Restaurant marketing pro mobile presentation


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How would you like to know how to ;
pack your restaurant on your slowest days?
get more repeat customers coming back more often?

run profit generating birthday clubs?

survey your clientele to find out exactly what they like most about your restaurant?

provide a user friendly experience for your customers?

and a lot more...?

Enjoy your learning experience with Nat Green's Mobile Marketing Strategies ! Here is the link to the WorkShop, you can use these slides as a reference.

Welcome to the class and thank you for working with the FBI and for investing in your self! Please watch this episode to the end as there is a special offer to get your Mobile Marketing Campaign started Now. There will be much more to come and we look to tailor make our offerings to you. If you have any other food venture education desires for to help you round out your skill base and make your self more valuable as an employee, consultant, or entrepreneur.

Please welcome our Co-Host and guest to the show, Nat Green of Restaurant Marketing Pro. In this workshop we are going to teach you how to use low cost mobile marketing methods with, opt in text messaging, mobile websites, and restaurant apps, to get more butts in seats with these Mobile Marketing strategies. After watching this, you will know the nuts & bolts of a campaign, important calendar planning elements, 4:1 return on investment strategy, how to track and measure their success, and improving employee moral with sales competitions.

Thank you for watching the Restaurant Marketing Pro interview from Food Business Interviews. As a special thank you for watching, we’d like to extend to you some promotions that will help get you more repeat customers for your restaurant at

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Restaurant marketing pro mobile presentation

