Wake up and pay attention

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A Crash Course in Creativity

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Wake up and pay attention

  1. 1. WAKE UP AND PAYATTENTIONLaketra Calloway with the assistance of the “Mad Scientist”
  2. 2. WHAT ARE THE “UNNOTICED”DETAILS OF SHOPPINGThere are several small details that go into aconsumers choice of what to buy and where topurchase the items from. But what are they? Whatare the key items that restaurants and stores use todraw a consumer in that go unnoticed?
  3. 3. AARON BROTHERS ART& FRAMINGAppealing to even a child’scuriosity, this store show that theirappearance can sell theirproducts. Through the window youcan see straight lines andorganization yet in front of it all yousee the tools to a child’simagination.
  4. 4. JOANN FABRICS AND CRAFTS HAS LARGERTHAN LIFE SIZED STORE ADVERTISEMENTSBUT THE STORE’S OFFERINGS ALIGN WITHTHE VALUE IT IS SELLING THE CONSUMER
  5. 5. THE POSSIBILITIES ARE ENDLESS
  6. 6. ROSS DRESS FOR LESSIf your appeal is in the hunt, youhave the right place. This storeboasts a plain sign and placementdue to the name recognition itdepends on. Inside you find utterchaos. But if the year round dayafter Thanksgiving sale is your cupof tea, then finding what youdesire is only half of the adventure.
  7. 7. AARONS BROTHERS MIGHT JUST HAVE IT RIGHT!
  8. 8. THE FORMULA FOR GAININGCONSUMER CONFIDENCE IS…The formula for a successful shopping experience:1. Appearance2. Substance3. Product placement4. Attention to detail
  9. 9. SHIFTING ONE’S MINDSETFROM CONCEPT TO REALITY
  10. 10. BLUE LINE SPECIAL ON ISLE 2THIS STORE IS BRIGHT AND STERILE. THESTORE SELLS MORE THAN DIAPERS ITS SELLSA SAFE ENVIRONMENT
  11. 11. SHOPPING CAN BE A VACATION IFYOU…..
  12. 12. WOULD JUST WAKE UP AND PAYATTENTION

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