Somewhere	  over	  the	  waterfall	                           Introduc3on	  to	  Lean	  UX	                           Chic...
What	  is	  LUXr?	  LUXr	  helps	  early-­‐stage	  entrepreneurs	  design	  and	  develop	  products	  that	  deliver	  gr...
Photo:	  Flickr/oskay	  CC	  BY-­‐NC-­‐SA	  	     Lane	  halley	  |	  @thinknow	                            3	  
Tweet	  it!	  	                                                   @LUXrco	                                                ...
CC	  BY-­‐NC-­‐SA	  	     Lane	  halley	  |	  @thinknow	     5	  
Lean	  UX	                  Why	  now?	                  What	  is	  it?	                  How	  is	  it	  done?	  CC	 ...
The	  origin	  of	  SW	  development	                                                                      Photo:	  Flickr...
Old-­‐skool	  SW	  dev	  process	               PLAN	  –	  BUILD	  –	  TEST	  –	  SHIP	  –	  T-­‐SHIRT	  	  CC	  BY-­‐NC-­...
Design	  tried	  to	  fit	  in	               PLAN	  –	  BUILD	  –	  TEST	  –	  SHIP	  –	  T-­‐SHIRT	  	                   ...
And	  then	  everything	  changed	                 Technology	  is	  no	  longer	  the	  problem	                 Agile	...
Make	  products	  people	  want	                  Ideas	  are	  plen3ful	                  Low	  technology	  barriers	 ...
Lean	  UX	  is	  more	  than	  UI	  design	                                                                          USERS...
Who	  decides?	               “Every	  product	  decision	  you	  make	  is	  a	               design	  decision.”	  –	  J...
“Get	  out	  of	             the	  building”	  CC	  BY-­‐NC-­‐SA	  	           Lane	  halley	  |	  @thinknow	     14	  
Get	  out	  of	  the	  building	  “Customer	  Development	  is	  the	  process	  of	  how	  you	  get	  out	  of	  the	  b...
A	  how-­‐to	  guide	  for	              customer	  development	  CC	  BY-­‐NC-­‐SA	  	             Lane	  halley	  |	  @t...
In	  other	  words…	  “Go	  speak	  (in	  person	  if	  possible)	  with	  living,	  breathing	  customers	  to	  determin...
Eight	  steps	  to	  customer	  discovery	                1.  Document	  Customer-­‐Problem-­‐Solu3on	                    ...
Eight	  steps	  to	  customer	  discovery	                1.  Document	  Customer-­‐Problem-­‐Solu3on	                    ...
UX	  methods	  help	  customer	  discovery	  CC	  BY-­‐NC-­‐SA	  	     Lane	  halley	  |	  @thinknow	     20	  
#2	  New	  York	                     Times	  Bestseller	  CC	  BY-­‐NC-­‐SA	  	            Lane	  halley	  |	  @thinknow	 ...
Customer	        Short	  cycles,	                      Reduce	  risk	             Development	     itera3ve	              ...
Lean	  thinking	  Reduce	  INVENTORY,	  RISK	  and	  WASTE	               Great	  idea!	     3	  MONTHS?	                 ...
Small,	  frequent	  correc3ons	  Un-­‐validated	  assump3ons	                                                             ...
The	  Lean	  Startup	  Cycle	  CC	  BY-­‐NC-­‐SA	  	     Lane	  halley	  |	  @thinknow	     25	  
Hooray!	  UX	  has	  a	  seat	  at	  the	  table	                                                                      Pho...
UX	  must	  adapt	                                                                      Image:	  Michael	  K	  Bergman	  C...
UX	  contains	  many	  disciplines	                                                          USER EXPERIENCE              ...
UX	  prac3ces	  vary	                                                          inside team                                ...
Incremental	  delivery	                               hsp://www.scrumalliance.org/learn_about_scrum	  CC	  BY-­‐NC-­‐SA	  ...
Challenges	                  Not	  enough	  designers	                  Many	  kinds	  of	  designers	                 ...
My	  Lean	  UX	  mantra	                •  Quick              •  Visual              •  Collaborative              •  Cont...
What	  is	  Lean	  UX?	  “Lean	  User	  Experience	  is	  principle-­‐driven	  process	  for	  teams	  working	  in	  situ...
Ten	  principles	  of	  Lean	  UX	                1.  Design	  +	  Product	  Management	  +	  Development	  =	  1	  team	 ...
Lean	  UX	  Cycle	                               THINK                             genera ve research                     ...
Hypothesis	  statement	  We	  believe	  that	  people	  like	  	  	  	  (customer	  type)	  	  	  	  have	  a	  need	  for...
Examples	  of	  Lean	  UX	  prac3ces	                              Con3nuous	  user	  engagement	                       ...
