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CREATING .  A . MORE . SUSTAINABLE . COMPANY Raoul van de Laak
gardening lego study workexperience  goodmanors follow and practice your passion
SUSTAINABILITY
SUSTAINABILITY . VALUES . Profitable Harmonising Balanced Staff Empowering Supportable Environmental Community Focussed
SUSTAINABILITY . VALUES . Definition: “ Development that meets the needs of the present without  compromising the ability ...
<ul><li>A new LOGO incorporates the existing BRANDING </li></ul><ul><li>Emphasises the KEY business PRINCIPLE </li></ul><u...
<ul><li>PURPOSE : Work hard to make our customers happy. </li></ul><ul><li>PLANET : Sources only High Quality Australian p...
<ul><li>PEOPLE : Safety is high priority with the  ‘Destination ZERO’, a policy ensuring zero harm to our people, environm...
<ul><ul><li>Acknowledges the need to create SUSTAINABLE market with good customer SERVICE </li></ul></ul><ul><ul><li>“ Woo...
<ul><ul><li>Multi disciplinary company, founded in 1946 in GB </li></ul></ul><ul><ul><li>Engineering ,  Design ,  Planning...
<ul><li>No shareholders or external investors, held in trust on behalf of its employees </li></ul><ul><li>Holistic multi-d...
<ul><li>Seeks ever better ways to imagine, re-imagine and reshape the built environment </li></ul><ul><li>Driven to discov...
<ul><li>Engineers confronted an engineering challenge: the design and construction of the building ’s enormous, pre-cast c...
<ul><li>Effort to create a new icon for China and Beijing, popularly described as a 'bird ’s nest' </li></ul><ul><li>All s...
<ul><li>Architect Moshe Safdie </li></ul><ul><li>Singapore Waterfront resort complex and world ’s longest public cantileve...
<ul><li>Multidisciplinary engineering </li></ul><ul><li>Adopted innovative 3D modelling technologies </li></ul><ul><li>Pus...
<ul><li>Dutch and Australian roots </li></ul><ul><li>Two divisions, Express and Mail, part of the global transportation an...
<ul><li>Slogan  “Sure we can“ -holds a robust ‘can do’ attitude and spirit </li></ul><ul><li>Focuses on high levels of cus...
<ul><li>Active partner of the UNESCO World Food Programme </li></ul><ul><li>Provided food aid to over 100 million people, ...
SUSTAINABILITY . VALUES . Profitable Balanced Staff Empowering Supportable Environmental Community Focussed
INTRODUCTION . <ul><li>HOW TO BECOME MORE SUSTAINABLE  </li></ul><ul><ul><li>1  Prepare for and welcome CHANGE </li></ul><...
CHANGE
ADAPTING . TO . CHANGE . <ul><li>“ To be built to last is to be built for change” </li></ul><ul><ul><ul><ul><ul><li>Tom Pe...
Change HAPPENS : it will ALWAYS happen,  and ignoring it will IMPACT your success  Change FORCES company to GROW or die  W...
BECOME MORE COMFORTABLE  HANDLING CHANGE KNOW your world / business DOCUMENT all change and innovation COMMIT to optimism ...
<ul><li>Title :  Autonomous 24 hrs @  Atlassian Software Company </li></ul><ul><li>Author :  RSA Animate </li></ul><ul><li...
PURPOSE
DEFINING . A . PURPOSE <ul><li>Playing to your STRENGTHS </li></ul><ul><li>Focussing on the CUSTOMER </li></ul><ul><li>Ide...
KNOWING . YOUR . BUSINESS What is your business PURPOSE ? What are your CORE COMPETENCIES ? IDENTIFY using a business VALU...
<ul><li>What are your unique STRENGTHS ? </li></ul><ul><li>What are your WEAKNESSES ? </li></ul><ul><li>What are possible ...
BRANDING
GOOD MANORS . BRANDING .
GOOD MANORS . BRANDING . <ul><li>Start with your key PRINCIPLES </li></ul><ul><li>Incorporate these into your BRANDING </l...
GOOD MANORS . BRANDING .
GOOD MANORS . IN . THE . MEDIA .
GOOD MANORS . IN . THE . MEDIA .
GOOD MANORS . ADVERTISING .
GOOD MANORS . REBRANDING .
KEEPING . CUSTOMERS . <ul><li>Focus on high standards of CUSTOMER SATISFACTION </li></ul><ul><li>Great way to create REPEA...
PEOPLE
MAXIMISING . THE . WORKFORCE <ul><li>Focussing on the right ACQUISITIONS </li></ul><ul><li>Implementing whole team busines...
MAXIMISING . THE . WORKFORCE <ul><li>Dutch company Waterschap Veluwe found that 100% of staff were commuting by car </li><...
FINANCE
MANAGING . THE . FINANCES . <ul><li>Create a BUDGET and review it REGULARLY </li></ul><ul><li>Take CONTROL of your CONTRAC...
<ul><li>Creating OPPORTUNITIES in the RECESSION </li></ul><ul><li>Combatting CLIENT LOSS with business EXPANSION </li></ul...
MANAGING . COSTINGS . On Site Job Cost Sheet
MANAGING . COSTINGS. Invoice Order Quote Variation
MANAGING . THE . FINANCES . On Site Consultation
ENVIRONMENT  COMMUNITY
ENVIRONMENTAL . SUSTAINABILITY IN THE OFFICE 1  Make a sustainability policy  2  Shut down PC workstations every evening  ...
ENVIRONMENTAL . SUSTAINABILITY IN THE FIELD 1  Try to use local resources where possible 2  Encourage Aus forest grown tim...
ENVIRONMENTAL . SUSTAINABILITY IN THE COMMUNITY 1  Create a strong Work-Life balance for employees 2  Work to your full po...
SUMMARY . AND . Q&A . <ul><li>Summary of key points made in talk </li></ul><ul><li>Discussion about environmental sustaina...
