressions are Important Have you given Introductions? Internal to Colleagues External to Customers/Suppliers It’s best to do them without notes Which Items would you include in an Introduction=> Name & Position Title Subject Purpose Length of time Main Parts to Cover Any visual aids When to ask questions A human touch
How would you introduce yourself? First Name Last Name Position/ Title Department Job Responsibilities Favorite Food/Pet
Some examples… Good Morning, My name is Steve Varela, and I’m in charge of International Sales here at IBM. Variations: As some of you already know… For those of you who don’t know me…
Lets take a look at the Video Presentation Context Geoff Maxwell Substitute for Marketing Factory Manager Audience Business people Expect a tour of Standard Electronics Presentation Purpose Describe (Informational) the company they are about to see. Watch for what Geoff includes in his introduction…
Geoff’s Problem? Worried about this “unplanned” Presentation. He is Irritated actually. ;( What should he do? Use the “Classic Presentation Structure” Introduction Purpose Flow (direction, path, destination) Main Points Summary & Conclusion…then Q&A
Basic Checklist DVD Ch 2 - Version 2 EP Ch2 V2.avi
Which Items from the Checklist did he include this time?
Classic Presentation Structure (p.7) Structure Introduction Outline (agenda, overview) Main Parts Topic A Topic B Topic C Summary Conclusion Introduction Language* Greeting, name… Title/ Subject… Purpose, objective… Length… Outline… Questions… Reference: Personal Touch… (Language Knowledge p.14)
Language Knowledge Some good ideas for your own presentations, p. 14 Question No. 2 (Select one) Question No. 3 (Choose one) Question No. 4 (Replace phrase)
Next Session: 2 Presentations 1. Individual Presentations 2. Group Presentations Sonway Solar Electronics p.11 Make short presentation about Sonway Solar Electronics. Can use any visual’s or other media if you like 5 minute maximum Exercises 2 & 4 will help you prepare (p.9)
Presentation Practice p. 17
Use the language from page 14 Use the Introduction Language Focus to complete your presentation introduction. Use the Introduction Outline* (previous slide) One minute limit.
Additional Introduction Exercises A Audience: Company Employees Subject Salary Policy Current Salary Levels Negotiations Comparisons Conclusion: New Policy Purpose: To Inform Time: 20 Minutes B Audience: Colleagues Subject Quality QC a Definition QC Measures Introducing QC Measures Achieving Higher Quality ACTION: Next Steps Purpose: To Discuss Time: 15 Minutes
Practice Introduction: Considerations Audience: Internal / External Large / Small Subject: Neutral / Provocative Subjective / Objective Purpose: Inform Persuade Time: Long/Short
Feedback Was anything unclear? Fuzzy? Write it down and leave it at the desk… …I will address it next time we meet. Have a good week!
Individual & Group Presentations Presentation Practice (Full and Introduction Only)
Individual Presentation! 1-2 Minute Choose either a, b, c, or d and give an introduction to the subject covered. (Note: only give the introduction part of the presentation)
Linking the Parts Last Session: Importance of a Targeted Introduction based on the Audience Today’s Objectives: Identify way’s of organizing your presentation in a structured way Helps Improve understanding, tells a logical “story” Practice keywords and phrases to link topics and let audience know what stage of the presentation is occurring Introduction->Agenda-> Main Point(s)-> Conclusion.
Video Presentation Context Geoff Maxwell Substitute for Sarah in Marketing Department Factory Manager Audience Business people Expect a tour of Standard Electronics Presentation Purpose Describe (Informational) the company they are about to see. Problem: Geoff did not plan to spend his day this way, did not do any planning for a presentation. It’s easy to do if you have a reliable plan.
Content & Organization DVD Ch. 3 – Version 1 EP Ch3 V1.avi
What information does Geoff provide in this version?
Note down any points about his presentation… anything.
Geoff’s Problem? It’s not clear what Geoff is trying to say… There is no story or main idea.
