More Than Just a Pretty Stick - UX for Entrepreneurs

More than just a pre.y s0ck UX for Entrepreneurs Michigan Lean Startup Conference May 17, 2012

Tweet it! @thinknow Lane Halley www.lanehalley.com License: CC BY-‐NC-‐SA www.lanehalley.com 2

License: CC BY-‐NC-‐SA www.lanehalley.com 3

Make products people want Ideas are plen0ful Low technology barriers Low switching cost License: CC BY-‐NC-‐SA www.lanehalley.com 4

You can’t just “hit it with the pre.y s0ck” Flickr | CaroH 5

Every product has a user experience, whether you plan it or not License: CC BY-‐NC-‐SA www.lanehalley.com 6

How will you create an inten0onal user experience for your product? License: CC BY-‐NC-‐SA www.lanehalley.com 7

UX contains many disciplines USER EXPERIENCE ARCHITECTURE MECHANICAL DESIGN ENGINEERING Signage INFORMATION ARCHITECTURE INDUSTRIAL DESIGN ELECTRICAL ENGINEERING CONTENT CREATION (Text, Data,Graphics) INTERACTION DESIGN Ubicomp VISUAL DESIGN Controls Interactive Environments Info Viz USABILITY ENGINEERING HUMAN-COMPUTER INTERACTION Navigation INTERFACE DESIGNImage | Dan Saﬀer 8

UX prac0ces vary inside team Design specialist Design specialist Concensus design Style guildes start up enterprise Advisors Internal design dept. Design agency Design agency outside teamCC BY-‐NC-‐SA Lane halley | @thinknow 9

Challenges Not enough designers Many kinds of designers Design is expensive Silos and handoﬀs Over-‐emphasis on deliverables License: CC BY-‐NC-‐SA www.lanehalley.com 10

Adap0ng UX for Lean Startup Image | Michael K Bergman 11

Quick Visual Collabora0ve Con0nuous License: CC BY-‐NC-‐SA www.lanehalley.com 12

Focus on the problem, not the solu0on Flickr | woodleywonderworks 13

PEOPLE License: CC BY-‐NC-‐SA www.lanehalley.com 14

PEOPLE NEEDS License: CC BY-‐NC-‐SA www.lanehalley.com 15

PEOPLE NEEDS Business vision License: CC BY-‐NC-‐SA www.lanehalley.com 16

PEOPLE NEEDS Business vision USES License: CC BY-‐NC-‐SA www.lanehalley.com 17

PEOPLE NEEDS Business vision USES FEATURES License: CC BY-‐NC-‐SA www.lanehalley.com 18

PEOPLE NEEDS Business vision USES UI design, wireframes, visual design FEATURES License: CC BY-‐NC-‐SA www.lanehalley.com 19

User Experience & Lean Startup (Yum!) Image | iStockPhoto 21

Images | Eric Ries www.lanehalley.com 22

Customer Short cycles, Reduce risk Development itera0ve development Images | Amazon.com www.lanehalley.com 23

Reduce inventory, risk and waste Great idea! 3 MONTHS? Well, that didn’t work 3 HOURS!! Concept Janice Fraser | drawn by @thinknow 22

Small, frequent correcEons Un-‐validated assumpEons RISK (design debt) Time Concept Janice Fraser | drawn by @thinknow 23

Talking to customers shouldn’t be a special occasion Flickr | ...love Maegan 26

What’s the most lightweight thing you can make to test your idea? Flickr | vivekkhurana 27

The Lean Startup cycle Concept Eric Ries | drawn by @thinknow 28

The Lean Startup (UX) cycle Concept Eric Ries | drawn by @thinknow 29

The Lean Startup (UX) cycle Team planning, Interview guides, Pair interviewing, Personas, Collabora0ve design Concept Eric Ries | drawn by @thinknow 30

The Lean Startup (UX) cycle Team planning, Interview guides, Pair interviewing, Team sketching, Personas, Prototypes Collabora0ve design Concept Eric Ries | drawn by @thinknow 31

The Lean Startup (UX) cycle Team planning, Interview guides, Pair interviewing, Team sketching, Personas, Prototypes Collabora0ve design Qualita0ve Concept Eric Ries | drawn by @thinknow evalua0on 32

The Lean Startup (UX) cycle Team planning, Interview guides, Pair interviewing, Team sketching, Personas, Prototypes Collabora0ve design Cross-‐func0onal pairing, Visual radiators, Just enough documenta0on Qualita0ve Concept Eric Ries | drawn by @thinknow evalua0on 33

Team interview planning Image @thinknow | Atomic Object 34

Interview guides Image @thinknow | LUXr 35

Visual radiator: interview planning Image @thinknow | Lean Startup Machine 36 36

Pair interviewing Image @thinknow | Atomic Object 37

Visual radiator: interview debrief Image @thinknow | LUXr 38

Personas before interviews Image @thinknow | LUXr 39

Personas aqer interviews Image @thinknow | Atomic Object 40

Team sketching Image @thinknow | AED Meetup 41

Visual radiator: team sketches Image @thinknow | LUXr 42

Feedback on paper prototype Image @thinknow | Lean Startup Machine 43

Results of collabora0ve design Image @thinknow | LUXr 44

Cross-‐func0onal pairing Image: Flickr, danicuki 45

Just enough documenta0on Image @thinknow | TIGC 46 46

Thank you! @thinknow Lane Halley www.lanehalley.com License: CC BY-‐NC-‐SA www.lanehalley.com 47

Photo credits License: CC BY-‐NC-‐SA www.lanehalley.com 48

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More Than Just a Pretty Stick - UX for Entrepreneurs

by Lane Halley

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