S.W.O.T . ANALYSIS . EMAIL <ul><li>Option of receiving an email post-talk with SWOT Analysis details </li></ul><ul><li>Lea...
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  • little boy age 6-7 digging up lawn /paving 8-9 growing annuals start buying them and reselling 14 starting to work at a garden centre, learning the ropes of selling / design advice hsc i was told that i did not have the skill to become GA&gt; real estate land water management after that Landscape and garden architecture Brussels 86 started GM for Sherringhams nurseries May 87 David , Ron and me took over .
  • less fluctuating, stronger, community focused, enviro friendly, profitable, staff friendly, more resilient long term goals, staff focussed. family friendly, SAFETY CONSCIOUSIENCE
  • WE WILL NOW LOOK AT SOME CASE STUDIES OF COMPANIES WHO HAVE EMBRACED CHAGE TO BRING ABOUT SUSTAINABLE BUSINESS SUCCESS. Woolworths was already an ESTABLISHED BRAND, used for 21 years Needed a more MODERN take on existing BRANDING under which they could UNITE new services such as bottle shops and petrol and recent takeovers such as Safeway Victoria and Countdown New Zealand. Commissioned a great designer Hans Hulsbosch to create a NEW LOGO in 2008, after he had already redesigned the logo of their partner Qantas The graphic ‘leaf’ EMPHASISES key business principles of FRESH PRODUCE at your door Distinguishes from RIVALS such as Coles Supermarkets Combined with CUSTOMER REWARD SCHEME called EVERYDAY REWARDS, which includes Caltex petrol vouchers and Quantas frequent flyer miles
  • 95% of fresh fruit and vegetables are grown in Australia Quality is extremely important one of the largest employers in Australasia with over 188,000 team members, only few recruited overseas consider building internal capability to be a key driver of ability to perform, change and grow in 2010, $63 million investment into learning and development initiatives provide training, education and services, even a special „Fresh training “, have their own apprenticeship and graduate program recognition of high achievers w/ annual „Annual Woolworths Heroes Program “
  • Safety ‘ Destination ZERO’ – zero harm to our people, environment and community. Destination ZERO is supported by the following principles: We will make safety personal. No task is so urgent and no service so important that we cannot take time to do it safely. We will aim to improve the quality of life, now and for future generations. We are responsible for: – Our own safety and health. – The safety and health of our co-workers, customers, contractors and visitors. – Our impact on the environment. – We will recognise and promote excellence in safety, health and environmental performance. even special education program called ‘Keeping Safety Fresh’ Commitments to the environment sustainability Strategy 2007-2015, titled &amp;quot;Doing the right thing&amp;quot; 1. 40% reduction in carbon emissions on project growth levels by 2015, maintaining 2006 levelsProgress in 2010: We have managed a 13% reduction in emissions compared to 2010 projected growth levels. This is an estimate saving of about 500,000 tonnes of carbon dioxide.2. 25% Minimum reduction in carbon emissions per square meter for all new stores compared to existing stores.Progress in 2010: Woolworths have now opened 51 green stores with an average reduction in carbon emissions per square meter of 25.08%3. 25% Reduction in carbon emissions per carton delivered by Woolworths-owned trucks by 2012Progress in 2010: Investment in new prime movers and improved logistics planning and have reduced emissions by 9.4%4. At Least 200 Million Liters of water to be saved each yearProgress in 2010: Woolworths have surpassed this target. We have saved 302 Million liters of water5. ZERO food waste in the general waste stream by 2015 where composting facilities are available.Progress in 2010: Diverted over 9,000 tonnes of food waste to EarthPower and fit-for-consumption food to food relief organisations6. 3.4 Million re-useable crates to replace single-use waxed boxes.
  • WOORLWORTH WORLD AND ENVIRONMENT created by different businesses such as supermarket chain, liquor, petrol station, general merchandise (Big W), consumer electronics COMMUNITY/GIVE BACK TO SOCIETY Support a range of charity partners through fundraising. • The Salvation Army • Juvenile Diabetes Research Foundation • Canteen • The S mith Family Community Grants and support Committ ed to the future of rural AustraliaEver wondered what happens to the fresh food that is not sold in our stores? Provide two million meals for those in need and $2 million for those who serve them Woolworths Fresh Food Kids Hospital Appeal in 2010. These funds will help children&apos;s hospitals and children&apos;s wards around Australia.
  • global professional services firm headquartered in London , United Kingdom found ed in London in 1946 by Sir Ove Nyquist Arup. established a presence in Australia in 1963, when entrusted with the structural design of the Sydney Opera House that led to worldwide recognition other projects are Centre Pompidou, Beijing National Stadium, for 2008 Summer Olympics („Bird&apos;s Nest “), Burg Khalifa, CCTV headquarters in Beijing present in Africa, the Americas, Australasia, East Asia, Europe and the Middle East over 10,000 staff based in 92 offices in 37 countries participated in projects in over 160 countries
  • organization no shareholders or external investors is owned wholly by trusts whose beneficiaries are its past and present employees who receive a share of the firm&apos;s operating profit each yearone of the first engineering consultancies to adopt a holistic multi-disciplined approach to engineering design consider future trends such as climate change, as well as how an individual site or its immediate surroundings may be developed in the futurereinvests a share of its profits in research as part of the firm ’s pursuit of technical excellence, such as the Drivers of Change, a a series of workshops held all over the worldinvestment in people: emphasis on training and technical excellence means that Arup continues to attract and retain many of the world’s best engineers and designers; honorary title Arup Fellow diversity of opinion and ideas helps foster creativity
  • Values are essentially derived from the beliefs and convictions of the firm ’s founder, the engineer and philosopher Ove Arup reputation for pioneering innovations and for fresh approaches to age-old challenges; seeks ever better ways to imagine, re-imagine and reshape the built environment. Arup people  are driven to discover new ways to turn ideas into tangible reality. its very ownership structure – held in trust on behalf of its employees – ensures that Arup retains its independent spirit. is aware of its responsibility towards the built environment and therefore Arup ’s operating principles and  commitment to sustainability are paramount. 