Basic Checklist DVD Ch 3 - Version 2 EP Ch3 V2.avi
Strategy: Repeat Your Information Spoken Language needs frequent repetition because we cannot stop and re-read as in a written document
Group Activity: Organizing Information Topics Group up Select a leader Choose a topic - and think about (“brainstorm”) how you can organize the information for a short presentation Use Board or Paper to record your ideas, and then organize into a form for a presentation. 10 Minutes 5. Then list on Board. How Taiwanese can learn English? How to be accepted to a university? The best way to give a class party. Or any topic (Ask instructor). 10 Minute Limit Think, discuss & write your outline on the Blackboard.
Language Knowledge P. 20 No 1 P. 21 No. 3 Back to the Blackboard…
Brainstorming Exercise…Group Up! How Taiwanese can learn English? How to be accepted to a university? The best way to give a class party. Or any subject you choose. Think, discuss & write your outline on the Blackboard. 10 minutes.
***Break*** Write 2-3 Language Focus Phrases on Board…before your break. Page 21. Group 1 – Sequencing/Ordering, Group 2 – Giving Reasons/causes… . . . Group X – Generalizing. Leave enough space for everyone.
Next Session: Chapter 3: Linking the Parts Individual Presentation Presentation Practice (#1) Chose a or b, page 22 Use Outline on Page 23 Use Language Focus vocabulary to link sections!!! Prepare to give this presentation next. You may practice in pairs, but must give individual presentations 3 Minute Time Limit.
Recall from Last Session: Repeat Your Information Spoken Language needs frequent repetition because we cannot stop and re-read as in a written document
Today’s Agenda: Chapter 3: Linking the Parts Individual Presentation Presentation Practice (#1) Chose a or b, page 22 Use Outline on Page 23 Use Language Focus vocabulary to link sections!!! Prepare to give this presentation next. You may practice in pairs, but must give individual presentations 3 Minute Time Limit.
Measurement Rubric Use of the classic presentation structure Correct use of Linking Phrases
Impromptu Presentation Best way to Profit from Rap Music? How to have a good Summer Vacation? Learning to Drive a Car in Taiwan. How to get Married? Choose a different Speaker Organize your presentation – 10 minutes 1 Speaker 5 minute maximum
Next Session: Chapter 4: The Right Kind of Language Read p. 24-27 Read Carefully Video Presentation Context Do Questions: 1, 3 on page 26 & 27. Prepare to complete p. 25, question #3 Decide on Volunteer to Make Video Recordings? Equipment Time
Feedback Was anything unclear? Fuzzy? Write it down and leave it at the desk… …I will address it next time we meet. Thank you.
What’s wrong with Reading a Presentation? Group Results… What effect does it have on the Audience? Presentations that use spoken language, delivered in an interesting and lively way, are more successful.
To Read or Not to Read… Advantages Little hesitation Easier to Follow Topic Feel More Confident Disadvantages No Eye Contact Written English is Complex Tone is not personal No Spontaneity Robotic Speaks too fast
Video Presentation Context Dr. Linden Well Known Psychologist Report on the results of his surveys Audience Management professionals Chose to attend this specific presentation/seminar Paid $$$ Presentation Purpose Inform (educate) the results of his research Problem: To Read or Not to Read? Take Notes in Your Text, Page 25.
Sentence Length Complexity Pauses. Identify Written or Spoken Language, p. 26 #1 Read or Spoken Distant (Authoritative) or Human (Participative) Spontaneous or Prepared Personal or Impersonal
Written and Spoken Language Written Long Sentences Complex Vocabulary Complex Arguments Non-Personal Style Spoken Shorter Sentences Simple Vocabulary Simple Arguments Personal Style
Audio Tape: A – B – C Read/Spoken Distant/Human Spontaneous/Prepared Personal/Impersonal
Language Focus: Active & Passive Forms of English Passive More indirect, weak, polite Good for politicians, literature, poets. Active More personal, strong, direct Good for technical, military, work Which do you prefer??? Examples, p. 27 Present simple I think… It is thought Present perfect The boss has said… It is said Past simple John called a meeting. A meeting was called.
Presentation Practice! Read the text on Page 29 Even Group’s = Introduction Odd Group’s = Financial Implications Study text and content for 10-15 Minutes Change Language from Written to Spoken Then, make a presentation, without notes, on the text studied in your own words! Alternate Speakers.
