More	  than	  just	  a	  pre.y	  s0ck      	  UX	  for	  Entrepreneurs	  Michigan	  Lean	  Startup	  Conference	  May	  17...
Tweet	  it!	       @thinknow	        Lane	  Halley	        www.lanehalley.com	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     ww...
License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     3	  
Make	  products	  people	  want	              Ideas	  are	  plen0ful	              Low	  technology	  barriers	           ...
You	  can’t	  just	  “hit	  it	  with	  the	  pre.y	  s0ck”	  Flickr	  |	  CaroH	                                         ...
Every	  product	  has	  a	  user	  experience,	        whether	  you	  plan	  it	  or	  not	  License:	  CC	  BY-­‐NC-­‐SA...
How	  will	  you	  create	  an	  inten0onal	        user	  experience	  for	  your	  product?	  License:	  CC	  BY-­‐NC-­‐...
UX	  contains	  many	  disciplines	                                                              USER EXPERIENCE          ...
UX	  prac0ces	  vary	                                                          inside team                                ...
Challenges	  	              Not	  enough	  designers	              Many	  kinds	  of	  designers	              Design	  is...
Adap0ng	  UX	  for	  Lean	  Startup	  Image	  |	  Michael	  K	  Bergman	       11	  
Quick	  	        Visual	  	        Collabora0ve	  	        Con0nuous	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehal...
Focus	  on	  the	  problem,	  not	  the	  solu0on	  Flickr	  |	  woodleywonderworks	                    13	  
PEOPLE	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     14	  
PEOPLE	                                               NEEDS	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	 ...
PEOPLE	                                               NEEDS	             Business	  vision	  License:	  CC	  BY-­‐NC-­‐SA	...
PEOPLE	                                               NEEDS	             Business	  vision	                               ...
PEOPLE	                                                NEEDS	             Business	  vision	                              ...
PEOPLE	                                                NEEDS	             Business	  vision	                              ...
User	  Experience	  &	  Lean	  Startup	                      (Yum!)	  Image	  |	  iStockPhoto	                          21...
Images	  |	  Eric	  Ries	     www.lanehalley.com	     22	  
Customer	               Short	  cycles,	         Reduce	  risk	         Development	            itera0ve	                 ...
Reduce	  inventory,	  risk	  and	  waste	           Great	  idea!	                                      3	  MONTHS?	      ...
Small,	  frequent	  correcEons	    Un-­‐validated	    assumpEons	                                                         ...
Talking	  to	  customers	  	  shouldn’t	  be	  a	  special	  occasion	  Flickr	  |	  ...love	  Maegan	                26	  
What’s	  the	  most	  lightweight	  thing	  you	  can	  make	  to	  test	  your	  idea?	  Flickr	  |	  vivekkhurana	      ...
The	  Lean	  Startup	  cycle	  Concept	  Eric	  Ries	  |	  drawn	  by	  @thinknow	     28	  
The	  Lean	  Startup	  (UX)	  cycle	  Concept	  Eric	  Ries	  |	  drawn	  by	  @thinknow	     29	  
The	  Lean	  Startup	  (UX)	  cycle	  	    Team	  planning,	    Interview	  guides,	  	    Pair	  interviewing,	    Person...
The	  Lean	  Startup	  (UX)	  cycle	  	    Team	  planning,	    Interview	  guides,	  	    Pair	  interviewing,	          ...
The	  Lean	  Startup	  (UX)	  cycle	  	    Team	  planning,	    Interview	  guides,	  	    Pair	  interviewing,	          ...
The	  Lean	  Startup	  (UX)	  cycle	  	    Team	  planning,	    Interview	  guides,	  	    Pair	  interviewing,	          ...
Team	  interview	  planning	  Image	  @thinknow	  	  |	  Atomic	  Object	     34	  
Interview	  guides	  Image	  @thinknow	  	  |	  LUXr	     35	  
Visual	  radiator:	  interview	  planning	  Image	  @thinknow	  	  |	  	  Lean	  Startup	  Machine	     36	     36
Pair	  interviewing	  Image	  @thinknow	  	  |	  Atomic	  Object	     37	  
Visual	  radiator:	  interview	  debrief	  Image	  @thinknow	  	  |	  	  LUXr	         38	  
Personas	  before	  interviews	  Image	  @thinknow	  	  |	  	  LUXr	     39	  
Personas	  aqer	  interviews	  Image	  @thinknow	  	  |	  Atomic	  Object	     40	  
Team	  sketching	  Image	  @thinknow	  	  |	  AED	  Meetup	     41	  
Visual	  radiator:	  team	  sketches	  Image	  @thinknow	  	  |	  	  LUXr	     42	  
Feedback	  on	  paper	  prototype	  Image	  @thinknow	  	  |	  	  Lean	  Startup	  Machine	     43	  
Results	  of	  collabora0ve	  design	  	  Image	  @thinknow	  	  |	  	  LUXr	         44	  
Cross-­‐func0onal	  pairing	  Image:	  Flickr,	  danicuki	     45	  
Just	  enough	  documenta0on	  Image	  @thinknow	  	  |	  	  TIGC	     46	     46
Thank	  you!	       @thinknow	        Lane	  Halley	        www.lanehalley.com	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     w...
Photo	  credits	  	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     48	  
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More Than Just a Pretty Stick - UX for Entrepreneurs

