Effective Presentations (Lecture Slides)

Effective Presentation’s(BEII)

Syllabus
Office Hours:
M: 13:10-15:00
W: 15:20-17:10
or by appointment.
Grading:
33% Individual Pres.
33% Final Project
34% Participation
Emphasis on your Verbal Skills.

Textbook: Effective PresentationsJeremy Comfort, 8th ed., 2004.
ISBN: 978-0-19-4570657-7
Focus is on” Oral Presentations
Supports our collective course goals
Trains us for the Advertising Project at semester end
Available at Cave’s Books
Cost: ~NT$ 616.00
Info: www.oup.com/elt

Course Preview: A Chapter Every Two Sessions
What is the point? (objective, purpose)
Making a start (introduction)
Linking the parts (transitions)
Right kind of language (written, spoken)
Visual aids (reinforce, guide, explain)
Body language (80% is non-verbal, truth)
Conclusions (strategic endings)

Evaluation Criteria
1. Participation is key to Success!
- 34% of final grade depends on Class Participation
2. Marketing Project (persuasive strategy)
- 33% of Final Grade
- 20 Minute Advertising Strategy Presentation & Ad.
3. Individual Presentations
- 33%
- Two to Five Minutes ,Video Analysis

Group Divisions: Re Organize?
Group Size: 4-5 Persons…used for:
Class Exercises, Group Presentations
Final Marketing Project
Complete Group Chart
Number, English Name
Remember your group
Final Class Roster
Number, English Name, Chinese Name, eMail

What is the Point?

What is the Point?
Objectives:
Learn what makes a presentation “Effective”
Practice presenting “Background” Information
Welcome to Westwood Brewery.
London based beer brewer (maker of beer)
Meet Joanna Brookes, New Public Relations Manager

Video Presentation Context
Joanna
New PR manager
Needs to organize a meeting to discuss corporate image
Audience
Senior managers
Outside consultants
Presentation Purpose
Discuss if Corporate Image needs to be changed
Problem: Joanna gets the date wrong

Basic Checklist
EP Ch1 V1.avi
Consider the Audience?
Clear Objectives?
Well Prepared?
Clear Structure?
Link the parts?
Speak Clearly?
Speed OK?
Interesting?

Joanna’s Problem?
Lack of Organization.
Purpose
Flow (direction, path, destination)
Main Points
Story
What should she do?
Use the “Classic Presentation Structure”, (p.7)

Classic Presentation Structure (p.7)
Introduction
Outline (agenda, overview)
Main Parts
Topic A
Topic B
Topic C
Summary
Conclusion

What makes a Good Presentation?
System 
Audience Awareness
System:
Planning,
Organization,
Information, Impact
Delivery
Body Language
Visuals

Next Session:
“Making a Start” (Introductions)

Making a Start

Making a Start
Objectives:
Discover what is a “good” introduction
Practice giving an introduction
Internal versus External Audiences
We use different items, depending on the audience:
Name/position
Title/Subject
Purpose - Visual aids
Length - Question policy
Main Parts - Human Touch

Making A Start: First Impressions are Important
Have you given Introductions?
Internal to Colleagues
External to Customers/Suppliers
It’s best to do them without notes
Which Items would you include in an Introduction=>
Name & Position
Title Subject
Purpose
Length of time
Main Parts to Cover
Any visual aids
When to ask questions
A human touch

How would you introduce yourself?
First Name
Last Name
Position/ Title
Department
Job Responsibilities
Favorite Food/Pet

Some examples…
Good Morning, My name is Steve Varela, and I’m in charge of International Sales here at IBM.
Variations:
As some of you already know…
For those of you who don’t know me…

Lets take a look at the Video Presentation Context
Geoff Maxwell
Substitute for Marketing
Factory Manager
Audience
Business people
Expect a tour of Standard Electronics
Describe (Informational) the company they are about to see.
Watch for what Geoff includes in his introduction…

Basic Checklist
EP Ch2 V1.avi
Which Items from the Checklist did he include?
Note down any points about his presentation… anything.
Interesting?

