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Delivered January 12, 2012 to a joint meeting of the PDMA and Lean Startup Circle, Chicago.

Delivered January 12, 2012 to a joint meeting of the PDMA and Lean Startup Circle, Chicago.

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Lean UX, Somewhere Over the Waterfall Lean UX, Somewhere Over the Waterfall Presentation Transcript

  • Somewhere  over  the  waterfall   Introduc3on  to  Lean  UX   Chicago  Lean  Startup  Circle   January  12,  2011  
  • What  is  LUXr?  LUXr  helps  early-­‐stage  entrepreneurs  design  and  develop  products  that  deliver  great  user  experiences.  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   2  
  • Photo:  Flickr/oskay  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   3  
  • Tweet  it!     @LUXrco   Lane  Halley   lane@luxr.co   t:  @thinknow  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   4  
  • CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   5  
  • Lean  UX     Why  now?     What  is  it?     How  is  it  done?  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   6  
  • The  origin  of  SW  development   Photo:  Flickr/zoutedrop  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   7  
  • Old-­‐skool  SW  dev  process   PLAN  –  BUILD  –  TEST  –  SHIP  –  T-­‐SHIRT    CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   8  
  • Design  tried  to  fit  in   PLAN  –  BUILD  –  TEST  –  SHIP  –  T-­‐SHIRT     ^   RESEARCH  |  DESIGN  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   9  
  • And  then  everything  changed     Technology  is  no  longer  the  problem     Agile  development     Web  apps     Web  analy3cs     Mobile  devices  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   10  
  • Make  products  people  want     Ideas  are  plen3ful     Low  technology  barriers     Low  switching  cost  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   11  
  • Lean  UX  is  more  than  UI  design   USERS   NEEDS   People   Insert  direc3on  from   business  vision  here   Product   USES   Sketches,  wireframes   FEATURES   and  UI  design  are  here   USER  STORIES  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   12  
  • Who  decides?   “Every  product  decision  you  make  is  a   design  decision.”  –  Josh  Seiden  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   13  
  • “Get  out  of   the  building”  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   14  
  • Get  out  of  the  building  “Customer  Development  is  the  process  of  how  you  get  out  of  the  building  and  search  for  the  model.  Customer  Development  is  designed  so  that  you  the  founder(s)  gather  first  hand  experience  about  customer  and  market  needs.”  SteveBlank.com,  5/13/2010  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   15  
  • A  how-­‐to  guide  for   customer  development  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   16  
  • In  other  words…  “Go  speak  (in  person  if  possible)  with  living,  breathing  customers  to  determine  the  validity  of  your  assump3ons.”  “The  Entrepreneurs  Guide  to  Customer  Development,”  Cooper  &  Vlaskovits  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   17  
  • Eight  steps  to  customer  discovery   1.  Document  Customer-­‐Problem-­‐Solu3on   Hypothesis   2.  Brainstorm  Business  Model  Hypothesis   3.  Find  Prospects  to  talk  to   4.  Reach  out  to  prospects   5.  Engage  prospects   6.  Phase  Gate  I  Compile  |  Measure  |  Test   7.  Problem-­‐Solu3on  Fit/MVP   8.  Phase  Gate  II  Compile  |  Measure  |  Test  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   18  
  • Eight  steps  to  customer  discovery   1.  Document  Customer-­‐Problem-­‐Solu3on   Hypothesis   2.  Brainstorm  Business  Model  Hypothesis   3.  Find  Prospects  to  talk  to   UX   supports   4.  Reach  out  to  prospects   these   5.  Engage  prospects   ac3vi3es   6.  Phase  Gate  I  Compile  |  Measure  |  Test   7.  Problem-­‐Solu3on  Fit/MVP   8.  Phase  Gate  II  Compile  |  Measure  |  Test  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   19  
  • UX  methods  help  customer  discovery  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   20  
  • #2  New  York   Times  Bestseller  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   21  
  • Customer   Short  cycles,   Reduce  risk   Development   itera3ve   development  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   22  
  • Lean  thinking  Reduce  INVENTORY,  RISK  and  WASTE   Great  idea!   3  MONTHS?   Well,  that   didn’t  work   3  HOURS!!  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   23  
