Creating Your Marketing Plan
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Creating Your Marketing Plan

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Theory is great, but hands-on work actually gets a business started. At this 3 hour workshop, you will spend quality time with a marketing consultant and a market research expert to begin a draft of ...

Theory is great, but hands-on work actually gets a business started. At this 3 hour workshop, you will spend quality time with a marketing consultant and a market research expert to begin a draft of your customized marketing plan. Under the direction of the facilitators, you will hone your core marketing messages, explore marketplace viability for your business, uncover competitors, describe your target market and develop marketing strategies. After this class, you will be well on your way to completing a dynamic marketing plan for your company.

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Creating Your Marketing Plan Creating Your Marketing Plan Presentation Transcript

  • WELCOME Creating Your Marketing Plan
  • Agenda Please complete & turn in registration forms Please turn phones to silent or vibrate Please ask questions Begin the Journey! #BiznessBranding #LadyBizness
  • Please Write Down Your biggest block with marketing? Name / Industry #BiznessBranding #LadyBizness Introductions View slide
  • Goal #BiznessBranding #LadyBizness A goal is defined as a broad aim toward which your efforts are directed. It’s a “what,” not a “how. View slide
  • Objectives #BiznessBranding #LadyBizness An objective is a specific & measureable milestone that must be achieved in order to reach a goal.
  • Top 7 Objectives Checklist 1. How much do you have to start the business? 2. How much will be the cost every month? 3. How much do you want to make per hour/year? 4. What will be its annual revenues in a year? 5 years? 5. Where will you be located in one year? 5 years? 6. Will it be a niche marketer, or will it sell a broad spectrum of good and services? 7. What are my plans for geographic expansion? Local? National? Global?
  • Strategy #BiznessBranding #LadyBizness A strategy is a plan of action designed to achieve an objective. Strategies tell you how you’re going to get there, the overall direction you are going to take.
  • Tactic #BiznessBranding #LadyBizness A tactic is a specific action step required to deliver on a strategy. Tactics are what you do, and for every strategy, there are a number of tactics.
  • Mission #BiznessBranding #LadyBizness Statement of the purpose of a company, organization or person, its reason for existing.
  • Product/Service #BiznessBranding #LadyBizness Break down what you DO and/or SELL
  • Market #BiznessBranding #LadyBizness Demographics •Age •Education •Income •Race •Gender •Location • Zip Code •Children Services •Reference USA •Simply Map •Business Decision
  • Competition #BiznessBranding #LadyBizness •Google others local, regional, state & around the country •Secret Shop •Check prices & services Online Research •Alexa.com •Social Engagement
  • Price #BiznessBranding #LadyBizness •Raw materials •Time to create •Medium you use to sell •Going rate in the market •How much you want to make off each item •Availability of the item •Supplemental materials •Time to service •What you want per hour •Going rate in the market •Perceived value to Consumer •Location/Availability
  • Distribution #BiznessBranding #LadyBizness How does your product get to the consumer? OPTIONS Online, Store, Mobile, Physical Location, Telephone, Email, Website, Social Media
  • Promotion #BiznessBranding #LadyBizness How does your CONSUMER know about your product/service? OPTIONS Newsletter, Word of Mouth, Social Media, Business Cards, Specials/Coupons, Website, In-person demo, Ads with Media
  • Forecasting #BiznessBranding #LadyBizness What do you THINK you will make?
  • Action Plan #BiznessBranding Bootcamp #LadyBizness
  • Produce Results #BiznessBranding Bootcamp #LadyBizness
  • Resources
  • Show Up & Show Out! Info@LadyBizness.com GTCC Small Business Center DarLinda Finch DKFinch@GTCC.edu 336-334-4822 x62001