Geoff’s Problem?
Worried about this “unplanned” Presentation. He is Irritated actually. ;(
What should he do?
Use the “Classic Presentation Structure”
Introduction
Purpose
Flow (direction, path, destination)
Main Points
Summary & Conclusion…then Q&A

Basic Checklist
DVD Ch 2 - Version 2
EP Ch2 V2.avi
Which Items from the Checklist did he include this time?
Note down any items he included.
Audience, Purpose Context?

Classic Presentation Structure (p.7)
Structure
Introduction 
Outline (agenda, overview)
Main Parts
Topic A
Topic B
Topic C
Summary
Conclusion
Introduction Language*
Greeting, name…
Title/ Subject…
Purpose, objective…
Length…
Outline…
Questions…
Reference: Personal Touch…
(Language Knowledge p.14)

Language Knowledge
Some good ideas for your own presentations, p. 14
Question No. 2 (Select one)
Question No. 3 (Choose one)
Question No. 4 (Replace phrase)

Next Session: 2 Presentations
1. Individual Presentations
2. Group Presentations
Sonway Solar Electronics p.11
Make short presentation about Sonway Solar Electronics.
Can use any visual’s or other media if you like
5 minute maximum
Exercises 2 & 4 will help you prepare (p.9)
Presentation Practice p. 17
Use the language from page 14
Use the Introduction Language Focus to complete your presentation introduction.
Use the Introduction Outline* (previous slide)
One minute limit.

Additional Introduction Exercises
A Audience:
Company Employees
Subject
Salary Policy
Current Salary Levels
Negotiations
Comparisons
Conclusion: New Policy
Purpose: To Inform
Time: 20 Minutes
B Audience:
Colleagues
Subject Quality
QC a Definition
QC Measures
Introducing QC Measures
Achieving Higher Quality
ACTION: Next Steps
Purpose: To Discuss
Time: 15 Minutes

Practice Introduction: Considerations
Audience:
Internal / External
Large / Small
Subject:
Neutral / Provocative
Subjective / Objective
Purpose:
Inform
Persuade
Time: Long/Short

Feedback
Was anything unclear? Fuzzy?
Write it down and leave it at the desk…
…I will address it next time we meet.
Have a good week!

Individual & Group Presentations
Presentation Practice (Full and Introduction Only)

Individual Presentation!
1-2 Minute
Choose either a, b, c, or d and give an introduction to the subject covered.
(Note: only give the introduction part of the presentation)

Introduction
Audience
Content
Purpose
Time

Group Presentations:
Final Preparations for:
Short group presentations “Sonway Solar Electronics”
Your Choice of Speakers, Content, Aids
Group Presentations
- 5 Minute Time Limit
Group 1-X

Comments???
Was the Classic Presentation Structure helpful?
Did it make you feel more comfortable about:
What you would say?
When you should say it?

Next Week: Transitions
Chapter 3
Read Pages:18, 21, 22, 23
Video Transcripts Version 1 & 2
Do Questions:
Page 18: Nos. 2, 3
Page 20: No. 1
Page 21: No. 3

Ch. 3: Linking the Parts (A)

Linking the Parts
Last Session: Importance of a Targeted Introduction based on the Audience
Today’s Objectives:
Identify way’s of organizing your presentation in a structured way
Helps Improve understanding, tells a logical “story”
Practice keywords and phrases to link topics and let audience know what stage of the presentation is occurring
Introduction->Agenda-> Main Point(s)-> Conclusion.

Geoff Maxwell
Substitute for Sarah in Marketing Department
Factory Manager
Audience
Business people
Expect a tour of Standard Electronics
Describe (Informational) the company they are about to see.
Problem: Geoff did not plan to spend his day this way, did not do any planning for a presentation. It’s easy to do if you have a reliable plan.

Content & Organization
DVD Ch. 3 – Version 1
EP Ch3 V1.avi
What information does Geoff provide in this version?
Note down any points about his presentation… anything.

Geoff’s Problem?
It’s not clear what Geoff is trying to say…
There is no story or main idea.

