» The ROI of a MINNESOTA BUSINESS Single Donation p. 18 MAY 2012 INFORMATION & INSIGHT FOR GROWING COMPANIES MAY 2012 Giving Back A look into the contributions & partnerships of Minnesota Organizations Rock Your Block Steven Ladin, CoFounder Sharing and Tasks Page 22 Caring Hands Unlimited Mary Jo Copeland Karen Johnston, Page 34 Executive Director Page 44 APRIL 2011minnesotabusiness.com minnesotabusiness.com
“My passion is to alleviate the suffering of thosewho have had a hardtime. I have a great deal of passion, empathy and concern for those in need.”—MARY JO COPELAND, DIRECTOR OF SHARING AND CARING HANDS
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Contents Minnesota Business Magazine Volume 22 Number 02 May 2012DEPARTMENTS FEATUREINTELLECTUALPROPERTY16 300 patents, one man. 34 SECTION GIVING BACKBY MAURA KELLER A look into the contributions & partnerships of MinnesotaIN THE BLACK Organizations18 The ROI Of A Single DonationBY KRIS VRUNO HUSON 34 Editors Statement20 Heartland Investigative GroupBY JOHN P. PALEN 36 Hands-On Difference22 Steven Ladin Rocks The Block BY DAN EMERSONBY STEVEN LADIN 39 Give MN Infographic24 Finnegans Raises the BarBY DANA SEVERSON 40 Inspiring Others BY MAURA KELLERTECH26 Technology & Happy Hour 43 Haiti OutreachBY KEEGAN SHOUTZ BY NICOLE HARRISONCAPTIAL MARKET 44 Tasks Unlimited28 New Laws Signed BY RACHEL HICKOKBY NATHAN NELSONMARKETING30 Campaign for ClarityBY KIM OPITZ30 Authentic GivingBY STEVE WEHRENBERG 2032 Crisis CommunicationsBY PAUL MACCABEEIN EVERYISSUEINSIDE 4EDITOR’S NOTE 6OPENERS 9PEOPLE 14SEEN 46SMBMSP #44OLSON Marketing EventCLOSERS 48 22
Inside KEY PEOPLE & COMPANIES IN THIS EDITIONCOMPANIES PEOPLE3M p.42 RBC Wealth Management p.36 Angelica King p.42 Patrick Doyle p.32Allianz Life Insurance p.37 Read Indeed p.40 Ann Bancroft p.13 Paul Jaeb p.20Augsburg College p.24 Rock your Block p.22 Caryn Evans p.22 Rachel Hickok p.44Bridge Works p.38 Second Harvest Heartland p.37 Diane Lilly p.12 Ray Mithun p.30Campbell Mithun p.30 Securian Financial Group p.10 Dr. Mark Kroll p.16 Sarah Young p.22Cargill p.42 Sharing & Caring Hands p.35 Dr. Rebecca Thomley p.43 Shannon Toren p.37Childrens Cancer Research Fund St. Jude Medical p.16 Jacquie Berglund p.24 Steven Ladin p.22p.18 Starkey Hearing Technologies p.43 Jenni Morine p. 36 Sue Moyer p.36Dominos p. 32 Target p.42 Joan Mondale p.12 Walter White p.38Ecolab p.36 Tasks Unlimited p.44 John Campbell p.36 Wayne Dyer p.34Finnegans p.24 The McKnight Foundation p. 12 John Hibscher p.22Frank p.10 The National Association of Karen Johnston p.44General Mills p.42 Broadcasters p.48 Katie Hageboeck p.18Give MN p.39 United Way p.30 Lindsay Whalen p.12Heartland Investigative Group p.20 University of Minnesota p.18 Maria Keller p.40Hollstadt & Associates p.37 Weber Shandwick p.48 Mary Jo Copeland p.35Kierans Irish Pub p. 24 Wells Fargo Foundation of Minnesota p. 44 Melisa Franzen p.12Land O Lakes p.36 Wells Fargo p.36 Mike Patterson p.36Lola Red Public Relations p.26 Women Venture p.48 Pamela Alexander p.12Marco p.12 Work Smarter, Not HarderOtto Bremer Foundation p.36 Feel like business shouldn’t be this difficult? Are you working harder than you need to? We can help you be more productive by organizing your business documents, information, and processes. With a document management system from Marco, we can save your staff time, improve your worklow, and eliminate redundancy. That means you’ll work smarter, not harder, to improve your bottom line. Not sure where to begin? Start by talking to us about your current business processes and systems. We’re all ears. marconet.com Learn about an easy and affordable solution for managing your organization’s documents. Visit www.marconet.com/WorkSmarter.4 MINNESOTA BUSINESS May 2012
June 4th, The Depot Minneapolis FOR MORE 2012 Renaissance FEATURING INFORMATION AND TO REGISTER GO TO 5:30–8:30 PM Hotel DON SHELBY minnesotabusiness.comJoin us for Minnesota Business Magazine’s inaugural Best Companies to Work For 2012,honoring Minnesota companies that are setting the standard for leadership, strong beneits, best workenvironment, innovative training programs, happiest employees and more. The awards recognize local companies that make an impact on Minnesota business through their employees. PRESENTED BY: SPONSORED BY:
