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A "just tell me what I need to do" guide to getting started with real estate video. We won't spend any time making the case for video. All time will be spent on practical, step by steps of how to do it, then type of content to use. This will be a workshop for those who have been convinced to try video, but need more hands on help. All attendees will come away with a gear list and a guide to the "baby steps" of real estate video to help you progress from the bare bones to the highly produced. How far will you take it? It is up to you. If the class is small, great, we will go person to person asking what gear they have now, and help them come up with 10 topics each that are hyper local to their market, to their neighborhoods, to their strengths. The emphasis will be help that is specific for each agent, even if we need to help you write the headlines for the videos / blog posts and help you plan how to tape it. If we have a large class, then we will take an example agent and walk through the process. Since it's for the camera shy, all the ideas will start with agents being off camera. We will give you the basics you need to get past the "now what?" moment so you will actually do it when they get back to the office. Go ahead and sign up for a YouTube account before you come to the class.
John has produced over 200 real estate videos, has over 54,000 views on YouTube, and gets about 90% of his real estate leads through his blogging, videos, and online efforts.