Basic Checklist
DVD Ch 3 - Version 2
EP Ch3 V2.avi
Which main topics did he include this time?
Note down any items he included.
How many?
Interesting?

Strategy: Repeat Your Information
Spoken Language needs frequent repetition because we cannot stop and re-read as in a written document

Group Activity: Organizing Information
Topics
Group up
Select a leader
Choose a topic - and think about (“brainstorm”) how you can organize the information for a short presentation
Use Board or Paper to record your ideas, and then organize into a form for a presentation.
10 Minutes
5. Then list on Board.
How Taiwanese can learn English?
How to be accepted to a university?
The best way to give a class party.
Or any topic (Ask instructor).
10 Minute Limit
Think, discuss & write your outline on the Blackboard.

Language Knowledge
P. 20
No 1
P. 21
No. 3
Back to the Blackboard…

Brainstorming Exercise…Group Up!
How Taiwanese can learn English?
How to be accepted to a university?
The best way to give a class party.
Or any subject you choose.
Think, discuss & write your outline on the Blackboard. 10 minutes.

***Break***
Write 2-3 Language Focus Phrases on Board…before your break. Page 21.
Group 1 – Sequencing/Ordering,
Group 2 – Giving Reasons/causes…
. . .
Group X – Generalizing.
Leave enough space for everyone.

Next Session:
Chapter 3: Linking the Parts
Individual Presentation
Presentation Practice (#1) Chose a or b, page 22
Use Outline on Page 23
Use Language Focus vocabulary to link sections!!!
Prepare to give this presentation next.
You may practice in pairs, but must give individual presentations
3 Minute Time Limit.

Linking the Parts (B)

Recall from Last Session: Repeat Your Information
Spoken Language needs frequent repetition because we cannot stop and re-read as in a written document

Today’s Agenda:
Chapter 3: Linking the Parts
Individual Presentation
Presentation Practice (#1) Chose a or b, page 22
Use Outline on Page 23
Use Language Focus vocabulary to link sections!!!
Prepare to give this presentation next.
You may practice in pairs, but must give individual presentations
3 Minute Time Limit.

Measurement Rubric
Use of the classic presentation structure
Correct use of Linking Phrases

Showtime!

Impromptu Presentation
Best way to Profit from Rap Music?
How to have a good Summer Vacation?
Learning to Drive a Car in Taiwan.
How to get Married?
Choose a different Speaker
Organize your presentation – 10 minutes
1 Speaker
5 minute maximum

Next Session:
Chapter 4: The Right Kind of Language
Read p. 24-27
Read Carefully Video Presentation Context
Do Questions: 1, 3 on page 26 & 27.
Prepare to complete p. 25, question #3
Decide on Volunteer to Make Video Recordings?
Equipment
Time

Feedback
Was anything unclear? Fuzzy?
Write it down and leave it at the desk…
…I will address it next time we meet.
Thank you.

Right Kind of Language (A)

What’s wrong with Reading a Presentation?
Group Results…
What effect does it have on the Audience?
Presentations that use spoken language, delivered in an interesting and lively way, are more successful.

To Read or Not to Read…
Advantages
Little hesitation
Easier to Follow Topic
Feel More Confident
Disadvantages
No Eye Contact
Written English is Complex
Tone is not personal
No Spontaneity
Robotic
Speaks too fast

Dr. Linden
Well Known Psychologist
Report on the results of his surveys
Audience
Management professionals
Chose to attend this specific presentation/seminar
Paid $$$
Inform (educate) the results of his research
Problem: To Read or Not to Read?
Take Notes in Your Text, Page 25.

Which Version do You Like Better?
Language Options - Compare
Sentence Length
Complexity
Pauses.
Identify Written or Spoken Language, p. 26 #1
Read or Spoken
Distant (Authoritative) or Human (Participative)
Spontaneous or Prepared
Personal or Impersonal

Written and Spoken Language
Written
Long Sentences
Complex Vocabulary
Complex Arguments
Non-Personal Style
Spoken
Shorter Sentences
Simple Vocabulary
Simple Arguments
Personal Style

Audio Tape: A – B – C
Read/Spoken
Distant/Human
Spontaneous/Prepared
Personal/Impersonal

Language Focus: Active & Passive Forms of English
Passive
More indirect, weak, polite
Good for politicians, literature, poets.
Active
More personal, strong, direct
Good for technical, military, work
Which do you prefer???
Examples, p. 27
Present simple I think… It is thought
Present perfect The boss has said… It is said
Past simple John called a meeting. A meeting was called.