editor’sNOTE “An individual has not started living until he can rise above the narrow conﬁnes of his individualistic concerns to the broader concerns of all humanity.” >> MARTIN LUTHER KING, JR. JUST A FEW DAYS AGO, I spent the afternoon at Sharing and Minnesota Business Magazine, isnt just about business; this Caring Hands in Minneapolis, watching Mary Jo Copeland combat is an intrinsic truth I knew weeks ago when I entered the role pain with love and dispair with hope. Mary Jo sat not behind her of Editor-in-Chief. As our publication moves into a new chapter, desk, but instead walked around all the buildings, touching each youll notice a continued commitment to excellence, a stable vi- person she came into contact with. The ultimate leader, I found my- sion, proven strategy and a willingness to evolve into the future of self forever changed by her optimism and dedication to serve those shedding light on the stories our community have to ofer. In this that others had marginalized. It reminded me of my days teaching issue, we chose to feature non-proits that were often sidelined at the State of Minnesota Workforce Centers, seeing my coworkers or forgotten and the businesses that helped make their mission cultivate plans and awareness for the clients they served. possible. I hope that youll see the care we took in selecting each You see, theres something about human touch and the tan- partnership, showcasing powerful messages and proving bottom- gible that begs to be noticed in a world of the busy and electronic. line results that make giving back so important. Our success as With multi-tasking and overlapped layers that contain the mo- human beings and executives comes down to one, simple truth: ments of our day, I often wonder what has happened to the emo- Everyone has something to give. tions in-between. We are simply not machines. Our businesses and passions are more than we give them credit for. In forming strategic partnerships with the organizations we care about, we become larger than a bottom-line igure or a "brand" perception. We become, real. Kate Madonna Hindes Editor In Chief Minnesota Business Magazine firstname.lastname@example.org minnesotabusiness.com @MnBizMag facebook.com/MnBizMag6 MINNESOTA BUSINESS May 2012
Openers May 2012 Trends, News, Events and Ideas Impacting Minnesota Companies * BY THE NUMBERS * 54% According to American Express Open, women-owned businesses have increased over 54% in Minnesota since 1997. State wide attributing to roughly 141,900 Estimated number of $20 BILLION women-owned ﬁrms in Minnesota WOMEN-OWNED BUSINESSES95,700in Minneapolis/St. Paul $15 BILLION in Minneapolis/St. Paul 146,100 Total number the ﬁrms 111,300 in Minneapolis/St. Paul employ in Minnesota May 2012 minnesotabusiness.com 9
Openers + MINNESOTA BUSINESS ANNOUNCES BEST 100 COMPANIES The 100 Best Companies to Work For competition salutes Minnesota organizations that are setting the standard for leadership, benefits, Upgraded best work environment, innovative training programs and employee happiness. In it’s inaugural year, the awards recognize small, mid-sized and large businesses that continue to Credit: make an impact and set the standard of excellence for others to follow. Beginning on February 15, 2012, independent research group, Gilmore A Sign Of Prosperity? Research, gathered information from employee satisfaction surveys over phone and mail. Over 5769 individuals responded on behalf of hundreds of companies. Join us in celebrating the Best 100 duringseCuRIaN fINaNCIaL gRouP, (SFG) announces that two of its subsidiaries serving the inancial our inagrural event being held at the Depot Rennaisance Hotel ininstitution market were upgraded by A. M. Best. Securian Casualty Company (SCC), SFG’s primary prop- Minneapolis on June 4, 2012 fromerty and casualty underwriting company, was upgraded to A (Excellent, third highest of 16 ratings). In its 5:30-8:30 p.m. To register, visitupgrade announcement, A.M. Best cited SCC’s role “as a more integral part