  • • Overview Aussie projects • Sydney Opera House , Sydney, Australia • Andrew Boy Charlton Pool, Sydney, Australia • 30 The Bond, Sydney, Australia • Parramatta Transport Interchange, Sydney, Australia • Carriageworks, Sydney, Australia • Goodwill Bridge, B risbane, Austra lia • Suncorp Stadium Lang Park redevel opment, Brisban e, Australia • Queen St. Mall Central Structure, Brisbane, Australia • Kurilpa Bridge, Brisbane, Australia • SAFElink I pswich Motorway Upgrade, Brisbane, Australia • K2 Sustainable Housing, Melbourne, Australia • Melbourne Cricket Ground, Melbourne, Australia • Melbourne Museum, Melbo urne, Australia • Nation al Gallery of Victoria, Melbourne, Australia • St ate Library of V ictoria, Melbourne, Australia • Australia n Synchrotron, Melbourne, Vi ctoria • Swan Bells, Perth, Australia • National Muse um of Australia, Canberra , Australia
  • Bird ‘s nest With its pattern inspired by Chinese-style &apos;crazed pottery&apos;. Seemingly random, the pattern abides by complex rules for which  advanced geometry was defined. Seismic analysis Arup used advanced  seismic analysis to test the stadium under various earthquake conditions and ensure that the structure can withstand major shocks
  • 1 ha sky park; rooftop superstructure is sited 200m high straddling three 55-storey luxury hotel towers
  • Arup responsible for multidisciplinary engineering including advanced works, infrastructure , structural , ci vil ,  fire and  geotechn ical enginee ring , traffic ,  façade and   acoustic consulting and risk manag ement adopted inn ovative   3D modellin g technologies, pushing the boundaries of current software and systems
  • long and interesting history spanning more than 250 years Dutch roots can be traced back to 1752 it wasn ’t until 1946 that the company known as TNT was born, on the other side of the world, in Australia. In the 65 years since then, TNT has grown into a global enterprise, even operating its own aircraft. Much of this growth has come from take-overs and acquisitions. two divisions, Express and Mail part of the global transportation and distribution industry, and dedicated to providing delivery solutions to its customers. The global transportation and distribution business is a vast industry which is estimated to be worth over US$3,500 billion. TNT serves more than 200 countries and employs around 160,000 people.
  • TNT ’s corporate culture has been characterized by a strong, robust ‘can do’ attitude and spirit for a long time. It is the attitude that TNT’s employees bring to solving problems, carrying out their daily tasks and responding to TNT’s stakeholders and the world outside of TNT. TNT ’s mission is to exceed its customers’ expectations in the transfer of their goods and documents around the world.TNT delivers value to its clients by providing the most reliable and efficient solutions through delivery networks.TNT aims to lead the industry by: • instilling pride in its people, • creating value for its shareholders, and • sharing responsibility for the world in which it operates.
  • Active partner of World Food Programme , the world&apos;s largest humanitarian aid agency, since 2002. TNT commits its knowledge, skills and resources to support WFP in fighting world hunger.In 2009, World Food Programme (WFP) provided food aid to over 100 million people, including 59 million children, in 77 countries. Hunger is a huge problem. In 2009 the total number of undernourished people worldwide rose to over 1,000 million, making hunger and malnutrition the number one risk to health worldwide.TNT partners with the United Nations World Food Programme (WFP) in a programme known internally as Moving the World.Bot h parties benefi t from the partnership. WFP benefits from the in-kind support and the fundraising money TNT provides. TNT benefits through increasing employee engagement. On a company level, the latest engagement survey indicated that 47% of employees had participated in the partnership by donating time, money or both. Moreover, 65% stated that the partnership increased their pride in TNT.
  • This talk will cover: Learn to EXPECT CHANGE and welcome it as a positive Examining ALL AREAS a business to maximise SUSTAINABILITY Here to make audience aware of ways to ASSESS their own business Will finish with FEEDBACK, environmental DISCUSSION and Q&amp;A
  • The first thing to acknowledge is that change is a CONSTANT. The business world is always changing, moving forwards and the only way to survive is to ADAPT to it. Surviving change is an ACTIVE PROCESS. You must seek out your own opportunities and HUNT for new ways to GROW your business. The key to this is knowing your business inside out, so you can respond to the needs of your clients and the ideas of their employees. Businesses who manage this have FLEXIBILITY, are OUTGOING and have a great AWARENESS of the need for optimism in order to succeed. Having an action plan and learning how to RESPOND to it QUICKLY, builds up a business ’s overall RESILIENCE and ability to embrace change. One of the most important points is to look at change as a POSITIVE, as an OPPORTUNITY to expand the business, INVENT new products, ADD new areas of expertise. CHANGE will always HAPPEN, the key question is ARE YOU READY FOR IT ?