Next Session: Group Presentation Practice, P 29 Handout: A different person from group speaks Each group does one Topic: Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2 Group 7=3, etc. Change the language from formal, written to informal, spoken. Practice at home, no reading verbatim.
Today’s Agenda Presentation Practice Handout: A different person from group speaks Each group does one Topic: Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2 Group 7=3, etc. Change the language from formal, written to informal, spoken. Practice at home, no reading verbatim.
Final Preparations for Group Presentations Take 10 minutes to Prepare In groups Quietly collaborate
Source: NEC Technologies (www.mitsubishi-display.com)
Source: NEC Technologies (www.mitsubishi-display.com)
Visuals: Designed for a Goal Organization Vocabulary Feeling Which is more attractive for the goal? Which do you like?
Do’s Don'ts Use as Support Use Key Words Use Color Pointer White Space Use to Repeat Overcrowd Read from Slide Use too many Block Audience View
Video Presentation Context Joanna New PR manager Needs to organize a meeting to discuss corporate image Audience Senior managers Outside consultants Presentation Purpose Talks about the companies Products and Production Figures Problem: Joanna needs help creating and using visuals (slides)
Exercise: Group Up Review Joanna Brookes’ presentation (again) Discuss what kinds of Visuals (slides) you would use to talk about the brewery's’: Products Production Statistics Then, draw on board & present your slides in 15 minutes…(don’t forget presentation structure: Introduction, Overview, Main Parts & Conclusion)
Exercise: Create your Own Group up! Create Visuals for one of the concepts below Our University Life in Taichung A Taichung Entertainment Place A Business you know of Taiwan Come to the Board – Draw Visual. 10 Minutes, then present.
Show Time! Each Group Present your Visual Pay attention to: Organization Headings White Space Introduction Conclusion (Q&A), Thank you. Have fun ;) One person or two may speak (rotate)
Next Session: Graph Discussions Question #2, #3,#4 Presentation Practice: Nike Group 1 = Description of Company & Products Group 2 = Foundation, Employees, Sales Group 3 = Sales, Share Price, Profits Group 4 = Sales Distribution by Product
Presentation Practice 20 Minutes to Prepare Presentation Practice: Nike Group 1 = Description of Company & Products Group 2 = Foundation, Employees, Sales Group 3 = Sales, Share Price, Profits Group 4 = Sales Distribution by Product Group 5…8 repeat.
Nike Current Advertising Strategy Good Idea or Bad Idea?
System Of Needs / Slide Support Human Brings have a progressive need system People need to feel secure where they live/work People want to feel that they contribute to their community Employees desire to achieve their full potential (why we are here) Separates Different Topics Shows Priority or Order or Flow Shows Relationship
Next Session: Body Language Read: 36, 37, 38, 39 Do: p. 36: #1 p. 37: #6 p. 39: #1 or #2 Use your own persuasive words, not from book Written: Must be turned in at beginning of class. Instructor will select presenter from your group.
Today’s Agenda Group 6: Body Language Intro Body Language Final Project: International Advertising Strategy and Advertisement
Persuasive Body Language Hands Eyes Face Movement Stance
Video Presentation Context Dr. Linden Manager of Staff AMI is a government funded department. Audience Employees (Staff) Outside consultants Presentation Purpose Talk to staff about budget cuts and alternative solutions. Wants to explain the options.
Language Knowledge p.38 Is the language: To Emphasize or To Minimize?
Language Focus: q. 2 & 3 (p.39) Emphasizing Absolutely Completely Entirely Extremely Very Fairly Reasonably Quite Minimizing It seems Appears Just A little bit Slightly Maybe Tend to To some extent
Your Examples We had an ________ good year. This spring is __________ cold. Tuition is ____________ at Tunghai.
Practice: 3 Minute Persuasive Presentation “The Trouble with Business Today” Your own subject.