of Securian as it has enabled the http://bit.ly/RegisterBest100 and reserve a table or sponsorship.parent to deliver a broad range of credit insurance product oferings and services to the inancial institution Winners will be showcased duringmarket nationwide.” In addition, Securian’s recently acquired life and health company, Southern Pioneer Life the evening presentation with guestInsurance, was upgraded by Best’s to A- and Best’s airmed the A- ratings of American Modern Life, Balboa M.C., Don Shelby.Life Insurance Company, Balboa Life Insurance Company of New York, Cherokee National Life and CNL/ For more information, please callInsurance America. Best’s A- rating is Excellent, fourth highest of 16 ratings. Stefani Pennanz at: 612-548-3210. Frank named, company ever to make the WorldBlu List of Most Democratic Workplaces™. WorldBlu, a company “Most Democratic specializing in organizational democracy, today announced it has certiied 48 organizations as Workplace.” part of the sixth annual WorldBlu List of Most Democratic Workplaces 2012, published annually on “Democracy in the Workplace Day.” Frank joins other well-known organizations certiied on the MINNeaPoLIs CHaNge communications WorldBlu list including Zappos.com, DaVita, Great agency, frank (areyoufrank.com) is proud to Harvest Bread Company, New Belgium Brewery announce it has been named the irst Minnesota and WD-40.10 MINNESOTA BUSINESS May 2012
Openers GiRl ScoutS State ofUnemployment honoR 100 of Minnesota’s most influential women 171 out of 337 according to the agC of america, construction employment increased in 171 out of 337 metropolitan areas between february 2011 and february 2012. ASSOCIATION OFFICIALS said employment was increasing in manymetro areas thanks in large part to growingprivate sector demand for construction. “It is encouraging that the number ofmetro areas experiencing constructionjob gains outpaced the number of areaswith losses,” said Ken Simonson, the asso- AS PART Of ThE yEARLONG 2012 celebra- the award categories include:ciation’s chief economist. “The increases tion of the girl Scouts Centennial, girl Scouts Trailblazer, Guide, forever Green, Communitywould be even more widespread if not of Minnesota and Wisconsin river Valleys will Champion, Women of Promise and honorablefor public sector budget woes and a shaky honor 100 girl Scout alumnae and community MENtions.homebuilding market.” members who exemplify the culture, values, Association oicials noted that private diversity and spirit of the girl Scout Move- Centennial gala honorees include Joansector construction spending shot up by ment during a special gala event. nominated Mondale, ann Bancroft, diane lilly, pamela10 percent in the past year even as public by friends, family, coworkers and community alexander, Melisa franzen and lindsay Whalen.sector investments in construction activity members, each of the Centennial awardhave dropped by 1 percent. honorees live their lives in accordance to core for a description of each category and a girl Scout values. complete list of honorees, visit GSRV100.org. p h oto Co U r t e Sy o f t h e g i r l S Co U t S * By the nUMBerS * $10 Million $2.1 Million Marco announced today that it distributed annual shareholders’ meeting where the McKnight foundation has $2.1 million in stock beneits for iscal they learned about Marco’s 17.2% stock approved over $10 million grants in the 2011 to eligible employees. their 421 appreciation and received a certiicate irst quarter of 2012. employees celebrated last week at their identifying their ownership stake.12 MINNESOTA BUSINESS May 2012