  • WHAT IS YOUR BUSINESS PURPOSE
  • BRANDING is the next step, after defining your business PURPOSE It is a way to define your PERSONALITY and the IMAGE you wish to convey It will help you to STAND OUT and get NOTICED by your customers And it is an IMAGE which your employee ’s must want to REPRESENT, if you want their loyalty and COMMITMENT Whilst advertising is great to create a FIRST IMPRESSION, it should be a response to the underlying PRINCIPLES and DRIVING FORCES that feed out of your BRANDING Good branding FACILITATES your business ’s mass MARKETING and ADVERTISING, making sure it hits your TARGET AUDIENCE
  • SWOT Analysis is an EFFECTIVE way to SUMMARISE and ASSESS a business ’s STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS It needs to be a WHOLE TEAM effort, and works BETTER with EMPLOYEE involvement So draw up a SWOT grid and CONSULT your team, LISTEN to their IDEAS and ADDRESS their CONCERNS A key principle is to BE CRITICAL when using SELF-ASSESSMENT, as being too ACCEPTING of the EXISTING situation can inhibit PROGRESS in the FUTURE REMEMBER to consider ALL ASPECTS mentioned in this talk including Economic trends, Social trends, Technological trends, Regulation, Workplace, Customer Perception and Requirements It is a great was to ENCOURAGE positive thinking - the AIM is that for each STRENGTH you find a new OPPORTUNITY, you try to CORRECT each WEAKNESS and ELIMINATE each THREAT But be AWARE, this analysis only works with REGULAR EVALUATION, an IMPLEMENTATION SCHEDULE and a series of FURTHER REVIEWS. Set DEADLINES for changes and IMPLEMENT then quickly, the LONGER it takes the LESSER their EFFECT and RELEVANCE STOP TALKING, START ACTING ! - Start your SWOT grid NOW, draw up a DAILY PLAN and swiftly MOVE your business FORWARD Audience participation (possible handout or online resource?) RICHARD BRANSON - “THE BEST WAY TO PROVE THAT IT CAN BE DONE, IS TO DO IT”
  • Need to use constant COMMUNICATION with clients and customers Use new TECHNOLOGIES such as Facebook, Twitter, LinkedIn and Iphone apps are a great way to CONNECT with your audience Consider the LATEST developments, if your customers are using a NETWORK why aren ’t you? Helps keep you and your EMPLOYEES up to date with the current MARKET situation Can be used to share CRITICAL information QUICKLY and to the right AUDIENCE An EFFICIENT way to communicate KEY INFORMATION to a WIDER audience Great way to ATTRACT new CUSTOMERS, and keep in touch with EXISTING clients Know your COMPETITION – Use technology to keep an eye on your RIVALS and update / expand your NETWORKING What are the current OBSTACLES to open communication in your business ? Is anyone left in the dark? Are you being left behind? BRANDING is the next step, after defining your business PURPOSE It is a way to define your PERSONALITY and the IMAGE you wish to convey It will help you to STAND OUT and get NOTICED by your customers And it is an IMAGE which your employee ’s must want to REPRESENT, if you want their loyalty and COMMITMENT Whilst advertising is great to create a FIRST IMPRESSION, it should be a response to the underlying PRINCIPLES and DRIVING FORCES that feed out of your BRANDING Good branding FACILITATES your business ’s mass MARKETING and ADVERTISING, making sure it hits your TARGET AUDIENCE
  • For example, at GOODMANORS: We have recently undergone REBRANDING, fresher look , more exclusive up to date , target wider audience and using vans to fuly potential, playfull with our name . Our Brand is defined as DESIGN . BUILD . SUSTAIN . Working on the PRINCIPLES of high QUALITY, good VALUE for money, ongoing RELIABILITY and providing a full PACKAGE from design through to maintenance. This led to MARKETING changes such as a new FOCUS SHIFT towards the GOOD in GoodManors. This led to the new BUSINESS CARD. And also helped create ADVERTISING schemes, such as the VAN TRANSFERS. BRANDING is the next step, after defining your business PURPOSE It is a way to define your PERSONALITY and the IMAGE you wish to convey It will help you to STAND OUT and get NOTICED by your customers And it is an IMAGE which your employee ’s must want to REPRESENT, if you want their loyalty and COMMITMENT Whilst advertising is great to create a FIRST IMPRESSION, it should be a response to the underlying PRINCIPLES and DRIVING FORCES that feed out of your BRANDING Good branding FACILITATES your business ’s mass MARKETING and ADVERTISING, making sure it hits your TARGET AUDIENCE
  • Need to use constant COMMUNICATION with clients and customers Use new TECHNOLOGIES such as Facebook, Twitter, LinkedIn and Iphone apps are a great way to CONNECT with your audience Consider the LATEST developments, if your customers are using a NETWORK why aren ’t you? Helps keep you and your EMPLOYEES up to date with the current MARKET situation Can be used to share CRITICAL information QUICKLY and to the right AUDIENCE An EFFICIENT way to communicate KEY INFORMATION to a WIDER audience Great way to ATTRACT new CUSTOMERS, and keep in touch with EXISTING clients Know your COMPETITION – Use technology to keep an eye on your RIVALS and update / expand your NETWORKING What are the current OBSTACLES to open communication in your business ? Is anyone left in the dark? Are you being left behind? BRANDING is the next step, after defining your business PURPOSE It is a way to define your PERSONALITY and the IMAGE you wish to convey It will help you to STAND OUT and get NOTICED by your customers And it is an IMAGE which your employee ’s must want to REPRESENT, if you want their loyalty and COMMITMENT Whilst advertising is great to create a FIRST IMPRESSION, it should be a response to the underlying PRINCIPLES and DRIVING FORCES that feed out of your BRANDING Good branding FACILITATES your business ’s mass MARKETING and ADVERTISING, making sure it hits your TARGET AUDIENCE
  • Need to use constant COMMUNICATION with clients and customers Use new TECHNOLOGIES such as Facebook, Twitter, LinkedIn and Iphone apps are a great way to CONNECT with your audience Consider the LATEST developments, if your customers are using a NETWORK why aren ’t you? Helps keep you and your EMPLOYEES up to date with the current MARKET situation Can be used to share CRITICAL information QUICKLY and to the right AUDIENCE An EFFICIENT way to communicate KEY INFORMATION to a WIDER audience Great way to ATTRACT new CUSTOMERS, and keep in touch with EXISTING clients Know your COMPETITION – Use technology to keep an eye on your RIVALS and update / expand your NETWORKING What are the current OBSTACLES to open communication in your business ? Is anyone left in the dark? Are you being left behind? BRANDING is the next step, after defining your business PURPOSE It is a way to define your PERSONALITY and the IMAGE you wish to convey It will help you to STAND OUT and get NOTICED by your customers And it is an IMAGE which your employee ’s must want to REPRESENT, if you want their loyalty and COMMITMENT Whilst advertising is great to create a FIRST IMPRESSION, it should be a response to the underlying PRINCIPLES and DRIVING FORCES that feed out of your BRANDING Good branding FACILITATES your business ’s mass MARKETING and ADVERTISING, making sure it hits your TARGET AUDIENCE
