WELCOME
Creating Your
Marketing Plan
Agenda
Please complete & turn in registration forms
Please turn phones to silent or vibrate
Please ask questions
Begin the...
Please Write Down Your
biggest block with marketing?
Name / Industry
#BiznessBranding #LadyBizness
Introductions
Goal
#BiznessBranding #LadyBizness
A goal is defined as a broad aim
toward which
your efforts are directed.
It’s a “what,”...
Objectives
#BiznessBranding #LadyBizness
An objective is a specific
& measureable milestone
that must be achieved
in order...
Top 7 Objectives Checklist
1. How much do you have to start the business?
2. How much will be the cost every month?
3. How...
Strategy
#BiznessBranding #LadyBizness
A strategy is a plan of action
designed to achieve an
objective. Strategies tell
yo...
Tactic
#BiznessBranding #LadyBizness
A tactic is a specific action step
required to deliver on a
strategy. Tactics are wha...
Mission
#BiznessBranding #LadyBizness
Statement of the
purpose of
a company,
organization or
person, its reason
for existi...
Product/Service
#BiznessBranding #LadyBizness
Break down what
you
DO
and/or
SELL
Market
#BiznessBranding #LadyBizness
Demographics
•Age
•Education
•Income
•Race
•Gender
•Location
• Zip Code
•Children
Ser...
Competition
#BiznessBranding #LadyBizness
•Google others local, regional,
state & around the country
•Secret Shop
•Check p...
Price
#BiznessBranding #LadyBizness
•Raw materials
•Time to create
•Medium you use to sell
•Going rate in the market
•How ...
Distribution
#BiznessBranding #LadyBizness
How does your product get to the
consumer?
OPTIONS
Online, Store, Mobile, Physi...
Promotion
#BiznessBranding #LadyBizness
How does your CONSUMER know about
your product/service?
OPTIONS
Newsletter, Word o...
Forecasting
#BiznessBranding #LadyBizness
What do you THINK you will make?
Action Plan
#BiznessBranding Bootcamp #LadyBizness
Produce Results
#BiznessBranding Bootcamp #LadyBizness
Resources
Show Up & Show Out!
Info@LadyBizness.com
GTCC Small Business Center
DarLinda Finch
DKFinch@GTCC.edu 336-334-4822 x62001
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Creating Your Marketing Plan

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Theory is great, but hands-on work actually gets a business started. At this 3 hour workshop, you will spend quality time with a marketing consultant and a market research expert to begin a draft of your customized marketing plan. Under the direction of the facilitators, you will hone your core marketing messages, explore marketplace viability for your business, uncover competitors, describe your target market and develop marketing strategies. After this class, you will be well on your way to completing a dynamic marketing plan for your company.

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Creating Your Marketing Plan

  1. 1. WELCOME Creating Your Marketing Plan
  2. 2. Agenda Please complete & turn in registration forms Please turn phones to silent or vibrate Please ask questions Begin the Journey! #BiznessBranding #LadyBizness
  3. 3. Please Write Down Your biggest block with marketing? Name / Industry #BiznessBranding #LadyBizness Introductions
  4. 4. Goal #BiznessBranding #LadyBizness A goal is defined as a broad aim toward which your efforts are directed. It’s a “what,” not a “how.
  5. 5. Objectives #BiznessBranding #LadyBizness An objective is a specific & measureable milestone that must be achieved in order to reach a goal.
  6. 6. Top 7 Objectives Checklist 1. How much do you have to start the business? 2. How much will be the cost every month? 3. How much do you want to make per hour/year? 4. What will be its annual revenues in a year? 5 years? 5. Where will you be located in one year? 5 years? 6. Will it be a niche marketer, or will it sell a broad spectrum of good and services? 7. What are my plans for geographic expansion? Local? National? Global?
  7. 7. Strategy #BiznessBranding #LadyBizness A strategy is a plan of action designed to achieve an objective. Strategies tell you how you’re going to get there, the overall direction you are going to take.
  8. 8. Tactic #BiznessBranding #LadyBizness A tactic is a specific action step required to deliver on a strategy. Tactics are what you do, and for every strategy, there are a number of tactics.
  9. 9. Mission #BiznessBranding #LadyBizness Statement of the purpose of a company, organization or person, its reason for existing.
  10. 10. Product/Service #BiznessBranding #LadyBizness Break down what you DO and/or SELL
  11. 11. Market #BiznessBranding #LadyBizness Demographics •Age •Education •Income •Race •Gender •Location • Zip Code •Children Services •Reference USA •Simply Map •Business Decision
  12. 12. Competition #BiznessBranding #LadyBizness •Google others local, regional, state & around the country •Secret Shop •Check prices & services Online Research •Alexa.com •Social Engagement
  13. 13. Price #BiznessBranding #LadyBizness •Raw materials •Time to create •Medium you use to sell •Going rate in the market •How much you want to make off each item •Availability of the item •Supplemental materials •Time to service •What you want per hour •Going rate in the market •Perceived value to Consumer •Location/Availability
  14. 14. Distribution #BiznessBranding #LadyBizness How does your product get to the consumer? OPTIONS Online, Store, Mobile, Physical Location, Telephone, Email, Website, Social Media
  15. 15. Promotion #BiznessBranding #LadyBizness How does your CONSUMER know about your product/service? OPTIONS Newsletter, Word of Mouth, Social Media, Business Cards, Specials/Coupons, Website, In-person demo, Ads with Media
  16. 16. Forecasting #BiznessBranding #LadyBizness What do you THINK you will make?
  17. 17. Action Plan #BiznessBranding Bootcamp #LadyBizness
  18. 18. Produce Results #BiznessBranding Bootcamp #LadyBizness
  19. 19. Resources
  20. 20. Show Up & Show Out! Info@LadyBizness.com GTCC Small Business Center DarLinda Finch DKFinch@GTCC.edu 336-334-4822 x62001

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