Brand_Branding_Identity
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Brand_Branding_Identity

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- What is the Brand?

- What is the Brand?
- Brand Charismatic
- Branding

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Brand_Branding_Identity  Brand_Branding_Identity Presentation Transcript

  • Brand
  • Brand is not: A Logo An Identity A Product
  • Brand is It’s a person’s got feeling about product Not what you say it is It’s what they say it is
  • Brand Charismatic
  • Banking: Citi Bank Learning: Dardasa Different Reading: Amazon.com Computing: Dell Sport: Nike
  • 3 most important words in your brand 1. Focus Who are you? 2. Focus do you do? What 3. Focus What does it matter?
  • Who are you? …………………………………….. What do you do? …………………………………….. What does it matter? ……………………………………..
  • A Great Name deserve Great Graphic Icon: Market Position Avatar: Move Package: Selling
  • Branding
  • Who is our customer??? Our customers. Our boss. ?
  • Customer Value Say “hi” to Our PriceValue Shoppers ?
  • Company Purpose Saving people money so they can live better ?
  • Positioning ?
  • Value (Positioning) ? You are smart …
  • Brand Identity
  • Brand Identity What customers see?
  • Our Look & Feel
  • Logo
  • Sample
  • Sample
  • Photographic (Lifestyle)
  • Tone & Voice How to be real: ?
  • Internal Communication Brand Audits Stationery
  • Power Point
  • Thank you