Action and Advocacy StrategyReviewSara J. ScherrMarch 7, 2012
If you don’t know where  you’re going, any road    will take you there.       Lewis Carroll
Presentation Focus●Review the overall strategy of the LPFN●Outline the Action and Advocacy approach●Review draft Initiativ...
I. OVERALL STRATEGY OF THE   LPFN INITIATIVE
Goal: To catalyze a shift towards integratedagriculture & rural land use strategies• Sustainable, climate-resilient, diver...
Initiative Theory of ChangeLeaders at the landscape, national and internationallevels…   are supported by new resources, m...
Principles and Approach● Build from existing analyses● Phased approach to action● Learn from innovators● Strategically ass...
Niche and Value-added of LPFNTo complement the many landscape initiatives underway● Provide a non-ideological, non-confron...
II. ACTION & ADVOCACY    APPROACH
Scaling-up             ● Innovation without scaling up is of               limited value             ● Drivers for scaling...
Objectives1) Articulate priority policy, investment, and research   actions2) Develop collaborative action plans in select...
Principles of Engagement Broad change achieved with a networked  constituency of many sectors, on many levels,  working t...
III. PROPOSED OUTCOMES
1. Landscape initiatives strengthened1a. 8-12 large, MSH landscape initiatives have improved  technical and institutional ...
2. Nat’l and sub-nat’l policies supportintegrated landscapes2a. Policy Guide to support and scale up landscape  initiative...
3. Business leaders are engaged in andchampioning integrated landscapeapproaches3a. Compelling business case for engagemen...
4. Financing is expanded for integratedlandscape investments4a. The financial case for  integrated landscape  investments ...
5. International policies endorse anintegrated landscape approach                        5a. The integrated               ...
6) Science and knowledge systems supportintegrated landscape initiatives6a. Researchers have a shared understanding of wha...
7) Key stakeholders are aware of thepotential benefits of integrated landscapes7a. Information about integrated landscape ...
Outcome #                              Outcome NameScale (internat’l, nat’l, landscape)Primary AudienceSecondary AudienceK...
Resources to Implement Action and Advocacy● In-kind commitments of co-financing of over $2 million from LPFN  co-organizer...
Outputs from the Working Groups1) Work plan templates for all   sub-outcomes2) Notes describing key points   from discussi...
Asante sana!sscherr@ecoagriculture.orgenielsen@ecoagriculture.org
Action and Advocacy Strategy Review
Action and Advocacy Strategy Review
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Action and Advocacy Strategy Review

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Presentation by Sara Scherr on the Action and Advocacy Strategy of the Landscapes for People, Food and Nature Initiative. March 7, 2012.

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  • This language taken from the internal agenda
  • -Build from existing analyses:AASSTD, WDR, MA, Foresight, Environmental Food Crisis-Phased approach to action:Actions ready to scale now,Actions ready to scale in 3-5 years--get organized now,Actions requiring much more investment in research and pilot-testing-Learn from innovators: Identify countries & institutions that are advanced in different approaches-Strategically assess need for landscape & farm innovation:Landscapes that are doing fine in achieving multiple objectives, or don’t need to;Landscapes that need to modify existing systems to achieve multiple objectives;Landscapes that need transformative change to achieve multiple objectives-Do not seek consensus, rather:Commitment to pursue integrated goals,Energy & political space to innovate,New partnerships across agriculture-environment- climate-water-energy-rural dev sectors
  • -review how A&A component fits into the LPFN Initiative
  • 1. Articulate priority policy, investment, and research actions that the Initiative will address to accelerate the adoption and effective implementation of integrated landscape approaches to jointly achieve agricultural development, ecosystem management, and rural development objectives.2. Develop collaborative action plans in selected landscapes and countries.3. Define target audiencesfor advocacy, key messages for those audiences, and specific advocacy tactics for each audience to hear and respond to the messages.4. Promote a common understanding of principles for partner engagement and establish the modalities for partner collaboration in Iniative activities.
  • Broad change can be achieved only by building a networked constituency among and within gov’ts, inter-gov’t agencies, private sector, NGOs, researchers, and local stakeholders to create a mandate for change on policy, political, and technical fronts.Initiative will strive to collaborate with and add value to existing networks, rather than create a new network.Initiative will not seek to force consensus among partners or champion a single integrated landscape model or methodology, but rather encourage sharing of experience, learning, and debate among the diverse communities of practice engaged in integrated landscape management.Initiative will seek to mobilize strategic actions at scale.Initiative will utilize an evidence-based approach to guide its action and advocacy strategy and tactics.
  • -review how A&A component fits into the LPFN Initiative
  • 6a. What would be measured? What kinds of analyses needed? What is ‘quality’ research?
  • Blank template for Action and Advocacy plans
  • Action and Advocacy Strategy Review