  • Need to use constant COMMUNICATION with clients and customers Use new TECHNOLOGIES such as Facebook, Twitter, LinkedIn and Iphone apps are a great way to CONNECT with your audience Consider the LATEST developments, if your customers are using a NETWORK why aren ’t you? Helps keep you and your EMPLOYEES up to date with the current MARKET situation Can be used to share CRITICAL information QUICKLY and to the right AUDIENCE An EFFICIENT way to communicate KEY INFORMATION to a WIDER audience Great way to ATTRACT new CUSTOMERS, and keep in touch with EXISTING clients Know your COMPETITION – Use technology to keep an eye on your RIVALS and update / expand your NETWORKING What are the current OBSTACLES to open communication in your business ? Is anyone left in the dark? Are you being left behind? BRANDING is the next step, after defining your business PURPOSE It is a way to define your PERSONALITY and the IMAGE you wish to convey It will help you to STAND OUT and get NOTICED by your customers And it is an IMAGE which your employee ’s must want to REPRESENT, if you want their loyalty and COMMITMENT Whilst advertising is great to create a FIRST IMPRESSION, it should be a response to the underlying PRINCIPLES and DRIVING FORCES that feed out of your BRANDING Good branding FACILITATES your business ’s mass MARKETING and ADVERTISING, making sure it hits your TARGET AUDIENCE
  • Need to use constant COMMUNICATION with clients and customers Use new TECHNOLOGIES such as Facebook, Twitter, LinkedIn and Iphone apps are a great way to CONNECT with your audience Consider the LATEST developments, if your customers are using a NETWORK why aren ’t you? Helps keep you and your EMPLOYEES up to date with the current MARKET situation Can be used to share CRITICAL information QUICKLY and to the right AUDIENCE An EFFICIENT way to communicate KEY INFORMATION to a WIDER audience Great way to ATTRACT new CUSTOMERS, and keep in touch with EXISTING clients Know your COMPETITION – Use technology to keep an eye on your RIVALS and update / expand your NETWORKING What are the current OBSTACLES to open communication in your business ? Is anyone left in the dark? Are you being left behind? BRANDING is the next step, after defining your business PURPOSE It is a way to define your PERSONALITY and the IMAGE you wish to convey It will help you to STAND OUT and get NOTICED by your customers And it is an IMAGE which your employee ’s must want to REPRESENT, if you want their loyalty and COMMITMENT Whilst advertising is great to create a FIRST IMPRESSION, it should be a response to the underlying PRINCIPLES and DRIVING FORCES that feed out of your BRANDING Good branding FACILITATES your business ’s mass MARKETING and ADVERTISING, making sure it hits your TARGET AUDIENCE
  • Need to use constant COMMUNICATION with clients and customers Use new TECHNOLOGIES such as Facebook, Twitter, LinkedIn and Iphone apps are a great way to CONNECT with your audience Consider the LATEST developments, if your customers are using a NETWORK why aren ’t you? Helps keep you and your EMPLOYEES up to date with the current MARKET situation Can be used to share CRITICAL information QUICKLY and to the right AUDIENCE An EFFICIENT way to communicate KEY INFORMATION to a WIDER audience Great way to ATTRACT new CUSTOMERS, and keep in touch with EXISTING clients Know your COMPETITION – Use technology to keep an eye on your RIVALS and update / expand your NETWORKING What are the current OBSTACLES to open communication in your business ? Is anyone left in the dark? Are you being left behind? BRANDING is the next step, after defining your business PURPOSE It is a way to define your PERSONALITY and the IMAGE you wish to convey It will help you to STAND OUT and get NOTICED by your customers And it is an IMAGE which your employee ’s must want to REPRESENT, if you want their loyalty and COMMITMENT Whilst advertising is great to create a FIRST IMPRESSION, it should be a response to the underlying PRINCIPLES and DRIVING FORCES that feed out of your BRANDING Good branding FACILITATES your business ’s mass MARKETING and ADVERTISING, making sure it hits your TARGET AUDIENCE
  • A major way to generating business is REPEAT customers and RECOMMENDATIONS. This is something which we practice at GOODMANORS, taking around 80% of our customers from design through to ongoing maintenance. Our commitment to good ONGOING SERVICE and RELIABILITY brings NEW customers through recommendations, and keeps existing customers COMING BACK The key to this CIRCULAR PROCESS is COMMUNICATION You must LISTEN to your audience, find out what it is they are LOOKING FOR? What do they VALUE, what level of customer SERVICE do they EXPECT? Can you exceed this? Keep the customer ENGAGED throughout the design process, subtly UPSELL your services and other products Use your employees, they are an ASSET and they represent the FRONTLINE of your business They are the KEY to finding out the NEEDS, VALUES and INTERESTS of your clients Take advantage of new communication DEVELOPMENTS ...
  • Staff are an ASSET but only in the RIGHT JOB – are your staff in the CORRECT ROLES? Studies show that in the right roles, employees PERFORM better, ENGAGE more in the workplace, and are more likely to find OPPORTUNITIES So how does you workplace attract the BEST EMPLOYEES? Why / Why not? Are there staff who could FIT BETTER into OTHER ROLES / expand their existing roles? Do they have more to give? Could their NATURAL TALENTS provide SKILLS for business EXPANSION? How do you encourage LOYALTY – effective REWARDS, appropriate INCENTIVES, and a chance for personal DEVELOPMENT ? Employees expect opportunities to IMPROVE, with ongoing TRAINING, and advanced LEARNING. Does your business provide this ? Do you have whole staff INVOLVEMENT in all major business DECISIONS? This gives them CONTEXT in which to work, and a sense of OWNERSHIP of the brand they represent. At the end of the day, a STRONG connection with your EMPLOYEES leads to an even STRONGER connection with your CLIENTS. Employees are the ones who GATHER information from CUSTOMERS, then INTERPRET it and SHARE it with other members of the team. Stay CLOSE to your CUSTOMERS, but CLOSER to your EMPLOYEES.
