Brand
Brand is not:
A Logo
An Identity
A Product
Brand is
It’s a person’s got feeling about
product

Not what you say it is
It’s what they say it is
Brand Charismatic
Banking: Citi Bank
Learning: Dardasa

Different
Reading: Amazon.com
Computing: Dell
Sport: Nike
3 most important words in your
brand
1. Focus
Who are you?

2. Focus do you do?
What

3. Focus

What does it matter?
Who are you?
……………………………………..

What do you do?
……………………………………..

What does it matter?
……………………………………..
A Great Name deserve Great Graphic
Icon: Market Position
Avatar: Move
Package: Selling
Branding
Who is our customer???

Our customers.
Our boss.

?
Customer Value

Say “hi” to
Our PriceValue
Shoppers

?
Company Purpose

Saving people
money
so they can live
better

?
Positioning

?
Value (Positioning)

?
You are smart …
Brand Identity
Brand Identity

What customers see?
Our Look & Feel
Logo
Sample
Sample
Photographic (Lifestyle)
Tone & Voice
How to be real:

?
Internal Communication
Brand Audits

Stationery
Power Point
Thank you
Brand_Branding_Identity
Brand_Branding_Identity
Brand_Branding_Identity
Brand_Branding_Identity
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Brand_Branding_Identity

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- What is the Brand?
- Brand Charismatic
- Branding

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Brand_Branding_Identity

  1. 1. Brand
  2. 2. Brand is not: A Logo An Identity A Product
  3. 3. Brand is It’s a person’s got feeling about product Not what you say it is It’s what they say it is
  4. 4. Brand Charismatic
  5. 5. Banking: Citi Bank Learning: Dardasa Different Reading: Amazon.com Computing: Dell Sport: Nike
  6. 6. 3 most important words in your brand 1. Focus Who are you? 2. Focus do you do? What 3. Focus What does it matter?
  7. 7. Who are you? …………………………………….. What do you do? …………………………………….. What does it matter? ……………………………………..
  8. 8. A Great Name deserve Great Graphic Icon: Market Position Avatar: Move Package: Selling
  9. 9. Branding
  10. 10. Who is our customer??? Our customers. Our boss. ?
  11. 11. Customer Value Say “hi” to Our PriceValue Shoppers ?
  12. 12. Company Purpose Saving people money so they can live better ?
  13. 13. Positioning ?
  14. 14. Value (Positioning) ? You are smart …
  15. 15. Brand Identity
  16. 16. Brand Identity What customers see?
  17. 17. Our Look & Feel
  18. 18. Logo
  19. 19. Sample
  20. 20. Sample
  21. 21. Photographic (Lifestyle)
  22. 22. Tone & Voice How to be real: ?
  23. 23. Internal Communication Brand Audits Stationery
  24. 24. Power Point
  25. 25. Thank you

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