Creating Your Core Marketing Message

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This is a class that I teach through the GTCC Small Business Center to Entrepreneurs who are looking to start businesses, expand, and hone in on their target customer and message. This workshop is 2 hours long and includes interactivity that will allow attendees to have an understanding of their target client and how to seek them based on the message that their business provides.

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  • http://youtu.be/Hzgzim5m7oU
  • Creating Your Core Marketing Message

    1. 1. Facilitated by Chisa D. Pennix-Brown, MBA Info@LadyBizness.com
    2. 2. What is Marketing? 1. The process of communicating the value of a product or service to customers. 1. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. 2. The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
    3. 3. Why do we Market? Who do we Market to? What is the end result we WANT to have? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
    4. 4. What Does Your BOAT Look Like RIGHT NOW? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc. Business Obligations Attitude Tasks
    5. 5. What is the Most COMMON Element in the World? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
    6. 6. WATER Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
    7. 7. RESOURCES CAPABILITIES DISTINCTION COST OR DIFFERENTIATION ADVANTAGE VALUE Model of Competitive Advantage Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
    8. 8. SWOT ANALYSIS InternalExternal Helpful Harmful STRENGTHS OPPORTUNITIES WEAKNESSES THREATS
    9. 9. Tools You Can Use Create a Boilerplate about Yourself & your Business Consistent Message with a Tagline 20 second impact statement = What Issue You Solve? 60 second commercial = How you Solve the Issue & Differentiate? Memberships, Networking, Engagement Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
    10. 10. What Does Your BOAT Look Like In the Next 3 Months? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc. Business Obligations Attitude Tasks
    11. 11. What was your Show Up & Show Out! Moment of the Day? Additional Questions & Comments Please Complete your Surveys. Thank You for the Investment of Your Time & For Allowing me to be your Captain! Chisa D. Pennix-Brown. MBA CEO of Lady Bizness, Inc. Info@LadyBizness.com Show Up & Show Out!

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