  1. 1. Presents:
  2. 2. Putting your restaurant into the hands of your customers Call 604.240.8445 or toll free at 855.245.6966
  3. 3. Your customers have gone mobile. Has your restaurant?
  4. 4. How would you like to: <ul><li>pack your restaurant on your slowest days? </li></ul><ul><li>get more repeat customers coming back more often? </li></ul><ul><li>run profit generating birthday clubs? </li></ul><ul><li>survey your clientele to find out exactly what they like most about your restaurant? </li></ul><ul><li>provide a user friendly experience for your customers? </li></ul><ul><li>and lots more... </li></ul>
  5. 5. What are the three things everyone grabs before they leave their house?
  6. 6. Wallet / Purse
  7. 7. Keys
  8. 8. Our Phones!
  9. 9. We feel naked without our cell phones!
  10. 10. Do you look at your phone the second you get a text notification ?
  11. 11. Your customers are no different!!
  12. 12. What if you could create more loyal customers and get business on demand?
  13. 13. How?
  14. 14. Mobile Marketing !!!
  15. 15. Different types of Mobile Marketing <ul><li>QR codes </li></ul><ul><li>Mobiles banner ads </li></ul><ul><li>Text message marketing </li></ul><ul><li>Mobile friendly websites </li></ul><ul><li>Smart phone apps </li></ul>Scan me!
  16. 16. Let ’s try a test...
  17. 17. Text Restaurants to 555444 on your phone
  18. 18. Why mobile?
  19. 19. 1.8 Billion internet users vs 5 Billion + mobile users
  20. 24. 90+% of text messages are read within 15 minutes of receiving them
  21. 25. 80% of the population carries their cell phones with them at all times
  22. 26. Text messages sent in Canada went up 60% in 2010 from 2009 *Canadian Wireless Telecommunications Association
  23. 27. Of all the messages sent in 2010, 7% of them were interacting with businesses and charities
  24. 28. What it isn ’t
  25. 29. What it is
  26. 30. Permission based marketing
  27. 31. “ Reply STOP to unsubscribe”
  28. 32. An Incredible Way to Build A Responsive Database
  29. 33. “ The money is in the list”
  30. 34. If you ’re not building a database, you are leaving a TONNE of $$$ on the table
  31. 35. <ul><li>Best practices Always be transparent with what they will receive Be consistent with messages on don ’t over do it (frequency) Must provide instructions to unsubscribe ADD VALUE! (monetary or informative) </li></ul>
  32. 36. How does it work?
  33. 37. Pick a ‘keyword’ or a campaign name.Could be business name or other related word
  34. 38. Figure out what you want to offer customer in exchange for “opting in” to your mobile database
  35. 39. <ul><li>Discount coupon / 2 for 1 appetizers or entrees Free dessert / drink V.I.P status Birthday club Contests </li></ul>SO WHAT CAN YOU GIVE AWAY TO HELP GROW YOUR LIST?
  36. 40. Place your mobile “call to action” everywhere you currently advertise
  37. 41. <ul><li>table tent signage receipt till tape website social media profiles menus on hold message any print advertising YOUR WAIT STAFF!! </li></ul>
  38. 43. Text WINGS to 555444 and get a free order of wings with any large pizza
  39. 44. Now you can message them with future promotions or notify of upcoming events, specials, etc
  40. 45. Once someone texts in, they are automatically added to your database
  41. 46. Our system automates almost EVERYTHING
  42. 47. Schedule messages months or years ahead if you wish
  43. 48. SO what are the different kinds of text campaigns?
  44. 49. <ul><li>Broadcasts (real time, scheduled, automatic) Voting / Polling Surveys Text to win Birthday clubs </li></ul>
  45. 50. What kind of Return On Investment can you expect?
  46. 51. Here is the formula: # of subscribers x conversion rate x avg transaction value = Return On Investment
  47. 52. The average redemption rate is anywhere from 4-20%
  48. 53. 1,000 subscribers x 4% conversion rate = 40 customers x $10 transaction = $400 For Example:
  49. 54. Investment to send to 1,000 customers? $100 Campaign brought in $400 In Other Words…
  50. 55. Now think about what would happen to those # ’s if you had a great offer that converted closer to the 20%...
  51. 56. …or your average transaction was greater than $10.
  52. 57. and of course, ALWAYS remember to upsell!
  53. 58. Get them coming back more often and increase the Lifetime value of a customer
  54. 59. Your cost to send those 1,000 messages is still $100 but your profit per campaign is now skyrocketing
  55. 60. Sell more with limited time special offers only available to your mobile VIP group
  56. 61. Use it to track the effectiveness of other marketing campaigns
  57. 62. Mobile Friendly Websites <ul><li>Don ’ t require side scrolling </li></ul><ul><li>Basic info (contact, menu, etc) </li></ul><ul><li>Map / Location </li></ul><ul><li>Tap to call feature </li></ul><ul><li>Load faster </li></ul>
  58. 63. Before After After
  59. 64. Before After After
  60. 65. Before After After
  61. 66. 85% of mobile devices will be web-enabled by 2012
  62. 67. 1 in 3 mobile searches have local intent
  63. 68. Mobile search has grown 400% in the last year
  64. 69. 30% of all restaurants searches are from mobile devices!
  65. 70. 62% of visitors will leave your site and never return if it ’s not mobile friendly
  66. 71. 48% of people use their mobile phones to get promotions and coupons
  67. 72. These numbers are only going to get B I G G E R !
  68. 73. Smart Phone Apps <ul><li>Apps are extremely powerful marketing tool </li></ul><ul><li>Push notifications </li></ul><ul><li>Integrate with Open Table </li></ul><ul><li>In app coupons </li></ul><ul><li>Loyalty program </li></ul><ul><li>Tell-a-friend feature </li></ul><ul><li>Tip calculators </li></ul><ul><li>Turn by turn directions with GPS </li></ul><ul><li>Image galleries </li></ul><ul><li>Customer uploaded images </li></ul><ul><li>Fan wall for reviews </li></ul>
  69. 74. To Recap <ul><li>Your business needs to be targeting customers on their mobile devices if you want to be competitive in 2012 and beyond </li></ul><ul><li>You don ’t have to figure this out yourself. Marketing professionals like myself are here to help </li></ul>
  70. 75. Special Limited Time Offers Call 604.240.8445 or toll free at 855.245.6966 Get your first month of Text Message Marketing for FREE & the set up fee waived when you purchase a mobile friendly website for your restaurant, for $499 plus $19 monthly (Save $248!) Save $500 and $49/month when you purchase an iPhone & Android application. $999 plus $99 monthly (Regular $1499 and $149 monthly) App Deal For the First 3 restaurants only so act now and save big! Go to to Purchase
  71. 76. Thank You for watching and Cheers to Your Success!!
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