Charity Cycle ride for 4,300 km in 6 months


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Charity Cycle ride for 4,300 km in 6 months

  1. 1. in association with
  2. 2. Proudly Present
  3. 3. 4,300 km in 6 months!
  4. 4. Our Trailblazer
  5. 5. Matthew Brice’s grueling cycling journey will depart from Anjuna Beach in Goa to the Southern tip of India and up the East coast via Kolkata, finishing in Varanasi in April 2014.
  6. 6. Man on a Mission Cycle for Brighter Futures started rolling in 2012 when Matthew Brice, an Australian national first experienced the lack of education and wrath of poverty in India during a gruelling 4,000km cross country cycle. It was during this life changing journey that Matt came across the work of the Australian Children’s charity Forget Me Not and vowed to do what he could to make a real and lasting change in the lives of some of India’s neediest children. This time the story is bigger, brighter and better! On November 14th, Matt will commence a mammoth 4,300km cycle over 6 months with a fresh set of equipment and a renewed mission - to establish the Brighter Futures Study Centre in Delhi and abolish illiteracy in one of North India’s most poverty stricken slum communities.
  7. 7. Our Mission To give under-privileged children and their families a second chance at life through quality education, vocational training and innovative, sustainable community based initiatives.
  8. 8. “Education is the most powerful weapon which you can use to change the world.” Nelson Mandela
  9. 9. About Us Lakshya Aakriti Foundation (LAF) is the face of a new generation of social entrepreneurs in India, inspired by a group of young professionals passionate about social justice and committed to making REAL and LASTING change in the lives of underprivileged children and their families in slum communities. In 2011 a new and exciting partnership was formed between LAF and the Australian children’s charity Forget Me Not (FMN) to transform the lives of some of North India’s most vulnerable children. In May 2012 projectHELP was born - a groundbreaking community outreach program in aid of vulnerable children living in appalling slum conditions on the outskirts of New Delhi.
  10. 10. innovation inspiration sustainability accountability leadership
  11. 11. Achievements  Facilitated information sessions throughout slums in Delhi, Bihar and Varanasi to strengthen community members' knowledge of nutrition, hygiene, malaria prevention and treatment of diarrheal  Distributed treated mosquito nets to help control the spread of malaria and dengue fever  Coordinated medical checkups for children and provided sick children with access to medical treatment  Organized a life-skills program to teach children about street survival, promote self-discipline and encourage healthy lifestyles  Furnished the Brighter Futures Study Centre with desks, chairs, teaching resources, books and stationery  Conduct literacy and numeracy classes  Provide a nutritious lunch for children attending classes at the study centre  Established community business networks in preparation for the Brighter Futures Mentoring and Microfinance Program to help entrepreneurs in slum communities start a business and access small loans
  12. 12. The Situation India as a nation suffers intense poverty and on the streets, children are extremely vulnerable to abuse and corruption. Delhi is home to an estimated 17.3 million people with 52 percent of the population residing in urban slums. Although India's economy is growing and millions are prospering, the benefits are not reaching the slum dwellers and the gap between rich and poor is growing ever wider. Like Mumbai, the slums of Delhi are overcrowded, unsafe environments for children and lack the most basic amenities such as clean drinking water and adequate sanitation.
  13. 13. Children living in slum communities in India are extremely vulnerable to chronic malnourishment, life threatening disease, child trafficking, sexual abuse and child labour. We believe that quality education and empowering communities at the grass roots level is the key to changing vulnerable children’s lives for the better, forever. Real and lasting change CAN be brought about by the positive actions of many - one child at a time.
  14. 14. "Education is a human right with immense power to transform. On its foundation rest the cornerstones of freedom, democracy and sustainable human development.“ Kofi Anan
  15. 15. Education is ultimately the children’s way out of this dangerous and uncertain life, while empowering the families through vocational training and the chance to secure employment provides a long term, sustainable solution to the unbelievable hardship faced daily by these communities.
  16. 16. Our Commitment LAF will work in all possible directions and by all possible means to give disadvantaged children a second chance. We are committed to providing the best possible education and nurturing the talents of the most vulnerable children to ensure they grow up understanding the beauty of life, motivated to help others in need in the future.
  17. 17. “If we are to teach real peace in this world and if we are to carry on a real war against war, we shall have to begin with the children.” Mohandas Gandhi
  18. 18. Help Us Help Them Approximately eighteen million children live or work on the streets of India. Source: Human Rights Watch
  19. 19. Building Brighter Futures
  20. 20. The Brighter Futures Study Centre First of it’s kind incubation center for disadvantaged children, leveraging collective wisdom to develop non-conventional teaching methodologies that inspire, educate and empower vulnerable children. “We facilitate innovative education and mentoring programs to make children’s dreams come true.” Diptesh Singh – Trustee Lakshya Aakriti Foundation
  21. 21. “I am cycling around India to raise funds for The Brighter Futures Study Centre - 4,300kms of blood sweat and tears to secure an educational future for vulnerable children.” Matthew Brice
  22. 22. 4,300 km Green Journey
  23. 23. A Green Note from Matt “I completed my studies in Environmental Science majoring in Biology and Physical Geography. I have always been focused on the importance of protecting the Environment, even as a child. Living in Sydney, Australia I always used a cycle as my means of transport. Not only is it the quickest and most efficient way to get around, but travelling on a cycle removes one car from the street, cutting down on my own personal carbon footprint and traveling green. I come to India on my cycle with a similar motivation - to travel green, reduce my carbon footprint and inspire others to do the same.