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Presented at The Michigan Lean Startup Conference, Grand Rapids MI May 17, 2012.

http://momentum-mi.com/events/lean-conference/

More Than Just a Pretty Stick - UX for Entrepreneurs

What is User Experience? Why does it matter? Design is more than just making things look good. How do you create a compelling product that balances user and business needs, efficiently, with the resources you have?

Lane will provide a framework for thinking about the UX of your product and share examples of her work as a designer and Lean Startup UX coach.

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More Than Just a Pretty Stick - UX for Entrepreneurs

  1. 1. More  than  just  a  pre.y  s0ck  UX  for  Entrepreneurs  Michigan  Lean  Startup  Conference  May  17,  2012  
  2. 2. Tweet  it!   @thinknow   Lane  Halley   www.lanehalley.com  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   2  
  3. 3. License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   3  
  4. 4. Make  products  people  want   Ideas  are  plen0ful   Low  technology  barriers   Low  switching  cost  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   4  
  5. 5. You  can’t  just  “hit  it  with  the  pre.y  s0ck”  Flickr  |  CaroH   5  
  6. 6. Every  product  has  a  user  experience,   whether  you  plan  it  or  not  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   6  
  7. 7. How  will  you  create  an  inten0onal   user  experience  for  your  product?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   7  
  8. 8. UX  contains  many  disciplines   USER EXPERIENCE ARCHITECTURE MECHANICAL DESIGN ENGINEERING Signage INFORMATION ARCHITECTURE INDUSTRIAL DESIGN ELECTRICAL ENGINEERING CONTENT CREATION (Text, Data,Graphics) INTERACTION DESIGN Ubicomp VISUAL DESIGN Controls Interactive Environments Info Viz USABILITY ENGINEERING HUMAN-COMPUTER INTERACTION Navigation INTERFACE DESIGNImage  |  Dan  Saffer   8  
  9. 9. UX  prac0ces  vary   inside team Design specialist Design specialist Concensus design Style guildes start up enterprise Advisors Internal design dept. Design agency Design agency outside teamCC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   9  
  10. 10. Challenges     Not  enough  designers   Many  kinds  of  designers   Design  is  expensive   Silos  and  handoffs   Over-­‐emphasis  on  deliverables  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   10  
  11. 11. Adap0ng  UX  for  Lean  Startup  Image  |  Michael  K  Bergman   11  
  12. 12. Quick     Visual     Collabora0ve     Con0nuous  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   12  
  13. 13. Focus  on  the  problem,  not  the  solu0on  Flickr  |  woodleywonderworks   13  
  14. 14. PEOPLE  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   14  
  15. 15. PEOPLE   NEEDS  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   15  
  16. 16. PEOPLE   NEEDS   Business  vision  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   16  
  17. 17. PEOPLE   NEEDS   Business  vision   USES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   17  
  18. 18. PEOPLE   NEEDS   Business  vision   USES   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   18  
