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Packaging

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Transcript

  • 1. Packaging
  • 2. We define packaging as all the activities of designing & producing the contains for a product packages might include three levels of material .
  • 3. 1 Primary package 2 Secondary package 3 Shipping package
  • 4. Function of packaging
    • Protection – From breakage, climate condition, contamination, absorption, loss of liquids, pilferage.
    • Convenience - to use for customer and channel members, to stock , to save self space to retain looks during shelf life to be easy to dispose of (in internal market)
    • Cost effective – packaging cost % product cost, cost consist of ;package cost in inward delivering to factory storage and handling of empty package filling cost .
  • 5. Various factors have contributed to the growing use of packaging as a marketing tool :
    • 1 Self service – an increasing number of products are sold on a self-service basis .
    • The effective package must perform many of the sales tasks : attract attention , describe to product`s features, create consumer confidence, and make a favourable overall impression. Example :- the book publishing industry , where customers often quite literally choose a book by its cover .
  • 6.
    • 2 consumer affluence- rising consumer affluence means consumers are willing to pay a little more for the convenience, appearance, dependability, and prestige of better packages .
    • company and brand image --- packages contribute to instant recognition of the company or brand .
    • Innovation opportunity --- innovative packaging can bring large benefits to consumers and profits to producers. Companies are incorporating unique materials and features such as resalable spouts and openings .
  • 7.
    • Developing an effective package requires a number of decisions. From the perspective of both the firm and consumers , packaging must achieve a number of objectives .
    • 1 identify the brand,
    • 2 convey descriptive and persuasive information,
    • 3 facilitate product transportation and protection ,
    • 4 assist at-home storage, and
    • 5 aid product consumption .
  • 8.