BARCELONA INTERNATIONAL SAILING CENTER“LIQUID OPPORTUNITIES”Barcelona, May 23rd 2012
PRESENTATIONl.tutzo@vela.cathttp://es.linkedin.com/in/laiatutzo@laiatutzowww.laiatutzo.com
Presentació BISC Essentials_Oportunitat Líquida 3INTRO: What sailing is.PHASE I: Genesis. The “building”PHASE II: : Market...
PHASE I:GENESIS. THE “BUILDING”Presentació BISC Essentials_Oportunitat Líquida 4
1992: Barcelona Olympic Games. New infrastructures: Port Olímpic.“BARCELONA SPORTS”1998: FCV’s President becomes Director ...
PHASE II:ANALYSIS & DIAGNOSISSTRATEGIC PLANPresentació BISC Essentials_Oportunitat Líquida 6
High investment in time and money at the beginning of practice.Conclusions. Strategic Plan7Presentació BISC Essentials_Opo...
PHASE III:ACTION! VELA.CAT PROJECTPresentació BISC Essentials_Oportunitat Líquida 8
Three groups and two areas of activity. Objectives9Presentació BISC Essentials_Oportunitat LíquidaVela.cat Universe“To lea...
National and international projection.New center . High performance. Leadership andinnovationAmong 300,000 people live ...
Development strategy1Further penetration of sailingas a sport practiceMore navigation3 More sports participationTO BE CLOS...
Catalan Sailing School: An "easy access“ network54 schools51.000 students per year12Presentació BISC Essentials_Oportuni...
TO LEADThree disciplines with a single goalCompetition & Elite13Presentació BISC Essentials_Oportunitat LíquidaVela.cat Un...
INNOVATION & LEADERSHIP14Presentació BISC Essentials_Oportunitat LíquidaVela.cat Universe
PHASE IV:OPPORTUNITIES. OUR VISIONPresentació BISC Essentials_Oportunitat Líquida 15
CHANGINGFACTORSSeveral factors draw aproper context to lead achange in the sailingcompetitions:•Redefinition of the model(...
LOCAL FACTORS OFCHANGELack of high levelinternational sports resultsin professionals disciplinesin last yearsThe “escape”o...
PHASE V:PROJECT’S BUILDING PROCESSPresentació BISC Essentials_Oportunitat Líquida 18
“Your best partner forsail-success”19What’s BISC?Presentació BISC Essentials_310810Its an International high performance t...
20TargetPresentació BISC Essentials_310810AthletesThe International Sailing Centre delivers its services to athletes, coac...
Offer creation process:The offer incorporatesinnovative services that willrevert directly into a moreefficient analysis, a...
“We believe in sportscience”22Innovation and technologyPresentació BISC Essentials_310810Numerical analysis of staticand d...
“Technologicalarchitecture”23Architecture and facilitiesPresentació BISC Essentials_310810Upto93AthletesRESIDENCEAND DININ...
# Capacity (athletes per year / units per use) 10.000# Public at “Parc del Fórum” (in pax) 2 milions# International teams ...
PHASE VI: TODAYCITIUS, ALTIUS, FORTIUSPresentació BISC Essentials_Oportunitat Líquida 25
BARCELONA WORLD CHAMPIONSHIPS 2012“THE BEST EVENT EVER”. IN PORT RACEPresentació BISC Essentials_Oportunitat Líquida 26
BARCELONA WORLD CHAMPIONSHIPS 2012“THE BEST EVENT EVER”. HIGH-LIGHTS DAY 5Presentació BISC Essentials_Oportunitat Líquida 27
BARCELONA WORLD CHAMPIONSHIPS 2012“THE BEST EVENT EVER”. THE ENDPresentació BISC Essentials_Oportunitat Líquida 28
29Presentació BISC Essentials_Oportunitat LíquidaThanks for your visit. Enjoy Barcelona!
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Liquid Opportunities: Barcelona International Sailing Essentials (ENG)

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Review of the genesis of an innovative sports project in the city of Barcelona. INTRO: What sailing is.
PHASE I: Genesis. The “building”
PHASE II: Market’s analysis Strategic plan conclusions
PHASE III: Action proposals. Vela.cat as a project
PHASE IV: Opportunities. Our vision
PHASE V: Project’s building process ¿What is BISC? Public Our offer Innovation & Technology
TODAY: “Citius, Altius, Fortius”.

