Nonprofit Homepage Design Slam - 10 tips for Effective Homepage Design

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Your nonprofit's homepage is the first impression your constituents have of your organization. It lets site visitors know who you are and what drives your mission. So what kind of impression are you making?

Join us April 29 at 11:00a C.T. for this month's Luminate Community webinar, where we'll cover The 10 Rules of Effective Homepage Design followed by live evaluations of homepages from volunteers in attendance.

After attending, you'll know the hallmarks of a good homepage design and how to effectively critique your own. This session is a favorite at our bbcon conference, and we're excited to present it virtually. You won't want to miss it!

Published in: Design, Technology, Business
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Nonprofit Homepage Design Slam - 10 tips for Effective Homepage Design

  1. 1. Homepage Design Slam Lacey Kruger, Principal Information Architect
  2. 2. Your Speaker Lacey Kruger Principal Information Architect • 8+ years at Blackbaud/Convio • Specializes in User Research, Sitemaps and Wireframes for nonprofit web presences • Member of Blackbaud Interactive’s User Experience and Design Team Blackbaud Confidential 2
  3. 3. Agenda 1. 10 Rules for Effective Homepage Design 2. Slam some Homepages! Blackbaud Confidential 3
  4. 4. A word about mobile/responsive…
  5. 5. 1. Articulate your mission and brand Blackbaud Confidential 5 5 second test results; conduct your own at http://fivesecondtest.com/
  6. 6. 2. Meet user and stakeholder needs Blackbaud Confidential 6 Users * Top content in Analytics * Popular Search terms * Pathways for all audiences * What they say is important Stakeholders * Key Messages and branding * Calls to key actions (donate, alerts, subscribe) * What they say is important
  7. 7. 3. Make the case for donations Blackbaud Confidential 7
  8. 8. 4. Create a visual hierarchy Blackbaud Confidential 8
  9. 9. 5. Make it easy to Donate Blackbaud Confidential 9
  10. 10. 6. Offer multiple ways to engage Blackbaud Confidential 10
  11. 11. 7. Provide clear, concise navigation Blackbaud Confidential 11
  12. 12. 8. Include dynamic content Blackbaud Confidential 12
  13. 13. 9. Provide contact info Blackbaud Confidential 13
  14. 14. 10. Ensure page loads in <4 seconds Blackbaud Confidential 14 Page performance test results; conduct your own at http://www.webpagetest.org/
  15. 15. Summary 1. Clearly convey your mission and brand 2. Meet user and stakeholder needs 3. Make the case for donations 4. Create a visual hierarchy 5. Make it easy to Donate 6. Offer multiple ways to engage 7. Provide clear, concise navigation 8. Include dynamic content 9. Provide contact info 10. Ensure page loads in <4 seconds
  16. 16. The Slamming begins! Volunteers?? (please type your homepage URL in the Chat)
  17. 17. Want More? Hire Us to help with your homepage! (or any part of your web presence) interactive-services.blackbaud.com User Research, Visual Design, Mobile/Responsive, Content Strategy, Usability Testing, Sitemaps, Wireframes, SEO, Analytics, Copywriting etc. Find Lacey: lacey.kruger@blackbaud.com http://www.slideshare.net/LaceyKruger http://www.npengage.com/author/lacey/

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