• Save
More Than Just a Pretty Stick - UX for Entrepreneurs
Upcoming SlideShare
Loading in...5
×
 

More Than Just a Pretty Stick - UX for Entrepreneurs

on

  • 4,341 views

Presented at The Michigan Lean Startup Conference, Grand Rapids MI May 17, 2012. ...

Presented at The Michigan Lean Startup Conference, Grand Rapids MI May 17, 2012.

http://momentum-mi.com/events/lean-conference/

More Than Just a Pretty Stick - UX for Entrepreneurs

What is User Experience? Why does it matter? Design is more than just making things look good. How do you create a compelling product that balances user and business needs, efficiently, with the resources you have?

Lane will provide a framework for thinking about the UX of your product and share examples of her work as a designer and Lean Startup UX coach.

Statistics

Views

Total Views
4,341
Views on SlideShare
2,776
Embed Views
1,565

Actions

Likes
8
Downloads
0
Comments
0

10 Embeds 1,565

http://www.theapprenticepath.com 1239
http://www.scoop.it 257
http://serve4impact.com 44
http://sprmario.tumblr.com 15
http://fredzimny.wordpress.com 4
http://flavors.me 2
https://twimg0-a.akamaihd.net 1
http://us-w1.rockmelt.com 1
http://www.theapprenticepath.com.php5-17.dfw1-2.websitetestlink.com 1
https://twitter.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

More Than Just a Pretty Stick - UX for Entrepreneurs More Than Just a Pretty Stick - UX for Entrepreneurs Presentation Transcript

  • More  than  just  a  pre.y  s0ck  UX  for  Entrepreneurs  Michigan  Lean  Startup  Conference  May  17,  2012  
  • Tweet  it!   @thinknow   Lane  Halley   www.lanehalley.com  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   2  
  • License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   3  
  • Make  products  people  want   Ideas  are  plen0ful   Low  technology  barriers   Low  switching  cost  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   4  
  • You  can’t  just  “hit  it  with  the  pre.y  s0ck”  Flickr  |  CaroH   5  
  • Every  product  has  a  user  experience,   whether  you  plan  it  or  not  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   6  
  • How  will  you  create  an  inten0onal   user  experience  for  your  product?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   7  
  • UX  contains  many  disciplines   USER EXPERIENCE ARCHITECTURE MECHANICAL DESIGN ENGINEERING Signage INFORMATION ARCHITECTURE INDUSTRIAL DESIGN ELECTRICAL ENGINEERING CONTENT CREATION (Text, Data,Graphics) INTERACTION DESIGN Ubicomp VISUAL DESIGN Controls Interactive Environments Info Viz USABILITY ENGINEERING HUMAN-COMPUTER INTERACTION Navigation INTERFACE DESIGNImage  |  Dan  Saffer   8  
  • UX  prac0ces  vary   inside team Design specialist Design specialist Concensus design Style guildes start up enterprise Advisors Internal design dept. Design agency Design agency outside teamCC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   9  
  • Challenges     Not  enough  designers   Many  kinds  of  designers   Design  is  expensive   Silos  and  handoffs   Over-­‐emphasis  on  deliverables  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   10  
  • Adap0ng  UX  for  Lean  Startup  Image  |  Michael  K  Bergman   11  
  • Quick     Visual     Collabora0ve     Con0nuous  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   12  
  • Focus  on  the  problem,  not  the  solu0on  Flickr  |  woodleywonderworks   13  
  • PEOPLE  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   14  
  • PEOPLE   NEEDS  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   15  
  • PEOPLE   NEEDS   Business  vision  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   16  
  • PEOPLE   NEEDS   Business  vision   USES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   17  
  • PEOPLE   NEEDS   Business  vision   USES   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   18  
  • PEOPLE   NEEDS   Business  vision   USES   UI  design,   wireframes,   visual  design   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   19  
  • User  Experience  &  Lean  Startup   (Yum!)  Image  |  iStockPhoto   21  
  • Images  |  Eric  Ries   www.lanehalley.com   22  
  • Customer   Short  cycles,   Reduce  risk   Development   itera0ve   development  Images  |  Amazon.com   www.lanehalley.com   23  
  • Reduce  inventory,  risk  and  waste   Great  idea!   3  MONTHS?   Well,  that   didn’t  work   3  HOURS!!  Concept  Janice  Fraser  |  drawn  by  @thinknow   22  
  • Small,  frequent  correcEons   Un-­‐validated   assumpEons   RISK     (design  debt)   Time  Concept  Janice  Fraser  |  drawn  by  @thinknow   23  
  • Talking  to  customers    shouldn’t  be  a  special  occasion  Flickr  |  ...love  Maegan   26  
  • What’s  the  most  lightweight  thing  you  can  make  to  test  your  idea?  Flickr  |  vivekkhurana   27  
  • The  Lean  Startup  cycle  Concept  Eric  Ries  |  drawn  by  @thinknow   28  
  • The  Lean  Startup  (UX)  cycle  Concept  Eric  Ries  |  drawn  by  @thinknow   29  
  • The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Personas,   Collabora0ve  design    Concept  Eric  Ries  |  drawn  by  @thinknow   30  
  • The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Team  sketching,   Personas,   Prototypes   Collabora0ve  design    Concept  Eric  Ries  |  drawn  by  @thinknow   31  
  • The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Team  sketching,   Personas,   Prototypes   Collabora0ve  design     Qualita0ve  Concept  Eric  Ries  |  drawn  by  @thinknow   evalua0on     32  
  • The  Lean  Startup  (UX)  cycle     Team  planning,   Interview  guides,     Pair  interviewing,   Team  sketching,   Personas,   Prototypes   Collabora0ve  design     Cross-­‐func0onal  pairing,     Visual  radiators,  Just   enough  documenta0on   Qualita0ve  Concept  Eric  Ries  |  drawn  by  @thinknow   evalua0on     33  
  • Team  interview  planning  Image  @thinknow    |  Atomic  Object   34  
  • Interview  guides  Image  @thinknow    |  LUXr   35  
  • Visual  radiator:  interview  planning  Image  @thinknow    |    Lean  Startup  Machine   36   36
  • Pair  interviewing  Image  @thinknow    |  Atomic  Object   37  
  • Visual  radiator:  interview  debrief  Image  @thinknow    |    LUXr   38  
  • Personas  before  interviews  Image  @thinknow    |    LUXr   39  
  • Personas  aqer  interviews  Image  @thinknow    |  Atomic  Object   40  
  • Team  sketching  Image  @thinknow    |  AED  Meetup   41  
  • Visual  radiator:  team  sketches  Image  @thinknow    |    LUXr   42  
  • Feedback  on  paper  prototype  Image  @thinknow    |    Lean  Startup  Machine   43  
  • Results  of  collabora0ve  design    Image  @thinknow    |    LUXr   44  
  • Cross-­‐func0onal  pairing  Image:  Flickr,  danicuki   45  
  • Just  enough  documenta0on  Image  @thinknow    |    TIGC   46   46
  • Thank  you!   @thinknow   Lane  Halley   www.lanehalley.com  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   47  
  • Photo  credits    License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   48