Blogging, Active Rain And Social Networking

Blogging, Active Rain and Social Networking… real estate in a web 2+ world

Blogging… Why?
Be the (local) expert
SEO (long tail search)
Let your clients get to know you
Communicate what is going on
Showcase your listings
Promote your community

Blogging Options…
Blogger
Active Rain
WordPress.com
WordPress (self hosted)
Etc…

Dominate the Search Engines
Pick your Terms (don't go nuts...)
Title your Blog (URL and Title)
Title your Posts (Get those Keywords)
Repeat your Title (in bold, 3-5 times)
Reiterate your Title in the last paragraph
Tag your post with possible Search Terms
Include Relevent Images
Don't forget to Tag and Title Images

Why Blog on ActiveRain?
Community… 150,000+ members
SEO… Google LOVES ActiveRain
Consumers… Over 2M consumer hits/mo.
Education… Many of the best of the RE.net are on A|R every week
Support… Both peer to peer and corporate
Relationships… In Real Life…

What’s Up w/Points on A|R?
Points for Profile (fill it out...)
25 points to comment (max 10/day)
100 points for logging in each day
200 points for an original blog post (max 10/week)
25 bonus points for putting post in a Channel
Points contests...
The points are only a means to get users engaged in the community. 4700 points are available each week.

Levels of ActiveRain Blogs
Free membership
Blog posts are member's only. Great way to introduce yourself to the community and learn from some of the GREAT resources.
RainMaker account
$29/mo., allows public posts and includes an "Outside Blog" with a custom URL. This is where Google and the public sees your posts.
Localism Sponsor
"Sponsor" Communities for $9/mo. Increased visibility.

ActiveRain Bonuses
"Google Juice" from both Profile and Posts gives your sites better visibility in Search Engines.
Build Relationships with peers, vendors and experts from across the country.
Be part of the largest RE social network in the world.

Social Networking Options…
FaceBook (personal profile)
FaceBook (business page)
Twitter
Zillow
Flickr
LinkedIn
Etc…

Why Social Network?
Isn’t that what the real estate business is all about? Whether it is in person or on the computer, we ARE social networkers. The websites are just tools… FaceBook, Twitter, Flickr, LinkedIn, YouTube, MySpace, and all of the local forums and portals are ALL just tools to foster new relationships.

FaceBook
300,000,000 million users
Fastest growing segment is women 55-66 years old
More that 1B pieces of content are shared… each week.
8,000,000 users “Fan” a page each day.
Ads can be targeted by location and many demographics.

Twitter
Microblogging platform. Share your message in under 140 characters… or under 126 for me. RT…
Largest demographic is 45-54, followed by 25-34.
As of February, they had a 1382% growth for the year…
Excellent source of news AND broadcast outlet.

LinkedIn
The “button-down” social network
Especially useful for brokers to recruit agents
Great referral network

Flickr
Share your photos…
You HAVE to be careful about commercial messages…
Incredible 3 rd party applications to allow integration of pictures into other web presentations (blog, site, etc.)

YouTube
Incredible rich media opportunity for blogs and websites
User watch 8B videos each month
74% of web users watch videos
Videos on sites retain users twice as long
Video has strong SEO… really!
Get to know TubeMogul.com

So, Why?
Dominate YOUR farm area in searches
Show YOUR expertise to your prospective clients
Build relationships with peers AND consumers
Strengthen ties with other local businesses
Promote YOUR community

Resources
If you aren’t an ActiveRain user
http://activerain.com/promo/lbailey
If you ARE an ActiveRain user
http://activerain.com/promo_upgrade/lbailey
If you want to join, but not upgrade yet
http://activerain.com/action/referrals/lanebailey
http:// LaneBailey.info

Questions?

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Blogging, Active Rain And Social Networking

by LaneBailey on Aug 27, 2009

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Blogging, Active Rain And Social Networking — Presentation Transcript