  • Staff are an ASSET but only in the RIGHT JOB – are your staff in the CORRECT ROLES? Studies show that in the right roles, employees PERFORM better, ENGAGE more in the workplace, and are more likely to find OPPORTUNITIES So how does you workplace attract the BEST EMPLOYEES? Why / Why not? Are there staff who could FIT BETTER into OTHER ROLES / expand their existing roles? Do they have more to give? Could their NATURAL TALENTS provide SKILLS for business EXPANSION? How do you encourage LOYALTY – effective REWARDS, appropriate INCENTIVES, and a chance for personal DEVELOPMENT ? Employees expect opportunities to IMPROVE, with ongoing TRAINING, and advanced LEARNING. Does your business provide this ? Do you have whole staff INVOLVEMENT in all major business DECISIONS? This gives them CONTEXT in which to work, and a sense of OWNERSHIP of the brand they represent. At the end of the day, a STRONG connection with your EMPLOYEES leads to an even STRONGER connection with your CLIENTS. Employees are the ones who GATHER information from CUSTOMERS, then INTERPRET it and SHARE it with other members of the team. Stay CLOSE to your CUSTOMERS, but CLOSER to your EMPLOYEES.
  • BUDGET - Review rates and overheads REGULARLY) Project CONTRACTS and PAYMENT conditions input your conditions , eg no engineers fee included etc etc Notes CASH FLOW - Control of CREDITORS, role of BANKS and LOANS ASSET management - Consider the benefits of LEASING against PURCHASING, cashflow, tax advantages . Monitor PROFITABILTY jobs. Use regular REPORTING - daily, monthly, quarterly Consider the cost of INSURANCE POLICIES (workers comp) Costs of EMPLOYMENT versus SUBCONTRACTING
  • What are the affects of recent RECESSION on your business? How does this affect your QUANTITY and QUALITY of clientele? Clients have LESS to spend, but don&apos;t want quality COMPROMISED Need to COMPENSATE for lost business in some way to stay SUSTAINABLE Look into ALTERNATIVES to price increases and staff reductions Look at more/better ADVERTISING and EXPANSION into new products/ areas Need to compare SET UP COSTS versus financial END BENEFITS on business
  • What are the affects of recent RECESSION on your business? How does this affect your QUANTITY and QUALITY of clientele? Clients have LESS to spend, but don&apos;t want quality COMPROMISED Need to COMPENSATE for lost business in some way to stay SUSTAINABLE Look into ALTERNATIVES to price increases and staff reductions Look at more/better ADVERTISING and EXPANSION into new products/ areas Need to compare SET UP COSTS versus financial END BENEFITS on business
  • What are the affects of recent RECESSION on your business? How does this affect your QUANTITY and QUALITY of clientele? Clients have LESS to spend, but don&apos;t want quality COMPROMISED Need to COMPENSATE for lost business in some way to stay SUSTAINABLE Look into ALTERNATIVES to price increases and staff reductions Look at more/better ADVERTISING and EXPANSION into new products/ areas Need to compare SET UP COSTS versus financial END BENEFITS on business
  • What are the affects of recent RECESSION on your business? How does this affect your QUANTITY and QUALITY of clientele? Clients have LESS to spend, but don&apos;t want quality COMPROMISED Need to COMPENSATE for lost business in some way to stay SUSTAINABLE Look into ALTERNATIVES to price increases and staff reductions Look at more/better ADVERTISING and EXPANSION into new products/ areas Need to compare SET UP COSTS versus financial END BENEFITS on business
  • Transcript of "Sustainable business presentation final ppt raoul van de laak"

    1. 1. CREATING . A . MORE . SUSTAINABLE . COMPANY Raoul van de Laak
    2. 2. gardening lego study workexperience goodmanors follow and practice your passion
    3. 3. SUSTAINABILITY
    4. 4. SUSTAINABILITY . VALUES . Profitable Harmonising Balanced Staff Empowering Supportable Environmental Community Focussed
    5. 5. SUSTAINABILITY . VALUES . Definition: “ Development that meets the needs of the present without compromising the ability of future generations to meet their own needs”
    6. 6. <ul><li>A new LOGO incorporates the existing BRANDING </li></ul><ul><li>Emphasises the KEY business PRINCIPLE </li></ul><ul><li>Creates a symbol to UNITE multiple business SERVICES </li></ul>CASE . STUDY . WOOLWORTHS
    7. 7. <ul><li>PURPOSE : Work hard to make our customers happy. </li></ul><ul><li>PLANET : Sources only High Quality Australian produce </li></ul><ul><li>PEOPLE : Building internal capability is a key driver of ability to perform, with the “Annual Woolworths Heroes Program“ </li></ul>CASE . STUDY . WOOLWORTHS
    8. 8. <ul><li>PEOPLE : Safety is high priority with the ‘Destination ZERO’, a policy ensuring zero harm to our people, environment and community. </li></ul><ul><li>PLANET : Documents a commitment to the environment with their Sustainability Strategy 2007-2015, titled &quot;Doing the right thing&quot; </li></ul>CASE . STUDY . WOOLWORTHS
    9. 9. <ul><ul><li>Acknowledges the need to create SUSTAINABLE market with good customer SERVICE </li></ul></ul><ul><ul><li>“ Woolworth World“, turning consumers into REPEAT customers with REWARDS </li></ul></ul><ul><ul><li>Uses cross sector BRAND partners e.g. Caltex, Quantas to provide INCENTIVES </li></ul></ul>CASE . STUDY . WOOLWORTHS
