Whats the Real    Value of a    Facebook Fan?    Lana Vitsup    Product Manager, Social    Media, NBC Universal    Lana.vi...
Whats the Real Value of a               2                                     Facebook Fan?Social Networks Are Popular    ...
Whats the Real Value of a               3                Facebook Fan?Don’t forget about these guys
Whats the Real Value of a                4                Facebook Fan?Assessing the Value of a Fan        $3.60 per fan
Whats the Real Value of a                5                Facebook Fan?Assessing the Value of a Fan
Whats the Real Value of a                          6                    Facebook Fan?RE-Assessing the Value of aFan Value...
Whats the Real Value of a                             7              Facebook Fan?Let’s get creepy Analyze   basic brand ...
Whats the Real Value of a              8               Facebook Fan?Who Has More Valuable Fans?
Whats the Real Value of a              9               Facebook Fan?Who Has More Valuable Fans?
Whats the Real Value of a10              Facebook Fan?
Whats the Real Value of a                         11                          Facebook Fan?Facebook Insights Use Facebook...
Whats the Real Value of a                                 12                          Facebook Fan?Twitter Tools   Twitaly...
Whats the Real Value of a              13              Facebook Fan?Measure Page Views andMore
Whats the Real Value of a                          14                   Facebook Fan?Social Media is a gatewaydrug to your...
What's the Real Value of a Facebook Fan?
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What's the Real Value of a Facebook Fan?

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What's the Real Value of a Facebook Fan?

  1. 1. Whats the Real Value of a Facebook Fan? Lana Vitsup Product Manager, Social Media, NBC Universal Lana.vitsup@nbcuni.com @thelanaproject1
  2. 2. Whats the Real Value of a 2 Facebook Fan?Social Networks Are Popular Everyone is doing it! Time is money
  3. 3. Whats the Real Value of a 3 Facebook Fan?Don’t forget about these guys
  4. 4. Whats the Real Value of a 4 Facebook Fan?Assessing the Value of a Fan $3.60 per fan
  5. 5. Whats the Real Value of a 5 Facebook Fan?Assessing the Value of a Fan
  6. 6. Whats the Real Value of a 6 Facebook Fan?RE-Assessing the Value of aFan Value of a fan is ZERO.... UNTIL… GOALS ARE SET  Brand Awareness  Page Views  Monetization
  7. 7. Whats the Real Value of a 7 Facebook Fan?Let’s get creepy Analyze basic brand engagement VS Analyze your site
  8. 8. Whats the Real Value of a 8 Facebook Fan?Who Has More Valuable Fans?
  9. 9. Whats the Real Value of a 9 Facebook Fan?Who Has More Valuable Fans?
  10. 10. Whats the Real Value of a10 Facebook Fan?
  11. 11. Whats the Real Value of a 11 Facebook Fan?Facebook Insights Use Facebook  Insights Summary  Sort by posts, reach, engaged Insights! users, etc  Likes  How many new fans did your page get over time Located in the left  Demographics info, source of likes, unlikes rail under your  Reach page’s profile  How many unique people saw your posts picture  Demographic info, who and how you reached them, page views and referral sources  Talking About This  Number of people who have made a story about your page  How many of their friends saw your content
  12. 12. Whats the Real Value of a 12 Facebook Fan?Twitter Tools Twitalyzer http://www.twitalyzer.com Socialmention http://www.socialmention.com Klout http://www.klout.com SocialSeek http://www.socialseek.com MentionMapp http://www.mentionmapp.com
  13. 13. Whats the Real Value of a 13 Facebook Fan?Measure Page Views andMore
  14. 14. Whats the Real Value of a 14 Facebook Fan?Social Media is a gatewaydrug to your content Give them a reason to click on your linksOnce they get there… Keep it current Keep it interesting Send newsletters
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