  24. 24. I also have a strong desire to live my life plastic free. In Australia I always bring my own bags for shopping, buy food in bulk and even make my own toothpaste to avoid the plastic packaging. I will be traveling in India for 7 months = 230 days x 3 1L bottles per day = 690 plastic bottles thrown away! Solution - I will be using a carbon and glass micro filter to filter tap water to remove bacteria and protozoa, then treat the water with a UV sterilization pen to destroy any viruses. These two small steps will allow me to reduce my impact on the environment whilst traveling in India, helping to make my journey a little greener.”
  25. 25. Global Media Coverage Gujarat newspaper Australian newspaper
  26. 26. Malyala Manorama News Paper Manorama Online Kerala
  27. 27. Australian newspapers
  28. 28. Magazine & Blog
  29. 29. Australian newspapers
  30. 30. Varanasi newspaper Bihar newspaper
  31. 31. Kerala Newspaper
  32. 32. How You Can Help
  33. 33. # 1 - Participate
  34. 34. How to Participate 1. Visit 2. Go to the participate tab 3. Click on “join the revolution to help”. 4. Write how would you like to participate in message, your name and email. 5. Receive your participation slip in your mailbox 6. Meet at the Cycle for Brighter Futures venue in your designated city with your bike and participation slip 7. Ride with Matt
  35. 35. # 2 - Volunteer
  36. 36. How to Volunteer 1. Visit : 2. Go to the Contacts tab 3. Write your interest in Message body, your name and email and send us. 4. Receive details of volunteer opportunities in your mailbox in 24 hours. 5. Choose what you can do best 6. Act and make a difference
  37. 37. # 3 - Contribute
  38. 38. How to Contribute 1. Visit 2. Click on the Donate tab You will see 3. Make a contribution 4. Receive your receipt and thank you message in your mailbox
  39. 39. # 4 - Help Us Go Viral
  40. 40. How to Help Us Go Viral Share as MUCH as you CAN…
  41. 41. # 5 - Become a Sponsor For local and international individual or corporate sponsorship enquiries please call +91 9999 438 006 Email:
  42. 42. Corporate Social Responsibility The very foundation of Lakshya Aakriti Foundation is laid on the collective Realization by LAF Trustees that it is our social responsibility to give back to society. Corporate Social Responsibility has become increasingly popular in recent years, delivering a huge social return on investment against traditional marketing methods. The value of partnering with LAF in this unique campaign lies in our successful working model – innovation, inspiration, sustainability, accountability and leadership. Become a LAF corporate partner through sponsorship and/or the provision of vocational skills training for children over 16 and join us in changing the destiny of children born into poverty.
  43. 43. Do Well By Doing Good Cause Related Marketing (CRM) is a strategic marketing tool that effectively links a company/brand to a social cause or issue for mutual benefit. Corporate philanthropy plays a pivotal role in attracting today’s increasingly hard to please consumers. Consumers really notice a company’s commitment to a worthy cause, preferring a brand that stands for something beyond just profits. With cause related marketing as part of your strategy you will enjoy increased sales, added visibility, consumer loyalty, improved company image and positive media coverage.
  44. 44. “If corporations were to analyze the prospects for social responsibility using the same frameworks that guide their core business choices, they would discover that CSR can be much more than a cost, an obligation or a charitable deed - it can be the source of opportunity, innovation and competitive advantage” Reputation is used by many companies to justify CSR initiatives on the grounds that they improve a companies image, strengthen it’s brand, enliven morale and even raise the value of it’s stock” Harvard Business Review
  45. 45. Why partner with us?  We are a fully registered Central Trust  We uphold the highest standards of governance  We are a dedicated, passionate team committed to social justice  We challenge the status quo  We address the real needs of vulnerable children at a grassroots level  We implement sustainable solutions for children who need it the most  We are partnered with a well established, highly reputed Australian charity  We are innovative and technology driven  We support our corporate partners every step of the way  We make doing good in the world work for you  We make it easy for you to make a difference
  46. 46. "Education is a human right with immense power to transform. On its foundation rest the cornerstones of freedom, democracy and sustainable human development." Kofi Anan
  47. 47. Reporting  Project reports and financial statements are prepared annually in compliance with international financial reporting standards.  All LAF Trustees and staff take personal responsibility for using resources efficiently, achieving measurable results and being 100% accountable to sponsors, stakeholders and donors.  An internal and external audit of accounting records is conducted every year for submission to governing Board Members and Australian funding partners.  A copy of the annual report and associated financial statements is made available to all members of the Governing Board and funding partners at the closure of each financial year.
  48. 48. With Special Thanks To
  49. 49. “Children are the world's most valuable resource and its best hope for the future” John. F. Kennedy