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People BUSINESS PEOPLE IN THE NEWS CAREER MOVES » BRIAN DUNN OPUS GROUP hIGhLAND BANK The Opus Group named Highland Bank, Richard figueroa to the announced that Jay newly created position of hammond has been Director of Capital Markets. named President of the In this role, Richard will focus organization and member of on identifying diverse sources and types its Board of Directors. Hammond will be of capital available to Opus to fund new responsible for implementing strategic development projects. As the commer- initiatives outlined by the senior In April, Brian Dunn, cial real estate market continues to show management team and the Board of signs of recovery, Opus has an active Directors; growing the organization and Best Buys CEO abruptly portfolio of projects under construction building value by motivating, managing resigned and Mike Mikan was that includes ﬁve corporate campuses, and leading staﬀ through example and named interim CEO. student housing and other multifamily participation. He joins the bank with projects across the country. nearly 30 years of community banking experience. "I have enjoyed every one of my 28 years with this company, and I PCG AGENCIES LILJA leave it today in Jeﬀ Sibell has joined PCG Agencies as the Lilja recently hired Linda Tedford as vice position for a Vice President of president. Linda comes to strong future. I am Finance. Jeﬀ has many years of experience in the us from major and planned gift fundraising at Fairview proud of my fellow insurance, ﬁnancial services, and Foundation. At Lilja, she will oversee legal areas and brings extensive IT business development and the growth employees and I skills as well. We are excited to of Lilja LifeStories, which helps individu- wish them the welcome Jeﬀ to the agency. als and businesses record and share their stories. best." —BRIAN DUNN MOSS & BARNETT fLM Moss & Barnett, A Farmer, Lumpe + Professional Association, McClelland (FLM) is pleased to congratulate fOCUS fINANCIAL promoted Michele Johnson Thomas A. Keller III who was to Vice President and a member named a Director Emeritus by Focus Financial congratulates one of its own: Financial Advisor, Darin P. of the fast growing company’s leadership Children’s HeartLink for his 26 years of Glanzer, has acquired the designa- team. Johnson joined FLM in the fall of service on Children’s HeartLink’s board, tion for Certiﬁed Financial Planner™ 2011 as Director of Business Analytics including serving as a past board chair. after months of studying and testing. working out of the FLM Minneapolis Keller is still a very active supporter of Darin oﬃces out of the Roseville, MN oﬃce. “We are honored to have Michele the organization. Keller is a member of headquarters and Brandon, SD oﬃce. on our team. Her business savvy, unique Moss & Barnett’s business law practice skills in web and application development area. During his more than 40 years of Focus Financial has hired Lisa Villalta and client management skills are making practice, Keller has successfully assisted as Compliance Specialist. Focus a major impact on FLM success,” says his clients with mergers and acquisi- Financial is an independent, non- Rob McClelland, FLM president. “We look tions, corporate governance, executive proprietary ﬁnancial services ﬁrm forward to her ongoing contribution to compensation, contracts, securities, with 36 oﬃces across 6 states and our leadership team and assisting us in ﬁnancing, license agreements, and headquartered in Roseville, MN. producing far-reaching results for our employment. clients.” » Submit People news to email@example.com, and read about more People on minnesotabusiness.com.14 MINNESOTA BUSINESS May 2012
MASAMI KAWAZATO Type: “…proud fair-weather bicyclist. I’m not comfortable with the snow and ice.” Reasons: “..the savings… And you get to be outside; you’re guaranteed to be doing something active every day.” Destinations: “…work, hair salon, yoga, grocery shopping, downtown, the library, the post office…” Advice: “For any women concerned about wardrobe, I’ve found that you can bike in just about any kind of clothing.”BICYCLING IS UP 52%Have you tried it?Masami Kawazato is part of a huge trend, and for good reason: Bicycling saves youmoney and makes you fitter, stronger, happier and even more energetic. Best of all, bikingto work, school or the store is often as quick as by car for trips under a few miles.Inspiration and ideas at www.bikewalkmove.org! WANT TO FIND OUT MORE ABOUT BIKING ROUTES? bikewalkmove.org/plan-your-route Made possible by Bike Walk Twin Cities, a program of Transit for Livable Communities, through the Federal Highway Administration.
