Marketing Research Tools to Grow Your Business

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This workshop was given as a part of the #Greensboro Chamber of Commerce's #TechThursday series. It empowers the information that business owners need for demographic research, marketing, targeting consumers & customers, and business plan excerpts that will enable financial projections online!

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  • This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
  • This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
  • This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
  • This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
  • This report compares the top 20 Tapestry segments in a specified area, ranked by household percentage to the national counterpart. The Tapestry Segmentation system classifies U.S. neighborhoods into 65 distinctive market segments based on their socioeconomic and demographic characteristics. For a broader view of markets, Tapestry segments can be assigned to 12 LifeMode summary groups (lifestyle/lifestage) and 11 Urbanization summary groups (density and affluence).
  • North American Industry Classification System & Standard Industrial Classification
  • Marketing Research Tools to Grow Your Business

    1. 1. Marketing Research Tools to Grow Your Business Facilitated by GTCC Instructor Chisa D. Pennix-Brown, MBA
    2. 2. Housekeeping Please turn phones to silent of vibrate Feel free to take photos & post Use our hashtags online #TechThursday #GSOChamber #BiznessBranding Please ask questions Introduce Yourself & Your Business
    3. 3. Agenda  Choosing Your Target Customer  Business Librarians  Determining Data Needs  Finding Data Sources  Compiling the Data
    4. 4. YOUR Target Customer  Who is your target?  What do they buy?  Where do they live?  Where do they shop?  When do they buy?  Why do they buy your product or service?  How much do they make?
    5. 5. Business Service Librarians Lauren Poteat 336-373-4559 [Lauren.Poteat@Greensboro-nc.gov] John Raynor 336-883-3216 [John.Raynor@HighPointNC.gov]
    6. 6. What DATA do YOU Need? General Market Research Competitive Analysis Business Plan Find New Customers Enter a New Market Determine Business Type Gain Investors Need a Physical Location Not Sure What Business to Start Already in Business Need Money & Expansion
    7. 7. Maxie B’s Maxie B’s is a locally-owned bakery and dessert café in on Battleground Ave in Greensboro, NC.
    8. 8. Library Card
    9. 9. GreensboroLibrary.org Access services via Databases & Online Services or Research & Databases Icon
    10. 10. Business Decision Find new customers, identify new store locations, analyze your market, evaluate your competitors, target media and direct mail campaigns. You can opt to use the library's account user ID: gsolibrary password: greensboro.
    11. 11. Business Decision
    12. 12. Business Decision
    13. 13. Business Decision
    14. 14. Business Decision This report compares the top 20 Tapestry segments in a specified area
    15. 15. NCLive NC Live provides North Carolina residents and students with searchable collections of magazine, newspaper, and journal articles, electronic books, historical materials, maps, and much more - covering a wide range of topics.
    16. 16. NCLive Full Text Download Most Relevant Pages
    17. 17. SimplyMap A web-based mapping application that lets users quickly create professional- quality thematic maps and reports using powerful demographic, business and marketing data.
    18. 18. SimplyMap
    19. 19. SimplyMap NAICS & SIC Codes DUNS Number
    20. 20. ReferenceUSA New Marketing Tool that looks at area customers. Users can generate reports detailing consumer market data. Credit Rating
    21. 21. ReferenceUSA Expenditures
    22. 22. ReferenceUSA Other Local Businesses in the Area
    23. 23. ReferenceUSA Competitors
    24. 24. Compiling the Data Place this Data in your Business Plan  Market Analysis  Marketing & Sales  Funding Request  Financial Projections
    25. 25. What is Your Show Up & Show Out! Moment? Find this presentation online at www.SlideShare.net/LadyBizness Please write a recommendation for me at Linkedin.com/in/LadyBiz Please complete your evaluations Find future courses at www.NCSBC.net Choose Guilford County Thank you for having me!

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