1. 1
I am currently involved in making a music magazine that focuses on Motown music. My target audience are
males and females aged 30-45 who are interested in Motown music. I would be very grateful if you could
answer the following questions about Motown music and music magazines by selecting/ticking the answers
that apply:
1. Are you :
Male/Female aged 30-45 and interested in Motown music? (Circle Yes/No)
If so what Motown music/artists/bands do you currently listen to?
………………………………………………………………………………………
2. What would attract you to Motown music?
• The lyrics of the songs
• The instruments and vocals used
• The image of the Motown genre
• The artists/bands
• Other (specify below)
………………………………………………………………………………………
3. How much would you be willing to pay for a music magazine? (Please circle)
• £1
• £2
• More
4. Do you currently buy/read music magazines in your spare time?
• YES (If yes, please go on to ANSWER question 5).
• NO (If No please go on to answer question 6)
5. Specify which music magazine(s) you buy and /or read.
………………………………………………………………………………………
. What do you like about this magazine?
…………………………………………………………………………………….
6. Why don’t you buy and or read music magazines?(tick the answers that apply)
• I don’t really know much about them
• They don’t interest me
• They don’t seem to be aimed at people like me
• They’re too expensive for me
• I don’t buy/read any magazines
• Other reasons (please specify) ………………………………………
1
2. 2
7.What would encourage you to buy a music magazine if anything? (Please Circle)
• Free gifts
• Competitions (win CDs, tickets, etc.)
• Exclusive news and interviews
• Dates of oncoming gigs
• Cheap price
• other (please specify)
8. Which of the following magazines do you find the appealing and aesthetically pleasing? (Circle
response)
A B C D
Please give reasons why you like this one the most?
………………………………………………………………………………………......
9. What would you like to see on the cover of a music magazine?
………………………………………………………………………………………......
………………………………………………………………………………………......
2
3. 3
10. What contents would you like to see in this Motown music magazine?
To what extent do you agree or disagree that the following would be good content for this music
mag
Examples of appropriate 0 1 2 3
content
Gig guides
General info about the
music scene
Info about particular
bands/ artists
Gossip
Latest news
Fashion
Other (please specify)
11.What would you like to see in a double page spread article that would feature in this magazine:
Which of the following images would you like
to see on the front of this music magazine?
For each one could you tell me how strongly
you agree
(5 is top score) or disagree(o is bottom score)
0 1 2 3 4 5
Interview with a Motown
artist/band Article about
Motown scene
General article about main
Motown developments
Musical instruments/props
Bright colours
Darker colours
Other-please specify
What specific images/
photographs associated
with Motown would you
like to see on the front cover
and would attract you to a
music magazine
Thank you for taking part in this research
3
