Friday, May 24, 13Once upon a time - Brian ShebairoCrif Dog - Tsumami Bacon Wrapped Hot dog
Tear the Lid off Your LogoFriday, May 24, 13Once upon a time - Brian ShebairoCrif Dog - Tsumami Bacon Wrapped Hot dog
Friday, May 24, 13Storytelling - and listening - is ingrained in our culture.The new campﬁre? Our mobile phones. Our smart devices. New inventions like the Apple wristwatch and Google Glass. So storytelling, not just video story telling – is more important than ever.
Video Link for SlideShare Purposes Only:http://www.youtube.com/watch?feature=player_embedded&v=mU5W-iUv8fgFriday, May 24, 13Watch 1:00 HCF video: 9/11 Happened to Us All
Video Stats1 Billion90%65%96%2 Minutes75%Friday, May 24, 13Some quick video stats.• 1 Billion unique users a month• Maximum average length of videos watched is 2 minutes; on a mobile device 5 minutes• 75% - the percent of executives who told Forbes that they watch work-related videos at least once a week.• From those 75%, 65% click through to a vendor website to learn more about a product or service.• Video link in email increases click-thru rates by 96% - almost double• Sources: Forbes, Forrester, ImplixWithin the next 2 yeas, 90% of all Internet traffic will be video based.
Your Story as Good Business“We’re Going to Need a Bigger Boat” Friday, May 24, 13
Your Story as ScreenplayFriday, May 24, 13Jennifer Bolton – Case Study
Your Story as Screenplay•Story = ConﬂictFriday, May 24, 13Jennifer Bolton – Case Study
Your Story as Screenplay•Story = Conﬂict•Conﬂict = OpportunityFriday, May 24, 13Jennifer Bolton – Case Study
Your Story as Screenplay•Story = Conﬂict•Conﬂict = Opportunity•Opportunity = Connec2onFriday, May 24, 13Jennifer Bolton – Case Study
Your Story as Good Business• Problem• Solu2on• OutcomeFriday, May 24, 13
Your Story as Good BusinessEvery Good Company/Brand Solves a Conﬂict Friday, May 24, 13But it’s also a metaphor. Remember - Superfeet is not about insoles. Its about connecting people to the earth in better ways.
What You Can Do Today• Find the Story -‐ What Problem(s) are you solving?• Find Your Metaphor• Lose Your Mind Friday, May 24, 13How can you differentiate yourself. Superfeet isn’t about insoles, it’s about connecting to the earth in a better way.
What You Can Do Today• See What Your CompeAAon is doing• Commerce Serving Art • See What People You Admire are Doing Friday, May 24, 13
The New UniverseFriday, May 24, 13“Please Don’t Tell”
Resources• Devour• Tell to Win• ReelSEO.com• Gary Vaynerchuk• White PaperFriday, May 24, 13Here’s some really cool resources.
Friday, May 24, 13Storytelling is ingrained in out culture.We’ve been doing it ever since we sat around campﬁres centuries ago.The new campﬁre? Our mobile phones. Our smart devices. New inventions like the Applewristwatch and Google Glass. So storytelling, not just video story telling – is more important than ever.