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Lia conference establish a market.dean herald

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    Lia conference   establish a market.dean herald Lia conference establish a market.dean herald Presentation Transcript

    • Establishing a Market
      Create an Image
      Create a Brand
    • Establishing a Market
      Who are you in the market place?
      • Design
      • Construction
      • Maintenance
      • Residential
      • Commercial
      • Special niche
    • Establishing a Market
      Is that message clear to your potential customers?
      How are you communicating this message to the market?
      • Advertising
      • Website
      • Company image
      • Associations with other companies
      • Company culture
    • Creating an Image
      What is your company image?
      • Logo.....let it evolve
      • Uniforms
      • Sign writing
      • Site signs
      • Web site
      • Email signature
      • Quotation presentation material
      Does it reflect the market you are aiming for?
    • Creating an Image
      Evolve your image to suit market if it turns.
      Example #1: Pre GFC print ad.
    • Creating an Image
      Evolve your image to suit market if it turns.
      Example #2: Post GFC print ad.
    • Creating a Brand
      A brand communicates your market and image without saying so.
      Tools to assist in building your brand:
      • Advertising
      • Editorial
      • Tag Line to Your Logo
      • TV Opportunities
      • Social Media
      • Brand Association
      • Garden Shows / Home Shows
    • Creating a Brand
      Advertising
      • Print Media
      • Web advertising
    • Creating a Brand
      Editorial
      • Media connections......have a story to tell.
      • Photography......critically important, invest in this.
    • Creating a Brand
      Tag Line to Your Logo
      • “Resort style living for prestigious properties”
      • “Experience, service and value is our difference”
      • Landscape Solutions: “We get the job done”
    • Creating a Brand
      TV Opportunities
      • Build relationships
      • Be ready for opportunities
      • Be prepared for the good and the bad of TV experiences
    • Creating a Brand
      Social Media
      • Facebook
      • Twitter
    • Creating a Brand
      Brand Association
      • Join with other brands who are where you want to be.
      • Link in with material suppliers who operate in a market that you are aiming for.
    • Creating a Brand
      Garden Shows / Home Shows
      • Opportunity to be the client and communicate your market, image and brand.
      • Media opportunities.
      • Warning.......be aware of the costs and confirm if it is worth spending for your situation.