Intellectualproperty PATENTS & NEW IDEAS FROM AROUND MINNESOTAThe Idea Man MARK KROLLWith over 300 patents, Mark Kroll leads the market on medicaldevice design BY MAURA KELLER In addition to over 300 issued U.S. patents, mostly covering medicalAS ONE OF THE MOST proliic inventors of through my adjunct faculty role in the Biomedical En- devices, Mark Krollmedical devices in the world, Dr. Mark Kroll, gineering Department at the University of Minnesota. has other substan- tial achievementsretired chief technology oicer and senior including:vice president from St. Jude Medical, knowswhat it means to improve peoples’ lives. With Q: What does it mean to you to be the number one patent holder in Min-more than 340 issued U.S. patents under his nesota? » Board memberbelt, about one million human beings have his » Minnesota is a wonderful state with a lot of smart of haemoneticspatents in their bodies. In fact, all implantable people. For decades test scores have placed Minne- (nySe:hae) and taser intldeibrillators sold have at least one licensed sota at the top or in the top few states. To paraphrase (naSd:taSr).Kroll patent. Garrison Keillor, we really are above average. I am not During his tenure at St. Jude Medical, Kroll good at golf, dancing, or singing; so I am very happy » involvement on various privatehelped direct the marketing strategy and tactics for the company’s largest revenue to be good at something. boards includingline—the implantable deibrillator. At this time, the company also was the best per- Medisyn andforming stock of large medical device companies and was twice listed in BusinessWeek as a top ifty performing company across all industries. Q: What are some common misconcep- tions some inventors have about galvani » awarded 2010 Kroll has made a lasting impact on the biomedical engineering ield. With a patents? distinguishedresearch specialty surrounding the efects of electricity on the human body, Kroll » One misconception is that all great ideas have pat- Career achievementis the co-author of ive books and has lectured in more than 30 countries on top- ents. The mountain bike would have had a great pat- award, which isics including deibrillation, invention process, electrical safety and medical device ent, as would have the spreadsheet—but these were the top honorstartups. never patented. Another misconception is that one in biomedical engineering In addition to being an adjunct professor of biomedical engineering at the Uni- has to be an engineer or scientist to get a patent.versity of Minnesota, Kroll also is a distinguished guest faculty for UCLA’s Creativ- My belief is that everyone has at least one invention » fellow of theity and Innovation program. in them. american College of Cardiology Minnesota has earned a solid reputation in the biomedical engineering ield—thanks in large part to ingenious inventors like Kroll. Having been honored by the U.S. Patent and Trademark Oice as a proliic in- Q: What are the most valuable lessons you’ve learned throughout your » fellow of the heart rhythm Societyventor, we interviewed Kroll to gain his insights on the art and science of intellectual career?property. Here’s what he had to say: » Teamwork is more important than brilliance. One » fellow of thing that maturity brings is the realization of how institute of electrical andQ: You’ve had a very distinguished career, having made a pro- found impact on biomedical engineering. What are some of little any one individual knows about our universe of science and technology. I learned that I am the hap- electronics engineersthe key accomplishments that you’ve garnered during your career? piest when I’m doing creative work rather than dis- » Co-editor of four» My answer today is diferent than it would have been 10 years ago. As I look tracted by supervising others. technical texts.back on my career, I now feel best about being married 36 years and raising fourproductive children. Without my supportive wife and loving family, I could neverhave achieved what I did. Q: How does Minnesota compare to other states in terms of inventions. Is » invited lecturer to fda, US patent office, and Mit/ The scientiic accomplishment that I am most proud of is the “Burping Theo- it a fairly ‘inventive’ state? Caltech enterprisery” for the biphasic waveform. This has helped improve deibrillator designs and » Yes, Minnesota is #6 out of 50, according to State- forumimplant techniques; I like to think that this has helped a lot of patients. It is reward- Master, a state comparison site run by Rapid Intelli- » reviewer foring to be consulted on diicult deibrillator implants and to know that I am actually gence, a Web publishing company focused on large six cardiologyhelping a speciic human being achieve a fuller life. educational reference sites and technology. and biomedical journals. I now ind great reward in encouraging and coaching the next generation16 MINNESOTA BUSINESS May 2012
