Are You Ready to GOOB?

Are You Ready to GOOB? Lean Startup Machine LA January 19, 2013

How do you make a product people want? License: CC BY-‐NC-‐SA www.lanehalley.com 2

Focus on the problem, not the soluMon Flickr | woodleywonderworks 3

PEOPLE License: CC BY-‐NC-‐SA www.lanehalley.com 4

PEOPLE NEEDS License: CC BY-‐NC-‐SA www.lanehalley.com 5

PEOPLE NEEDS Business vision License: CC BY-‐NC-‐SA www.lanehalley.com 6

PEOPLE NEEDS Business vision USES License: CC BY-‐NC-‐SA www.lanehalley.com 7

PEOPLE NEEDS Business vision USES FEATURES License: CC BY-‐NC-‐SA www.lanehalley.com 8

PEOPLE NEEDS Business vision USES UI design, wireframes, visual design FEATURES License: CC BY-‐NC-‐SA www.lanehalley.com 9

The Lean Startup cycle Lean Startup cycle by Eric Ries | drawn by @thinknow License: CC BY-‐NC-‐SA www.lanehalley.com 10

The Lean Startup (UX) cycle Personas, needs and uses Customer Prototypes & ConversaMons Experiments QualitaMve evaluaMon Lean Startup cycle by Eric Ries | drawn by @thinknow License: CC BY-‐NC-‐SA www.lanehalley.com 11

Get out of the building “Customer Development is the process of how you get out of the building and search for the model. Customer Development is designed so that you the founder(s) gather ﬁrst hand experience about customer and market needs.” SteveBlank.com, 5/13/2010 License: CC BY-‐NC-‐SA www.lanehalley.com 12

In other words… “Go speak (in person if possible) with living, breathing customers to determine the validity of your assumpMons.” “The Entrepreneurs Guide to Customer Development,” Cooper & Vlaskovits License: CC BY-‐NC-‐SA www.lanehalley.com 13

Before you get out of the building Who do you want to talk to? What do you want to learn? Where do you ﬁnd these people? License: CC BY-‐NC-‐SA www.lanehalley.com 14

Micro segments Share pain Speak the same language Communicate with each other Cooper & Vlaskovits License: CC BY-‐NC-‐SA www.lanehalley.com 15

How do you find (the right) people? Social media (Facebook, Twiker) Special interest groups (Meetups) Online communiMes (Stack Overflow) (friends of) Friends and Family Coffee shops, malls….wherever they are License: CC BY-‐NC-‐SA www.lanehalley.com 16

You’re not SELLING, you’re LEARNING License: CC BY-‐NC-‐SA www.lanehalley.com 17

What’s your objecMve? Step 1: Validate the problem Find a “Cookie Monster” problem Step 2: Validate the solu@on Show enough value to collect currency License: CC BY-‐NC-‐SA www.lanehalley.com 18

Validate the problem 3-‐point interview for problem explora@on 1.  Have you experienced <problem?> 2.  Tell me a story about the last Mme you had <problem.> 3.  For you, what would be the ideal soluMon for that situaMon? Ask for referrals and permission to follow up License: CC BY-‐NC-‐SA www.lanehalley.com 19

Validate the soluMon Product pitch conversa@on 1.  Have you experienced <problem?> 2.  What are you doing now to address <problem?> 3.  Show demos/sketches later in the meeMng 4.  Ask for currency (Mme, money, work) Ask for referrals and permission to follow up License: CC BY-‐NC-‐SA www.lanehalley.com 20

ConversaMon, not interrogaMon Breathe! Smile! Encouragers Open ended quesMons Paraphrasing License: CC BY-‐NC-‐SA www.lanehalley.com 21

The word LISTEN has the same lekers as SILENT License: CC BY-‐NC-‐SA www.lanehalley.com 22

Avoid conjecture NO! “Would you use this product?” YES! “What are you doing now to solve this problem?” License: CC BY-‐NC-‐SA www.lanehalley.com 23

Focus on NEEDS and GOALS “I’d like a product with < feature>” “If you had <feature>, what would it allow you to do?” License: CC BY-‐NC-‐SA www.lanehalley.com 24

PracMce interview License: CC BY-‐NC-‐SA www.lanehalley.com 25

PracMce Interview GreeMng & brief introducMon 1. Have you <experienced situaMon/problem>? 2. Tell me about the last Mme you <experienced situaMon/problem> 3. For you, what would be the ideal soluMon? Ask for referrals and permission to follow up. Create conversa6on! Smile! Take notes! License: CC BY-‐NC-‐SA www.lanehalley.com 26

Thank you! @thinknow Lane Halley www.lanehalley.com License: CC BY-‐NC-‐SA www.lanehalley.com 27

www.carbonﬁve.com Lean Design & Agile Development for Web & Mobile License: CC BY-‐NC-‐SA www.lanehalley.com 28

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Are You Ready to GOOB?

by Lane Halley on Jan 19, 2013

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Are You Ready to GOOB? Webinar Transcript