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Personas for Coders

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Presentation at Carbon Five Hack Night September 5, 2012. …

Presentation at Carbon Five Hack Night September 5, 2012.

Personas are a way to think about who "the user" is and how he or she would use your software. Learn how personas can provide focus on the most important features, guidance about how those features fit together, and information about how much capability a feature really needs to provide.

Carbon Five LA bi-weekly, intimate hack night for developers who want to code and collaborate for a couple of hours after work. Bring your own project or work with someone else. Developers of all experience levels are welcome. There will be at least a couple Carbon Five folks around to help out.

For more information, please see our Meetup Group http://www.meetup.com/Hack-Night-at-Carbon-Five-LA/events/77422712/

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  • 1. Personas for CodersCarbon FiveSeptember 5, 2012
  • 2. User storyhttp://karinedrumond.files.wordpress.com/2009/02/user_story_card4.jpg
  • 3. Who is this “user” of which you speak?
  • 4. People
  • 5. PeopleNeeds
  • 6. PeopleNeedsUses
  • 7. PeopleNeeds UsesFeatures
  • 8. People NeedsInsert businessvision here Uses Features
  • 9. People NeedsInsert businessvision here Uses UI design, wireframes Visual design Features
  • 10. PeoplePersonas Needs Uses Epics Features Stories
  • 11. Personas help us understand• Motivations• Level of expertise• Context of use• Workflow• Goals and needs
  • 12. Personas are NOT• Demographic segments• General-purpose• Stereotypes
  • 13. The origin of personas Introduced by Alan Cooper “The Inmates are Running the Asylum” Widely used in user experience (UX) Based on user research
  • 14. A little known fact Personas help coders solve problems Specific more important than accurate Alan’s first persona - “Kathy”http://www.cooper.com/journal/2008/05/the_origin_of_personas.html/
  • 15. Pragmatic personas David Hussman, 2008 Agile “pragmatic personas” Draw someone you knowPhoto: Flickr jazzmasterson/275800917
  • 16. Lean Startup Learning experiments Make products people want Persona hypothesis Evolve as you know more
  • 17. Personas grow and evolve Before talking to customers See if you agree about who “the user” is Figure out who you need to talk to
  • 18. Personas grow and evolve After talking to customers Persistent, shared visual artifact Defines “customer value” Establishes scope of features Aid to prioritize features
  • 19. Personas before talking to customersPhoto: Lane Halley
  • 20. Personas after talking to customersPhoto: Lane Halley
  • 21. Let’s make a personaName & sketch Description Behaviors Needs & goals
  • 22. Show & tellPhoto: Lane Halley
  • 23. Discussion
  • 24. Thank you! Lane Halley www.carbonfive.com @thinknow