PATENTED PASSION“Patterson shares my passion. The firmis immersed in medical technology.I bring an idea to Patterson, they dothe rest—and they do it right.”- Mark Kroll#1 IN MEDICAL DEVICE PATENTS WORLDWIDE291 PATENTS AND COUNTING Mark Kroll has a passion for developing technologies that improve and save lives. It’s driven him to become the world’s leader in medical device patents. And when it comes to those patents, his intellectual property law firm is Patterson Thuente. Read more about Mark Kroll, his passion and his Patterson partnership at: WWW.PTSLAW.COM/KROLL 612.349.5740 WWW.PTSLAW.COM
In The Black INSIGHT & IDEAS TO HELP YOUR BOTTOM LINE THE EVOLUTION OF ONE DONATION $1 CCRFThe ROI provides helps the U of M secure anOf A Single average of $18 in additional fundingDonation $100,000 Average amount of a seed grant for pilot studies. These grants help researchers secure additionalA small donation to cancer funding to advance treatments for pediatric cancer and other devastating diseases.research, became the catalystfor a partnership that changedthe practice of medicine.BY KRIS VRUNO HUSON Grants of $200,000 and A $10,000 A grant for a pilot And a seed grant $100,000 to explore investment to study of infant for genetic study therapies that target brain study pediatric leukemia yielded of osteosarcoma, tumors yielded additional germ cell $3 million, allowing a bone cancer that funding of $1.365 million tumors yielded researchers to primarily affectsIN 1979, 13-YEAR OLD KATIE HAGEBOECK, and $1.8 million and an impressive conduct the largest adolescents, broughtfrom Wayzata, was nearing the end of her 16-month resulted in an innovative $3.5 million study of infant in an additionalbattle with leukemia. Knowing she was losing her brain tumor vaccine that in additional leukemia in the $2.5 million to the is currently in clinical trial. funding. world. University.battle, she asked that the money she’d been saving fora 10-speed bicycle be donated to a little-known fund (MINNESOTA BUSINESS MAGAZINE)for the University of Minnesota called Children’sCancer Research Fund (CCRF). Her dream was for grants from the National Institutes of Health and the HOW YOU CAN HELP?a cure to be found so that children who followed her National Cancer Institute. These grants signiicantlywould survive. compound the impact of CCRF’s initial investment. Host a Go Play event at your A little over a year after Katie’s passing, her parents, It is estimated that every $1 CCRF provides helps the company, which is a fun way to support cancer research: Info atDiane and Norm, and friends of the family organized U of M secure an average of $18 in additional funding. whodoyouplayfor.org.what they thought was a one-time beneit fundraiser CCRF’s support of research also ills in gaps infor this fund to honor Katie’s dying wish. Thirty two funding for capital expenditures not covered byyears later, the “Dawn of a Dream” beneit is still taking federal grants, educates up-and-coming researchersplace, and CCRF has grown from a small grassroots through the U of M’s Pediatric Hematology-Oncol-fundraiser into a national non-proit, with hundreds of ogy and Blood and Marrow Transplant Fellowshipthousands of individual donors, along with corporate Program one of the largest in the country, and helpsand foundation partners, who have given nearly $70 the U of M attract and retain top-notch researchers bymillion to pediatric hematology/oncology and blood funding endowed chairs. CCRF recently named itsand marrow transplantation physician/researchers at sixth endowed chair the most by any philanthropicthe University of Minnesota (U of M). organization providing funds to the U of M. The partnership between CCRF and the U of M CCRF’s entrepreneurial approach to cancer phi-is unique. CCRF provides a steady stream of unre- lanthropy: Funding innovative, proof-of-principle re-stricted “seed grant” funding that allows the Uni- search, investing in the best young minds and sup-versity’s researchers to pursue early-stage research, porting world-class experts, will continue until Katie’s Walk or run at CCRF’s Time to Flyand bold ideas, that if successful hold great promise dream of a cancer-free world becomes a reality. on June 30th in St. Paul. Info atin getting better treatments to children with cancers childrenscancer.org/timetofly.and other serious diseases. This lexible funding has « Kris Vruno Huson is the marketing and communications manager for Childrens Become a corporate partner byhelped the U of M gain a national reputation for win- Cancer Resarch Fund. contacting Jim Leighton at 952-893-9355ning the increasingly competitive, multi-million dollar or firstname.lastname@example.org MINNESOTA BUSINESS May 2012
