In order to survive in the online age, radio should offer more than audio content! </li></ul>A good starting point…<br /><ul><li> Radio Data System, or RDS, is a communications protocol standard for embedding small amounts of digital information in conventional FM radio broadcasts: time, station identification and program information.</li></li></ul><li>A few numbers <br />For good measure<br />
Internet surpasses TV as most essential medium
Internet surpasses radio for how 12/34’s discover new music
The car and the pocket are the next battlegrounds
Source (pdf and webcast): Edison Research / Arbitron (US - 2010)</li></li></ul><li>The Infinite Dial 2010<br />17% of the US internet users aged 12+ listen to an online radio weekly (jukeboxes included)<br />Source (pdf and webcast): Edison Research / Arbitron (US - 2010)<br />
More numbers?<br />Source: TNS Digital Life<br />Source:Razorfish<br />Source:Forrester<br />
More numbers?<br />Source: TNS Digital Life<br />
So what is radio today?<br /><ul><li> Radio is a century old technology (circa 1890)
In order to survive in the online age, radio should offer more than audio content! </li></ul>A good starting point…<br /><ul><li> Radio Data System, or RDS, is a communications protocol standard for embedding small amounts of digital information in conventional FM radio broadcasts: time, station identification and program information.</li></li></ul><li>Manifesto<br />A few ideas for the future<br />
Why would a kid born today decide ten years from now to turn on a radio?<br /><ul><li> It is time for radio stations to adapt to the new media technologies and to the ever-evolving listeners’ behavior.
But radio? Should we even keep using this name? </li></ul>Think about phones.<br /><ul><li> Radio has a low profile among other media.</li></li></ul><li>Radio’s main advantage over other media?<br />Listening to the radio doesn’t require 100% of the listener’s attention.<br /><ul><li>Offer an experience: Once you catch your listeners’ attention you’d better give them something nice.
Add value: So why not display related content and additional information in your player?
Orientate your listeners: Radio stations should also invite listeners to discover the infinite diversity of content available online. </li></ul>What you hear is what you might want to read, try, visit, buy…<br />
Radio 2.0?<br /><ul><li> Radio 2.0 is not about reinventing radio but exploiting new technologies to reach more people with better content and end-user interactivity.
More and more, listeners will filter, recommend and produce content. Soon they will also generate their own personal program grid, gathering audio contents from all over the web
Programs should be fragmented in order to allow listeners to personalise their radio station.
More about radio (or music) 2.0, check Gerd Leonhard</li></li></ul><li>Music 2.0?<br /><ul><li> Computer-generated playlists and on-demand jukeboxes are the new music radio stations.
While lacking editorial content, initiatives like Spotify, Deezer and Last.fm could be seen as alternatives to music radio stations. Yet very different
Just like current radio stations, these services help listeners discover new talent. They are the music industry’s perfect partners in a media environment characterized by collaboration and co-creation.
Access vs Copy – Stream vs Download</li></li></ul><li>Radio will remain a community-based medium but the community doesn’t have to be local anymore.<br />One difference between terrestrial and online radio is that the latter is not limited to a geographic area. Listeners will keep a strong relationship with their favorite radio stations even if the way they connect to the radio station will evolve. <br />As traditional radio stations do today, online stations should improve the real-life experience of their listeners through contests, event partnerships… Anything linked to the real world increases brand visibility.<br />
Context is the key. Supplement your audio stream with related content.<br />Great content introduced by strong personalities is what makes people listen to radio. Radio hosts (should we call them audio bloggers now?) will remain trendsetters but will benefit from new tools to share their opinions/tastes (e.g. blip.fm, Facebook or Twitter) <br />Internet allows us to link audio content to multimedia information (content related to the audio being broadcasted), offering an incredible added value and a much better experience for listeners than the raw audio stream offered by FM radio.<br />
How to integrate radio on a website?<br /><ul><li> Much more can be done with online radio than podcasting and content streaming.
Usability: Listeners are used to simply turning a button to start listening to their favorite radio station. The online experience should be a one-click operation as well
But your goal as a radio station is NOT to drive traffic to your website.
Desktop or mobile applications coupled with social networks will help online radio attract and retain listening audiences</li></li></ul><li>More on NPR.org<br />
Traditional radio stations should understand what their added value/unique brand is and focus on that.<br />Everything done today through airwaves can be done in a more interactive and efficient way online:<br /><ul><li> Traffic reports (integrate with navigation system if in cars)
Welcome to Long Tail radio stations. Your audience is waiting for you.<br /><ul><li> You can create your own radio station easily (Live365, Radionomy, …) and at no (or minimal) cost.
And you can be sure there will be an audience for each of them.
Read more about Chris Anderson’s Long Tail</li></li></ul><li>There are more business models available for online radio stations than for their FM counterparts.<br />Segment your business model: ads, direct sales, merchandizing, memberships (freemiums) could coexist.<br />A linear radio stream with commercial breaks is a known model, but advertisers will reach their audience more efficiently through ads placed also outside of the stream, inviting listeners to interact with their brands.<br />Make money through subscription. Everybody loves to be a VIP and receive exclusive content. Make your online services addictive.<br />Last but not least, it’s much easier totarget and measure your online audience.<br />
We need new devices to connect to online radio. Mobiles and tablets are the way to go.<br />Online radio is not limited to a computer…<br />Online radio access anytime and anywhere will be achieved through pocket computer/enhanced mobile phones. These will provide network access to a variety of audio devices (car radio, home system) and become a remote control, allowing listeners to interact with their favorite radio station.<br />
The way radio isdonetodayisjust one of the manypossibilitieswe have to make radio in the comingyears.<br />Contact: Julien Mourlon - firstname.lastname@example.org<br />Thankyou to Fabian Tilmant (Cleverwood), Bie Vancraeynest, Tom Van Hout, Noah Greenwood, Stephen Wilkins, Anthony Janssens, Caroline Maerten and everybodywhosharedtheirthoughts on the variousdraft versions of thispresentation.<br />
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