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Lander Academy: Brian Massey's Unexpected Formulas
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Lander Academy: Brian Massey's Unexpected Formulas

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On September 28th, Lander launched its Academy with a special free webinar featuring Brian Massey, the Conversion Scientist. In a 60-minute session, Brian gave the audience amazing tips on how to …

On September 28th, Lander launched its Academy with a special free webinar featuring Brian Massey, the Conversion Scientist. In a 60-minute session, Brian gave the audience amazing tips on how to generate more leads, sales and conversions as well as when and why to invest in email, landing pages, content, blog and social media. Visit blog.landerapp.com for more tips on conversion optimization.

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  • 80% of this is customer-focusedDon’t hide your message
  • https://whichtestwon.com/sap-landing-page-copy-test
  • Transcript

    • 1. Website Formulasof the Conversion Scientist™ Brian Massey Conversion Sciences, LLC Tweet Something @bmassey
    • 2. What You Will Learn18 concepts that will shake the very foundationsof your idea of a website18 ways to make your website more successful18 ways to piss off your competitors
    • 3. Founder of Conversion SciencesConsultantNational SpeakerAuthor Your Customer Creation EquationLabwear Fashion Model @bmassey
    • 4. Don’t Think. Know. Training Conversion Catalyst Consulting PPC Landing Page Optimization Video that Converts Analytics Visitor PersonasFeared by Competitors Across the Internet @bmassey
    • 5. @bmassey
    • 6. http://www.sxc.hu/profile/silegl69
    • 7. Boosted Sales by 30%
    • 8. http://www.flickr.com/photos/proimos/
    • 9. http://www.sxc.hu/profile/TWS
    • 10. Now through a single, unified user interface,design, order, provision and control cloudservices with the ability to modify decisions as needed to ensure the satisfaction of your IT goals. This is the new IT.
    • 11. www.MyConversionLab.com
    • 12. http://www.flickr.com/photos/marksetchell/
    • 13. http://www.sxc.hu/profile/Gastonmag
    • 14. http://www.sxc.hu/profile/gravityx9
    • 15. http://www.sxc.hu/profile/Marzie
    • 16. http://www.sxc.hu/profile/Marzie
    • 17. 50% Off US Dollar Bills from the Leader in Dollar Resales
    • 18. 50% Off US Dollar Bills from the Leader in Dollar ResalesEnter Your Credit Card NumberYour NameYour AddressYour Security CodeThe Expiration Date
    • 19. http://www.flickr.com/photos/ironrodart/4265327611/sizes/o/in/photostream/
    • 20. Shipping and handling costs were too high.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
    • 21. The shopper wasn’t ready to purchase the productForrester Research, May 2010, Understanding Shopping Cart Abandonment
    • 22. The shopper wanted to compare prices on other sites.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
    • 23. Product price was higher than the shopper was willing to pay.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
    • 24. The shopper just wanted to save products in his cart for later consideration.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
    • 25. Reply to All
    • 26. http://www.sxc.hu/profile/mokra
    • 27. Learn how to apply• Your Conversion Lab• Marketing Batteries• Visitor Tripwires• Blogs that Erupt• Backwards Landing Pages• Checkout Cholesterol• Social Homing Beaconswww.CustomerCreationEquation.com

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