What’s	  in	  YOUR	  Por1olio?   	  The	  Right	  Stuff	  Tech	  Jobs	  LA	  July	  21,	  2012	  
Our	  hosts	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     2	  
About	  us*	                 Lane	  Halley	                             Chris	  Chandler	                 @thinknow	      ...
OpportuniTes	  abound	                        	  New	  devices	  	                        	  Web-­‐connected	  world	     ...
Interviewing	  is	  a	  two-­‐way	  street	              	  How	  do	  your	  skills	  match	  their	  needs?	            ...
What’s	  your	  skill	  set?	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     6	  
What	  is	  User	  Experience	  (UX?)	  Dan	  Saffer	  “	  The	  disciplines-­‐of-­‐user-­‐experience”	     7	  
Where’s	  your	  focus?	                                                                 PRODUCT	                         ...
The	  elusive	  unicorn	                                                                 PRODUCT	                         ...
Different	  work	  styles	                                                                 One	                            ...
Designing	  for	  mobile	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     11	  
Hot	  topics	                 HTML5,	  CSS3	                 Web	  Frameworks	  (Ruby	  on	  Rails)	                 Respo...
Hiring	  managers	  say…	               	  “We	  don’t	  hire	  specifically	  for	  mobile	  or	                   desktop...
Hiring	  managers	  say…	        	   	  “We	  don’t	  have	  mobile	  specialists,	  we	                 have	  mobile	  p...
Hiring	  consideraTons	                 An	  experienced	  mobile	  designer:	  	                 •  ArTculates	  pla1orm	...
Senior	  and	  junior	  roles	                 Senior	                                      Junior	                  	  Ge...
Don’t	  put	  yourself	  in	  a	  box	                 Mobile	  is	  “hot”	                 Best	  soluTons	  are	  not	  ...
The	  interview	  process	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     18	  
How	  to	  find	  a	  job	  (YMMV)	                                               Hiring	  manager	                        ...
The	  interview	  process	                 Small	  company	                                           Large	  company	    ...
The	  mulT-­‐step	  interview	                 ApplicaTon	                        	  Cover	  leper,	  resume,	  links	  to...
Hiring	  managers	  say…	               	  [I	  want	  to	  talk	  to	  a]	  “designer	  who	  can	                   expr...
Hiring	  managers	  say…	               	  “When	  they	  can	  provide	  sketches	  early	                  on,	  all	  t...
Your	  Web	  presence	  mapers	               	  Hiring	  managers	  want	  to	  know:	               	   	  Professionall...
Building	  your	  por1olio	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     25	  
Por1olio	  formats	                                               Web	  site	                                             ...
Hiring	  managers	  say…	              	  “We	  expect	  someone	  to	  have	  a	                  por4olio	  site.	  They...
Hiring	  managers	  say…	               	  “A	  por4olio	  is	  a	  showcase.	  It	  should	                   catch	  the...
What	  goes	  in	  your	  por1olio?	                 Who	  you	  are	                 3-­‐7	  pieces	  of	  client	  work	...
Tricky	  situaTons	                 Team	  Projects	                             ConfidenTality	                 	  	  Expl...
Por1olio	  bloopers	                 Too	  large,	  work	  too	  similar	                 Fail	  to	  frame	  the	  work	 ...
Hiring	  managers	  say…	               	  “I’m	  incredibly	  busy,	  I	  want	  to	  get	  a	                   good	  fi...
Hiring	  managers	  say…	               	  “We	  see	  a	  lot	  of	  por4olios,	  I	  want	                  someone	  to...
Case	  studies	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     34	  
Where’s	  your	  starTng	  point?	                 Already	  working	  in	  field	                 Just	  starTng	  out	   ...
Let’s	  review	  some	  examples	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     36	  
Thank	  You!	                 Lane	  Halley	                             Chris	  Chandler	                 @thinknow	     ...
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The Right Stuff: What's in YOUR Portfolio?


