Lakestar Media - Are you ready for the mobile SEO revolution?
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Lakestar Media - Are you ready for the mobile SEO revolution?

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This presentation explores how the increasing growth of mobile internet use is making it more critical than ever for businesses to have a mobile SEO strategy in order to get the most from increasing ...

This presentation explores how the increasing growth of mobile internet use is making it more critical than ever for businesses to have a mobile SEO strategy in order to get the most from increasing consumer demand and revenue opportunities.

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    Lakestar Media - Are you ready for the mobile SEO revolution? Lakestar Media - Are you ready for the mobile SEO revolution? Presentation Transcript

    • Are You Ready For TheMobile SEORevolution? 22nd September 2011
    • What makes us special! passionate rciallyexpertise mme aware co e errveiace at siffe ent l gu gre d results driven five-stars transparent pro fessional Customer survey September 2010 Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 2
    • AgendaHi, we’re Lakestar Media…Who we arel Specialists in Digital Marketingl Offices in London and ManchesterOur Historyl Founded in December 2007l Privately ownedl 45 Employeesl 73 Clients to dateOur focus for our clientsl Increase sales and profitl Reduce costsl Get a healthy return on investmentCore Servicesl Search Engine Optimisationl Pay Per Clickl Daily News Feeds (Copywriting & Technology)l Affiliate Marketingl Displayl Social Media A selection of our colleagues Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 3
    • Why do we talk about Google (so much)? 84.46% 5.42% www.google.com www.google.co.uk 4.31% www.bing.com 2.99% uk.search.yahoo.com 1.37% www.uk.ask.com 1.45% Other Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 4
    • Where can Google results be seen? Desktop Tablet Smart phone (mobile) (mobile) Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 5
    • Mobile Usage Statistics79% 74% 95% 88%“79% of smartphone “74% of smartphone “95% of smartphone “...88% of these usersconsumers use their users make a purchase, users have looked for take action within a day”phones to help with whether online, in-store, local information”shopping, from or on their phones.”comparing prices,finding more productinfo to locating a seller.” “The Mobile Movement: Understanding Smartphone Users”, 2011 Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 6
    • Mobile Usage Statisticsl Smartphones are most frequently used at home and on the go (source: Google) Home 93% On the go 87% In a store 77%Restaurant 73% Work 72% 0% 20% 40% 60% 80% 100% Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 7
    • Mobile Traffic Growth Statisticsl Group of major UK businessesl 43% overall traffic growthl 253% mobile traffic growth All Traffic Growth Mobile Traffic Growth1000000 60000 900000 800000 50000 55943 874397 700000 40000 600000 500000 610590 30000 400000 20000 300000 200000 10000 15866 100000 0 0 Aug 2010 Aug 2011 Aug 2010 Aug 2011 Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 8
    • Google Is Pushing Mobile Hard In 2011 Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 9
    • The Medium Is The Messagevs Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 10
    • Mobile Intent Is DifferentDesktop Mobilel Informational l Navigationall Navigational l Geographicall Transactional l Transactional8.8 million UK mobile ownersused an app that connected tothe internet during April 2011,with Google Maps ranking as themost accessed app with6.4 million unique users(GSMA / comScore, 2011) Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 11
    • Mobile and Desktop SearchersAre Differentl Comparison of top traffic drivers Desktop Mobile for desktop and mobile coop co op co op coopl Higher proportion of co-op co-op “navigational” searches for cooperative cooperative mobile users co-operative co op opening times somerfield coop opening timesl Desktop heavily biased towards co operative co operative pure “informational” searches the cooperative somerfield www.co-operative.coop/membership cooperative food cooperative food co-operative coop food coop food the co-operative the cooperative co-op food co op food www.co-operative.coop coop store locator co op food the co op co-operative membership co-op opening times coop membership co op opening hours cooperative membership coop membership co-operative food the coop co op opening times www.co-operative.coop/membership the co op co op store locator Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 12
    • Google Shopper Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 13
    • Shopping, Local andbeing Above The Fold Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 14
    • Google Wallet Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 15
    • Technical MobileSEO Compliance Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 16
    • General Best Practicel Apps are no good from an SEO perspective; dedicated mobile websites have the furthest reachl Host on an m subdomain e.g. http://m.ad-tech.com/l Duplicate content is not a problem as long as best- practices are adhered tol Stop search engines from transcoding your content for mobile usel Detect and redirect users to mobile content depending on user agent Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 17
    • Mobile XML Sitemapsl Some websites rely on these to keep mobile pages out of desktop search engine indexesl Same as regular XML sitemaps but with a <mobile:mobile/> tagl Ensure that its location is referenced in robots.txt and Google Webmaster Tools Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 18
    • Validation is important for mobile SEOl Mobile devices are much more finicky than desktop browsers, so clean code is critical Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 19
    • Local and Shoppingl Google Product Search (shopping) feed management is deceptively complex • Strong identifiers (brand mpn and gtin) • Sept. 22nd Changesl Many businesses have not claimed and optimised their Google Places (Maps) listingl Critical to optimise for Local and Shopping for mobile SEO successl “Google Local Shopping” for online retailers with stores Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 20
    • Mobile SEO In 5 Points1 Mobile users have different intent than desktop users2 The mobile medium fundamentally changes how users intact with the Web3 “Local” and “Shopping” are the two key channels to optimise4 Clean, valid code is not important for desktop SEO, but critical for mobile SEO5 The data shows that 2011 really is the year of the mobile Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 21
    • Thank you for your timeNeil YeomansHead of SEO0161 8747 368neil.yeomans@lakestarmedia.comhttp://www.lakestarmedia.comhttp://twitter.com/neil_yeomansStand 254Get in touch for free SEO advice Are You Ready For The Mobile SEO Revolution? – 22nd September 2011 22