Packaging
Upcoming SlideShare
Loading in...5
×
 

Packaging

on

  • 931 views

 

Statistics

Views

Total Views
931
Slideshare-icon Views on SlideShare
931
Embed Views
0

Actions

Likes
0
Downloads
42
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Packaging Packaging Presentation Transcript

    • Packaging
    • We define packaging as all the activities of designing & producing the contains for a product packages might include three levels of material .
    • 1 Primary package 2 Secondary package 3 Shipping package
    • Function of packaging
      • Protection – From breakage, climate condition, contamination, absorption, loss of liquids, pilferage.
      • Convenience - to use for customer and channel members, to stock , to save self space to retain looks during shelf life to be easy to dispose of (in internal market)
      • Cost effective – packaging cost % product cost, cost consist of ;package cost in inward delivering to factory storage and handling of empty package filling cost .
    • Various factors have contributed to the growing use of packaging as a marketing tool :
      • 1 Self service – an increasing number of products are sold on a self-service basis .
      • The effective package must perform many of the sales tasks : attract attention , describe to product`s features, create consumer confidence, and make a favourable overall impression. Example :- the book publishing industry , where customers often quite literally choose a book by its cover .
      • 2 consumer affluence- rising consumer affluence means consumers are willing to pay a little more for the convenience, appearance, dependability, and prestige of better packages .
      • company and brand image --- packages contribute to instant recognition of the company or brand .
      • Innovation opportunity --- innovative packaging can bring large benefits to consumers and profits to producers. Companies are incorporating unique materials and features such as resalable spouts and openings .
      • Developing an effective package requires a number of decisions. From the perspective of both the firm and consumers , packaging must achieve a number of objectives .
      • 1 identify the brand,
      • 2 convey descriptive and persuasive information,
      • 3 facilitate product transportation and protection ,
      • 4 assist at-home storage, and
      • 5 aid product consumption .
    •