International Marketing Advertisement Competition Tunghai BE II
Advertising Project Marketing Strategy Presentation and Advertisement You Choose your product (Should be an existing recognized product; i.e. Nokia Cellular) Present your product idea next class in class to Instructor In two weeks: Written Outline: 10-15 Minutes Presentation Introduction of Product Advertising Ideas Where you will Advertise (Media) Final Advertisement:
Advertising Project What to Include in Strategy Presentation: Product Introduction Features and Benefits Target Customers Specific, it is key for your advertising Strategy Expected Competition Strengths/Weaknesses of Competitor Why our Product is better Why should consumers buy from you and not the competition What media is best to use
Advertising Project What to Include in Video or other Media Advertisement: PowerPoint or Video (you provide PC) 60 Seconds in Length Explanation of why this AD successfully says what you want us to know (from your strategy report) Explain how the AD relates specifically to your product or service. Use Images, Sound, Music, Slogans, creatively.
Project Overview Presentation (15Mins.) Ad Media (Method) TV Radio Magazine Brochure Poster Event Segment (Customer Demographics) Male/Female Age Income Profession Product Description Features Benefits Why You? Why this Product? AD 60 Seconds
Marketing Competition Discussion Present a Product or Service using a persuasive presentation strategy 15 minutes with 5 minutes Q&A We will hold Competitions in Class & Select our best group to advance to Finals Collaborate with your groups starting today Select a product or service to market All groups present to class one week prior Finals Date Selected: Time:
Say it like you mean it… Prepare and give a brief (2 minute) persuasive presentation. Why Tunghai is better than X University The best male/female activity in Taichung is… Body language is at least as important as spoken language Why rap music is so popular. The benefits of learning English. MID TERM GRADE Dr Ansel Body Language Say it like you mean it[ ].flv..
Today’s Agenda Presentation Practice Persuasive Presentations Debates (time permitting)
Presentation Practice -- Individual! Prepare and give a brief (2 minute) persuasive presentation. Why Tunghai is better than X University The best male/female activity in Taichung is… Body language is at least as important as spoken language Why rap music is so popular. The benefits of learning English.
10 minutes…then present.
Individual Presentation! Page 37, Chose A, B or C Make a brief (2 minute) persuasive presentation. Woman make better managers than men The world is changing so fast that we do not need long term planning Body language is at least as important as spoken language
Debate: “Students should have a job while studying.” Form Two Groups: For Against Move to each side of room & Collaborate 10 Minutes: Then Present to Class.
Next Session: Finishing Off! Read: 40, 42, 43 Do: p. 40: #1, 2 p. 42: #2, 3 p. 43: #1 – This one is for everybody!!! Not a group Exercise Have a good week ;) Silent Speech Jason [ ].flv
Finishing on Top Dynamic and fluid presentations attract an audience’s attention Strong and positive conclusions also have a positive effect. Nothing worse than to end on a whimper (run out of gas anyone?) Today, we focus on positive, strong and memorable endings.
Westwood Brewery: London, UK Joanna New PR manager Organized a meeting to discuss the Corporate Image Audience Senior managers Outside consultants Expect a presentation that clearly provides an agenda for a following discussion Presentation Purpose Joanna should summarize the issues & Propose a clear agenda to discuss the topics
Different Endings… So, I’d be glad to answer any questions.. I sincerely hope you’ll all go away with a more complete picture of the activities of UNEXCO. Very briefly, there are three So, that beings me to the end of this presentation.. Finally, I’d like to leave you all with something I heard recently… The Sales Presentation The Welcome Presentation The New Idea Presentation The Motivation Presentation
Language Options Recommending So, I would suggest that we.. In my opinion… I’d like to propose Closing Thank you for your time/attention Thank you for coming Inviting questions I’d be glad to try to answer any questions… So, lets throw it open to questions Are there any questions? Signaling the End That brings me to. Before I finish, let me just say… Summarizing I’ll briefly summarize the main points for you In Summary… Concluding As you can see… In conclusion I’d like to leave you with the following
Ending Sequence… So that beings me to the end of this presentation I sincerely hope that you’ll all go away with a more complete picture of xxx. Very briefly, there are three , First…, second, and last….. Finally, I’d like to leave you all with something I heard recently…. So, now I’d be glad to answer any questions you may have…
Advertising Project (Reminder) Working In Groups Class Competition Session week of 6/2 We evaluate collectively Instructor Class Best group represents class at university level
Advertising Project Visual Presentation (15Mins.) Ad Segment (Demographics) Male/Female College/No Age Income Profession Product Description Features Benefits Why You? Why this Product? Media (Method) TV/Radio Magazine Brochure/Poster Event/Concert Why This Media? AD 60 Seconds
Next Session: Individual Presentations Three minute presentation What is your home town known for? Follow the Classic Presentation Structure Persuasive (mildly) Focus on your ending/conclusion.