Language Knowledge
Page 26, #1
Page 28, # 4, 5
Page 27, #3

Presentation Practice!
Read the text on Page 29
Even Group’s = Introduction
Odd Group’s = Financial Implications
Study text and content for 10-15 Minutes
Change Language from Written to Spoken
Then, make a presentation, without notes, on the text studied in your own words! Alternate Speakers.

Next Session:
Group Presentation Practice, P 29
Handout:
A different person from group speaks
Each group does one Topic:
Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2
Group 7=3, etc.
Change the language from formal, written to informal, spoken.
Practice at home, no reading verbatim.

Right Kind of Language (B)

Today’s Agenda
Presentation Practice
Handout:
A different person from group speaks
Each group does one Topic:
Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2
Group 7=3, etc.
Change the language from formal, written to informal, spoken.
Practice at home, no reading verbatim.

Final Preparations for Group Presentations
Take 10 minutes to Prepare
In groups
Quietly collaborate

Showtime!

Next Session: Visual Aids (Ch. 5)
Read: 30, 31, 33
Do: p. 30: #2,
p. 31#6
p. 34: #3 & #4
p. 35, #1

See you next time!
Thank you again…
My Office: M615B
My Hours: M: (9:10-11:10)
W: (4:20- 5:20)
Have a good week ;)

Visual Aids (Ch. 5)

Source: NEC Technologies (www.mitsubishi-display.com)

Visuals: Designed for a Goal
Organization
Vocabulary
Feeling
Which is more attractive for the goal?
Which do you like?

Do’s Don'ts
Use as Support
Use Key Words
Use Color
Pointer
White Space
Use to Repeat
Overcrowd
Read from Slide
Use too many
Block Audience View

Joanna
New PR manager
Needs to organize a meeting to discuss corporate image
Audience
Senior managers
Outside consultants
Talks about the companies Products and Production Figures
Problem: Joanna needs help creating and using visuals (slides)

Exercise: Group Up
Review Joanna Brookes’ presentation (again)
Discuss what kinds of Visuals (slides) you would use to talk about the brewery's’:
Products
Production Statistics
Then, draw on board & present your slides in 15 minutes…(don’t forget presentation structure: Introduction, Overview, Main Parts & Conclusion)

Exercise: Create your Own
Group up!
Create Visuals for one of the concepts below
Our University
Life in Taichung
A Taichung Entertainment Place
A Business you know of
Taiwan
Come to the Board – Draw Visual.
10 Minutes, then present.

Show Time!
Each Group Present your Visual
Pay attention to:
Organization
Headings
White Space
Introduction
Conclusion (Q&A), Thank you.
Have fun ;)
One person or two may speak (rotate)

Next Session: Graph Discussions
Question #2, #3,#4
Presentation Practice: Nike
Group 1 = Description of Company & Products
Group 2 = Foundation, Employees, Sales
Group 3 = Sales, Share Price, Profits
Group 4 = Sales Distribution by Product

Questions???
Feedback:
Email or
Office: M615B

Visual Aids (B)

20 Minutes to Prepare
Presentation Practice: Nike
Group 1 = Description of Company & Products
Group 2 = Foundation, Employees, Sales
Group 3 = Sales, Share Price, Profits
Group 4 = Sales Distribution by Product
Group 5…8 repeat.

Nike Current Advertising Strategy
Good Idea or Bad Idea?

Strategic Slides

System Of Needs / Slide Support
Human Brings have a progressive need system
People need to feel secure where they live/work
People want to feel that they contribute to their community
Employees desire to achieve their full potential (why we are here)
Separates Different Topics
Shows Priority or Order or Flow
Shows Relationship

Next Session: Body Language
Read: 36, 37, 38, 39
Do: p. 36: #1
p. 37: #6
p. 39: #1 or
#2 Use your own persuasive words, not from book
Written: Must be turned in at beginning of class.
Instructor will select presenter from your group.

