What's the Real Value of a Facebook Fan?
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What's the Real Value of a Facebook Fan?

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    What's the Real Value of a Facebook Fan? What's the Real Value of a Facebook Fan? Presentation Transcript

    • Whats the Real Value of a Facebook Fan? Lana Vitsup Product Manager, Social Media, NBC Universal Lana.vitsup@nbcuni.com @thelanaproject1
    • Whats the Real Value of a 2 Facebook Fan?Social Networks Are Popular Everyone is doing it! Time is money
    • Whats the Real Value of a 3 Facebook Fan?Don’t forget about these guys
    • Whats the Real Value of a 4 Facebook Fan?Assessing the Value of a Fan $3.60 per fan
    • Whats the Real Value of a 5 Facebook Fan?Assessing the Value of a Fan
    • Whats the Real Value of a 6 Facebook Fan?RE-Assessing the Value of aFan Value of a fan is ZERO.... UNTIL… GOALS ARE SET  Brand Awareness  Page Views  Monetization
    • Whats the Real Value of a 7 Facebook Fan?Let’s get creepy Analyze basic brand engagement VS Analyze your site
    • Whats the Real Value of a 8 Facebook Fan?Who Has More Valuable Fans?
    • Whats the Real Value of a 9 Facebook Fan?Who Has More Valuable Fans?
    • Whats the Real Value of a10 Facebook Fan?
    • Whats the Real Value of a 11 Facebook Fan?Facebook Insights Use Facebook  Insights Summary  Sort by posts, reach, engaged Insights! users, etc  Likes  How many new fans did your page get over time Located in the left  Demographics info, source of likes, unlikes rail under your  Reach page’s profile  How many unique people saw your posts picture  Demographic info, who and how you reached them, page views and referral sources  Talking About This  Number of people who have made a story about your page  How many of their friends saw your content
    • Whats the Real Value of a 12 Facebook Fan?Twitter Tools Twitalyzer http://www.twitalyzer.com Socialmention http://www.socialmention.com Klout http://www.klout.com SocialSeek http://www.socialseek.com MentionMapp http://www.mentionmapp.com
    • Whats the Real Value of a 13 Facebook Fan?Measure Page Views andMore
    • Whats the Real Value of a 14 Facebook Fan?Social Media is a gatewaydrug to your content Give them a reason to click on your linksOnce they get there… Keep it current Keep it interesting Send newsletters