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Social media tools and how to use them
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Social media tools and how to use them

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    Social media tools and how to use them Social media tools and how to use them Presentation Transcript

    • SOCIAL MEDIA TOOLS AND HOW TO USE THEM EFFECTIVELY
      Lana Vitsup
      Lana.Vitsup@nbcuni.com
      Sr. Web Producer
      Petside.com
      @thelanaproject @petside
    • What’s HOT
      Facebook
      MySpace
      LinkedIn
      Twitter
      Tumblr
    • What’s NOT
      Portals (Yahoo, AOL)
      Forums
      Blogging
      Email
    • You as a Brand
    • What Do People Want From Brands?
      Improve your knowledge
      Entertain you
      Keep you informed about the brand
       Source: GlobalWebIndex- Annual Report
    • Become a Social Media Maven
      Be INTERESTING
      Post relevant things from other sources
      Interact with consumers and other brands
      Get a little personal
      Don’t be afraid of “fluff”
    • Not Spending Your Life In Front Of a Computer
      Develop a plan
      Reduce Noise
      Use Tools
    • Scheduling Updates
      http://twuffer.com
      http://futuretweets.com/
    • Scheduling Updates
      http://twuffer.com
      http://futuretweets.com/
      HootSuite VS TweetDeck
    • Connect Sites (Intelligently)
      How often do you post on different social networks?
    • Connect Sites (Intelligently)
      Facebook Page to Twitter
      http://www.facebook.com/twitter/
    • Connect Sites (Intelligently)
      Blog to Facebook and Twitter
      HootSuite
      twitterfeed.com
    • Go Mobile
      Every Social Network has multiple mobile applications
      You can even BLOG via mobile!
      Tumblr
      Posterous
      Wordpress
    • All This Is Great, BUT….
      Your networks need attention
      Engage with audience
      Personality
      Monitor Conversation
    • Consolidate!
      One super-app to do it all!
      HootSuite VS TweetDeck
    • Columns Columns
      Sorting Posts Sorting Posts
      Link Shorteners* Link Shorteners
      Tabbed Networks Tabbed Networks
      Twitter Twitter
      Facebook Profile Facebook Profile
      Facebook Fan Page Facebook Fan Page
      Other Networks Other Networks
    • Monitoring Social Media
      What is your audience interested in?
      When are they most active?
      Who are your influencers?
    • Monitoring Social Media
      Make your content as sharable as possible
      Addthis.com
      Sharethis.com
    • Monitoring Social Media
      Search Stream in Twitter
      Choose important keywords
      See what people on Facebook and Twitter are saying about you
      Respond
    • Monitoring Social Media
      How do I track all this social activity?
      Facebook Insights
      tweetreach.com
      tweetstats.com
      metricly.com
      HootSuite
      Klout.com
    • THANK YOU!