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ShowCanada2010: Intro to Social Media
 

ShowCanada2010: Intro to Social Media

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This introductorty ketynote was delivered at Show Canada 2010 (#ShowCanada) on Wednesday, April 21. It was followed by social media case studies and a larger discussion of the impact of social on the ...

This introductorty ketynote was delivered at Show Canada 2010 (#ShowCanada) on Wednesday, April 21. It was followed by social media case studies and a larger discussion of the impact of social on the film distribution and movie theatre industries. On stage with me were representatives from Cineplex Entertainment, Maple Pictures, Empire Theatres, and Tribute.

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    ShowCanada2010: Intro to Social Media ShowCanada2010: Intro to Social Media Presentation Transcript

    • Social Media Customer Engagement just got personal
    • Oh Canada! A Look at the Canadian Social Landscape
    • Canada: International Digital Hub
      • Canada is a leader among industrialized nations in:
        • Percentage of total population online
        • Broadband penetration among online population
        • Ranked #1 in number of online video views per capita
        • Ranked #1 vs. top countries in Search Usage Days per Searcher, and Searches per Searcher
    • Canada: International Social Hub
      • 89% of Canada’s online population is active in social media
      • Social Media is growing faster than any other online medium
      • At nearly 340 minutes on social networks per month, Canadians are far more engaged than other industrialized nations (UK is 2 nd at under 280)
    • Social Impact
      • Remember, it’s called “social”for a reason
    • Social Trends Some things to keep in mind
    • Facebook is a Monster
    • Facebook is a Monster
      • 400,000,000+ worldwide users
      • 100,000,000+ users on mobile
      • More than 60 million status updates posted each day
      • More than 3 million active Pages on Facebook
      • More than 80,000 websites have implemented Facebook Connect
      • 60 million Facebook users engaging with Facebook Connect on external websites every month
      • Organizations from Proctor and Gamble to The White House have staked considerable interest in their Facebook fan pages
    • The Revolution will be Mobilized
    • The Revolution will be Mobilized
      • “ Just voice” users fell 18% in NA last year to 35% and continues to fall (ComScore)
      • 1/3 of mobile searches have local intent (Google)
      • Borrell Associates projects that location-based mobile spending will hit $4 billion in 2015,up from $34 million in 2009
      • In a recent test of location-based shopping/couponing in the US, the following results were achieved (eMarketer) :
        • 60% said the location-triggered messages were “cool” and “innovative.”
        • 79% claimed to be more likely to visit a store.
        • 65% made a purchase.
        • 73% were likely to use the service again.
    • The Revolution will be Mobilized
      • Businesses are adapting marketing and loyalty programs to adapt to a mobile and connected audience
      • Location-based services like Foursquare, Gowalla, and Google Latitude are the future of marketing
      • Consider the power of customers that:
        • Can be identified by their physical location at any time
        • Know where all their friends are at any time
        • Can communicate thoughts, plans, recommendations and more from the palm of their hand 24/7/365
    • Offline + Online = Inline
    • Offline + Online = Inline
      • Above all, remember this is SOCIAL media, NOT TECHNOLOGY
      • At it’s finest, it uses technical tools as a means to bring people together – real-time crowdsourcing
      • This speaks to the success of Facebook Events, Tweetups on Twitter, Foursquare, and more
      • These tools are your arsenal to engage your audience, allow them to interact with each other, and come together – in the theatres of course!
    • Thank you! Andrew Lane Weber Shandwick Canada [email_address] http://slideshare.net/LaneAndrew Blog: nitch.ca Twitter: @LaneAndrew