Individual Presentations Three minute presentation What is your home town known for? Follow the Classic Presentation Structure Persuasive (mildly) Focus on your ending/conclusion. Classic Structure Introduction Overview Main Parts Summary/Recommendation Conclusion Transitions, Signals Eye Contact--Body Language--Visuals Human Touch, News
Video: ..MediaReally Funny Bad Presentation[UTube].flv
Next Session: Putting it all together! Read: 50, 54, 56 Do: p. 50: #1, 2 Work on Final Project Finish Outline Be prepared to turn in written assignment next week. Have a good week ;)
Home Stretch What goes wrong with presentations that Are poorly organized? Poorly prepared? Do not consider Audience or Purpose? What are the building blocks of a good presentation? We learned how all elements make a clear, well organized talk that the audience will easily follow, understand and remember
Looking Back… What were the problems with Joanna’s Presentation from Chapter 1? What do we look at when evaluating a presentation? Remember the Classic Presentation Structure?
Presentation Assessment System Manner/Style Body Language Visual Aids Overall Impression You will now begin to evaluate your classmates presentations…use the form on page 56.
Organization Notes Introduction Outline/Agenda Main Parts Summary or Recommendation Conclusion www.slideshare.net search: BEII
Westwood Brewery: London, UK Joanna New PR manager Organized a meeting to discuss the Corporate Image Audience Senior managers Outside consultants Expect a presentation that clearly introduces the main topics. Presentation Purpose: Joanna should Introduce the issue Propose a clear agenda to discuss the topics Present confidently, organized and efficiently.
Group Up: Favorite Business Subject During the presentation Define the audience Clarify the objectives/ purpose Prepare your content Design suitable visual aids Control the length 2-3 minute presentation Follow a clear structure Keep eye contact Don’t rush (fast) Speak clearly, pause Project your voice Body language, Q’s 10 minute prep/break
Next Week: Video Analysis Use the form on page 56. Marketing Project Planning and Practice Bring your detailed outlines.
Putting it All Together (B) Reflection & Planning
Group Up! Language Focus: Find a neighbor Review & choose one of the Language Focus Items on page 54. Make a short one minute presentation on that item. We will start in the Front of the class You have 5 minutes to discuss. Then we begin…THIS IS A TIMED EXCERCISE
Looking Back Video Analysis of our initial & individual presentations Discussion of learning's Constructive peer - critique Preparation for final advertising project
Next Session: In-Class Competition 7/8 Groups: Group 8 Group 7 Group 6… *****Break***** …Group 3 Group 2, 1 Bring your own Laptop/Computer/Equipment Bring Calculator (need score taker )
Advertising Project Reminder Visual Presentation (15Mins.) Ad Segment (Demographics) Male/Female College/No Age Income Profession Product Description Features Benefits Why You? Why this Product? Media (Method) TV/Radio Magazine Brochure/Poster Event/Concert Why This Media? AD 60 Seconds
Helpful Hints: Use this time to collaborate Practice your presentations during the week: With Others Use Video/Audio In the Mirror See you next week;)
For our final class…. Take Home “Exam”… Reflect on your work in this class…. Compare your first day and today… Write a short paper on your reflection. Next Session: We will look at our videos & compare We will talk about our accomplishments ;) BE II Effective Presentations 2009
Business English& Effective Presentation’s Final Comments for End of Course… Blue Day Book English 820[BT Grieve].flv
Encore Presentations!!! Pair Up! Interview your Neighbor about their Successes and Disasters in this class. Make some notes for 5 minutes….then, Congratulate your partner on their accomplishments in this class! and Tell the class!
