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Chris Donaldson presents Video Brochures vs. Telling a Story
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Chris Donaldson presents Video Brochures vs. Telling a Story

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  • 1. Friday, May 24, 13Once upon a time - Brian ShebairoCrif Dog - Tsumami Bacon Wrapped Hot dog
  • 2. Tear the Lid off Your LogoFriday, May 24, 13Once upon a time - Brian ShebairoCrif Dog - Tsumami Bacon Wrapped Hot dog
  • 3. Friday, May 24, 13Storytelling - and listening - is ingrained in our culture.The new campfire? Our mobile phones. Our smart devices. New inventions like the Apple wristwatch and Google Glass. So storytelling, not just video story telling – is more important than ever.
  • 4. Video Link for SlideShare Purposes Only:http://www.youtube.com/watch?feature=player_embedded&v=mU5W-iUv8fgFriday, May 24, 13Watch 1:00 HCF video: 9/11 Happened to Us All
  • 5. Video  Stats1 Billion90%65%96%2 Minutes75%Friday, May 24, 13Some quick video stats.• 1 Billion unique users a month• Maximum average length of videos watched is 2 minutes; on a mobile device 5 minutes• 75% - the percent of executives who told Forbes that they watch work-related videos at least once a week.• From those 75%, 65% click through to a vendor website to learn more about a product or service.• Video link in email increases click-thru rates by 96% - almost double• Sources: Forbes, Forrester, ImplixWithin the next 2 yeas, 90% of all Internet traffic will be video based.
  • 6.                Your  Story  as  Good  Business“We’re  Going  to  Need  a  Bigger  Boat”  Friday, May 24, 13
  • 7.                Your  Story  as  ScreenplayFriday, May 24, 13Jennifer Bolton – Case Study
  • 8.                Your  Story  as  Screenplay•Story  =  ConflictFriday, May 24, 13Jennifer Bolton – Case Study
  • 9.                Your  Story  as  Screenplay•Story  =  Conflict•Conflict  =  OpportunityFriday, May 24, 13Jennifer Bolton – Case Study
  • 10.                Your  Story  as  Screenplay•Story  =  Conflict•Conflict  =  Opportunity•Opportunity  =  Connec2onFriday, May 24, 13Jennifer Bolton – Case Study
  • 11.                Your  Story  as  ScreenplayFriday, May 24, 13
  • 12.                Your  Story  as  Good  Business• Problem• Solu2on• OutcomeFriday, May 24, 13
  • 13.                Your  Story  as  Good  BusinessEvery  Good  Company/Brand  Solves  a  Conflict  Friday, May 24, 13But it’s also a metaphor. Remember - Superfeet is not about insoles. Its about connecting people to the earth in better ways.
  • 14.                What  You  Can  Do  Today• Find  the  Story  -­‐  What  Problem(s)  are  you  solving?• Find  Your  Metaphor• Lose  Your  Mind      Friday, May 24, 13How can you differentiate yourself. Superfeet isn’t about insoles, it’s about connecting to the earth in a better way.
  • 15.                What  You  Can  Do  Today• See  What  Your  CompeAAon  is  doing• Commerce  Serving  Art  • See  What  People  You  Admire  are  Doing      Friday, May 24, 13
  • 16.                The  New  UniverseFriday, May 24, 13“Please Don’t Tell”
  • 17.            Resources• Devour• Tell  to  Win• ReelSEO.com• Gary  Vaynerchuk• White  PaperFriday, May 24, 13Here’s some really cool resources.
  • 18. Friday, May 24, 13Storytelling is ingrained in out culture.We’ve been doing it ever since we sat around campfires centuries ago.The new campfire? Our mobile phones. Our smart devices. New inventions like the Applewristwatch and Google Glass. So storytelling, not just video story telling – is more important than ever.