Body Language (A)

Today’s Agenda
Group 6: Body Language Intro
Body Language
Final Project: International Advertising Strategy and Advertisement

Persuasive Body Language
Hands
Eyes
Face
Movement
Stance

Dr. Linden
Manager of Staff
AMI is a government funded department.
Audience
Employees (Staff)
Outside consultants
Talk to staff about budget cuts and alternative solutions.
Wants to explain the options.

Language Knowledge p.38
Is the language:
To Emphasize or To Minimize?

Language Focus: q. 2 & 3 (p.39)
Emphasizing
Absolutely
Completely
Entirely
Extremely
Very
Fairly
Reasonably
Quite
Minimizing
It seems
Appears
Just
A little bit
Slightly
Maybe
Tend to
To some extent

Your Examples
We had an ________ good year.
This spring is __________ cold.
Tuition is ____________ at Tunghai.

Practice: 3 Minute Persuasive Presentation
“The Trouble with Business Today”
Your own subject.

International Marketing Advertisement Competition
Tunghai BE II

Advertising Project
Marketing Strategy Presentation and Advertisement
You Choose your product (Should be an existing recognized product; i.e. Nokia Cellular)
Present your product idea next class in class to Instructor
In two weeks: Written Outline:
10-15 Minutes Presentation
Introduction of Product
Advertising Ideas
Where you will Advertise (Media)
Final Advertisement:

Advertising Project
What to Include in Strategy Presentation:
Product Introduction
Features and Benefits
Target Customers
Specific, it is key for your advertising Strategy
Expected Competition
Strengths/Weaknesses of Competitor
Why our Product is better
Why should consumers buy from you and not the competition
What media is best to use

Advertising Project
What to Include in Video or other Media Advertisement:
PowerPoint or Video (you provide PC)
60 Seconds in Length
Explanation of why this AD successfully says what you want us to know (from your strategy report)
Explain how the AD relates specifically to your product or service.
Use Images, Sound, Music, Slogans, creatively.

Project Overview
Presentation (15Mins.)
Ad
Media
(Method)
TV
Radio
Magazine
Brochure
Poster
Event
Segment
(Customer Demographics)
Male/Female
Age
Income
Profession
Product
Description
Features
Benefits
Why You?
Why this Product?
AD
60 Seconds

Marketing Competition Discussion
Present a Product or Service using a persuasive presentation strategy
15 minutes with 5 minutes Q&A
We will hold Competitions in Class & Select our best group to advance to Finals
Collaborate with your groups starting today
Select a product or service to market
All groups present to class one week prior
Finals Date Selected:
Time:

Say it like you mean it…
Prepare and give a brief (2 minute) persuasive presentation.
Why Tunghai is better than X University
The best male/female activity in Taichung is…
Body language is at least as important as spoken language
Why rap music is so popular.
The benefits of learning English.
MID TERM GRADE
Dr Ansel Body Language Say it like you mean it[ ].flv..

Body Language (B)

Today’s Agenda
Persuasive Presentations
Debates (time permitting)

Presentation Practice -- Individual!
Prepare and give a brief (2 minute) persuasive presentation.
Why Tunghai is better than X University
The best male/female activity in Taichung is…
Why rap music is so popular.
The benefits of learning English.
10 minutes…then present.

Individual Presentation!
Page 37, Chose A, B or C
Make a brief (2 minute) persuasive presentation.
Woman make better managers than men
The world is changing so fast that we do not need long term planning
Individual…2 minutes…

Debate: “Students should have a job while studying.”
Form Two Groups:
For
Against
Move to each side of room & Collaborate
10 Minutes: Then Present to Class.

