17. The
Lean
Startup
cycle
Lean
Startup
cycle
by
Eric
Ries
|
drawn
by
@thinknow
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
17
18. The
Lean
Startup
(UX)
cycle
Customer
Conversa&ons
Lean
Startup
cycle
by
Eric
Ries
|
drawn
by
@thinknow
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
18
19. The
Lean
Startup
(UX)
cycle
Personas,
needs
and
uses
Customer
Conversa&ons
Lean
Startup
cycle
by
Eric
Ries
|
drawn
by
@thinknow
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
19
20. The
Lean
Startup
(UX)
cycle
Personas,
needs
and
uses
Customer
Prototypes
&
Conversa&ons
Experiments
Lean
Startup
cycle
by
Eric
Ries
|
drawn
by
@thinknow
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
20
21. The
Lean
Startup
(UX)
cycle
Personas,
needs
and
uses
Customer
Prototypes
&
Conversa&ons
Experiments
Qualita&ve
evalua&on
Lean
Startup
cycle
by
Eric
Ries
|
drawn
by
@thinknow
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
21
22. 7
&ps
for
effec&ve
customer
conversa&ons
Have
a
plan
Pair
interviews
Keep
it
comfortable
Avoid
leading
ques&ons
Listen
for
needs
and
goals
Listen
first,
then
show
the
demo
Share
what
you
learn
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
22
23. Have
a
plan
Who
do
you
want
to
talk
to?
What
do
you
want
to
learn?
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
23
27. Keep
it
comfortable
Create
a
conversa&on
Open
and
closed-‐ended
ques&ons
Paraphrasing
Body
language
and
encouragers
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
27
28. Avoid
leading
ques&ons
Leading:
“How
would
you
use
our
product?”
Be[er:
“ Tell
me
a
story
about
the
last
&me
you
…”
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
28
29. Listen
for
needs
and
goals
“If
you
had
that
feature,
what
would
that
allow
you
to
do?”
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
29
30. Listen
first,
then
show
the
demo
Warm-‐up
ques&ons
to
set
context
“Tell
me
a
li[le
about
yourself…”
Talk
about
real
events,
avoid
conjecture
“Tell
me
about
a
recent
&me
when
you…”
Show
demos/sketches
later
in
mee&ng
“Show
me
how
you
would
use
this
to…”
Express
apprecia&on
“ Thanks
for
your
&me!”
Ask
for
referrals
and
permission
to
follow
up
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
30
31. Share
what
you
learn
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
31
33. Prac&ce
interview
Find
someone
you
don’t
know
well.
Choose
who
will
be
the
first
“architect/interviewer.”
The
other
person
is
the
“customer/
interviewee.”
Architect:
Conduct
a
5-‐minute
interview
to
learn
the
quali&es
that
would
make
this
customer
LOVE
the
house
you
will
design.
• Create
a
conversa&on
•
Open
and
closed-‐ended
ques&ons
•
Paraphrasing
•
Body
language
and
encouragers
Switch
arer
5
minutes
so
each
person
gets
a
turn
as
architect
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
33
34. Ac&vity:
Make
a
topic
map
Photo:
@thinknow
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
34
35. Make
a
topic
map
Work
in
your
startup
teams
5
min
Individual
ac&vity
(silent):
Write
s&ckies
that
answer
the
ques&on
“what
do
I
wish
I
knew
about
my
customer/user?”
5
min
Group
ac&vity:
Taking
turns,
read
your
s&ckies
to
each
other
and
put
them
on
a
table
or
poster.
5
min
Group
ac&vity:
organize
the
s&ckies,
give
each
group
a
short
1-‐3
word
name.
5
min
Individual
ac&vity:
Copy
the
group
names
to
a
topic
map
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
35
36. Thank
you!
@thinknow
Lane
Halley
www.lanehalley.com
License:
CC
BY-‐NC-‐SA
www.lanehalley.com
36