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  • Nivells estàndars (Blanc, Groc, Taronja, Verd , Blau, Marró, Gris). Unes 10-20 hores per nivell. Autònom quan superat Nivell blau. Uns 400-500€ Material de les escoles antic (Entre 5 i 7 anys o més de 7 anys)
  • Liquid Opportunities: Barcelona International Sailing Essentials (ENG)

    1. 1. BARCELONA INTERNATIONAL SAILING CENTER“LIQUID OPPORTUNITIES”Barcelona, May 23rd 2012
    2. 2. PRESENTATIONl.tutzo@vela.cathttp://es.linkedin.com/in/laiatutzo@laiatutzowww.laiatutzo.com
    3. 3. Presentació BISC Essentials_Oportunitat Líquida 3INTRO: What sailing is.PHASE I: Genesis. The “building”PHASE II: : Market’s analysisStrategic plan conclusionsPHASE III: Action proposals. Vela.cat as a projectPHASE IV: Opportunities. Our visionPHASE V: Project’s building process¿What is BISC?PublicOur offerInnovation & TechnologyTODAY: “Citius, Altius, Fortius”.AGENDA
    4. 4. PHASE I:GENESIS. THE “BUILDING”Presentació BISC Essentials_Oportunitat Líquida 4
    5. 5. 1992: Barcelona Olympic Games. New infrastructures: Port Olímpic.“BARCELONA SPORTS”1998: FCV’s President becomes Director National Sports Council1999: “Barcelona Nautical Center” initiative.2004: “Fòrum de les Cultures”. New infrastructures: Fórum2007: Architectonic Project is approved2008: Funds come from National Council. Start of the works.2009: Winner bid of 2012 World Championship Organizers2010: End of the works. Business Plan.2011: ….Presentació BISC Essentials_Oportunitat Líquida 5Cronology
    6. 6. PHASE II:ANALYSIS & DIAGNOSISSTRATEGIC PLANPresentació BISC Essentials_Oportunitat Líquida 6
    7. 7. High investment in time and money at the beginning of practice.Conclusions. Strategic Plan7Presentació BISC Essentials_Oportunitat LíquidaThe offer does not meet the characteristics, needs and development of demand.The interest for sailing sports events is very low (including mainstream media).National and international “sporting successes” (podiums) below the expected.The “general profile” of sailor have low interest in the official competitionSailing practice is “rare” among population (low frequency practice)MARKETOFFER:
    8. 8. PHASE III:ACTION! VELA.CAT PROJECTPresentació BISC Essentials_Oportunitat Líquida 8
    9. 9. Three groups and two areas of activity. Objectives9Presentació BISC Essentials_Oportunitat LíquidaVela.cat Universe“To lead”“To be closer”
    10. 10. National and international projection.New center . High performance. Leadership andinnovationAmong 300,000 people live more than 800sporting events annually that are organized in 50yacht clubs.“Catalan Sailing School” allows a group of more51,000 students in 400 schools the approach tothe sport.200,000 fans of sea & wind in Catalonia.1 million people spectators at beaches ofCatalonia.360º project: for everyone10Presentació BISC Essentials_Oportunitat LíquidaVela.cat Universe
    11. 11. Development strategy1Further penetration of sailingas a sport practiceMore navigation3 More sports participationTO BE CLOSER2Initiation and sportspractice11Presentació BISC Essentials_Oportunitat LíquidaEl Món Vela.cat
    12. 12. Catalan Sailing School: An "easy access“ network54 schools51.000 students per year12Presentació BISC Essentials_Oportunitat LíquidaVela.cat Universe
    13. 13. TO LEADThree disciplines with a single goalCompetition & Elite13Presentació BISC Essentials_Oportunitat LíquidaVela.cat UniverseOlympic Sailing& InternationalClassesAmerica’s Cup &professionalcircuitsOffshore SailingNon- professional sailors Base
    14. 14. INNOVATION & LEADERSHIP14Presentació BISC Essentials_Oportunitat LíquidaVela.cat Universe
    15. 15. PHASE IV:OPPORTUNITIES. OUR VISIONPresentació BISC Essentials_Oportunitat Líquida 15
    16. 16. CHANGINGFACTORSSeveral factors draw aproper context to lead achange in the sailingcompetitions:•Redefinition of the model(we sail and we sell sailing)against current trendsamong other competitivesports offer. Externalperception of traditionalsport and sedentary.•Small interest in sailingcompetition. “Extra-tech”and unattractive to theviewer.•New professional groups(national and internationalsailors) 16Opportunities of innovationORIGINPROFESSIONALAMATEUR /NON PROFESSIONALPresentació BISC Essentials_310810Some factors show clear future opportunities:•Sports nature. In real-world emotions. Chances to align with industry to emerging,dynamic and natural: "Outdoor Sports". Its visual potential.•Poor technology engagement ("Sport Science") on the specific sports performanceanalyzing process.•Current boats offer is more affordable and pointing re-directionable to differentprofile needs. Emphasizing young target groups.•Facilities not designed tofulfill the athletes “pointof view”•To promote theconnection between ourthree unconnected“sailing micro-worlds”.
