BCG Matrix

1. IIM Kashipur
Session 1
The Consulting & Strategy Club
CIP
Consilium Induction Program
July 7, 2013
Designed Exclusively for PGP ‘13 Batch of IIM Kashipur
Team Consilium
Amit | Ankit | Bhupendra | Lakshya
6tools every Business Consultant should know.

2. IIM Kashipur
01:00:00
Agenda for Session 1
00:25:00 00:35:00
BCG Matrix – The Growth Share Matrix Simulation Game - Airport Tycoon

3. IIM Kashipur
Agenda for Session 1a
00:25:00
BCG Matrix – The Growth Share Matrix
1. Preliminary Concepts
2. Introduction
3. Component Description
4. Advantages of BCG Matrix
5. Application
6. Criticisms & Limitations
7. How to perform Modified BCG Matrix Analysis?
8. Assignment

4. IIM Kashipur
Diversified Company
Preliminary Concepts
High Margins
CashFlow
Matrix
Product Portfolio
Leverage
Segmentation
Payoff
IndefiniteGrowth
Quadrants

5. IIM Kashipur
Introduction
1. Many business require far more cash input than they can ever generate

6. IIM Kashipur
Introduction
1. A few business generate far more cash than they can profitably re-invest

7. IIM Kashipur
Introduction
1. A few business are self sufficient in cash flow.
2. Overtime they will become much larger and also large net generators of cash

8. IIM Kashipur
Introduction
1. Most business however generate very little cash even though they use little.
2. Reported earnings must be reinvested and probably will always be. These businesses are “Cash Traps”

9. IIM Kashipur
Introduction
1. Between these categories is an unstable situation that rarely persists for long.

10. IIM Kashipur
Introduction

11. IIM Kashipur
Component Description

12. IIM Kashipur
Component Description

13. IIM Kashipur
Component Description

14. IIM Kashipur
Component Description

15. IIM Kashipur
SD Sequence

16. IIM Kashipur
Optimum Cash Flow

17. IIM Kashipur
Advantages of BCG Matrix

18. IIM Kashipur
Application
2 min Exercise

19. IIM Kashipur
Criticisms and Limitations

20. IIM Kashipur
How to perform Modified BCG Matrix Analysis

21. IIM Kashipur
How to perform Modified BCG Matrix Analysis

22. IIM Kashipur
Assignment
AmulSubmit the BCG Growth Share Matrix for Amul before 11:59 P.M July 7, 2013 at consilium@iimkashipur.ac.in

23. IIM Kashipur
Queries?
Lakshya Sharma,
Executive Committee,
Consilium
IIM Kashipur
End of Session 1a