Facilitated by Chisa D. Pennix-Brown, MBA
Info@LadyBizness.com
Name
Business/Industry
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.
Q
What is a Brand
or Branding?
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.
A

1. The association of certain products (and
characteristics of these products) with a
brand name.
2. Name, term, design...
Definitions Emphasize
2 Things

Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.
B

Business

R

A

Reputation

Attitude

N

Needs

Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

D

Demand
Q
Why Should You
Establish a Brand?
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.
A
1. Build Credibility
2. Differentiate Yourself from the competition

3. Reduce the need to compete on Price Alone
4. Abi...
GROUP
WORK
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.
Brand Needs
1. Name
2. Logo
3. Colors
4. Tagline

5. Social Media
6. Hashtag
7. Bio

Chisa D. Pennix-Brown, MBA
Lady Bizne...
Tools You Can Use

Create a Boilerplate about Yourself & your Business
Consistent Message with a Tagline
20 second impact ...
Find the Best Times to Post
Automate Basic Messages
oIFTTT.com
oBufferApp.com
oTwuffer.com
oDlvr.it
oGremln.com
What was your
Show Up & Show Out!
Moment of the Day?
Additional Questions & Comments
Please Complete your Surveys.
Thank Y...
Branding Your Business
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Branding Your Business

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This is a course that I teach at Guilford Technical Community College as a continuing education course for small business owners and entrepreneurs. This course is designed to get people thinking about their brands and to use social media to market and promote the brand.

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Branding Your Business

  1. 1. Facilitated by Chisa D. Pennix-Brown, MBA Info@LadyBizness.com
  2. 2. Name Business/Industry Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  3. 3. Q What is a Brand or Branding? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  4. 4. A 1. The association of certain products (and characteristics of these products) with a brand name. 2. Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. 3. INTANGIBLE Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  5. 5. Definitions Emphasize 2 Things Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  6. 6. B Business R A Reputation Attitude N Needs Chisa D. Pennix-Brown, MBA Lady Bizness, Inc. D Demand
  7. 7. Q Why Should You Establish a Brand? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  8. 8. A 1. Build Credibility 2. Differentiate Yourself from the competition 3. Reduce the need to compete on Price Alone 4. Ability to INCREASE prices based on brand 5. Establish a MONOPOLY in your industry Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  9. 9. GROUP WORK Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  10. 10. Brand Needs 1. Name 2. Logo 3. Colors 4. Tagline 5. Social Media 6. Hashtag 7. Bio Chisa D. Pennix-Brown, MBA Lady Bizness, Inc. TIPS Google your business Google: Cheap Domains Buy your domain Get a professional email Use an email service
  11. 11. Tools You Can Use Create a Boilerplate about Yourself & your Business Consistent Message with a Tagline 20 second impact statement = What Issue You Solve? 60 second commercial = How you Solve the Issue & Differentiate? Memberships, Networking, Engagement Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  12. 12. Find the Best Times to Post Automate Basic Messages oIFTTT.com oBufferApp.com oTwuffer.com oDlvr.it oGremln.com
  13. 13. What was your Show Up & Show Out! Moment of the Day? Additional Questions & Comments Please Complete your Surveys. Thank You for the Investment of Your Time! Chisa D. Pennix-Brown. MBA CEO of Lady Bizness, Inc. Info@LadyBizness.com Show Up & Show Out!

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