• Save
Are you ready to GOOB? LSM Sep '12
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Are you ready to GOOB? LSM Sep '12

on

  • 2,314 views

SLIDESHARE HAS ANNOUNCED THEY WILL ELIMINATE SLIDECASTS APRIL 30, 2014. If you find this presentation no longer has audio, you can view it on Vimeo https://vimeo.com/86259978 Apologies for the ...

SLIDESHARE HAS ANNOUNCED THEY WILL ELIMINATE SLIDECASTS APRIL 30, 2014. If you find this presentation no longer has audio, you can view it on Vimeo https://vimeo.com/86259978 Apologies for the inconvenience - lane

Morning presentation at Lean Startup Machine LA September 22, 2012
http://leanstartupmachine.com/events/la-september-2012/

Statistics

Views

Total Views
2,314
Views on SlideShare
2,306
Embed Views
8

Actions

Likes
2
Downloads
0
Comments
2

3 Embeds 8

http://www.linkedin.com 4
https://twitter.com 3
https://si0.twimg.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Are you ready to GOOB? LSM Sep '12 Presentation Transcript

  • 1. Are  You  Ready  to  GOOB?   Lean  Startup  Machine  LA   Sep  22,  2012  
  • 2. How  do  you  make  a  product   people  actually  want?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   2  
  • 3. Focus  on  the  problem,  not  the  soluJon  Flickr  |  woodleywonderworks   3  
  • 4. PEOPLE  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   4  
  • 5. PEOPLE   NEEDS  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   5  
  • 6. PEOPLE   NEEDS   Business  vision  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   6  
  • 7. PEOPLE   NEEDS   Business  vision   USES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   7  
  • 8. PEOPLE   NEEDS   Business  vision   USES   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   8  
  • 9. PEOPLE   NEEDS   Business  vision   USES   UI  design,   wireframes,   visual  design   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   9  
  • 10. Get  out  of  the  building   “Customer  Development  is  the   process  of  how  you  get  out  of  the   building  and  search  for  the  model.   Customer  Development  is  designed   so  that  you  the  founder(s)  gather   first  hand  experience  about   customer  and  market  needs.”   SteveBlank.com,  5/13/2010  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   10  
  • 11. In  other  words…   “Go  speak  (in  person  if  possible)   with  living,  breathing  customers  to   determine  the  validity  of  your   assumpJons.”   “The  Entrepreneurs  Guide  to  Customer   Development,”  Cooper  &  Vlaskovits  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   11  
  • 12. Before  you  get  out  of  the  building   Who  do  you  want  to  talk  to?   Where  do  you  find  these  people?   How  do  you  talk  to  them?   How  will  you  share  what  you  learn?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   12  
  • 13. Team  interview  planning  Image  @thinknow    |  Atomic  Object   13  
  • 14. Micro  segments   Share  pain   Speak  the  same  language   Communicate  with  each  other   Cooper  &  Vlaskovits  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   14  
  • 15. How  do  you  find  (the  right)  people?   Social  media  (Facebook,  Twiher)   Special  interest  groups  (Meetups)   Friends  and  Family   Coffee  shops,  malls….wherever  they  are  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   15  
  • 16. Interview  Jps   Have  you  experienced  <problem?>   What  are  you  doing  now  to  address  that?   Show  demos/sketches  later  in  meeJng   Ask  for  referrals  and  permission  to  follow  up  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   16  
  • 17. Avoid  leading  quesJons   Leading:  “How  onen  would  you  use   my  product?”   Beher:  “ Tell  me  about  a  recent  Jme   when  you  …”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   17  
  • 18. Listen  for  needs  and  goals    “If  you  had  that  feature,  what      would  that  allow  you  to  do?”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   18  
  • 19. Share  what  you  learn  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   19  
  • 20. AcJvity:  Dump  and  Sort   Photo:  @thinknow   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   20  
  • 21. Thank  you!   @thinknow   Lane  Halley   www.lanehalley.com  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   21  
  • 22. www.carbonfive.com   Lean  Design  &   Agile  Development     for  Web  &  Mobile  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   22