Con3nuous	  customer	  engagement	                                                                      Photo:	  @thinknow...
Provisional	  personas	                                                                      Photo:	  @thinknow	  |	  Atom...
Team	  sketching	                                                                      Photo:	  @thinknow	  |	  Atomic	  O...
Just	  enough	  documenta3on	                                                                      Photo:	  @thinknow	  |	...
Visual	  radiators	                                                                      Photo:	  @thinknow	  |	  LUXr	  C...
Themed	  itera3ons	                                                                      Photo:	  @thinknow	  |	  Atomic	 ...
Cross-­‐func3onal	  pairing	                                                                      Photo:	  Flickr/danicuki...
Thank	  you!	  CC	  BY-­‐NC-­‐SA	  	     Lane	  halley	  |	  @thinknow	     45	  
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Lean UX, Somewhere Over the Waterfall

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Delivered January 12, 2012 to a joint meeting of the PDMA and Lean Startup Circle, Chicago.

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Lean UX, Somewhere Over the Waterfall

  1. 1. Somewhere  over  the  waterfall   Introduc3on  to  Lean  UX   Chicago  Lean  Startup  Circle   January  12,  2011  
  2. 2. What  is  LUXr?  LUXr  helps  early-­‐stage  entrepreneurs  design  and  develop  products  that  deliver  great  user  experiences.  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   2  
  3. 3. Photo:  Flickr/oskay  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   3  
  4. 4. Tweet  it!     @LUXrco   Lane  Halley   lane@luxr.co   t:  @thinknow  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   4  
  5. 5. CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   5  
  6. 6. Lean  UX     Why  now?     What  is  it?     How  is  it  done?  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   6  
  7. 7. The  origin  of  SW  development   Photo:  Flickr/zoutedrop  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   7  
  8. 8. Old-­‐skool  SW  dev  process   PLAN  –  BUILD  –  TEST  –  SHIP  –  T-­‐SHIRT    CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   8  
  9. 9. Design  tried  to  fit  in   PLAN  –  BUILD  –  TEST  –  SHIP  –  T-­‐SHIRT     ^   RESEARCH  |  DESIGN  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   9  
  10. 10. And  then  everything  changed     Technology  is  no  longer  the  problem     Agile  development     Web  apps     Web  analy3cs     Mobile  devices  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   10  
  11. 11. Make  products  people  want     Ideas  are  plen3ful     Low  technology  barriers     Low  switching  cost  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   11  
  12. 12. Lean  UX  is  more  than  UI  design   USERS   NEEDS   People   Insert  direc3on  from   business  vision  here   Product   USES   Sketches,  wireframes   FEATURES   and  UI  design  are  here   USER  STORIES  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   12  
  13. 13. Who  decides?   “Every  product  decision  you  make  is  a   design  decision.”  –  Josh  Seiden  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   13  
  14. 14. “Get  out  of   the  building”  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   14  
  15. 15. Get  out  of  the  building  “Customer  Development  is  the  process  of  how  you  get  out  of  the  building  and  search  for  the  model.  Customer  Development  is  designed  so  that  you  the  founder(s)  gather  first  hand  experience  about  customer  and  market  needs.”  SteveBlank.com,  5/13/2010  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   15  
  16. 16. A  how-­‐to  guide  for   customer  development  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   16  
  17. 17. In  other  words…  “Go  speak  (in  person  if  possible)  with  living,  breathing  customers  to  determine  the  validity  of  your  assump3ons.”  “The  Entrepreneurs  Guide  to  Customer  Development,”  Cooper  &  Vlaskovits  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   17  
  18. 18. Eight  steps  to  customer  discovery   1.  Document  Customer-­‐Problem-­‐Solu3on   Hypothesis   2.  Brainstorm  Business  Model  Hypothesis   3.  Find  Prospects  to  talk  to   4.  Reach  out  to  prospects   5.  Engage  prospects   6.  Phase  Gate  I  Compile  |  Measure  |  Test   7.  Problem-­‐Solu3on  Fit/MVP   8.  Phase  Gate  II  Compile  |  Measure  |  Test  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   18  
  19. 19. Eight  steps  to  customer  discovery   1.  Document  Customer-­‐Problem-­‐Solu3on   Hypothesis   2.  Brainstorm  Business  Model  Hypothesis   3.  Find  Prospects  to  talk  to   UX   supports   4.  Reach  out  to  prospects   these   5.  Engage  prospects   ac3vi3es   6.  Phase  Gate  I  Compile  |  Measure  |  Test   7.  Problem-­‐Solu3on  Fit/MVP   8.  Phase  Gate  II  Compile  |  Measure  |  Test  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   19  
  20. 20. UX  methods  help  customer  discovery  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   20  