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Presented at Tech Jobs LA at Blankspaces, July 21, 2012

The growth of the Web and proliferation of mobile devices has created a huge opportunity for people who can design the look and behavior of digital products. This work spans single-person-single-device interactions through experiences that include multiple people, devices and locations. User Experience Designer (UXD), Interaction Designer (IxD), Information Architect (IA), Web Designer (WD)--whichever way you pitch your skill-set, this is truly a GREAT time be working in our field.

But--How do you showcase your talents succinctly and persuasively? What do recruiters and hiring managers look for in a great portfolio? This presentation shows you how

Published in: Technology, Business
  • Thank you - tons of valuable info.

    For the sake of discussion, in ref to slide 17, I'm wondering if being platform agnostic is not necessarily best, though certainly cheapest, as designing native apps can be costly, time consuming, and require ongoing maint. Hear me out:

    I've been working on translating an app from the existing iOS and Android platforms to Windows8, which is a notable departure from some familiar interaction paradigms. Once a user becomes versed in the Win8 OS however, it's total lift off - the platform is beautiful, fluid, and truly content over chrome. I guess the idea I'm toying with is that the best experiences are not platform drive, but they are the ones that take full advantage of the features of a well-designed platform, as opposed to being entirely self contained.

    I think being platform agnostic can lead to a lot of 'let's reinvent the wheel' thinking, redundancies between a platform agnostic solution and capabilities of an OS.

    Anyhow, just a thought. Counterpoints welcomed!
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The Right Stuff: What's in YOUR Portfolio?

