User Experience & Lean Startup

User Experience & Lean Startup Los Angeles UX Meetup March 5, 2013

Tweet it! Lane Halley @thinknow @LAUXmeetup

Lean Design & Agile Development for Web & Mobile www.carbonﬁve.com

ﬂickr | Oskay

What is User Experience? All the aspects of how people use an interacRve product: the way it feels in their hands, how well they understand how it works, how they feel about it while they’re using it, how well it serves their purposes, and how well it ﬁts into the enRre context in which they are using it. -‐ Lauralee Alben (1996)

UX contains many disciplines USER EXPERIENCE ARCHITECTURE MECHANICAL DESIGN ENGINEERING Signage INFORMATION ARCHITECTURE INDUSTRIAL DESIGN ELECTRICAL ENGINEERING CONTENT CREATION (Text, Data,Graphics) INTERACTION DESIGN Ubicomp VISUAL DESIGN Controls Interactive Environments Info Viz USABILITY ENGINEERING HUMAN-COMPUTER INTERACTION Navigation INTERFACE DESIGNCredit | Dan Saﬀer

UX, IA, IxD? Credit | Andy Budd

UX is a hot topic New devices Web-‐connected world Every business an e-‐business Social media revoluRon Low switching cost

Opportunity knocks Source | LinkedIn

Every product has a user experience, whether you plan it or not.

Every product decision you make is a design decision. -‐ Josh Seiden

You can’t just “hit it with the predy sRck” Flickr | CaroH 13

Focus on the problem, not the soluRon Flickr | woodleywonderworks

PEOPLE NEEDS Business vision USES UI design, wireframes, visual design FEATURES

Hooray! UX has a seat at the table CC BY-‐NC-‐SA Boy Flickr | Walter 16

UX must adapt Image: Michael K Bergman

The origin of SW development Flickr | zoutedrop

Back in the day… PLAN – BUILD – TEST – SHIP – T-‐SHIRT

We tried to ﬁt in PLAN – BUILD – TEST – SHIP – T-‐SHIRT ^ DESIGN RESEARCH –

The Web grew up Web services Web apps Web analyRcs Web speed

Agile caught on www.scrumalliance.org/learn_about_scrum

hdp://agilemanifesto.org/

The changing role of design Design as team responsibility Cross-‐funcRonal pairing Designer as facilitator Product owner team

What is “Lean UX?” Image | @thinknow

Jeﬀrey Liker

Mary Poppendieck

Eric Ries

Lean Startup inﬂuences Customer Short cycles, Reduce risk Development iteraRve development

Janice Fraser

Josh Seiden, Jeﬀ Gothelf

User Experience & Lean Startup Image | iStockPhoto

AssumpRons%and%Experiments% Great%idea!% 3"MONTHS?" Well,%that% didn’t%work% 3"HOURS!!"Credit%|%Janice%Fraser%

Small,%frequent%correcRons%UnVvalidated%assumpRons% RISK% % (design%debt)% Time% Credit%|%Janice%Fraser%

Talking to customers shouldn’t be a special occasion Flickr | ...love Maegan

What’s the most lightweight thing you can make to test your idea? Flickr | vivekkhurana

The Lean Startup cycle Credit | The Lean Startup

The Lean Startup (UX) cycle Personas, needs and uses Customer Prototypes & ConversaRons Experiments QualitaRve evaluaRon Credit | The Lean Startup

Quick Visual CollaboraRve ConRnuous

Team interview planning Image @thinknow | Atomic Object

Interview guides Image @thinknow | LUXr

Visual radiator: interview planning Image @thinknow | Lean Startup Machine 43

Pair interviewing Image @thinknow | Atomic Object

Visual radiator: interview debrief Image @thinknow | LUXr 45

Personas before interviews Image @thinknow | LUXr

Personas aver interviews Image @thinknow | Atomic Object

Team sketching Image @thinknow | AED Meetup

Visual radiator: team sketches Image @thinknow | LUXr

Feedback on paper prototype Image @thinknow | Lean Startup Machine

Results of collaboraRve design Image @thinknow | LUXr

Cross-‐funcRonal pairing Image: Flickr, danicuki

Just enough documentaRon Image @thinknow | Knowsy 53

Thank you! Lean Design & Agile Development for Web & Mobile

http://www.scoop.it	122
https://twitter.com	96
http://chensformers.com	73
http://www.linkedin.com	2
http://www.copyscape.com	1

User Experience & Lean Startup

by Lane Halley on Mar 05, 2013

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 294

Statistics

User Experience & Lean Startup Presentation Transcript