Real logic mktg tips for success 190610


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Real logic mktg tips for success 190610

  1. 1. MARKETING TIPS FOR sUCCESS:<br /> Brand Yourself, <br /> Network<br /> and Build Your Database<br />
  2. 2. Getting the logistics and the customer <br />experience right :<br /><ul><li> Right product
  3. 3. Right quantity
  4. 4. Right place
  5. 5. Right time
  6. 6. Right service
  7. 7. Right attitude... </li></ul>Marketing <br />is what you do that creates a demand for your product or service.<br />
  8. 8. Your Marketing Benchmark<br />
  9. 9. NETWORK TO…<br />keep your marketing compass on course!<br />Marketing Success Tip 1<br />
  10. 10. Strengthen Your Business By Expanding Your Networks<br />Your network <br />is your <br />net worth.<br />“Networking links individuals who, through trust and relationship building, become walking talking advertisements for one another” Stephanie Spelsman <br />
  11. 11. Don’t Wait For Customers To Find You<br />Spread the word where your best prospects are. <br />Find businesses: <br /><ul><li>with customers in the same buying cycle or life cycle as your product/service offering?</li></ul>So that you can:<br /><ul><li>refer on your clients
  12. 12. receive introductions to build your business</li></li></ul><li>Connect People And Others Will Reciprocate<br />Be proactive - introduce people you trust who could:<br /><ul><li> Work together
  13. 13. Joint venture together
  14. 14. Refer work to each other
  15. 15. Help with overflow work</li></ul>Word of mouth referrals and repeat business are the lifeblood of SME’s<br />
  16. 16. When people ask what you do be passionate, enthusiastic and brief.<br />Elevator pitch – less than 10 seconds:<br />Introduce yourself/your business<br />Immediately ask about their business<br />Ask for a business card<br />If you see value, arrange to meet again<br />Consider Your ROI For Networking<br />
  17. 17. Seek Out Businesses To Connect With<br />Make a plan and take the lead, book a meeting to ask<br /><ul><li> What is your service offering
  18. 18. What clients are you looking for
  19. 19. Give me promotional materials to promote your business
  20. 20. How do you will pass on leads</li></ul>If not prompted reverse above<br />
  21. 21. One paid advertisement could equal the <br />cost of an annual membership to a network <br />for you and/or your key staff.<br />Measure:<br />Leads/customers secured from advert.<br />Leads generated by you/key team as you grow relationships with those in a business group.<br />Consider Your ROI For Networking<br />
  22. 22. Seek Out Businesses With Customers In The Same Buying Cycle<br />Consider:<br />Redeems<br />Joint ventures<br />Cross sells<br />Shared newsletters<br />Shared offers<br />Shared advertising<br />Gifts to their clients<br />Shared competitions<br />Competition prizes for their clients<br />
  23. 23. BUILD YOUR DATABASE TO…<br />keep your marketing compass on course! <br />Marketing Success Tip 2<br />
  24. 24. One of your best assets for real growth and untapped profits.<br />It doubles as a marketing tool and a tangible asset if you plan to sell your business.<br />It is not a shoebox full of business cards<br />Keep in touch with customers to keep your business top of mind. <br />Enough to show you value the relationship without hassling your clients.<br />Grow Your Business Through Your Database<br />
  25. 25. 8 Database Strategies <br />Send a tip to enquiries/quotes that didn’t convert<br />Special offer just for current clients with end date <br />Email/Tweet/Facebook friends for ripple effect<br />Email stock reminders, last minute alerts/standbys<br />Put news and information in your packaging<br />Post flyers with invoices and statements<br />Honour milestones – yours and clients<br />Educate about your products/services<br />
  26. 26. BRANDING<br />TO ...<br />keep your marketing compass on course!<br />Marketing Success Tip 3<br />
  27. 27. Drive Traffic To Your Website To<br />Support Your Networking<br />Place a CTA on business card<br />Display your web address on everything <br />Google Places, Yahoo Local and Bing Local<br />Register for free web directories<br />Create social media sites and link them all<br />Write a blog<br />Create a YouTube<br />Add free downloads <br />Online database builder<br />Online shopping cart<br />
  28. 28. Australian Bureau of Statistics<br />Aust Social Trends, Patterns of Internet Access in Aust 2006, released 2007<br />Internet Usage:<br />Rate of access: 16% in 1998 to 64% in 2006/2007<br />Broadband access same period: 16% to 43%<br />Increased internet use greatest for 65-74 yr olds<br />Online Shopping:<br />In 2006/2007 61% of the 11.3 million people who used the internet at any site reported using it to buy goods and services for private use.<br />71% of all 25-34 year olds<br />34% of young people aged 15-17 <br />42% of people aged 65+ <br />
  29. 29. 6 Thoughts To Build Your Brand With Your Point Of Difference <br />Branding is all about perceptions and impressions<br />Plan to be seen as the best possible choice.<br />Identify what makes you different from your competitors?<br />Study what makes customers/potential customers buy your products/services?<br />Choose what do you want clients to remember about you? <br />Decide how you plan to tell them?<br />
  30. 30. Tell a customer what they should buy<br />Let them know what happens when they buy<br />Give them end results to look forward to<br />Do it with the same conversational style used in the rest of your copy<br />Don’t lose the connection at the end.<br />Conversions to sales will improve.<br />Always close with a Call To Action<br />
  31. 31. Introductory Offer To Guests/Members<br />2 hour personal session to maximise your marketing potential<br />
  32. 32. keep your marketing compass on course!<br />Word of mouth influences purchasing decisions<br />Today’s leads are tomorrow’s buyers and referrers<br />Every day you delay is a gift to your competition<br />