Are	  You	  Ready	  to	  GOOB?	           Lean	  Startup	  Machine	  LA	           Sep	  22,	  2012	  
How	  do	  you	  make	  a	  product	        people	  actually	  want?	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.laneha...
Focus	  on	  the	  problem,	  not	  the	  soluJon	  Flickr	  |	  woodleywonderworks	                     3	  
PEOPLE	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     4	  
PEOPLE	                                               NEEDS	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	 ...
PEOPLE	                                               NEEDS	             Business	  vision	  License:	  CC	  BY-­‐NC-­‐SA	...
PEOPLE	                                               NEEDS	             Business	  vision	                               ...
PEOPLE	                                                NEEDS	             Business	  vision	                              ...
PEOPLE	                                                NEEDS	             Business	  vision	                              ...
Get	  out	  of	  the	  building	                                               “Customer	  Development	  is	  the	        ...
In	  other	  words…	                                               “Go	  speak	  (in	  person	  if	  possible)	           ...
Before	  you	  get	  out	  of	  the	  building	              Who	  do	  you	  want	  to	  talk	  to?	              Where	 ...
Team	  interview	  planning	  Image	  @thinknow	  	  |	  Atomic	  Object	     13	  
Micro	  segments	              Share	  pain	              Speak	  the	  same	  language	              Communicate	  with	 ...
How	  do	  you	  find	  (the	  right)	  people?	              Social	  media	  (Facebook,	  Twiher)	              Special	 ...
Interview	  Jps	              Have	  you	  experienced	  <problem?>	              What	  are	  you	  doing	  now	  to	  ad...
Avoid	  leading	  quesJons	              Leading:	  “How	  onen	  would	  you	  use	              my	  product?”	         ...
Listen	  for	  needs	  and	  goals	          	  “If	  you	  had	  that	  feature,	  what	              	  	  would	  that	...
Share	  what	  you	  learn	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     www.lanehalley.com	     19	  
AcJvity:	  Dump	  and	  Sort	                                                                          Photo:	  @thinknow	...
Thank	  you!	       @thinknow	        Lane	  Halley	        www.lanehalley.com	  License:	  CC	  BY-­‐NC-­‐SA	  	  	     w...
www.carbonfive.com	                                                 Lean	  Design	  &	                                     ...
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Are you ready to GOOB? LSM Sep '12

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SLIDESHARE HAS ANNOUNCED THEY WILL ELIMINATE SLIDECASTS APRIL 30, 2014. If you find this presentation no longer has audio, you can view it on Vimeo https://vimeo.com/86259978 Apologies for the inconvenience - lane

Morning presentation at Lean Startup Machine LA September 22, 2012
http://leanstartupmachine.com/events/la-september-2012/

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Are you ready to GOOB? LSM Sep '12

  1. 1. Are  You  Ready  to  GOOB?   Lean  Startup  Machine  LA   Sep  22,  2012  
  2. 2. How  do  you  make  a  product   people  actually  want?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   2  
  3. 3. Focus  on  the  problem,  not  the  soluJon  Flickr  |  woodleywonderworks   3  
  4. 4. PEOPLE  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   4  
  5. 5. PEOPLE   NEEDS  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   5  
  6. 6. PEOPLE   NEEDS   Business  vision  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   6  
  7. 7. PEOPLE   NEEDS   Business  vision   USES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   7  
  8. 8. PEOPLE   NEEDS   Business  vision   USES   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   8  
  9. 9. PEOPLE   NEEDS   Business  vision   USES   UI  design,   wireframes,   visual  design   FEATURES  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   9  
  10. 10. Get  out  of  the  building   “Customer  Development  is  the   process  of  how  you  get  out  of  the   building  and  search  for  the  model.   Customer  Development  is  designed   so  that  you  the  founder(s)  gather   first  hand  experience  about   customer  and  market  needs.”   SteveBlank.com,  5/13/2010  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   10  
  11. 11. In  other  words…   “Go  speak  (in  person  if  possible)   with  living,  breathing  customers  to   determine  the  validity  of  your   assumpJons.”   “The  Entrepreneurs  Guide  to  Customer   Development,”  Cooper  &  Vlaskovits  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   11  
  12. 12. Before  you  get  out  of  the  building   Who  do  you  want  to  talk  to?   Where  do  you  find  these  people?   How  do  you  talk  to  them?   How  will  you  share  what  you  learn?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   12  
  13. 13. Team  interview  planning  Image  @thinknow    |  Atomic  Object   13  
  14. 14. Micro  segments   Share  pain   Speak  the  same  language   Communicate  with  each  other   Cooper  &  Vlaskovits  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   14  
  15. 15. How  do  you  find  (the  right)  people?   Social  media  (Facebook,  Twiher)   Special  interest  groups  (Meetups)   Friends  and  Family   Coffee  shops,  malls….wherever  they  are  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   15  
  16. 16. Interview  Jps   Have  you  experienced  <problem?>   What  are  you  doing  now  to  address  that?   Show  demos/sketches  later  in  meeJng   Ask  for  referrals  and  permission  to  follow  up  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   16  
  17. 17. Avoid  leading  quesJons   Leading:  “How  onen  would  you  use   my  product?”   Beher:  “ Tell  me  about  a  recent  Jme   when  you  …”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   17  
  18. 18. Listen  for  needs  and  goals    “If  you  had  that  feature,  what      would  that  allow  you  to  do?”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   18  
  19. 19. Share  what  you  learn  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   19  
  20. 20. AcJvity:  Dump  and  Sort   Photo:  @thinknow   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   20  
  21. 21. Thank  you!   @thinknow   Lane  Halley   www.lanehalley.com  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   21  
  22. 22. www.carbonfive.com   Lean  Design  &   Agile  Development     for  Web  &  Mobile  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   22  

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