This is what we look like
Obvious problems are right in front of us
We do a lot of this
We need real people with fresh eyes
They’ll snap us out of it
Analytics tells us WHAT happened
The WHY is important. Really important.
Why are people bouncing from this page?
Why did the B version of the A/B test win?
Why is nobody buying the product you wa...
The power of why (video)
The Hero Graphic Story
Make that money
Make people happy
Ugh. It’s going to take days
Or, maybe even months
And I’ll have to set up a fancy
lab
And dress like a doctor
Plus, I’ll have to recruit hundreds of
people
Keep it simple
Go to a coffee shop
Or an airport
Or use the internet
Get results FAST!
You only need 3-5
participants
You’re skeptical
Steve Krug’s Carpet Story
How to be a user testing pro
There’s a trick
How does this shirt look?
Still alive?
Enough about me.
13 things to test.
Basic website overview
Find a wireless headset you’d like
to buy
Test the competition
Search: Start further up the funnel
Hotel in Hawaii? I wish.
What catches their eye?
What do they think of the landing
page?
Navigation: Find it without using
search
Internal Search: Crucial and frustrating
Wireframes: Save time and
money
What would a chef do?
My wireframing tool of choice
Shopping Cart
What’s your email experience like?
Blog posts and infographics
Direct mail. Yes, you can even user test
letters.
Invision: You don’t even need to be tech
savvy
Let’s talk about mobile. Because it’s
different.
Ship early and often?
Nope. Ship late and infrequently.
Hooray! Research!- http://bit.ly/mobiletraps
The Shower Principle
If you can’t remember the last time you
ran a user test then it’s time to run a
user test.
Remember, THIS is what we look like
Thank you.
Lander Academy Webinar How to conduct Usability Testing to unveil your Site’s Problems
Lander Academy Webinar How to conduct Usability Testing to unveil your Site’s Problems
Lander Academy Webinar How to conduct Usability Testing to unveil your Site’s Problems
Lander Academy Webinar How to conduct Usability Testing to unveil your Site’s Problems
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Lander Academy Webinar How to conduct Usability Testing to unveil your Site’s Problems

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In our latest Lander Academy we have the honor to listened to Phil Sharp Marketing Manager at UserTesting.com. He showed us “How to know what you don’t know: User Testing Unveils your Problems”

Published in: Technology, Business
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Lander Academy Webinar How to conduct Usability Testing to unveil your Site’s Problems

  1. 1. This is what we look like
  2. 2. Obvious problems are right in front of us
  3. 3. We do a lot of this
  4. 4. We need real people with fresh eyes
  5. 5. They’ll snap us out of it
  6. 6. Analytics tells us WHAT happened
  7. 7. The WHY is important. Really important.
  8. 8. Why are people bouncing from this page? Why did the B version of the A/B test win? Why is nobody buying the product you want them to? Why aren’t people subscribing to your blog?
  9. 9. The power of why (video)
  10. 10. The Hero Graphic Story
  11. 11. Make that money
  12. 12. Make people happy
  13. 13. Ugh. It’s going to take days
  14. 14. Or, maybe even months
  15. 15. And I’ll have to set up a fancy lab
  16. 16. And dress like a doctor
  17. 17. Plus, I’ll have to recruit hundreds of people
  18. 18. Keep it simple
  19. 19. Go to a coffee shop
  20. 20. Or an airport
  21. 21. Or use the internet
  22. 22. Get results FAST!
  23. 23. You only need 3-5 participants
  24. 24. You’re skeptical
  25. 25. Steve Krug’s Carpet Story
  26. 26. How to be a user testing pro
  27. 27. There’s a trick
  28. 28. How does this shirt look?
  29. 29. Still alive?
  30. 30. Enough about me. 13 things to test.
  31. 31. Basic website overview
  32. 32. Find a wireless headset you’d like to buy
  33. 33. Test the competition
  34. 34. Search: Start further up the funnel
  35. 35. Hotel in Hawaii? I wish.
  36. 36. What catches their eye?
  37. 37. What do they think of the landing page?
  38. 38. Navigation: Find it without using search
  39. 39. Internal Search: Crucial and frustrating
  40. 40. Wireframes: Save time and money
  41. 41. What would a chef do?
  42. 42. My wireframing tool of choice
  43. 43. Shopping Cart
  44. 44. What’s your email experience like?
  45. 45. Blog posts and infographics
  46. 46. Direct mail. Yes, you can even user test letters.
  47. 47. Invision: You don’t even need to be tech savvy
  48. 48. Let’s talk about mobile. Because it’s different.
  49. 49. Ship early and often?
  50. 50. Nope. Ship late and infrequently.
  51. 51. Hooray! Research!- http://bit.ly/mobiletraps
  52. 52. The Shower Principle
  53. 53. If you can’t remember the last time you ran a user test then it’s time to run a user test.
  54. 54. Remember, THIS is what we look like
  55. 55. Thank you.
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