  • Small,  frequent  correc3ons  Un-­‐validated  assump3ons   RISK  (debt)   Time  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   24  
  • The  Lean  Startup  Cycle  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   25  
  • Hooray!  UX  has  a  seat  at  the  table   Photo:  Flickr/Walter  Boy  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   26  
  • UX  must  adapt   Image:  Michael  K  Bergman  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   27  
  • UX  contains  many  disciplines   USER EXPERIENCE ARCHITECTURE MECHANICAL DESIGN ENGINEERING Signage INFORMATION ARCHITECTURE INDUSTRIAL DESIGN ELECTRICAL ENGINEERING CONTENT CREATION (Text, Data,Graphics) INTERACTION DESIGN Ubicomp VISUAL DESIGN Controls Interactive Environments Info Viz USABILITY ENGINEERING HUMAN-COMPUTER INTERACTION Navigation INTERFACE DESIGN Dan  Saffer  “ The  Disciplines  of  User  Experience”  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   28  
  • UX  prac3ces  vary   inside team Design specialist Design specialist Concensus design Style guildes start up enterprise Advisors Internal design dept. Design agency Design agency outside teamCC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   29  
  • Incremental  delivery   hsp://www.scrumalliance.org/learn_about_scrum  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   30  
  • Challenges     Not  enough  designers     Many  kinds  of  designers     Design  is  expensive     Silos  and  handoffs     Over-­‐emphasis  on  deliverables  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   31  
  • My  Lean  UX  mantra   •  Quick •  Visual •  Collaborative •  ContinuousCC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   32  
  • What  is  Lean  UX?  “Lean  User  Experience  is  principle-­‐driven  process  for  teams  working  in  situa3ons  of  extreme  uncertainty.  It  is  characterized  by  rituals  that  predispose  predictable,  high-­‐quality,  high-­‐velocity  user  experience  outcomes.”  –  Janice  Fraser  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   33  
  • Ten  principles  of  Lean  UX   1.  Design  +  Product  Management  +  Development  =  1  team   2.  Externalize!   3.  FLOW:  think  -­‐>  make  -­‐>  check   4.  Repeatable  &  rou3nized   5.  Solve  the  right  problem   6.  Goal-­‐driven  &  outcome-­‐focused   7.  Generate  many  op3ons   8.  Decide  quickly  and  hold  decisions  lightly   9.  Recognize  hypotheses  &  validate  them   10.  Users  are  the  best  source  of  informa3on  (&  inspira3on)  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   34  
  • Lean  UX  Cycle   THINK genera ve research idea on mental models behavior models test results compe ve analysis MAKE prototypes wireframes value prop landing page CHECK hypotheses comps A/B tes ng deployed code site analy cs usability tes ng funnel sign-upsCC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   35  
  • Hypothesis  statement  We  believe  that  people  like        (customer  type)        have  a  need  for  (or  problem  doing)        (need/ac3on/behavior)      .  We  will  know  we  have  succeeded  when        (quan3ta3ve/measurable  outcome)      ,  or        (qualita3ve  observable  outcome)        ,  which  will  contribute  to              (KPI)                              .  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   36  
  • Examples  of  Lean  UX  prac3ces     Con3nuous  user  engagement     Provisional  personas     Team  sketching     Just  enough  documenta3on     Visual  radiators     Themed  itera3ons     Cross-­‐func3onal  pairing  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   37  
  • Con3nuous  customer  engagement   Photo:  @thinknow  |  LSM  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   38  
  • Provisional  personas   Photo:  @thinknow  |  Atomic  Object  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   39  
  • Team  sketching   Photo:  @thinknow  |  Atomic  Object  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   40  
  • Just  enough  documenta3on   Photo:  @thinknow  |  TIGC  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   41  
  • Visual  radiators   Photo:  @thinknow  |  LUXr  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   42  
  • Themed  itera3ons   Photo:  @thinknow  |  Atomic  Object  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   43  
  • Cross-­‐func3onal  pairing   Photo:  Flickr/danicuki  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   44  
  • Thank  you!  CC  BY-­‐NC-­‐SA     Lane  halley  |  @thinknow   45