    10. 10. <ul><ul><li>Multi disciplinary company, founded in 1946 in GB </li></ul></ul><ul><ul><li>Engineering , Design , Planning , Project management and Consulting services for all aspects of the built environment </li></ul></ul><ul><ul><li>Structural design for the Sydney Opera House and Beijing National Stadium </li></ul></ul>CASE . STUDY . ARUP
    11. 11. <ul><li>No shareholders or external investors, held in trust on behalf of its employees </li></ul><ul><li>Holistic multi-disciplined approach to engineering design </li></ul><ul><li>Future trends and research as part of the firm ’s pursuit of technical excellence </li></ul><ul><li>Investment in people and diversity </li></ul>CASE . STUDY . ARUP
    12. 12. <ul><li>Seeks ever better ways to imagine, re-imagine and reshape the built environment </li></ul><ul><li>Driven to discover new ways to turn ideas into tangible reality. </li></ul><ul><li>Ownership structure ensures independent spirit </li></ul><ul><li>Is aware of responsibility, therefore commitment to sustainability  </li></ul>“… our lives are inextricably mixed up with those of our fellow human beings, and that there can be no real happiness in isolation…” Ove Arup, 1970. CASE . STUDY . ARUP
    13. 13. <ul><li>Engineers confronted an engineering challenge: the design and construction of the building ’s enormous, pre-cast concrete shells; design work for the shells was achieved through pioneering use of computers to model the roof and analyse its structure </li></ul><ul><li>Design spanned decades, starting in the 1950s, with building opening in 1973 so had to constantly meet changes to materials, technology, procedure and policy </li></ul>Sydney Opera House CASE . STUDY . ARUP
    14. 14. <ul><li>Effort to create a new icon for China and Beijing, popularly described as a 'bird ’s nest' </li></ul><ul><li>All spectators are as close as possible to the action and have clear sight lines. </li></ul><ul><li>Advanced  seismic analysis to strengthen resistance to environmental disasters </li></ul>Chinese National Stadium 2008 Olympic Games CASE . STUDY . ARUP
    15. 15. <ul><li>Architect Moshe Safdie </li></ul><ul><li>Singapore Waterfront resort complex and world ’s longest public cantilever </li></ul><ul><li>Structure is 38m wide and 340m long – equivalent to four and a half A380 aircraft </li></ul>Marina Bay Sands CASE . STUDY . ARUP
    16. 16. <ul><li>Multidisciplinary engineering </li></ul><ul><li>Adopted innovative 3D modelling technologies </li></ul><ul><li>Pushed boundaries of design and construction in modern Singapore </li></ul>Marina Bay Sands CASE . STUDY . ARUP
    17. 17. <ul><li>Dutch and Australian roots </li></ul><ul><li>Two divisions, Express and Mail, part of the global transportation and distribution industry </li></ul><ul><li>Serves more than 200 countries and employs around 160,000 people </li></ul>CASE . STUDY . TNT
    18. 18. <ul><li>Slogan “Sure we can“ -holds a robust ‘can do’ attitude and spirit </li></ul><ul><li>Focuses on high levels of customer satisfaction </li></ul><ul><li>Instil pride in its people </li></ul>CASE . STUDY . TNT
    19. 19. <ul><li>Active partner of the UNESCO World Food Programme </li></ul><ul><li>Provided food aid to over 100 million people, including 59 million children, in 77 countries in 2009 </li></ul><ul><li>Both parties benefit from the partnership </li></ul><ul><li>'Every five seconds a child dies of hunger, this is an unacceptable tragedy. While there is enough food to feed these children. That's something we can ’t miss.' </li></ul><ul><ul><ul><ul><ul><li>Peter Bakker, CEO of TNT, 2008 </li></ul></ul></ul></ul></ul>CASE . STUDY . TNT
    20. 20. SUSTAINABILITY . VALUES . Profitable Balanced Staff Empowering Supportable Environmental Community Focussed
    21. 21. INTRODUCTION . <ul><li>HOW TO BECOME MORE SUSTAINABLE </li></ul><ul><ul><li>1 Prepare for and welcome CHANGE </li></ul></ul><ul><ul><li>2 Understand your business PURPOSE and goals </li></ul></ul><ul><ul><li>3 Maximise your BRANDING, Advertising and Marketing </li></ul></ul><ul><ul><li>4 Manage and maintain your PEOPLE </li></ul></ul><ul><ul><li>5 Create strong FINANCES and adjust to Economic Trend </li></ul></ul><ul><ul><li>6 Becoming more ENVIRO friendly / COMMUNITY orientated </li></ul></ul><ul><li>OPEN DISCUSSION </li></ul><ul><li>Q & A SESSION </li></ul>
    22. 22. CHANGE
    23. 23. ADAPTING . TO . CHANGE . <ul><li>“ To be built to last is to be built for change” </li></ul><ul><ul><ul><ul><ul><li>Tom Peters, author </li></ul></ul></ul></ul></ul>EXPECT CHANGE AND LEARN TO WELCOME IT “ the world hates change , yet it is the only thing that brings on progress” C Kettering, critic
    24. 24. Change HAPPENS : it will ALWAYS happen, and ignoring it will IMPACT your success Change FORCES company to GROW or die WELCOMING change leads to a more CONFIDENT, innovative and SUCCESSFUL organisation ADAPTING . TO . CHANGE .
    25. 25. BECOME MORE COMFORTABLE HANDLING CHANGE KNOW your world / business DOCUMENT all change and innovation COMMIT to optimism ACCEPT that change happens RESPOND quickly to change ADAPTING . TO . CHANGE .
    26. 26. <ul><li>Title : Autonomous 24 hrs @ Atlassian Software Company </li></ul><ul><li>Author : RSA Animate </li></ul><ul><li>Host : YouTube </li></ul>CHANGING . STAFF . MANAGEMENT . VIDEO .
