Presented at QconSF http://qconsf.com/sf2012/tracks/show_track.jsp?trackOID=678
What is user experience (UX)? Why does it matter? UX design is more than just making things look good. How do you create a compelling product that balances user and business needs, efficiently, using the resources you have?
This presentation provide a framework for thinking about the UX of your product and contains examples of my work as a product designer and UX coach for Agile and Lean Startup teams.