More Than Just a Pretty Stick - UX for Entrepreneurs

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Presented at The Michigan Lean Startup Conference, Grand Rapids MI May 17, 2012.

http://momentum-mi.com/events/lean-conference/

More Than Just a Pretty Stick - UX for Entrepreneurs

What is User Experience? Why does it matter? Design is more than just making things look good. How do you create a compelling product that balances user and business needs, efficiently, with the resources you have?

Lane will provide a framework for thinking about the UX of your product and share examples of her work as a designer and Lean Startup UX coach.

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More Than Just a Pretty Stick - UX for Entrepreneurs

  1. 1. More  than  just  a  pre.y  s0ck  UX  for  Entrepreneurs  Michigan  Lean  Startup  Conference  May  17,  2012  
  2. 2. Tweet  it!   @thinknow   Lane  Halley   www.lanehalley.com  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   2  
  3. 3. License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   3  
  4. 4. Make  products  people  want   Ideas  are  plen0ful   Low  technology  barriers   Low  switching  cost  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   4  
  5. 5. You  can’t  just  “hit  it  with  the  pre.y  s0ck”  Flickr  |  CaroH   5  
  6. 6. Every  product  has  a  user  experience,   whether  you  plan  it  or  not  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   6  
  7. 7. How  will  you  create  an  inten0onal   user  experience  for  your  product?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   7  
  8. 8. UX  contains  many  disciplines   USER EXPERIENCE ARCHITECTURE MECHANICAL DESIGN ENGINEERING Signage INFORMATION ARCHITECTURE INDUSTRIAL DESIGN ELECTRICAL ENGINEERING CONTENT CREATION (Text, Data,Graphics) INTERACTION DESIGN Ubicomp VISUAL DESIGN Controls Interactive Environments Info Viz USABILITY ENGINEERING HUMAN-COMPUTER INTERACTION Navigation INTERFACE DESIGNImage  |  Dan  Saffer   8  
  9. 9. UX  prac0ces  vary   inside team Design specialist Design specialist Concensus design Style guildes start up enterprise Advisors Internal design dept. Design agency Design agency outside teamCC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   9  
  10. 10. Challenges     Not  enough  designers   Many  kinds  of  designers   Design  is  expensive   Silos  and  handoffs   Over-­‐emphasis  on  deliverables  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   10  
  11. 11. Adap0ng  UX  for  Lean  Startup  Image  |  Michael  K  Bergman   11  
  12. 12. Quick     Visual     Collabora0ve     Con0nuous  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   12  
  13. 13. Focus  on  the  problem,  not  the  solu0on  Flickr  |  woodleywonderworks   13  
  14. 14. PEOPLE  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   14  
  15. 15. PEOPLE   NEEDS  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   15  
  16. 16. PEOPLE   NEEDS   Business  vision  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   16  
  17. 17. PEOPLE   NEEDS   Business  vision   USES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   17  
  18. 18. PEOPLE   NEEDS   Business  vision   USES   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   18  
  19. 19. PEOPLE   NEEDS   Business  vision   USES   UI  design,   wireframes,   visual  design   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   19  
  20. 20. User  Experience  &  Lean  Startup   (Yum!)  Image  |  iStockPhoto   21  
  21. 21. Images  |  Eric  Ries   www.lanehalley.com   22  
  22. 22. Customer   Short  cycles,   Reduce  risk   Development   itera0ve   development  Images  |  Amazon.com   www.lanehalley.com   23  
  23. 23. Reduce  inventory,  risk  and  waste   Great  idea!   3  MONTHS?   Well,  that   didn’t  work   3  HOURS!!  Concept  Janice  Fraser  |  drawn  by  @thinknow   22  
  24. 24. Small,  frequent  correcEons   Un-­‐validated   assumpEons   RISK     (design  debt)   Time  Concept  Janice  Fraser  |  drawn  by  @thinknow   23  
  25. 25. Talking  to  customers    shouldn’t  be  a  special  occasion  Flickr  |  ...love  Maegan   26  
  26. 26. What’s  the  most  lightweight  thing  you  can  make  to  test  your  idea?  Flickr  |  vivekkhurana   27  
  27. 27. The  Lean  Startup  cycle  Concept  Eric  Ries  |  drawn  by  @thinknow   28  
  28. 28. The  Lean  Startup  (UX)  cycle  Concept  Eric  Ries  |  drawn  by  @thinknow   29  
  29. 29. The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Personas,   Collabora0ve  design    Concept  Eric  Ries  |  drawn  by  @thinknow   30  
  30. 30. The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Team  sketching,   Personas,   Prototypes   Collabora0ve  design    Concept  Eric  Ries  |  drawn  by  @thinknow   31  
  31. 31. The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Team  sketching,   Personas,   Prototypes   Collabora0ve  design     Qualita0ve  Concept  Eric  Ries  |  drawn  by  @thinknow   evalua0on     32  
  32. 32. The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Team  sketching,   Personas,   Prototypes   Collabora0ve  design     Cross-­‐func0onal  pairing,     Visual  radiators,  Just   enough  documenta0on   Qualita0ve  Concept  Eric  Ries  |  drawn  by  @thinknow   evalua0on     33  
  33. 33. Team  interview  planning  Image  @thinknow    |  Atomic  Object   34  
  34. 34. Interview  guides  Image  @thinknow    |  LUXr   35  
  35. 35. Visual  radiator:  interview  planning  Image  @thinknow    |    Lean  Startup  Machine   36   36
  36. 36. Pair  interviewing  Image  @thinknow    |  Atomic  Object   37  
  37. 37. Visual  radiator:  interview  debrief  Image  @thinknow    |    LUXr   38  
  38. 38. Personas  before  interviews  Image  @thinknow    |    LUXr   39  
  39. 39. Personas  aqer  interviews  Image  @thinknow    |  Atomic  Object   40  
  40. 40. Team  sketching  Image  @thinknow    |  AED  Meetup   41  
  41. 41. Visual  radiator:  team  sketches  Image  @thinknow    |    LUXr   42  
  42. 42. Feedback  on  paper  prototype  Image  @thinknow    |    Lean  Startup  Machine   43  
  43. 43. Results  of  collabora0ve  design    Image  @thinknow    |    LUXr   44  
  44. 44. Cross-­‐func0onal  pairing  Image:  Flickr,  danicuki   45  
  45. 45. Just  enough  documenta0on  Image  @thinknow    |    TIGC   46   46
  46. 46. Thank  you!   @thinknow   Lane  Halley   www.lanehalley.com  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   47  
  47. 47. Photo  credits    License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   48  

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