    1. 1. Action and Advocacy StrategyReviewSara J. ScherrMarch 7, 2012
    2. 2. If you don’t know where you’re going, any road will take you there. Lewis Carroll
    3. 3. Presentation Focus●Review the overall strategy of the LPFN●Outline the Action and Advocacy approach●Review draft Initiative outcomes
    4. 4. I. OVERALL STRATEGY OF THE LPFN INITIATIVE
    5. 5. Goal: To catalyze a shift towards integratedagriculture & rural land use strategies• Sustainable, climate-resilient, diverse food production to meet rural, urban and export demand and food security needs for 9+ billion• Sustainable biomass fuel, forest, fisheries production• Conservation and restoration of wild biodiversity• Protection of critical watershed functions• Terrestrial climate mitigationOutcomes:• Compelling case for a new paradigm for farming & rural landscapes• Leaders and innovators mobilized• Action agendas developed and implemented
    6. 6. Initiative Theory of ChangeLeaders at the landscape, national and internationallevels… are supported by new resources, motivated by new evidence, and empowered by new partnerships and coalitions… to develop and advocate for effective landscape programs, policies and investments in their home landscapes, countries or institutions.
    7. 7. Principles and Approach● Build from existing analyses● Phased approach to action● Learn from innovators● Strategically assess need for farm & landscape innovation● Don’t seek consensus, rather: ● Commitment to pursue integrated goals ● Energy & political space to innovate ● New partnerships across many sectors
    8. 8. Niche and Value-added of LPFNTo complement the many landscape initiatives underway● Provide a non-ideological, non-confrontational platform to bring diverse groups together● Promote learning among diverse communities of practice● Document experience across communities of practice● Foster dialogue and action among diverse types of institutions● Generate and synthesize knowledge from a broad base of evidence and experience● Pool resources to strengthen policy advocacy and outreach● Provide communication link between high-level policy initiatives and landscape actors
    9. 9. II. ACTION & ADVOCACY APPROACH
    10. 10. Scaling-up ● Innovation without scaling up is of limited value ● Drivers for scaling-up: • Ideas/model (LPFN) • Vision (LPFN champions and leaders) • External catalysts (crises, donors) • Incentives (people, food and nature) ● “Small is beautiful, but big is necessary”
    11. 11. Objectives1) Articulate priority policy, investment, and research actions2) Develop collaborative action plans in selected landscapes and countries3) Define target audiences, with key messages and specific advocacy tactics4) Promote partner engagements and establish modalities for partner collaboration
    12. 12. Principles of Engagement Broad change achieved with a networked constituency of many sectors, on many levels, working together for change on many fronts Use of existing networks No forced consensus Mobilize strategic actions at scale Evidence-based approach
    13. 13. III. PROPOSED OUTCOMES
    14. 14. 1. Landscape initiatives strengthened1a. 8-12 large, MSH landscape initiatives have improved technical and institutional strategies and interventions1b. Producer and community organizations are effectively engaged in internat’l, nat’l and local landscape initiatives1c. Mechanisms are in place for sharing experience, tools and lessons learned among landscape networks and initiatives1d. At least 6 landscape cases documenting activities and impacts across sectors and scales are produced and shared internationally
    15. 15. 2. Nat’l and sub-nat’l policies supportintegrated landscapes2a. Policy Guide to support and scale up landscape initiatives is clearly articulated and widely disseminated2b. Policies to support integrated landscapes are implemented in a least 3 countries2c. Nat’l and sub-nat’l policy experience to support integrated landscapes is widely shared
    16. 16. 3. Business leaders are engaged in andchampioning integrated landscapeapproaches3a. Compelling business case for engagement in landscape action is articulated and widely disseminated3b. In at least 3 landscapes, businesses are engaging actively in landscape initiatives3c. Business sustainability platforms and eco-standard bodies are actively advancing strategies to link with landscape initiatives
    17. 17. 4. Financing is expanded for integratedlandscape investments4a. The financial case for integrated landscape investments is articulated for an widely disseminated to finance stakeholders4b. At least 2 sources of international finance have opened or expanded or windows for integrated landscape investment
    18. 18. 5. International policies endorse anintegrated landscape approach 5a. The integrated landscape approach is endorsed in major international policies (ag, food security, ecosystem management, climate change, rural & urban development)
    19. 19. 6) Science and knowledge systems supportintegrated landscape initiatives6a. Researchers have a shared understanding of what types of analysis are needed to advance the science of integrated landscapes6b. Knowledge systems are being developed that support decision-making in integrated6c. Int’l research better meets the needs of integrated landscape initiatives6d. International funding for research on integrated landscapes is increased
    20. 20. 7) Key stakeholders are aware of thepotential benefits of integrated landscapes7a. Information about integrated landscape approaches is widely available to practitioners and policymakers7b. The media have raised the profile of integrated landscape approaches with the general public
    21. 21. Outcome # Outcome NameScale (internat’l, nat’l, landscape)Primary AudienceSecondary AudienceKey MessagesObjectivesEvidence Base (note KPs)Messenger(s)Implementation TacticsTimelineBudgetary NeedsAvailable ResourcesMeasurable IndicatorsRelated InitiativesCo-Organizer LeadOther Co-Organizers (Role)Partners (Roles)
    22. 22. Resources to Implement Action and Advocacy● In-kind commitments of co-financing of over $2 million from LPFN co-organizers and partners● Funded grants for LPFN through EcoAg (GEF, Moore Fdn) • Outcome 1: Support for activities in priority landscapes ($225,000) • Outcome 2: Leadership training to support in-country action and policy development ($175,000) • Outcome 3: approximately $150,000 for business engagement (cases studies, Roundtable) • Outcome 7: Communications (LPFN website, blog, publications, media, etc.) ($100,000) • Additional Global Review products, tbd ($200,000)● Individual partners self/co-finance activities of interest● Collaborative fund-raising by LPFN partners
    23. 23. Outputs from the Working Groups1) Work plan templates for all sub-outcomes2) Notes describing key points from discussion3) Key messages to other Working Groups, including Stakeholder Awareness4) Powerful messages/concrete input to Call for Action5) List of Group members
    24. 24. Asante sana!sscherr@ecoagriculture.orgenielsen@ecoagriculture.org
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