Video Clips Good, Bad Life after death by PowerPoint 2010[Tr Chinese subtitles].flv ..MediaVery Bad Presentation Humorous[Lion].flv.flv Funny, Serious ..MediaReally Funny Bad Presentation[UTube].flv ..MediaPowerpoint Boring 6 mins.flv
Visual Appearance Expression Body language gestures facial expressions
Vocal Choice of voice Projection of voice Modulation of voice
Verbal Word choice Simplicity and complexity Length of sentences Length of a thought Consistency Logic
Five P’s Prior Preparation Prevents Poor Performance
Conclusions Make posture and gestures natural Tell a story to illustrate a point Match language to audience Focus on your purpose Practice your performance
Conclusions You’re already a public speaker Be prepared Dress appropriately Use eye contact to build rapport
Criteria for Evaluating a Public Speech Audience Analysis and Adaptation Content Style Organization Introduction Body
Criteria for Evaluating a Public Speech Language Music Humor Imagery Delivery Questions
Concluding Remark ‘Good judgment comes from experience, and a lot of that comes from bad judgment.’ source: Bender, Texas Bix. 1992, Don’t Squat with Yer Spurs on! A Cowboy’s Guide to Life. Layton, Utah: Gibbs Smith Publisher.
;) Really Funny Bad Presentation[UTube].flv That’s All Folks!
Presentation Essentials Recall… Audience, Topic, Purpose Add, Situation (location, relationship, timing) Follow a process (see handout) Use an Outline Make Corrections and Revise
Planning/Organizing Your Presentation 1. Analyze the situation Purpose Persuasive, informative? Basic audience profile Young, old, conservative, why present? How many, any commonalities? Socio-economic status, occupation, geography/politics? Language/Culture/Environment
Planning/Organizing (continued) 2. Consider / Anticipate the initial reaction and be prepared to respond to objections general attitude towards topic mood at the time of presentation helpful background information to connect with them (historical, financial, demonstrations, etc) secondary influences (i.e. boss, spouse, etc.)
Presentation Steps 3. Completing your Presentation Finalizing your slides Choosing your speaking style Practice, Practice, Practice A word about Anxiety.. Were all in the same boat Were all friends We all want to improve our English and Speaking ability!
Define the Main Idea / Limit Scope One sentence test Idea should be crystal clear Focus on a specific area Don’t try to cover too much
Approach Direct approach works best Facts, informative, appear unbiased TV reporter Structure Overview & agenda (each item preview) Specific details (each item) Conclusion General review Most important item to take away Thanks, feedback, contact information.
Presentation Outline Stated Main Purpose and Idea Major Points and then Sub-points Logical order (time, importance, other) Complete sentences Form overview and conclusionafterwards Identify transitions “Next we focus our attention to…” “after, the following occurred” 5. Prepare bibliography, source notes, add them to presentation.
Be Creative! Use Slides Use Video Use Music Use Humor Use Guest Speakers (not this time) Use Handouts Use Activities (for participant centered learning)
Appendix B International Marketing Advertising Project
Advertising Project Advertising Strategy Presentation and Advertisement Group project w/ in-class competition Winning group advances to THU competition You choose your product (Should be recognized; i.e. Nokia Cellular, City Coffee, Baby Wipes) You create 15 minute Presentation You create Final Advertisement: 60 second advertising spot
Advertising Project What to Include in Strategy Presentation: Features and Benefits (of your product) Target Customers (who they are) Specific: it is key for your advertising Strategy Expected Competition Strengths/Weaknesses of Competitor Why your product is better Why should consumers buy from you and not the competition Advertising alternatives (media) Why you chose your specific method
Advertising Project In the end, your Presentation should explain: Why they should buy this product, Why they should buy it from you, Who the target customer is, What are the advertising options, and Why you chose this specific advertising method What to Include in TV Advertisement: PowerPoint or Video (you provide PC) 60 Seconds in Length
Project Overview Presentation (15Mins.) Ad Segment (Demographics) Male/Female Age Income Profession Product Description Features Benefits Why You? Why this Product? Media (Method) TV Radio Magazine Brochure Poster Event AD 60 Seconds
Evaluation Score Sheet Average the sections scores Excellent – Good – Poor Add your comments for Best Area Area for Improvement Place a final grade on the bottom Professor = 50% Class = 50%
Presentation Evaluations Everybody Make comments for each group and turn in your evaluations after our discussion of each group’s presentation. Break of 10 minutes between Groups for set-up and preparation Rest of class can take a break