  1. 1. What’s  in  YOUR  Por1olio?  The  Right  Stuff  Tech  Jobs  LA  July  21,  2012  
  2. 2. Our  hosts  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   2  
  3. 3. About  us*   Lane  Halley   Chris  Chandler   @thinknow   @chrischandler   *Shannon  O’Brien,  @Shannon_Obrien  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   3  
  4. 4. OpportuniTes  abound    New  devices      Web-­‐connected  world    Every  business  an  e-­‐business    Social  media  revoluTon    Sounds  good,  how  do  I  get  started?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   4  
  5. 5. Interviewing  is  a  two-­‐way  street    How  do  your  skills  match  their  needs?    What  kind  of  work  do  you  want  to  do?    A  good  por4olio  supports  this  conversa9on.  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   5  
  6. 6. What’s  your  skill  set?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   6  
  7. 7. What  is  User  Experience  (UX?)  Dan  Saffer  “  The  disciplines-­‐of-­‐user-­‐experience”   7  
  8. 8. Where’s  your  focus?   PRODUCT   DESIGN   MARKUP  /   VISUAL   CODE   DESIGN  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   8  
  9. 9. The  elusive  unicorn   PRODUCT   DESIGN   UNICORN   MARKUP  /   VISUAL   CODE   DESIGN  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   9  
  10. 10. Different  work  styles   One   domain   In-­‐house   Startup   Roles  &   Generalist   specialTes   Agency   Freelance   Many   domains  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   10  
  11. 11. Designing  for  mobile  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   11  
  12. 12. Hot  topics   HTML5,  CSS3   Web  Frameworks  (Ruby  on  Rails)   Responsive  design   NaTve  applicaTon  vs.  mobile  web   Cross  pla1orm  work    Web,  Android,  iPhone  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   12  
  13. 13. Hiring  managers  say…    “We  don’t  hire  specifically  for  mobile  or   desktop.  We  have  some  clients  where   we  design  for  all  pla4orms-­‐-­‐  mobile,   Web,  Facebook.  Being  able  to  design   cross  pla4orm  is  very  important.”      License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   13  
  14. 14. Hiring  managers  say…      “We  don’t  have  mobile  specialists,  we   have  mobile  projects.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   14  
  15. 15. Hiring  consideraTons   An  experienced  mobile  designer:     •  ArTculates  pla1orm  choices   •  Knows  common  convenTons   •  Thinks  through  and  communicates   interacTons  and  transiTons   •  Knows  the  device  resoluTon   landscape  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   15  
  16. 16. Senior  and  junior  roles   Senior   Junior    Generate  ideas    Know  the  tools    Make  pla1orm    Domain  knowledge   choices    Show  that  you  can    Lead  projects   do  the  work  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   16  
  17. 17. Don’t  put  yourself  in  a  box   Mobile  is  “hot”   Best  soluTons  are  not  pla1orm  driven   Design  for  mulT-­‐pla1orm  experiences   AnTcipate  conTnued  tech.  changes   The  best  career  strategy?  Stay  balanced.  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   17  
  18. 18. The  interview  process  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   18  
  19. 19. How  to  find  a  job  (YMMV)   Hiring  manager   Personal  referral   Recruiter   Job  posTng    License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   19  
  20. 20. The  interview  process   Small  company   Large  company   Direct  hire   HR  department   Either  may  use  a  recruiter  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   20  
  21. 21. The  mulT-­‐step  interview   ApplicaTon    Cover  leper,  resume,  links  to  work   Phone  screen(s)    ConversaTon  about  work,  process   In-­‐person  interview(s)    AddiTonal  work  samples,  design  acTviTes  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   21  
  22. 22. Hiring  managers  say…    [I  want  to  talk  to  a]  “designer  who  can   express  and  ar9culate  their  process,  the   problems  they  are  trying  to  solve  and   the  steps  they  took  along  the  way.  It’s   important,  and  rarely  seen.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   22  
  23. 23. Hiring  managers  say…    “When  they  can  provide  sketches  early   on,  all  the  way  through  to  a  finished   product  it  gets  me  excited.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   23  
  24. 24. Your  Web  presence  mapers    Hiring  managers  want  to  know:      Professionally  acTve?      InteresTng  side  projects?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   24  
  25. 25. Building  your  por1olio  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   25  
  26. 26. Por1olio  formats   Web  site   Web  links   .pdf   Other  formats  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   26  
  27. 27. Hiring  managers  say…    “We  expect  someone  to  have  a   por4olio  site.  They  can  send  a  .pdf,   but  you’re  working  for  screen-­‐based   users,  it’s  essen9al  to  have  a   screen-­‐based  por4olio.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   27  
  28. 28. Hiring  managers  say…    “A  por4olio  is  a  showcase.  It  should   catch  the  eye  and  tell  the  story  that  you   can  do  the  work.”    License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   28  
  29. 29. What  goes  in  your  por1olio?   Who  you  are   3-­‐7  pieces  of  client  work   Frame  the  deliverables   Show  your  process   Demonstrate  adaptability  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   29  
  30. 30. Tricky  situaTons   Team  Projects   ConfidenTality      Explain  role   Anonymize      Credit  others   In-­‐person  only   A  personal  project  or  two  can  help   round  out  your  por4olio  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   30  
  31. 31. Por1olio  bloopers   Too  large,  work  too  similar   Fail  to  frame  the  work   Show  only  the  finished  product   Show  a  small  sliver  of  the  product   Show  work  that  is  not  yours  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   31  
  32. 32. Hiring  managers  say…    “I’m  incredibly  busy,  I  want  to  get  a   good  first  impression,  not  slog  through   a  lot  of  stuff.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   32  
  33. 33. Hiring  managers  say…    “We  see  a  lot  of  por4olios,  I  want   someone  to  tell  the  story  quickly  about   key  projects  they  are  proud  of.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   33  
  34. 34. Case  studies  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   34  
  35. 35. Where’s  your  starTng  point?   Already  working  in  field   Just  starTng  out   Changing  careers  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   35  
  36. 36. Let’s  review  some  examples  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   36  
  37. 37. Thank  You!   Lane  Halley   Chris  Chandler   @thinknow   @chrischandler  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   37