Next Session: Finishing Off!
Read: 40, 42, 43
Do: p. 40: #1, 2
p. 42: #2, 3
p. 43: #1 – This one is for everybody!!! Not a group Exercise
Have a good week ;)
Silent Speech Jason [ ].flv

Finishing Off (A)(Ch. 7)

Finishing on Top
Dynamic and fluid presentations attract an audience’s attention
Strong and positive conclusions also have a positive effect.
Nothing worse than to end on a whimper
(run out of gas anyone?)
Today, we focus on positive, strong and memorable endings.

Westwood Brewery: London, UK
Joanna
New PR manager
Organized a meeting to discuss the Corporate Image
Audience
Senior managers
Outside consultants
Expect a presentation that clearly provides an agenda for a following discussion
Joanna should summarize the issues &
Propose a clear agenda to discuss the topics

Different Endings…
So, I’d be glad to answer any questions..
I sincerely hope you’ll all go away with a more complete picture of the activities of UNEXCO.
Very briefly, there are three
So, that beings me to the end of this presentation..
Finally, I’d like to leave you all with something I heard recently…
The Sales Presentation
The Welcome Presentation
The New Idea Presentation
The Motivation Presentation

Language Options
Recommending
So, I would suggest that we..
In my opinion…
I’d like to propose
Closing
Thank you for your time/attention
Thank you for coming
Inviting questions
I’d be glad to try to answer any questions…
So, lets throw it open to questions
Are there any questions?
Signaling the End
That brings me to.
Before I finish, let me just say…
Summarizing
I’ll briefly summarize the main points for you
In Summary…
Concluding
As you can see…
In conclusion
I’d like to leave you with the following

Ending Sequence…
So that beings me to the end of this presentation
I sincerely hope that you’ll all go away with a more complete picture of xxx.
Very briefly, there are three , First…, second, and last…..
Finally, I’d like to leave you all with something I heard recently….
So, now I’d be glad to answer any questions you may have…
Closing
Summarizing
Inviting Questions
Signaling
Concluding

Making Connections…
Before we come to an end…
I’d be glad to answer…
To summarize…
We can conclude…
In my opinion…
I’d like to suggest…

Show Time!
Use the outline to give your own 1 minute ending to your home town presentation…
Group N ->1!
Signaling,
Summarizing,
Concluding,
Closing,
Inviting Questions!

Individual Presentations….

Advertising Project (Reminder)
Working In Groups
Class Competition Session week of 6/2
We evaluate collectively
Instructor
Class
Best group represents
class at university level

Advertising Project Visual
Ad
Segment
(Demographics)
Male/Female
College/No
Age
Income
Profession
Product
Description
Features
Benefits
Why You?
Why this Product?
Media
(Method)
TV/Radio
Magazine
Brochure/Poster
Event/Concert
Why This Media?
AD
60 Seconds

Next Session: Individual Presentations
Three minute presentation
What is your home town known for?
Follow the Classic Presentation Structure
Persuasive (mildly)
Focus on your ending/conclusion.

Finishing Off (B)

Individual Presentations
Three minute presentation
What is your home town known for?
Follow the Classic Presentation Structure
Persuasive (mildly)
Focus on your ending/conclusion.
Classic Structure
Introduction
Overview
Main Parts
Summary/Recommendation
Conclusion
Transitions, Signals
Eye Contact--Body Language--Visuals
Human Touch, News

Video:
..MediaReally Funny Bad Presentation[UTube].flv

Next Session: Putting it all together!
Read: 50, 54, 56
Do: p. 50: #1, 2
Work on Final Project
Finish Outline
Be prepared to turn in written assignment next week.
Have a good week ;)

Putting it All Together (A)
Home Stretch

Home Stretch
What goes wrong with presentations that
Are poorly organized?
Poorly prepared?
Do not consider Audience or Purpose?
What are the building blocks of a good presentation?
We learned how all elements make a clear, well organized talk that the audience will easily follow, understand and remember

Looking Back…
What were the problems with Joanna’s Presentation from Chapter 1?
What do we look at when evaluating a presentation?
Remember the Classic Presentation Structure?

Presentation Assessment
System
Manner/Style
Body Language
Visual Aids
Overall Impression
You will now begin to evaluate your classmates presentations…use the form on page 56.