    17. 17. LOCAL FACTORS OFCHANGELack of high levelinternational sports resultsin professionals disciplinesin last yearsThe “escape”of talentA new generation of"champions"Lack of effectiveness of thelogistics systems currentlyused.17Local ContextPresentació BISC Essentials_Oportunitat LíquidaBISC shall complement the work of Catalan yacht clubs and their coaches andtechnicians, offering solutions that integrate the needs of the athletes an added valuecompared to the current offer with the ultimate goal of improving their performanceand the achievement of sporting success.Nou projecte de Tecnificació EsportivaFCV / 2011 - 2016
    18. 18. PHASE V:PROJECT’S BUILDING PROCESSPresentació BISC Essentials_Oportunitat Líquida 18
    19. 19. “Your best partner forsail-success”19What’s BISC?Presentació BISC Essentials_310810Its an International high performance training Center located at the “Parc del Forum”in Barcelona, and specialized on sailing and other water sports.Our aim is to provide sailing athletes, coaches and industrys professionals the tools toimprove their training session methods, maximizing their efficiency and opportunitiesto reach their goal of success. The incorporation of technology solutions to varioustraining programs, encourage knowledge transfer. 2.0 TRAINING CENTEROur mission includes the transfer of knowledge between different sectors of thesailing world, offering athletes a multi disciplinary platform, global and internationalwith a broad portfolio of services to help study and improvement of industry knowledgeand encourage the growth of the sport of sailing around. SAILING UNIVERSITY
    20. 20. 20TargetPresentació BISC Essentials_310810AthletesThe International Sailing Centre delivers its services to athletes, coaches andindependent professionals or amateur sailing discipline joining the same target;COMPETITION.The main way to get the excellence are coachesand sector’s experts. We will give them tools toincrease the efficiency in their job, with themain goal to improve the athletesperformance.MAIN TARGETSECONDARYTARGETELITESAILORSSAILORSWe offer services (to the coach) for the athlete.
    21. 21. Offer creation process:The offer incorporatesinnovative services that willrevert directly into a moreefficient analysis, andtechnical tools to provideinsight into each area oftraining.This method lives inconstant review of theneeds of our athletes.21Services: understanding of athlete’s needsPresentació BISC Essentials_310810Strategic offer Functional offerStrategic offer Functional offer1. Athletes’ needs survey. Benchmark2. New offer (services)
    22. 22. “We believe in sportscience”22Innovation and technologyPresentació BISC Essentials_310810Numerical analysis of staticand dynamic performancesystemsAudiovisual supportSailing is a sport by definition positioned at the forefront.The boats are nowadays precision instruments and technology plays a key rolein athletic success.The incorporation of technological tools already exist in other areas andthe development of several innovative systems will improve efficiency inthe performance analysis and study of new training methods in the marineenvironment.Areas of knowledgeMeteorology and ClimatologyReal-time data and forecasts
    23. 23. “Technologicalarchitecture”23Architecture and facilitiesPresentació BISC Essentials_310810Upto93AthletesRESIDENCEAND DININGROOM350m2en3volumsFITNESS ANDWELLNESSCENTER4.400m2OUTDOORSPACE ANDBERTHINGAREAAudiovisualtechnologySTUDY ANDANALYSINGROOMSOutdoorCircuits&swimmingpool“SWIMMINGAREA” ANDFORUMPARK
    24. 24. # Capacity (athletes per year / units per use) 10.000# Public at “Parc del Fórum” (in pax) 2 milions# International teams training with us (2012) 30# Total project’s budget (in €) 9.3 milions# Public grant (in €) 4 milions# Estimated revenues on first year (in €) 1.2 milions24Presentació BISC Essentials_Oportunitat LíquidaNumbers
    25. 25. PHASE VI: TODAYCITIUS, ALTIUS, FORTIUSPresentació BISC Essentials_Oportunitat Líquida 25
    26. 26. BARCELONA WORLD CHAMPIONSHIPS 2012“THE BEST EVENT EVER”. IN PORT RACEPresentació BISC Essentials_Oportunitat Líquida 26
    27. 27. BARCELONA WORLD CHAMPIONSHIPS 2012“THE BEST EVENT EVER”. HIGH-LIGHTS DAY 5Presentació BISC Essentials_Oportunitat Líquida 27
    28. 28. BARCELONA WORLD CHAMPIONSHIPS 2012“THE BEST EVENT EVER”. THE ENDPresentació BISC Essentials_Oportunitat Líquida 28
    29. 29. 29Presentació BISC Essentials_Oportunitat LíquidaThanks for your visit. Enjoy Barcelona!

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