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In The BlackStrongCorporateIntelligenceAlwaysWinsHeartland InvestigativeGroup has built amulti-million dollar businessBY JOHN P. PALENONE OF THE FIRST RULES IN BUSINESS:know your strengths. Another rule: know your weak-nesses. Large companies have entire departments andpersonnel dedicated to corporate intelligence, threatsand weak links. But for small and mid-sized business-es, it’s harder to access this valuable information. Thepeople who do this work tend to keep a low proile.Since 1991, one Minnesota-based company has donejust that; and built a multi-million-dollar business. Heartland Investigative Group has touched justabout every high proile case, story and deal in theTwin Cities. As a private investigator turned entrepre-neur, CEO Paul Jaeb, 47, says that a company focusedon rooting out and preventing the seven deadly sinsin business is a round-the-clock mission. “People areoften in crisis and need our help now,” Jaeb says. Just as importantly, Heartland has capitalized onthe great need for businesses to proactively managethreats and opportunities. Performing more than100,000 background checks, the company alsoprovides competitive intelligence, due diligence, ex-ecutive consultation, research and analysis. All of thiscomes into play before companies make a critical hire,acquire another company, consider a partnership orenter an investment. For large companies, Heartland augments internalcorporate intelligence by gaining inside informationas a neutral third party. Even for small and mid-sized20 MINNESOTA BUSINESS May 2012
TIPS FOR CORPORATE INTELLIGENCE Performing more BY PAUL JAEB than 100,000 background checks, 1 the company also Don’t be fooled by provides competitive self-reported intelligence, due financials. Verify the diligence, executive assets that consultation, research matter to you. and analysis. 2 Use of background companies it’s essential to understand the value of checks can corporate intelligence. Heartland has discovered reveal a vast things like unauthorized manufacturing of a client’s reality and goods as well as the true inancials, assets and culture truth, even of a potential acquisition target. for people who come One Heartland client called to report that its prod- highly recom- ucts were being manufactured in China. Heartland mended. was hired to ind out by who and where. Another BIZ client wanted to investigate acquisition targets for 3 BRIEFING details such as hours of operation, dock and parking Investigate Heartland lot traic, raw materials quantities coming in, lines of all of your Information production, shifts, etc. This information allowed the options prior Services Inc. to commit- dba Heartland client to calculate the actual output compared to the Investigative ting consider- information that was given. Group able time or Headquarters: In certain circumstances, Heartland also provides money. Be Minneapolis and and trains security personnel. prepared to Denver Inception: 1991 In 2002, Heartland acquired its biggest local change plans Employees: 100 competitor and in 2006 made a strategic acquisition or walk away Revenue: $4.5 from any million in Denver, making it one of the largest corporate, i- deal. Description: nancial and legal intelligence providers in the United premiere States. Paul speaks nationally as an expert in the in- investigators, forensic experts 4 dustry and is the former director of the National As- and agents Balance emo- for corporate sociation of Legal Investigators. tions with intelligence and While some people still believe in and promote the due diligence all the facts. Website: power of a irm handshake, history is painting a new Choose advi- heartlandinfo.com and dangerous story. Jaeb is a symbol of the balance sors without between privacy and public good, trust and betrayal. a stake in the decision. LEADER For business owners, success still appears to low PROFILE from knowing the truth and their own strengths and Paul Jaeb, CEO 5 weaknesses—and then leveraging this information toP H O T O B Y TAT E C A R L S O N has investigated Resistance to both the the 35W make sound business decisions. investigation bridge collapse and Jon Benet could be a red Ramsey murder. flag. Proceed « John P. Palen is CEO of Allied Executives He is currently the (firstname.lastname@example.org) and works carefully with CEO of Heartland with CEOs, business owners and executive uncooperative Investigative leaders on leadership development and Group. individuals or business performance improvement through peer groups, coaching and educational work- organizations. shops. alliedexecutives.com May 2012 minnesotabusiness.com 21
In The BlackSteven Ladin Rocks Find out more about RockHis Newest Venture Your Block at: rockyourblock. comFrom LadinVentures to Rock Your Block, Ladin shares hispath to success until years later I realized the true power of those two statements. The owner was not simply doing what he needed to do to pay the bills; he was showing his true entrepreneurial passion by teaching irst-hand that these small yet special concepts can only be learned in real life. « Right: The team Entrepreneurs don’t from Rock Your Block L to R: Steven Ladin: just have responsibility Co-Founder & Chief to their shareholders and Strategy Officer, Sarah Young: Co-Founder their businesses. They & Chief Executive also have an obligation Officer, Caryn Evans: Community Outreach to inspire the millions of Director, John Hibscher: Co-Founder future entrepreneurs who & Chief Technology will carry this world on Officer, (not pictured) Blake Faris: Director of their shoulders by inno- Technology vating commerce and life