Beyond Features: How to listen to your customers and learn what they really need …
Beyond Features: How to listen to your customers and learn what they really need
Presented at the Agile Alliance Agile 2009 conference by Lane Halley & Luke Hohmann
Successful software products deliver a set of features your customers’ value and will pay for. To determine the correct priority and presentation of features, it’s important to understand the different behaviors and attitudes that exist in the audience for your product. Ethnographic field research is very valuable, yet can be expensive, time consuming and require skilled researchers. In this hands-on workshop, you will learn how to use collaborative play with customers to discover how they think and what they value, and use this intelligence effectively with your agile teams.