    27. 27. PURPOSE
    28. 28. DEFINING . A . PURPOSE <ul><li>Playing to your STRENGTHS </li></ul><ul><li>Focussing on the CUSTOMER </li></ul><ul><li>Identifying your COMPETITION </li></ul>
    29. 29. KNOWING . YOUR . BUSINESS What is your business PURPOSE ? What are your CORE COMPETENCIES ? IDENTIFY using a business VALUATION worksheet Also know as S.W.O.T ANALYSIS : S TRENGTHS W EAKNESSESS O PPORTUNITIES T HREATS
    30. 30. <ul><li>What are your unique STRENGTHS ? </li></ul><ul><li>What are your WEAKNESSES ? </li></ul><ul><li>What are possible OPPORTUNITIES ? </li></ul><ul><li>What are potential THREATS ? </li></ul><ul><li>DISCUSS any OPPORTUNITIES </li></ul><ul><li>ANALYSE any potential IMPROVEMENTS </li></ul><ul><li>REVIEW any recent changes with OPTIMISM </li></ul><ul><li>ACT on your findings with EFFICIENCY </li></ul>KNOWING . YOUR . BUSINESS
    31. 31. BRANDING
    32. 32. GOOD MANORS . BRANDING .
    33. 33. GOOD MANORS . BRANDING . <ul><li>Start with your key PRINCIPLES </li></ul><ul><li>Incorporate these into your BRANDING </li></ul><ul><li>Use this branding in your MARKETING </li></ul><ul><li>Creates a theme for your ADVERTISING </li></ul>
    34. 34. GOOD MANORS . BRANDING .
    35. 35. GOOD MANORS . IN . THE . MEDIA .
    36. 36. GOOD MANORS . IN . THE . MEDIA .
    37. 37. GOOD MANORS . ADVERTISING .
    38. 38. GOOD MANORS . REBRANDING .
    39. 39. KEEPING . CUSTOMERS . <ul><li>Focus on high standards of CUSTOMER SATISFACTION </li></ul><ul><li>Great way to create REPEAT customers and RECOMMENDATIONS </li></ul><ul><li>Consider how to UPSELL your OTHER PRODUCTS and services </li></ul>DESIGN MAINTAIN BUILD inquiry repeat client
    40. 40. PEOPLE
    41. 41. MAXIMISING . THE . WORKFORCE <ul><li>Focussing on the right ACQUISITIONS </li></ul><ul><li>Implementing whole team business INVOLVEMENT </li></ul><ul><li>Encouraging personal MOTIVATION </li></ul><ul><li>Maintaining high levels of staff RETENTION </li></ul>
    42. 42. MAXIMISING . THE . WORKFORCE <ul><li>Dutch company Waterschap Veluwe found that 100% of staff were commuting by car </li></ul><ul><li>Gave free bicycles to all its employees and installed showers at its offices </li></ul><ul><li>After just two months, 40% of staff were cycling to work </li></ul><ul><li>Reduce environmental impact but increase performance and health of staff </li></ul><ul><li>Implementing whole team business INVOLVEMENT </li></ul><ul><li>Encouraging personal MOTIVATION </li></ul><ul><li>Maintaining high levels of staff RETENTION </li></ul>
    43. 43. FINANCE
    44. 44. MANAGING . THE . FINANCES . <ul><li>Create a BUDGET and review it REGULARLY </li></ul><ul><li>Take CONTROL of your CONTRACTS and PAYMENTS conditions </li></ul><ul><li>monitor EXPENSE and ASSET management </li></ul><ul><li>Define ways of managing your SPENDING </li></ul>
    45. 45. <ul><li>Creating OPPORTUNITIES in the RECESSION </li></ul><ul><li>Combatting CLIENT LOSS with business EXPANSION </li></ul><ul><li>Increasing INCOME without significant OUTLAY </li></ul>MANAGING . THE . FINANCES . The highest use of capital is not to make more money, but to make money do more for the betterment of business. Henry Ford (1863-1947) 
    46. 46. MANAGING . COSTINGS . On Site Job Cost Sheet
    47. 47. MANAGING . COSTINGS. Invoice Order Quote Variation
    48. 48. MANAGING . THE . FINANCES . On Site Consultation
    49. 49. ENVIRONMENT COMMUNITY
    50. 50. ENVIRONMENTAL . SUSTAINABILITY IN THE OFFICE 1 Make a sustainability policy 2 Shut down PC workstations every evening 3 Install motion sensitive lighting 4 Reduce road travel 5 Cut down on printing and photocopying 6 Recycle cartridges and paper 7. Research ‘green power’ 8. Test designs on sustainability 9. Car sharing 10. Use sustainable suppliers
    51. 51. ENVIRONMENTAL . SUSTAINABILITY IN THE FIELD 1 Try to use local resources where possible 2 Encourage Aus forest grown timbers / wild forest timbers 3 Dispose of on-site waste responsibly, encourage recycling 4 Educate your clients and staff on eviromental issues 5 Only order what materials you need, minimise waste 6 Hire equipment or buy second hand 7. Minimise waste to save on disposal costs 8. Reduce / eliminate harsh chemicals 9. Question materials on their enviro standards 10. Encourage staff to report any potential issues
    52. 52. ENVIRONMENTAL . SUSTAINABILITY IN THE COMMUNITY 1 Create a strong Work-Life balance for employees 2 Work to your full potential, not just the minimum 3 Contribute to local charities and schemes 4 Build relationships with suppliers based on respect 5 Keep in contact with previous clients 6 Source as many materials as possible locally 7. Refer unsuitable jobs to other local businesses 8. Be aware of the aesthetic impact of your works 9. Encourage zero carbon transport in the area 10. Keep any disruption site works cause to a minimum
    53. 53. SUMMARY . AND . Q&A . <ul><li>Summary of key points made in talk </li></ul><ul><li>Discussion about environmental sustainability </li></ul><ul><li>Finish with Q&A session </li></ul>KEY PRINCIPLES 1 Prepare for and welcome CHANGE 2 Understand your business PURPOSE and goals 3 Maximise your BRANDING, Advertising and Marketing 4 Manage and maintain your PEOPLE 5 Create strong FINANCES and adjust to Economic Trend 6 Becoming more ENVIRONMENTALLY friendly
    54. 54. S.W.O.T . ANALYSIS . EMAIL <ul><li>Option of receiving an email post-talk with SWOT Analysis details </li></ul><ul><li>Leave details / business cards in order to be sent Post-Conference email </li></ul>
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