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Website Formulasof the Conversion Scientist™         Brian Massey    Conversion Sciences, LLC        Tweet Something      ...
What You Will Learn18 concepts that will shake the very foundationsof your idea of a website18 ways to make your website m...
Founder of Conversion SciencesConsultantNational SpeakerAuthor Your Customer Creation EquationLabwear Fashion Model       ...
Don’t Think. Know.                  Training     Conversion Catalyst Consulting     PPC Landing Page Optimization         ...
@bmassey
http://www.sxc.hu/profile/silegl69
Boosted Sales by 30%
http://www.flickr.com/photos/proimos/
http://www.sxc.hu/profile/TWS
Now through a single, unified user interface,design, order, provision and control cloudservices with the ability to modify...
www.MyConversionLab.com
http://www.flickr.com/photos/marksetchell/
http://www.sxc.hu/profile/Gastonmag
http://www.sxc.hu/profile/gravityx9
http://www.sxc.hu/profile/Marzie
http://www.sxc.hu/profile/Marzie
50% Off US Dollar Bills from the   Leader in Dollar Resales
50% Off US Dollar Bills from the   Leader in Dollar ResalesEnter Your Credit Card NumberYour NameYour AddressYour Security...
http://www.flickr.com/photos/ironrodart/4265327611/sizes/o/in/photostream/
Shipping and handling costs were too   high.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
The shopper wasn’t ready to   purchase the productForrester Research, May 2010, Understanding Shopping Cart Abandonment
The shopper wanted to compare   prices on other sites.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
Product price was higher than the   shopper was willing to pay.Forrester Research, May 2010, Understanding Shopping Cart A...
The shopper just wanted to save   products in his cart for later   consideration.Forrester Research, May 2010, Understandi...
Reply to All
http://www.sxc.hu/profile/mokra
Learn how to apply• Your Conversion Lab• Marketing Batteries• Visitor Tripwires• Blogs that Erupt• Backwards Landing Pages...
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
Lander Academy: Brian Massey's Unexpected Formulas
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Lander Academy: Brian Massey's Unexpected Formulas

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On September 28th, Lander launched its Academy with a special free webinar featuring Brian Massey, the Conversion Scientist. In a 60-minute session, Brian gave the audience amazing tips on how to generate more leads, sales and conversions as well as when and why to invest in email, landing pages, content, blog and social media. Visit blog.landerapp.com for more tips on conversion optimization.

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  • Transcript of "Lander Academy: Brian Massey's Unexpected Formulas"

    1. 1. Website Formulasof the Conversion Scientist™ Brian Massey Conversion Sciences, LLC Tweet Something @bmassey
    2. 2. What You Will Learn18 concepts that will shake the very foundationsof your idea of a website18 ways to make your website more successful18 ways to piss off your competitors
    3. 3. Founder of Conversion SciencesConsultantNational SpeakerAuthor Your Customer Creation EquationLabwear Fashion Model @bmassey
    4. 4. Don’t Think. Know. Training Conversion Catalyst Consulting PPC Landing Page Optimization Video that Converts Analytics Visitor PersonasFeared by Competitors Across the Internet @bmassey
    5. 5. @bmassey
    6. 6. http://www.sxc.hu/profile/silegl69
    7. 7. Boosted Sales by 30%
    8. 8. http://www.flickr.com/photos/proimos/
    9. 9. http://www.sxc.hu/profile/TWS
    10. 10. Now through a single, unified user interface,design, order, provision and control cloudservices with the ability to modify decisions as needed to ensure the satisfaction of your IT goals. This is the new IT.
    11. 11. www.MyConversionLab.com
    12. 12. http://www.flickr.com/photos/marksetchell/
    13. 13. http://www.sxc.hu/profile/Gastonmag
    14. 14. http://www.sxc.hu/profile/gravityx9
    15. 15. http://www.sxc.hu/profile/Marzie
    16. 16. http://www.sxc.hu/profile/Marzie
    17. 17. 50% Off US Dollar Bills from the Leader in Dollar Resales
    18. 18. 50% Off US Dollar Bills from the Leader in Dollar ResalesEnter Your Credit Card NumberYour NameYour AddressYour Security CodeThe Expiration Date
    19. 19. http://www.flickr.com/photos/ironrodart/4265327611/sizes/o/in/photostream/
    20. 20. Shipping and handling costs were too high.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
    21. 21. The shopper wasn’t ready to purchase the productForrester Research, May 2010, Understanding Shopping Cart Abandonment
    22. 22. The shopper wanted to compare prices on other sites.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
    23. 23. Product price was higher than the shopper was willing to pay.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
    24. 24. The shopper just wanted to save products in his cart for later consideration.Forrester Research, May 2010, Understanding Shopping Cart Abandonment
    25. 25. Reply to All
    26. 26. http://www.sxc.hu/profile/mokra
    27. 27. Learn how to apply• Your Conversion Lab• Marketing Batteries• Visitor Tripwires• Blogs that Erupt• Backwards Landing Pages• Checkout Cholesterol• Social Homing Beaconswww.CustomerCreationEquation.com
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