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Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
Evs27 autolib key_success_factors_ev_car_sharing
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Evs27 autolib key_success_factors_ev_car_sharing

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Key factors of success for EV carsharing. Feedback from the Autolib experience. Lecture given at the EVS27 congress in Barcelona, Nov. 19, 2013.

Key factors of success for EV carsharing. Feedback from the Autolib experience. Lecture given at the EVS27 congress in Barcelona, Nov. 19, 2013.

Published in: Automotive, Technology, Business
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  • 1. KEY FACTORS OF SUCCESS FOR EV CARSHARING FEEDBACK FROM THE AUTOLIB EXPERIENCE Key Factors of Success For EV Car-sharing Page 1
  • 2. The world’s largest EV Car-sharing • 2,000 EV • 4,400 charging points • 100,000 subscribers • More than 3 million rentals • More than 25 million kilometers driven since the opening of the service *October 2013 Key Factors of Success For EV Car-sharing Page 2
  • 3. What is EV car-sharing ? • • • • Join the program and get your access card Pick-up your car Drive to your destination Park the car The convenience of having a car without the hassle Key Factors of Success For EV Car-sharing Page 3
  • 4. Feedback on what drives mass-market adoption of urban EV car-sharing Key Factors of Success For EV Car-sharing Page 4
  • 5. #1 : High density of population • Paris city • 2.2 million inhabitants • 21,000 inhabitants per sqkm • Paris area • 4.4 million inhabitants • 6,700 inhabitants per sqkm Key Factors of Success For EV Car-sharing Page 5
  • 6. #2 : ICE pollution and congestion • Particulate matter emitted by diesel motors • 60 hours lost in traffic jams per person per year • -15% of parking spaces in the last 10 years Key Factors of Success For EV Car-sharing Page 6
  • 7. #3 : Numerous alternatives to car ownership • 303 subway stations • 12,000 bus stations • 1,230 Velib’ stations Key Factors of Success For EV Car-sharing Page 7
  • 8. #4 : Political will and leadership • March 2008 : Bertrand Delanoe is reelected Mayor of Paris. Autolib’ is part of is political program • December 2009 : launch of the RFP • December 2010 : Bolloré Group is chosen to operate the service • December 2011 : launch of the service • 19 cities at the launch of the project in December 2009, 54 cities by September 2013 Key Factors of Success For EV Car-sharing Page 8
  • 9. #5 : Comfortable EV with an outstanding autonomy • A « real » car: the Bluecar • Roof • Doors • 4 seats • Authorised on motorways • A large autonomy • 250 km autonomy with Lithium Metal Polymer battery • 97% of Autolib’ users are « satisfied » or « very satisfied » with the autonomy Key Factors of Success For EV Car-sharing Page 9
  • 10. #6 : One-way trips • One-way trip is the ability to pick-up the car at point A and to return it back at point B • More practical: the user is not forced to return the car back to the starting point • Cheaper: the user does not pay for the parking time Key Factors of Success For EV Car-sharing Page 10
  • 11. #7 : Dense network of stations to pick up and return the EV • Rental stations on-street • Visibility & awareness • Easy access to the vehicle • Proximity: less than 400 meters between 2 stations • Some stations are equipped with signup kiosk to join the service within 7 minutes • Visio conference • Real time printing of access card Key Factors of Success For EV Car-sharing Page 11
  • 12. #8 : “Always connected” user experience • Visio conference on street • On board computer for GPS navigation and “one touch” access to the call center • Smartphone app • Ability to book a car before departure • Ability to book a parking place at the arrival station • Connected car for operational surveillance (e.g. charging rate…) Key Factors of Success For EV Car-sharing Page 12
  • 13. #9 : Close collaboration with electricity supplier • Power utilities are key partners to build the infrastructure • Power utilities are committed to new mobility solutions • EV Car-sharing can be used as a smart grid element: power supply with renewable energy, demand response… Key Factors of Success For EV Car-sharing Page 13
  • 14. #10 : Operator’s proven ability to deliver the service to the public • 2,000 EV • 4,400 charging points • 300 on-the-street ambassadors • 100 remote counselors at the call center 24/7 Key Factors of Success For EV Car-sharing Page 14
  • 15. Summary : key factors of success for EV car-sharing #1 : High density of population #2 : ICE pollution and congestion #3 : Numerous alternatives to car ownership #4 : Political will and leadership #5 : Comfortable EV with an outstanding autonomy #6 : One-way trips #7 : Dense network of stations to pick up and return back the EV #8 : “Always connected” user experience #9 : Close collaboration with electricity supplier #10 : Operator’s proven ability to deliver the service to the public Key Factors of Success For EV Car-sharing Page 15
  • 16. BlueSolutions : a comprehensive vision of E-mobility BlueCarsharing BlueFleet BlueBus BlueTram BlueBoat BlueCarsharing is the first self-service EV fleet solution developed at the scale of large cities. This new mode of transport changes the way we see the city. BlueFleet is a complete solution for corporate mobility. It includes the leasing of EV vehicles and a carsharing program for employees. Bluebus is a 100% electric vehicle developed with Gruau and equipped with 90 kWh Lithium-MetalPolymere batteries. It has an autonomy of 120 kilometers. Bluetram is a 100% electric vehicle equipped with supercapacitors. It recharges at every stop in a matter of seconds. This disruptive solution without catenaries neither rail represents a small investment. Blueboat is a solution for port and inland waters cleaning, and for transportation and leasure navigation Key Factors of Success For EV Car-sharing Page 16
  • 17. Credits • • • • • • • • • • • • • Page 1 : Autolib’ Page 3 : Autolib’ Page 4 : http://www.flickr.com/photos/rnddave/6254881210/ Page 5 : http://www.flickr.com/photos/mortenjust/6316457778/ Page 6 : http://www.flickr.com/photos/a-m-a-n-d-a/3422342598/ Page 7 : http://www.flickr.com/photos/lwy/3348494414/ Page 8 : Benh LIEU SONG / Wikimedia Commons Page 9 : Autolib’ Page 10 : Autolib’ Page 11 : Autolib’ Page 12 : Autolib’ Page 14 : Autolib’ Page 15 : Autolib’ Key Factors of Success For EV Car-sharing Page 17

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