Social Networking for Real Estate finding a strategy that is time and results friendly

Different Social Networks FaceBook LinkedIn MySpace Active|Rain Flickr YouTube Pandora Local Forums… Twitter FriendFeed Outside.in YourStreet Topix BrightKite Ping.fm Plurk

FaceBook

LinkedIn

MySpace

Active|Rain

Flickr

YouTube

Pandora

Local Forums…

Twitter

FriendFeed

Outside.in

YourStreet

Topix

BrightKite

Ping.fm

Plurk

Strategies Different Social Networks offer different services and types of communities. Utilize the strengths of each community. The basic strategy for real estate agents is to have a presence on a wide variety of sites, but to not burn time unnecessarily. The key to saving time is to take advantage of aggregation and syndication.

Different Social Networks offer different services and types of communities.

Utilize the strengths of each community.

The basic strategy for real estate agents is to have a presence on a wide variety of sites, but to not burn time unnecessarily.

The key to saving time is to take advantage of aggregation and syndication.

The basics Flickr Facebook LinkedIn Blog Twitter

The Blog as a centerpiece… For our purposes, the Blog is the centerpiece of our social networking strategy. It is the primary content source, as well as the traffic target. We use broadcast products to bring traffic to the blog. (Twitter, Friendfeed and clones) We use media products to bring better content to the blog. (YouTube, Flickr, etc)

For our purposes, the Blog is the centerpiece of our social networking strategy. It is the primary content source, as well as the traffic target.

We use broadcast products to bring traffic to the blog. (Twitter, Friendfeed and clones)

We use media products to bring better content to the blog. (YouTube, Flickr, etc)

Blogging Options… Self-Hosted Blogs – WordPress, TypePad, etc. Private Group Blogs – Our Real Estate Tomato Dwellings Blogs Public Group Blogs – Active|Rain, Realtor.com, Trulia, Bloodhound, Agent Genius, Localism

Self-Hosted Blogs – WordPress, TypePad, etc.

Private Group Blogs – Our Real Estate Tomato Dwellings Blogs

Public Group Blogs – Active|Rain, Realtor.com, Trulia, Bloodhound, Agent Genius, Localism

Active|Rain Active|Rain back-end Localism A|R Blog “ Outside Blog” Member’s Only

Active|Rain Active|Rain is a great tool for presenting material. Until the recent changes to Localism, its primary distribution was to other real estate professionals. Secondarily, the “Google-Juice” was great for SEO, drawing in consumers through searching.

Active|Rain is a great tool for presenting material. Until the recent changes to Localism, its primary distribution was to other real estate professionals. Secondarily, the “Google-Juice” was great for SEO, drawing in consumers through searching.

Localism With the introduction of the new Localism, that can change. Localism is designed to “hold” the searchers. If the site is “stickier” then consumers will hang out to read more material. At that point, the sponsorships will begin to pay off, assuming that there is quality, relevant content to back them up.

With the introduction of the new Localism, that can change. Localism is designed to “hold” the searchers. If the site is “stickier” then consumers will hang out to read more material.

At that point, the sponsorships will begin to pay off, assuming that there is quality, relevant content to back them up.

A|R “Outside Blog” A|R’s Outside Blog platform in unique in that it provides A|R’s Google power, but with a user-owned domain. It eases content syndication between the traditional A|R blog and a self-branded blog. Its weakness is that the architecture is tied to that of A|R. It lacks the flexibility of many others, such as WordPress.

A|R’s Outside Blog platform in unique in that it provides A|R’s Google power, but with a user-owned domain. It eases content syndication between the traditional A|R blog and a self-branded blog.

Its weakness is that the architecture is tied to that of A|R. It lacks the flexibility of many others, such as WordPress.

Getting somewhere in A|R… Be social. This applies everywhere. Comment Answer comments on your blog Subscribe to people Make people Associates Blog regularly Blog locally and to peers Share

Be social. This applies everywhere.

Comment

Answer comments on your blog

Subscribe to people

Make people Associates

Blog regularly

Blog locally and to peers

Share

Blog Aggregation/Syndication Blog Flickr SlideShare YouTube WellcomeMat FaceBook Twitter Friendfeed Outside.in

Twitter and clones Twitter BrightKite Plurk Friendfeed and clones Friendfeed Ping.fm Plaxo Blog Twitter/ FriendFeed Content Traffic

Twitter

BrightKite

Plurk

Friendfeed

Ping.fm

Plaxo

Outside.in and Clones Outside.in YourStreet Topix Flickr and Others Flickr YouTube SlideShare WellcomeMat TubeMogul Pandora

Outside.in

YourStreet

Topix

Flickr

YouTube

SlideShare

WellcomeMat

TubeMogul

Pandora

Blog Outside.in and similar Flickr and others Traffic Content Content

And the Social Networking meat… FaceBook – Widely used. Was a kid place, but it is huge and all encompassing now… MySpace – If you are a band… LinkedIn – Quite professional… Triiibes – Seth Godin’s toy… Active|Rain – If you want to connect with RE agents…

FaceBook – Widely used. Was a kid place, but it is huge and all encompassing now…

MySpace – If you are a band…

LinkedIn – Quite professional…

Triiibes – Seth Godin’s toy…

Active|Rain – If you want to connect with RE agents…

Two more… Plaxo Much like the other aggregators, but it is supposed to be more premium… and it costs. AtomKeep This is a profile syndicator. It pulls the info you have in almost any of your profiles and then broadcasts it to other networks.

Plaxo

Much like the other aggregators, but it is supposed to be more premium… and it costs.

AtomKeep

This is a profile syndicator. It pulls the info you have in almost any of your profiles and then broadcasts it to other networks.

Twitter me this… Twitter is a great syndication/broadcast medium. Using a service like TwitterFeed, you can send a message to your “followers” each time a blog is updated. Your followers can retweet it if they think others should read it. Twitter is also a fast way to interact with others TwitterLocal is a good way to find Twitterers in your area. Follow them… interact. Tweetscan will let you find people talking about specific things. Find people you know on other S/Ns, follow them.

Twitter is a great syndication/broadcast medium.

Using a service like TwitterFeed, you can send a message to your “followers” each time a blog is updated.

Your followers can retweet it if they think others should read it.

Twitter is also a fast way to interact with others

TwitterLocal is a good way to find Twitterers in your area. Follow them… interact.

Tweetscan will let you find people talking about specific things.

Find people you know on other S/Ns, follow them.

Do I REALLY need to do all of this? No… But, you should keep in mind that Google has 10 spots on the front page. And… Google doesn’t like to give the same site more than two of those spots. So… With several sites working to your advantage, you can dominate the front page of Google by spreading your content across multiple locations.

No… But, you should keep in mind that Google has 10 spots on the front page.

And… Google doesn’t like to give the same site more than two of those spots.

So… With several sites working to your advantage, you can dominate the front page of Google by spreading your content across multiple locations.

Symbiosis Defined as living together… These sites live together. The utility of each is dependant on the other types of sites. Joining just one or two dramatically cuts the effectiveness of the strategy. Content and the richness of the delivery leads to more traffic. Wide distribution also leads to more traffic.

Defined as living together…

These sites live together. The utility of each is dependant on the other types of sites. Joining just one or two dramatically cuts the effectiveness of the strategy.

Content and the richness of the delivery leads to more traffic. Wide distribution also leads to more traffic.