  19. 19. PEOPLE   NEEDS   Business  vision   USES   UI  design,   wireframes,   visual  design   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   19  
  20. 20. User  Experience  &  Lean  Startup   (Yum!)  Image  |  iStockPhoto   21  
  21. 21. Images  |  Eric  Ries   www.lanehalley.com   22  
  22. 22. Customer   Short  cycles,   Reduce  risk   Development   itera0ve   development  Images  |  Amazon.com   www.lanehalley.com   23  
  23. 23. Reduce  inventory,  risk  and  waste   Great  idea!   3  MONTHS?   Well,  that   didn’t  work   3  HOURS!!  Concept  Janice  Fraser  |  drawn  by  @thinknow   22  
  24. 24. Small,  frequent  correcEons   Un-­‐validated   assumpEons   RISK     (design  debt)   Time  Concept  Janice  Fraser  |  drawn  by  @thinknow   23  
  25. 25. Talking  to  customers    shouldn’t  be  a  special  occasion  Flickr  |  ...love  Maegan   26  
  26. 26. What’s  the  most  lightweight  thing  you  can  make  to  test  your  idea?  Flickr  |  vivekkhurana   27  
  27. 27. The  Lean  Startup  cycle  Concept  Eric  Ries  |  drawn  by  @thinknow   28  
  28. 28. The  Lean  Startup  (UX)  cycle  Concept  Eric  Ries  |  drawn  by  @thinknow   29  
  29. 29. The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Personas,   Collabora0ve  design    Concept  Eric  Ries  |  drawn  by  @thinknow   30  
  30. 30. The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Team  sketching,   Personas,   Prototypes   Collabora0ve  design    Concept  Eric  Ries  |  drawn  by  @thinknow   31  
  31. 31. The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Team  sketching,   Personas,   Prototypes   Collabora0ve  design     Qualita0ve  Concept  Eric  Ries  |  drawn  by  @thinknow   evalua0on     32  
  32. 32. The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Team  sketching,   Personas,   Prototypes   Collabora0ve  design     Cross-­‐func0onal  pairing,     Visual  radiators,  Just   enough  documenta0on   Qualita0ve  Concept  Eric  Ries  |  drawn  by  @thinknow   evalua0on     33  
  33. 33. Team  interview  planning  Image  @thinknow    |  Atomic  Object   34  
  34. 34. Interview  guides  Image  @thinknow    |  LUXr   35  
  35. 35. Visual  radiator:  interview  planning  Image  @thinknow    |    Lean  Startup  Machine   36   36
  36. 36. Pair  interviewing  Image  @thinknow    |  Atomic  Object   37  
  37. 37. Visual  radiator:  interview  debrief  Image  @thinknow    |    LUXr   38  
  38. 38. Personas  before  interviews  Image  @thinknow    |    LUXr   39  
  39. 39. Personas  aqer  interviews  Image  @thinknow    |  Atomic  Object   40  
  40. 40. Team  sketching  Image  @thinknow    |  AED  Meetup   41  
  41. 41. Visual  radiator:  team  sketches  Image  @thinknow    |    LUXr   42  
  42. 42. Feedback  on  paper  prototype  Image  @thinknow    |    Lean  Startup  Machine   43  
  43. 43. Results  of  collabora0ve  design    Image  @thinknow    |    LUXr   44  
  44. 44. Cross-­‐func0onal  pairing  Image:  Flickr,  danicuki   45  
  45. 45. Just  enough  documenta0on  Image  @thinknow    |    TIGC   46   46
  46. 46. Thank  you!   @thinknow   Lane  Halley   www.lanehalley.com  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   47  
  47. 47. Photo  credits    License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   48  

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