  21. 21. #2  New  York   Times  Bestseller  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   21  
  22. 22. Customer   Short  cycles,   Reduce  risk   Development   itera3ve   development  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   22  
  23. 23. Lean  thinking  Reduce  INVENTORY,  RISK  and  WASTE   Great  idea!   3  MONTHS?   Well,  that   didn’t  work   3  HOURS!!  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   23  
  24. 24. Small,  frequent  correc3ons  Un-­‐validated  assump3ons   RISK  (debt)   Time  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   24  
  25. 25. The  Lean  Startup  Cycle  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   25  
  26. 26. Hooray!  UX  has  a  seat  at  the  table   Photo:  Flickr/Walter  Boy  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   26  
  27. 27. UX  must  adapt   Image:  Michael  K  Bergman  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   27  
  28. 28. UX  contains  many  disciplines   USER EXPERIENCE ARCHITECTURE MECHANICAL DESIGN ENGINEERING Signage INFORMATION ARCHITECTURE INDUSTRIAL DESIGN ELECTRICAL ENGINEERING CONTENT CREATION (Text, Data,Graphics) INTERACTION DESIGN Ubicomp VISUAL DESIGN Controls Interactive Environments Info Viz USABILITY ENGINEERING HUMAN-COMPUTER INTERACTION Navigation INTERFACE DESIGN Dan  Saffer  “ The  Disciplines  of  User  Experience”  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   28  
  29. 29. UX  prac3ces  vary   inside team Design specialist Design specialist Concensus design Style guildes start up enterprise Advisors Internal design dept. Design agency Design agency outside teamCC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   29  
  30. 30. Incremental  delivery   hsp://www.scrumalliance.org/learn_about_scrum  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   30  
  31. 31. Challenges     Not  enough  designers     Many  kinds  of  designers     Design  is  expensive     Silos  and  handoffs     Over-­‐emphasis  on  deliverables  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   31  
  32. 32. My  Lean  UX  mantra   •  Quick •  Visual •  Collaborative •  ContinuousCC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   32  
  33. 33. What  is  Lean  UX?  “Lean  User  Experience  is  principle-­‐driven  process  for  teams  working  in  situa3ons  of  extreme  uncertainty.  It  is  characterized  by  rituals  that  predispose  predictable,  high-­‐quality,  high-­‐velocity  user  experience  outcomes.”  –  Janice  Fraser  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   33  
  34. 34. Ten  principles  of  Lean  UX   1.  Design  +  Product  Management  +  Development  =  1  team   2.  Externalize!   3.  FLOW:  think  -­‐>  make  -­‐>  check   4.  Repeatable  &  rou3nized   5.  Solve  the  right  problem   6.  Goal-­‐driven  &  outcome-­‐focused   7.  Generate  many  op3ons   8.  Decide  quickly  and  hold  decisions  lightly   9.  Recognize  hypotheses  &  validate  them   10.  Users  are  the  best  source  of  informa3on  (&  inspira3on)  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   34  
  35. 35. Lean  UX  Cycle   THINK genera ve research idea on mental models behavior models test results compe ve analysis MAKE prototypes wireframes value prop landing page CHECK hypotheses comps A/B tes ng deployed code site analy cs usability tes ng funnel sign-upsCC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   35  
  36. 36. Hypothesis  statement  We  believe  that  people  like        (customer  type)        have  a  need  for  (or  problem  doing)        (need/ac3on/behavior)      .  We  will  know  we  have  succeeded  when        (quan3ta3ve/measurable  outcome)      ,  or        (qualita3ve  observable  outcome)        ,  which  will  contribute  to              (KPI)                              .  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   36  
  37. 37. Examples  of  Lean  UX  prac3ces     Con3nuous  user  engagement     Provisional  personas     Team  sketching     Just  enough  documenta3on     Visual  radiators     Themed  itera3ons     Cross-­‐func3onal  pairing  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   37  
  38. 38. Con3nuous  customer  engagement   Photo:  @thinknow  |  LSM  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   38  
  39. 39. Provisional  personas   Photo:  @thinknow  |  Atomic  Object  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   39  
  40. 40. Team  sketching   Photo:  @thinknow  |  Atomic  Object  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   40  
  41. 41. Just  enough  documenta3on   Photo:  @thinknow  |  TIGC  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   41  
  42. 42. Visual  radiators   Photo:  @thinknow  |  LUXr  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   42  
  43. 43. Themed  itera3ons   Photo:  @thinknow  |  Atomic  Object  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   43  
  44. 44. Cross-­‐func3onal  pairing   Photo:  Flickr/danicuki  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   44  
  45. 45. Thank  you!  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   45  

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