Organization Notes
Introduction
Outline/Agenda
Main Parts
Summary or
Recommendation
Conclusion
www.slideshare.net search: BEII

Westwood Brewery: London, UK
Joanna
New PR manager
Organized a meeting to discuss the Corporate Image
Audience
Senior managers
Outside consultants
Expect a presentation that clearly introduces the main topics.
Presentation Purpose: Joanna should
Introduce the issue
Propose a clear agenda to discuss the topics
Present confidently, organized and efficiently.

Group Up: Favorite Business Subject
During the presentation
Define the audience
Clarify the objectives/ purpose
Prepare your content
Design suitable visual aids
Control the length
2-3 minute presentation
Follow a clear structure
Keep eye contact
Don’t rush (fast)
Speak clearly, pause
Project your voice
Body language, Q’s
10 minute prep/break

Next Week:
Video Analysis
Use the form on page 56.
Marketing Project Planning and Practice
Bring your detailed outlines.

Putting it All Together (B)
Reflection & Planning

Group Up!
Language Focus:
Find a neighbor
Review & choose one of the Language Focus Items on page 54.
Make a short one minute presentation on that item.
We will start in the Front of the class
You have 5 minutes to discuss.
Then we begin…THIS IS A TIMED EXCERCISE

Looking Back
Video Analysis of our initial & individual presentations
Discussion of learning's
Constructive peer - critique
Preparation for final advertising project

Next Session: In-Class Competition
7/8 Groups:
Group 8
Group 7
Group 6…
*****Break*****
…Group 3
Group 2, 1
Bring your own Laptop/Computer/Equipment
Bring Calculator (need score taker )

Advertising Project Reminder Visual
Ad
Segment
(Demographics)
Male/Female
College/No
Age
Income
Profession
Product
Description
Features
Benefits
Why You?
Why this Product?
Media
(Method)
TV/Radio
Magazine
Brochure/Poster
Event/Concert
Why This Media?
AD
60 Seconds

Helpful Hints:
Use this time to collaborate
Practice your presentations during the week:
With Others
Use Video/Audio
In the Mirror
See you next week;)

For our final class….
Take Home “Exam”…
Reflect on your work in this class….
Compare your first day and today…
Write a short paper on your reflection.
Next Session:
We will look at our videos & compare
We will talk about our accomplishments ;)
BE II Effective Presentations 2009

Business English& Effective Presentation’s
Final Comments for End of Course…
Blue Day Book English 820[BT Grieve].flv

Encore Presentations!!!
Pair Up!
Interview your Neighbor about their
Successes and Disasters in this class.
Make some notes for 5 minutes….then,
Congratulate your partner on their accomplishments in this class! and
Tell the class!

Video Clips
Good, Bad
Life after death by PowerPoint 2010[Tr Chinese subtitles].flv
..MediaVery Bad Presentation Humorous[Lion].flv.flv
Funny, Serious
..MediaReally Funny Bad Presentation[UTube].flv
..MediaPowerpoint Boring 6 mins.flv

Final Thoughts

Presentation
Purpose:
inspire
motivate
persuade
entertain
educate
Audience:
size
composition
expert/non-expert
venue

Features
Topic
appropriate to level
degree of technical expertise
humorous
anecdotal

Vocal and Physical Techniques
Voice
Breathing
Articulation/Enunciation
Stage movements
Gestures
Facial expressions

Mental
Anxiety
Preparation
Mental Imaging
Autocriticism
Self-reward

Visual
Appearance
Expression
Body language
gestures
facial expressions

Vocal
Choice of voice
Projection of voice
Modulation of voice

Verbal
Word choice
Simplicity and complexity
Length of sentences
Length of a thought
Consistency
Logic

Five P’s
Prior
Preparation
Prevents
Poor
Performance

Conclusions
Make posture and gestures natural
Tell a story to illustrate a point
Match language to audience
Focus on your purpose
Practice your performance

Conclusions
You’re already a public speaker
Be prepared
Dress appropriately
Use eye contact to build rapport

Criteria for Evaluating a Public Speech
Audience Analysis and Adaptation
Content
Style
Organization
Introduction
Body

Criteria for Evaluating a Public Speech
Language
Music
Humor
Imagery
Delivery
Questions

Concluding Remark
‘Good judgment comes from experience, and a lot of that comes from bad judgment.’
source: Bender, Texas Bix. 1992, Don’t Squat with Yer Spurs on! A Cowboy’s Guide to Life. Layton, Utah: Gibbs Smith Publisher.