as we know it today. Ask any successful busi- ness leader how he got started and he will almost always tell you he was inspired by someone close to him. Someone guided him or her in a way that was not just a simple to-do list, but a hands-on, heart-felt expression of giving that was the X-factor between good and remarkable. The moment I heard the 20 second elevator pitch for Rock Your Block for the irst time was the moment I said to myself: This is exactly the opportunity I’ve P H O T O B Y E M I I LY J . D AV I S : P H O T O C O U R T E S Y O F R O C K YO U R B L O C K been looking for ever since I aspired to become a popcorn and lemonade tycoon at the seasoned age of ﬁve. Rock Your Block was something I could instantly wrap my head around - I wanted to know more and how I could help build. What are you building?I WAS 14 WHEN MY FRIEND called me nd said Rock Your Block has given me the opportunity to“Steve, do you want to make some money?” I did not build something to truly change the world. Thinkhesitate to say yes due to my desire to add the newest about your irst job, that irst chance to change yourLegend of Zelda game to my collection. He said the thought chemistry and how you might share yourproject would be after school three days a week, four unique insight and experiences with tomorrow’s busi-hours each day, packing stickers into boxes at $5per ness leaders. Hire local teens to do your social mediahour. It wasn’t the most glamorous of activities, but the outreach, your iling, your heavy lifting, reorganizationlessons I learned from my irst day are still embedded of your oice or any other job you keep putting of.in my psyche today. You will be surprised by the impact it has on a knowl- The owner of the sticker company told me two sim- edge thirsty teenager.ple things: First, ind meaning in everything you do;and second, challenge yourself by pushing the limits « Steven Ladin is the Co-Founder of @RockYourBlock, « Above: Teen Job Fair with Hennepin Director of Marketing @Rental_Research and Entrepreneur.that are set before you. I nodded and smiled. It wasn’t County Library Connect with Steven on Twitter: @StevenLadin.22 MINNESOTA BUSINESS May 2012
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Bottomline How « Jacquie Berglund with a They innigans beer at Kierans irish Did It pub located in downtown Minneapolis, Local Beer Brand, Finnegans, Raises the Bar $238,000 in charitable donations... and counting BY DANA SEVERSON COMPANY » finneganS HOW THEY DID IT » With a degree in political until 2009 that i was able to move into an actual Science from augsburg College,, Berglund had a oice and hire a staf.” WHAT THEY DO » goal of someday working in international policy. Up until that point (and still today), Berglund relied Charitable beer company after spending a few years in corporate america, on the support of a community of volunteers that WEBSITE » innegans.org Berglund decided to move to france to complete believed in her vision and were willing to dedicate their SUCCESS » Working from her sister’s her MBa and was fortunate to continue her stay time and expertise to further the cause. Since 2000, basement in 2000, Jacquie Berglund with a career in international business. it wasn’t the army has grown to a staggering 1,200 volunteers. set out on a journey to become the irst until several years later, after she returned to “these special volunteers spend thousands of hours beer company in the world to donate Minnesota, that her vision of a socially responsible planning events, pouring beers and doing everything 100% of its proits to charity. twelve beer business began to pollinate. from marketing to sales to operations”, says Berglund, years later, the Minnesota entrepreneur today, finnegan’s is a well-established beer “with only a handful of paid staf, recruiting and retain- is now selling over 72,000 cases of her brand with a mission of turning beer into food. With ing eager volunteers is tantamount to running a suc- local brew per year and has generated many volunteers and a staf of ive, finnegan’s has cessful business.” p h o t o B y tat e C a r l S o n over $238,000 in charitable donations grown distribution outside of Minnesota, with the growing an average of 30 percent year-over-year for local food shelves. in 2011, Berglund beer now being sold in north dakota, South dakota takes more than a community of volunteers. Berglund and her staf of ive hit a milestone by and Wisconsin. Berglund has gone from selling has also had to rely on her passion for social entre- having increased annual sales to over 2,700 cases of beer in her irst year, to over 72,000 preneurship and hustle to further her vision. “We’re $1 million, resulting in approximately cases last year alone. transforming how people look at traditional for-proit 120,000 meals for the hungry. it didn’t come easy though, “we weren’t proit- businesses in society.” Berglund states, “the real ben- able until 2003”, Berglund states, “and it wasn’t eit is feeding more hungry families produce."24 MINNESOTA BUSINESS May 2012
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