Create An Engaging Facebook Fan Page

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Breakfast w/ Business Owners Meet up Group #1 Presentation on Facebook

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Create An Engaging Facebook Fan Page

  1. 1. Create An Engaging Facebook Fan Page<br />Breakfast With Business Owners<br />www.meetup.com/Breakfast-with-Business-Owners<br />www.facebook.com/ladinventures<br />info@ladinventures.com<br />
  2. 2. Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution?  <br />Click to Play Video<br />
  3. 3. Why Facebook?<br />Facebook has over 400 million users<br />Average user spends 55 minutes per day on site<br />More weekly visitors than Google <br />Great visibility<br />Google indexing (all search engines)<br />Engage your Facebook Friends (Your Network) <br />
  4. 4. Build A Fan Page Now<br />Go to www.facebook.com/pages<br />Choose the name of the page wisely. Can’t change it.<br />Update settings (wall & info)<br />Find applications (try googling “best facebook fan page applications”)<br />
  5. 5. The Easy Stuff<br />Put up a profile picture. FB allows for a 200 X 600 pixels. Use company logo or promotional banner<br />FBML (Facebook Markup Language) add HTML code<br />Tabs (Ladin Ventures uses: Info, Real Estate, Youtube, Posterous)<br />Participate in your own stream<br />
  6. 6. Rules of Engagement<br />There really are no rules<br />Frequency is king but don’t overwhelm<br />Mix it up (links, photos, video, updates)<br />Keep in mind of traffic windows<br />Favorite other local fan pages > karma<br />Import your blog using the “notes” feature or “Social RSS” application<br />
  7. 7. Create Action<br />Ask questions<br />Use “you” or “your”<br />Keep It Short Stupid! <br />Respond <br />Utilize the discussion board<br />Send updates to fans<br />
  8. 8. Get more fans<br />Appeal to the target audience<br />Trigger debate<br />Ask for feedback<br />Original content (photos, videos, etc)<br />Opt-in, easier than email<br />Let others promote you! <br />
  9. 9. Q & A<br />What successes have you had?<br />How would you use it?<br />Thank You!<br />

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