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Thad Kahlow of BusinessOnline speaking at the 2014 Content Marketing Retreat, Langley, WA
"Be an ROI Guy (or Gal)"
Welcome to the alchemy of reporting returns, from dashboards and social signals, direct attribution and indirect attribution, bar graphs and pie charts to, yes, good ol' "did we make more money?" In this presentation, best practices in generating reports on content marketing activities will be share.