;)
Really Funny Bad Presentation[UTube].flv
That’s All Folks!

Oral Presentations
Appendix A

Presentation Essentials
Recall…
Audience, Topic, Purpose
Add, Situation
(location, relationship, timing)
Follow a process
(see handout)
Use an Outline
Make Corrections and Revise

Planning/Organizing Your Presentation
1. Analyze the situation
Purpose
Persuasive, informative?
Basic audience profile
Young, old, conservative, why present? How many, any commonalities? Socio-economic status, occupation, geography/politics?
Language/Culture/Environment

Planning/Organizing (continued)
2. Consider / Anticipate the initial reaction and be prepared to respond to objections
general attitude towards topic
mood at the time of presentation
helpful background information to connect with them
(historical, financial, demonstrations, etc)
secondary influences (i.e. boss, spouse, etc.)

Presentation Steps
3. Completing your Presentation
Finalizing your slides
Choosing your speaking style
Practice, Practice, Practice
A word about Anxiety..
Were all in the same boat
Were all friends
We all want to improve our English and Speaking ability!

Define the Main Idea / Limit Scope
One sentence test
Idea should be crystal clear
Focus on a specific area
Don’t try to cover too much

Approach
Direct approach works best
Facts, informative, appear unbiased
TV reporter
Structure
Overview & agenda (each item preview)
Specific details (each item)
Conclusion
General review
Most important item to take away
Thanks, feedback, contact information.

Presentation Outline
Stated Main Purpose and Idea
Major Points and then Sub-points
Logical order (time, importance, other)
Complete sentences
Form overview and conclusionafterwards
Identify transitions
“Next we focus our attention to…”
“after, the following occurred”
5. Prepare bibliography, source notes, add them to presentation.

Be Creative!
Use Slides
Use Video
Use Music
Use Humor
Use Guest Speakers (not this time)
Use Handouts
Use Activities (for participant centered learning)

Appendix B
International Marketing Advertising Project

Advertising Project
Advertising Strategy Presentation and Advertisement
Group project w/ in-class competition
Winning group advances to THU competition
You choose your product (Should be recognized; i.e. Nokia Cellular, City Coffee, Baby Wipes)
You create 15 minute Presentation
You create Final Advertisement:
60 second advertising spot

Advertising Project
What to Include in Strategy Presentation:
Features and Benefits (of your product)
Target Customers (who they are)
Specific: it is key for your advertising Strategy
Expected Competition
Strengths/Weaknesses of Competitor
Why your product is better
Why should consumers buy from you and not the competition
Advertising alternatives (media)
Why you chose your specific method

Advertising Project
In the end, your Presentation should explain:
Why they should buy this product,
Why they should buy it from you,
Who the target customer is,
What are the advertising options, and
Why you chose this specific advertising method
What to Include in TV Advertisement:
PowerPoint or Video (you provide PC)
60 Seconds in Length

Project Overview
Ad
Segment
(Demographics)
Male/Female
Age
Income
Profession
Product
Description
Features
Benefits
Why You?
Why this Product?
Media
(Method)
TV
Radio
Magazine
Brochure
Poster
Event
AD
60 Seconds

Evaluation Score Sheet
Average the sections scores
Excellent – Good – Poor
Add your comments for
Best Area
Area for Improvement
Place a final grade on the bottom
Professor = 50%
Class = 50%

Presentation Evaluations
Everybody Make comments for each group and turn in your evaluations after our discussion of each group’s presentation.
Break of 10 minutes between Groups for set-up and preparation
Rest of class can take a break

Effective Presentations (Lecture Slides)

by Fan DiFu (Steve)

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