Create An Engaging Facebook Fan Page Breakfast With Business Owners www.meetup.com/Breakfast-with-Business-Owners www.facebook.com/ladinventures firstname.lastname@example.org
Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Click to Play Video
Why Facebook? Facebook has over 400 million users Average user spends 55 minutes per day on site More weekly visitors than Google Great visibility Google indexing (all search engines) Engage your Facebook Friends (Your Network)
Build A Fan Page Now Go to www.facebook.com/pages Choose the name of the page wisely. Can’t change it. Update settings (wall & info) Find applications (try googling “best facebook fan page applications”)
The Easy Stuff Put up a profile picture. FB allows for a 200 X 600 pixels. Use company logo or promotional banner FBML (Facebook Markup Language) add HTML code Tabs (Ladin Ventures uses: Info, Real Estate, Youtube, Posterous) Participate in your own stream
Rules of Engagement There really are no rules Frequency is king but don’t overwhelm Mix it up (links, photos, video, updates) Keep in mind of traffic windows Favorite other local fan pages > karma Import your blog using the “notes” feature or “Social RSS” application
Create Action Ask questions Use “you” or “your” Keep It Short Stupid! Respond Utilize the discussion board Send updates to fans
Get more fans Appeal to the target audience Trigger debate Ask for feedback Original content (photos, videos, etc) Opt-in, easier than email Let others promote you!
Q & A What successes have you had? How would you use it? Thank You!