Linked in strategies - the basics

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Linked in strategies - the basics

  1. 1. Linked in Strategies – the BasicsLaetitia Massa, IP/IT Lawyer & Social Media StrategistDexia Tower, February-March 2012
  2. 2. Introduction Do you actually exist?2 Linked in Strategies – the Basics, February-March 2012
  3. 3. Introduction Do you actually exist? First diagnosis: Google egosurfing3 Linked in Strategies – the Basics, February-March 2012
  4. 4. Introduction Do you actually exist? The Google Principle4 Linked in Strategies – the Basics, February-March 2012
  5. 5. LINKED IN Basics – Passive strategies  Introduction  Do you actually exist?  First diagnosis  Passive strategies : GET FOUND !  Complete your Profile  Connect with people  Active strategies : GET WANTED !  Have a living Profile  Engage, Contribute and share your Expertise  Pro-active strategies  The art of targeting  Prepare for off-line networking5 Linked in Strategies – the Basics, February-March 2012
  6. 6. LINKED IN Basics – Passive strategies  Key principles to get found  in your FIGHT against RANDOM KEYWORDS are key  NOISE vs SIGNAL  AUTHENTICITY is all that really matters6 Linked In Strategies – the Basics, February-March 2012
  7. 7. LINKED IN Basics – Passive strategies Complete your Profile  Your Name  custom your url !  Anonymous?  Your Profile picture  with or without it?  personal or corporate?  Your Headline  the most important part of your Profile page !!  states your Value Proposition, and not simply your current position (unless it is your VP)  Branding vs co-branding with your (current) employer7 Linked in Strategies – the Basics, February-March 2012
  8. 8. LINKED IN Basics – Passive strategies Complete your Profile  Your Resume  fill in the right cases, the right way  executive summary & skills  positions + achievements  extra fields (publications, languages, skills)  make it appealing (keep it short, stay consistent) !  keep your target & objectives in mind  Your recommandations  get at least one or two (but not too many)  avoid « cross- recommandations » !  Your external links  Your privacy settings8 Linked in Strategies – the Basics, February-March 2012
  9. 9. LINKED IN Basics – Passive strategies Connect with people  Connections, not friends !  people you know and trust  people you’ve just met and appreciated  people you would like to be associated with?  don’t be shy: request connections (personalize it)  Better build quality than quantity  A quality network =  not a shiny network, but  a useful network (now or someday)  a unharmful network  a diversified network  But quantity still matters  the Google principle  the Social Graph’s Edge principle  Your privacy settings9 Linked in Strategies – the Basics, February-March 2012
  10. 10. LINKED IN Basics Now, you do exist! Well, you’re findable, but… why should they do business with you ?10 Linked in Strategies – the Basics, February-March 2012
  11. 11. LINKED IN Basics – Next time  Introduction  Do you actually exist?  First diagnosis  Passive strategies GET FOUND !  Complete your Profile  Connect with people  Active strategies GET WANTED !  Have a living Profile  Engage, Contribute and share your Expertise  Pro-active strategies  The art of targeting  Prepare for off-line networking11 Linked in Strategies – the Basics, February-March 2012
  12. 12. Thank you for your participation ! Questions ? Contact: laetitiamassa@gmail.com @LaetitiaMassa http://linkedin.com/in/LaetitiaMassa IP IT Geeky (New media & technology tools for Business) IP IT Geeky on Facebook
  13. 13. Linked in Strategies – the BasicsLaetitia Massa, IP/IT Lawyer & Social Media StrategistDexia Tower, February-March 2012
  14. 14. LINKED IN Basics Now, that you’re findable, why should they do business with you?14 Linked in Strategies – the Basics, February-March 2012
  15. 15. LINKED IN Basics – Active & Pro-active strategies  Introduction  Do you actually exist?  First diagnosis  Passive strategies GET FOUND !  Complete your Profile  Connect with people  Active strategies GET WANTED !  Have a living Profile  Engage, Contribute and share your Expertise  Pro-active strategies  The art of targeting  Prepare for off-line networking15 Linked in Strategies – the Basics, February-March 2012
  16. 16. LINKED IN Basics – Active & Pro-active strategies  Golden rules: (Social Media) is not about you, it’s about « them »  LISTEN and GIVE (way long) before asking/selling anything !  CONTENT is KING  SELFPROMOTION is not forbidden, but should be balanced and relevant16 Linked In Strategies – the Basics, February-March 2012
  17. 17. LINKED IN Basics – Active strategies  Newsfeed principle:  Extends your reach out of your network (cf. Social Graph Edge principle)  Your objective: create « omnipresence » through your connections’ feed  Bring your Profile to life :  regular updates (profile & status) and interactions with others’ updates  showcase (applications) vs show off: (additional Profile sections)  Engage, Contribute, Share your expertise  Linked In Groups  consistency (tip: hidden groups)  target-crowded Groups vs peers Groups  Linked In Answers17 Linked in Strategies – the Basics, February-March 2012
  18. 18. LINKED IN Basics – Proactive strategies  Introduction  Do you actually exist?  First diagnosis  Passive strategies GET FOUND !  Complete your Profile  Connect with people  Active strategies GET WANTED !  Have a living Profile  Engage, Contribute and share your Expertise  Pro-active strategies  The art of targeting  Prepare for off-line networking18 Linked In Strategies – the Basics, February-March 2012
  19. 19. LINKED IN Basics – Proactive strategies  The art of targeting  (People, Company, Jobs) search  Linked In Groups & Events as targeting tools  followings (People, Companies)  statistics and insights  Prepare for off-line networking  Linked In Events  check attending lists and adapt your speech/outfit/profile accordingly  Linked In Groups  engage with attendants, before and after the event19 Linked In Strategies – the Basics, February-March 2012
  20. 20. LINKED IN Basics – Proactive strategies: beyond Linked In  BEYOND Linked In : create and/or share CONTENT, let people spread it, and get noticed !20 Linked in Strategies – the Basics, February-March 2012
  21. 21. LINKED IN Basics Now not only you can discover (way) more opportunities, but also let opportunities find you21 Linked in Strategies – the Basics, February-March 2012
  22. 22. Thank you for your participation ! Questions ? Contact: laetitiamassa@gmail.com @LaetitiaMassa http://linkedin.com/in/LaetitiaMassa IP IT Geeky (New media & technology tools for Business) IP IT Geeky on Facebook Images courtesy: click on each image

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